5 days ago
A New Home — And Future — For Forbes Research
Today, Forbes adds a chapter to its rich history of exclusive data-powered storytelling by launching a new site section: Forbes Research.
The section, nested within the Leadership channel, will serve as the newest Forbes destination for audiences eager to equip themselves with industry-defining trends and perspectives that chart the future of business.
Since 2021, Forbes Research has deployed more than 20 original surveys and collected thousands of data points on many of the most timely and relevant topics for Forbes audiences and communities. These include:
Forbes Research, which launched as a new site section July 1, 2025, conducts original surveys and ... More creates data-powered content on the future of business.
With this site launch, Forbes Research will become an easily discoverable destination for the first time through the Forbes site navigation, as well as other paths. We are also launching two new articles today which feature, for the first time, our latest small business research:
And we are aggregating additional recent and archival content within this overall umbrella, including:
The Forbes Research team will consistently refresh the section with new articles and we also plan to build out a diverse platform of audience touchpoints. Look for fresh products and content experiences soon.
Finally, an important note about Forbes Research. Surveys are funded by Forbes and created independently by the Forbes Content & Design Studio, a multidisciplinary team that works across the organization on a variety of content, event and marketing products. Clients may sponsor Forbes Research content but they have no influence on that content or the data that undergirds it.
We look forward to you joining us on this journey of data and discovery.