05-07-2025
- Business
- Wall Street Journal
How the Owner of Hidden Valley Ranch Learned to Love ChatGPT
Hidden Valley Ranch needed a new formula. No, the recipe for America's favorite condiment wasn't changing. After all, last year it beat ketchup in sales.
But a proposed ad created by AI tools made a plate of chicken wings look…unappetizing. The wings were pale and undersauced, like they came from an amateur's kitchen.
