Latest news with #Connor's
BusinessToday
11 hours ago
- Entertainment
- BusinessToday
Connor's Turns Up the Volume on Culture with Record-Breaking Festival
Connor's Stout Porter has made its mark once again, this time as the proud sponsor and inspiration behind Malaysia's longest techno festival. The event, branded Connor's Collective, set a Malaysia Book of Records title for the 'Longest Non-Stop Techno Music Event' with a continuous 13-hour celebration from 11am to midnight at Heritage Valley KL. This high-energy gathering drew more than 3,700 festivalgoers to experience an immersive world where music, creativity, and community came together under the banner of doing things differently. Olga Pulyaeva, Marketing Director at Carlsberg Malaysia, highlighted the festival's role in celebrating trailblazers and non-conformists who resonate with the Connor's brand ethos. She emphasised that Connor's is more than just a stout; it is a community that embraces fearless self-expression and the spirit of being 'Made to Be Different.' After earning a world record last year, Connor's has kept this momentum alive by not only showcasing quality stout but also fostering a space where creativity and daring meet. The music was relentless. With over 20 acts, the techno line-up built momentum throughout the day, culminating in a high-energy set from Brazilian electronic artist Liu. Beats, Brews and Bold Experiences Beyond the beats, festivalgoers explored immersive installations and community-driven experiences that brought Connor's Made to Be Different ethos to life. The Skate Park Stage added a layer of local grit, while the Mixology Bar served up Connor's infused cocktails that kept the crowd refreshed. One of the festival's standout attractions was The Great Blend of Four Malts, a cinematic walkthrough that told the story behind Connor's signature stout. The journey ended at the Connor's Bar, where guests joined in the Shake & Sip ritual — a fun twist on tradition that encouraged participants to shake their cans before pouring for a smoother, creamier experience. Immersive Moments That Celebrate Creative Expression Around the venue, attendees engaged with a host of creative activities, including personalised jagua tattoos by TATTmeNOT, upcycling workshops with Xue, and live graffiti by local artist Yang. The festival also debuted the Connor's x Doubleback streetwear collaboration and teased the upcoming From Zero to CEO videocast series with an exclusive interview featuring Bryan Chin of SneakerLAH, hosted by Peter Yong of MrMoneyTV. The festival capped off a broader campaign aimed at encouraging self-expression through fashion and lifestyle. At the centre of this was the launch of the Connor's x Doubleback Duffleback Backpack — a streetwear hybrid valued at RM900. With over 1,500 bags up for grabs through purchases across various retail and F&B platforms, the campaign puts creative ownership directly into fans' hands. Connor's isn't stopping there. Its Shake & Sip experience is set to roll out to more than 120 locations across Malaysia, while new vending machines offer instant access to exclusive merchandise with every purchase. The brand is extending its bold, flavour-forward vision beyond events and into everyday life. Related
Rakyat Post
3 days ago
- Entertainment
- Rakyat Post
Connor's Just Threw The Wildest 13-Hour Rave In KL
Subscribe to our FREE Forget the typical product launches with boring speeches and ribbon-cutting ceremonies. Connor's Stout Porter just rewrote the rulebook by throwing a 13-hour non-stop techno rave that landed them straight into the Malaysia Book of Records for the Longest Non-Stop Techno Music Event. On Saturday (12 July), Connor's Collective 2025 at Heritage Valley KL wasn't just another corporate event – it was a full-blown musical endurance test. From 11 AM sharp until the stroke of midnight, DJs kept the beats pumping without a single break, officially claiming the title for Malaysia's longest non-stop techno music event. The lineup featured an impressive roster of local and international talent, including Curzon, Mr Yang, AnnTo, Sutty, Gasing, Bebehatesyou, Shelhiel, Smooth Brain Girly, Suhsi, Sherrine, Vanns Ngo, Crinkle Cut, Odelia Tirza, Resort, Arvind Raj, Exclusive Pete, Karo, Novern, DJ Reeve, and Clef. Why Go This Hard for a Beer Launch? The marathon rave wasn't just for show – it perfectly captured Connor's new rebellious 'Made to Be Different' brand identity. The beer company is ditching its old 'Taste the Good Times' messaging for something grittier, targeting young Malaysians who are tired of conforming to expectations. 'We believe every get-together, no matter how big or small, deserves to be memorable,' explained Carlsberg Malaysia's Marketing Director, Olga Pulyaeva. Connor's x YOU: Makers of Good Times is more than just a campaign; it is an invitation for stout lovers to embrace the moment and create unforgettable memories and experiences. And we loved seeing how Malaysian fans made their good times with Connor's. Record-Breaking Vibes The event showcased underground DJs, indie bands, and young entrepreneurs – precisely the kind of rule-breakers Connor's wants to celebrate. Guests didn't just witness history being made; they danced through every single hour of it. Halfway, people were either completely exhausted or completely energised – there was no in-between. But somehow, everyone stayed until midnight to see them officially break the record. Beyond the non-stop beats, attendees honed their mixology skills at an exclusive cocktail workshop led by mixologist Angel Ji, unleashed their creativity through spray can art and graffiti photography sessions led by local street artist Yang, and expressed their bold style with henna tattoos and upcycling stations that transformed old items into cool pieces. More Than Just a Stunt The record-breaking event marks the beginning of Connor's broader campaign to connect with young adults who feel pressured to follow conventional paths. The brand has partnered with streetwear label Doubleback to create limited-edition convertible backpacks, priced at RM900 each, with 1,500 units available nationwide – a total prize pool of RM1.3 million. Connor's isn't stopping at record-breaking raves. The brand is rolling out its signature Whether you're into techno or not, Connor's just proved they're serious about their 'Made to Be Different' promise. In a market full of safe, predictable beer campaigns, throwing a record-breaking rave is definitely one way to stand out. Connor's Stout is available at bars, restaurants, supermarkets, and online platforms. But after this stunt, something tells us their next marketing move won't be your typical TV commercial either. Still hearing those beats? That's just the sound of marketing history being made. *For 21+ non-Muslims only. If you drink, don't drive. #CelebrateResponsibly Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Rakyat Post
4 days ago
- Lifestyle
- Rakyat Post
Small Moves, Big Shifts: How I Got Unstuck Without Quitting Everything
Subscribe to our FREE There used to be a time when 'playing it safe' meant doing all the right things. Get the degree, land the job, stay on track. Follow the rules, stay in your lane, and eventually you'll arrive at 'success.' But here's the twist: in today's world, playing it safe might just be the biggest risk of all. The truth is, life isn't a straight line anymore. Industries are shifting, norms are evolving, and more people are realising that the old playbook doesn't always lead to fulfilment. In fact, sometimes it leads to the exact opposite: burnout, boredom, and the creeping feeling that you're living someone else's version of your life. Choosing Different – One Small Step at a Time (freepik) Choosing differently doesn't mean quitting your job and moving to a jungle commune (unless you want to). Sometimes, it just means listening to that tiny voice that says, 'Maybe there's more to this.' For me, I enrolled in a part-time Masters in film – something I had put off for years. I finally tried straightening my hair after thinking about it forever. Not exactly groundbreaking, but it was a shift. And it was personal. (Ayush Kumar via Unsplash) And I'm not alone. A friend of mine left her steady job as a dentist to teach Bharatnatyam because she wanted to reconnect with something that felt true to her. People like Josh Teng, who left the finance track to teach coding and launch a It's Not About Being Loud. It's About Being Real. (jcomp/freepik) You don't have to shout to stand out. You just have to show up in a way that feels true to you. That could be choosing a new path, or even just showing up a little differently than you did yesterday. That quiet courage counts more than you know. And that's exactly what drew me to Connor's. The Stout That Shakes Things Up Connor's MY Connor's MY The first time someone handed me a Connor's and said, 'You have to shake it first,' I thought they were joking. Who shakes a beer? But Connor's isn't your typical stout. It's smooth, mellow, with unique coffee notes. And the Shake Ritual is part of what makes it stand out. It's different – not because it's trying to be, but because it is . Connor's didn't follow the stout rulebook. It challenged expectations: no bitterness, no heavy aftertaste, no 'you need to acquire the taste' speech. Just bold flavour, easy-drinking, and made for everyone. And that's the kind of energy I'm trying to channel too. Here's to Doing Things Differently (Connor's MY) We're in a time where more Malaysians are redefining success in their own way. Starting a side hustle, switching fields, expressing themselves more honestly, even just saying 'no' when they used to say 'yes.' Connor's gets that. Because they did the same. They created a stout that didn't look or taste like any other. They created a ritual and built something different, not for the sake of being different, but because they believed it could be better. So if you're taking that next step – whether it's big, small, or somewhere in between – know this: you're not alone. You've got this. And Connor's is here for it. *If you drink, don't drive. For non-Muslims, aged 21 & above. #CelebrateResponsibly #ConnorsMY #ConnorsStoutPorter #MadeToBeDifferent Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Hype Malaysia
08-07-2025
- Entertainment
- Hype Malaysia
Hit Up Connor's Collective At Heritage Valley KL On 12th July For Connections, Vibes & More!
LFG, fam! Connor's Stout Porter, the iconic stout with the half Union Jack, is back in the spotlight with a bold attitude and point-of-view. From Taste the Good Times to Made to Be Different – Connor's isn't just switching lanes; it's making a statement. In Asian society, young people often face expectations to pursue certain careers or conform to particular standards of appearance. Connor's aims to inspire them to break free from these norms, encouraging courage and challenging conformity. It's here to be real – flavour-first, unapologetically smooth, and proud of it. Connor's is for those who seek to carve their own path, fuelled by their trailblazing spirit. Different? Absolutely. But always made right. 'Connor's was born to break conventions and stereotypes of the beer category. That is why we want to help our consumers fuel the courage it takes to defy the expected and carve out their own path,' said Olga Pulyaeva, Marketing Director at Carlsberg Malaysia. 'We're not just serving an award-winning stout; we're building a brand that resonates with the community of challengers to uncover new possibilities. Connor's stands apart by staying authentic – to our craft, our values, and the drinkers who connect with what we stand for.' It's not just about encouraging bold moves, Connor's is walking the talk. That's why Connor's has teamed up with Doubleback, an unconventional streetwear brand that lives to challenge the status quo, just like Connor's. Together, they're rewriting the rules and pushing the culture forward by dropping the Connor's x Doubleback: The Duffleback Backpack – where form meets function in a sleek, premium hybrid that shifts with your rhythm as a hand-carry or backpack mode, this one moves how you move. With 1,500 units worth RM900 each up for grabs nationwide, this collaboration puts RM1.3 million worth of exclusive prizes into the hands of those courageous and ready to embrace the unconventional. Getting in on it is easy. Just grab Connor's from bars, cafés, restaurants, supermarkets, hypermarkets, convenience stores, Shopee and Grab. Whether it's a can or a pint, every purchase puts you closer to owning a piece of this standout collab merch. Connor's is a stout with attitude, and it's 'Made to be Different'. But they ain't stopping there. On 12th July, Connor's will be launching Connor's Collective at Heritage Valley KL – an all-day experience where the trailblazing community connects, creates and vibes. Witness up-and-coming DJs, bands and entrepreneurs who ditch the conventional and do their own thing. Connor's Collective is a space for the community that wants to express, disrupt, and live life Made to Be Different. But the experience doesn't end there. Connor's is bringing the signature Shake & Sip serve to over 120 spots nationwide. Plus, keep an eye out for Connor's vending machines at selected locations and grab your chance to win exclusive merch with every Connor's purchase. In a category often tied to tradition and formality, Connor's is carving out its own path. With its creamy profile and unique coffee notes, this smooth, memorable stout is brewed for the next generation of trailblazers – unapologetically easy to enjoy. For more details, visit And remember to #CELEBRATERESPONSIBLY – if you drink, don't drive. For non-Muslims aged 21 and above only.
