Latest news with #ConverseSHAI001
Yahoo
26-06-2025
- Sport
- Yahoo
Shai Gilgeous-Alexander debuts new Converse SHAI 001 during NBA Finals win
The post Shai Gilgeous-Alexander debuts new Converse SHAI 001 during NBA Finals win appeared first on ClutchPoints. The Oklahoma City Thunder completed their ultimate goal by bringing their franchise its first NBA Championship. Superstar Shai Gilgeous-Alexander also made history by becoming just the fourth player ever to win Regular Season MVP, Finals MVP, and the scoring title in the same season. Almost immediately after the final buzzer sounded, SGA was ready for the moment with a 'Trophy Gold' pair of his signature Converse SHAI 001 ready in-hand. Advertisement Check our Sneakers news for more upcoming releases and breaking content! The Oklahoma City Thunder went into the halftime break with a one-point deficit, but after Pacers' Tyrese Haliburton went down with an early injury, it was only a matter of time before the home Oklahoma City crowd would make its presence felt. Gilgeous-Alexander finished the game with 29 points, five rebounds, and 12 assists while adding two key blocks on the defensive end. He was undoubtedly the best player in the NBA all season and it his accolades came at an opportune time, the same year his signature Converse SHAI 001 sneaker debuted. Converse was quick to put together a championship spot for their star athlete shortly after the Game 7 win. Converse SHAI 001 'Trophy Gold' Shai Gilgeous-Alexander has kept a common theme in dedicating his SHAI 001 colorways to members of his family. The 'Charm Black' pair is after his mother, the 'Ares Grey' after his son, the 'Hail Clay' after his wife, and the 'Masi Blue' after his brother. Advertisement This pair, however, is rightfully reserved for SGA himself and the feat he was able to accomplish during this season. The Converse SHAI 001 is shown in an all-gold colorway to resemble the shine of the Larry O'Brien trophy. Another milestone in Gilgeous-Alexander's life is enshrined in his signature sneakers for a moment he'll always carry with him. While there's no word on a public release for the 'Trophy Gold' colorway, the debut color palette of the Converse SHAI 001 is expected to arrive sometime during the fall season of 2025. Related: Nike Kobe 5 'Year of the Mamba' updated look Related: Nike Air Max 1 'Batman' coming Fall 2025
Time of India
10-06-2025
- Entertainment
- Time of India
'I just fainted' – Overwhelmed OKC Thunder fans stunned by Shai Gilgeous-Alexander's hot summer look as he flies to Indiana for Game 3, SEE PIC
Shai Gilgeous-Alexander. Image via: Troy Taormina-Imagn Images As Game 3 of the NBA Finals shifts to Indiana, all eyes are on the Oklahoma City Thunder's superstar, Shai Gilgeous-Alexander. As the Thunder's official handles posted his new bold look on social media, this time, fans are looking beyond his basketball heroics. The 25-year-old guard set social media ablaze before even stepping onto the court, thanks to a jaw-dropping outfit that had Thunder fans gasping. Shai Gilgeous-Alexander turns the airport runway into a fashion ramp Shai Gilgeous-Alexander is known for merging effortless cool with elite-level game. This time, the Thunder standout reminded everyone why he's as much a style icon as he is a hoops phenom. As he made his way to Indianapolis ahead of the critical Game 3, SGA's outfit struck the perfect balance between relaxed summer comfort and subtle statement-making. View this post on Instagram A post shared by ColorsTV (@colorstv) Dressed in a breezy, oversized white T-shirt, SGA gave off a laid-back vibe that aligned seamlessly with the 79°F heat sweeping through Indiana. The T-shirt's loose fit was seemingly a nod to athleisure culture that NBA stars have popularized in recent years. Matching it with knee-length basketball shorts adorned in white with blue and black vertical stripes, and a star emblem near the hem, the look felt like a custom tribute to Oklahoma City's blue-and-white team colors. His footwear, light blue sneakers with a chunky sole, added the right modern edge, effortlessly syncing with his outfit's color scheme. It appears that it was his signature Converse SHAI 001. Further, a gray backpack thrown over one shoulder served as a practical travel companion, while a backward dark cap added the signature youthful edge that has come to define SGA's off-court presence. While his outfit turned heads, his performance in Game 2 has Thunder fans believing this might be their year. Gilgeous-Alexander logged 36 minutes, torching the Pacers for 34 points on 11-of-21 shooting, including 1-of-4 from deep. He also dished out 8 assists, pulled down 5 boards, racked up 4 steals, and even added a block. Fans reacted to Shai Gilgeous-Alexander's hot summer look Several fans reacted to Shai Gilgeous-Alexander's stunning look as he was about to set his journey to Indianapolis. 'I just fainted,' one fan wrote. Another showered best wishes for Game 3, 'Let's go @okcthunder and @shaiglalex — get two road game wins and bring the championship home Monday! #ThunderUp.' 'Epic,' one user reacted to the style with a fire emoji. 'Aura,' another wrote simply. Remarkably, SGA has now scored 72 points on just 51 shots in his first two Finals games, breaking Allen Iverson's long-standing record of 71 points on 70 shots. Also Read: Oklahoma City Thunder star Shai Gilgeous-Alexander joins exclusive 3,000-point club with Michael Jordan, Kobe Bryant during NBA Finals showdown vs Indiana Pacers As the series moves to Gainbridge Fieldhouse tied 1-1, both teams know the stakes have never been higher. The Pacers will rely on home-court energy, but the Thunder are riding the hot hand.
Business of Fashion
06-06-2025
- Entertainment
- Business of Fashion
How to Master the Art of 'Trash Talk' Marketing
The trash talk being thrown around during the NBA Finals isn't just coming from the players but directly from the marketing departments of the sportswear brands that sponsor them. Minutes after the Oklahoma City Thunder eliminated the Minnesota Timberwolves from the playoffs last week, Converse came out with a video on Instagram depicting an ant seemingly being crushed by the Converse SHAI 001. Even casual basketball fans would recognise the diss: Timberwolves' star shooting guard – and Adidas athlete – Anthony Edwards' nickname is Ant-Man, while the SHAI 001 is the first signature sneaker by Thunder point guard Shai Gilgeous-Alexander. The post's caption read 'Not hard 2 believe. @shai is headed to the Finals.' This too was a play on Edwards' 'Believe that' Adidas campaigns, itself a trash talk masterpiece, including one ad where he tosses out pairs of rival signature basketball shoes to spotlight his own signature Adidas style. The author has shared an Instagram Post. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. 'It was really sharp, not heavy-handed, but a subtle nod [for Converse] to say 'Hey, we see you, we beat you, and we're moving on,'' said Derick Beresford, a sports marketing consultant who previously worked for the Brooklyn Nets and the consumer agency Team Epiphany, who added that the ad has helped Converse Basketball break out in a way it hasn't since the Dwyane Wade era in the 2000s. Trash talk is routine in the cutthroat worlds of soda and wireless carriers, but with a few notable exceptions is pretty rare in fashion. While notable fashion rivalries have surfaced between designers such as Guram and Demna Gvasalia, it's usually been reserved as a war of words since it's typically not chic to bring beef to the runway or glossy ad campaigns. Yet Converse isn't the only brand embracing the energy that comes with talking smack about your competitors. In May, Kiehl's teased that it would become the skincare amenity partner for the luxury New York City gym Life Time with shady posts that nodded to its viral breakup with Equinox last year. In October, the Australian drug store chain Chemist Warehouse recreated a Charlotte Tilbury ad that itself dissed beauty dupes to promote its lower-priced beauty products. Also last year, the cashmere label Naadam unfurled an Instagram campaign that took shots at its rival Quince. Within streetwear, Tremaine Emory's label Denim Tears released a collaborative capsule collection with artist Arthur Jafa in 2024 that addressed Emory's departure as the creative director of Supreme by flipping one of Supreme's iconic brand motifs into a slogan that commented on systemic racism. All these moments arrive with trash talk becoming a larger part of our cultural climate, so much that Kendrick Lamar's 'Not Like Us' diss record towards Drake topped Billboard charts and picked up five Grammy awards in February. Consumers are paying attention and are invested in the narratives created by talking smack. 'We're likely experiencing a rise in trash talk within product marketing because it's become more of an accepted form of public discourse,' said Rafi Kohan, a sports journalist who authored the book Trash Talk that explores the psychology and history behind bad-mouthing. Kohan traces trash talk back to biblical times—yes, the Prophet Isaiah penned what was essentially a diss record to the King of Babylon. But it plays especially well in the modern attention economy. Trash talk grabs eyeballs and creates an 'us versus them' narrative that calls upon a brand's audience to pick a side and defend it. So for brands, digging into a competitor can create a marketing moment that fosters a strong sense of customer loyalty and community while also establishing a narrative that positions them as the ones up top. Seizing the Narrative The author has shared an Instagram Post. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. That's what the emerging Baltimore-based skate label Carpet Company aimed for when it trash-talked a streetwear competitor named Mertra this year for allegedly copying the brand's viral Instagram video campaign for a heat-reactive jacket Carpet released in 2024. Carpet co-founder Ayman Abdeldayem says that when his customers first tagged the brand in the comments of Mertra's strikingly similar Instagram post in November (which was posted nearly 10 months after Carpet's) he laughed it off. The author has shared an Instagram Post. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. But upon seeing Mertra's post go more viral than Carpet's, leading Mertra to gain thousands of followers, and then noticing the brand delete comments on the post that credited Carpet for the concept, Abdeldayem decided to fire back when his label released another iteration of a heat-reactive jacket in January by copying Mertra's campaign. The author has shared an Instagram Post. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. 'We have very loyal customers but it didn't boost sales in any way. We more so used it as an opportunity to tell our side of the story without really having to explain it,' said Abdeldayem. 'People still go on that video, and comment, 'You copied Mertra' until they read the comments and then say 'My bad, I see that they copied you.'' Beresford adds that with social media being a dominant form of communication, it's important to understand that the audience trash talk marketing speaks to can be pieced together no matter how subliminal the message is. Both Carpet and Converse didn't tag or directly mention the brands they were targeting in their trash-talking adverts. Yet the message was still clear enough for those in the know. 'People are just more heightened to the awareness of it, and are seeing it play out,' said Beresford. When to Step Back While trash-talking can lead to virality and turn into clickbait headlines or content creator fodder, there is a line. Kohan said there aren't hard and fast rules for when trash talk goes too far, but when it works, it's usually promoting competition and pushing an opponent to perform better, rather than just tearing them down. Carpet's Abdeldayem said he's never one to start beef despite how his situation with Mertra unfolded. It wasn't the first time he felt his brand had been copied. However, in other instances, he took it more as a compliment and felt it wasn't worth engaging. Especially if it was done by brands he grew up on and admired. 'If I were to clap back towards something giant, someone I had a good relationship with, I would make a more solid judgment and not respond to it openly in public,' said Abdeldayem. Granted that a viral trash-talking campaign could potentially lead to a boost in revenue—Glossy reported that sales for Naadam increased by 47 percent during the week it took shots at Quince—brands need to know what their place is in the market and what's authentic to them before talking trash, Beresford said. He noted that Skechers could easily have gone the Converse route with Knicks forward OG Anunoby, who landed memorable moments this NBA season after signing with the brand in February. But that sort of marketing isn't in Skechers' DNA. The author has shared an Instagram Post. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Timing is everything. Last week, Puma released T-shirts that played off the internet peanut gallery labeling Indiana Pacers guard Tyrese Haliburton as 'overrated.' Beresford said while the concept was good, the execution failed to land a strong punch since it was released before the Pacers won the game that advanced them to the NBA Finals and arrived nearly a day after their last winning playoffs game. 'This game is all about being timely and you got to hit it when that conversation happens, when the moment is hot, because then you carry the conversation,' said Beresford.
Hypebeast
05-06-2025
- Entertainment
- Hypebeast
First Look at the Converse SHAI 001 "Masi Blue"
Name:Converse SHAI 001 'Masi Blue'Colorway:Masi BlueSKU:N/AMSRP:$130 USDRelease Date:Fall 2025Where to Buy:Converse Shai Gilgeous-Alexanderhas unveiled a new colorway for his signature shoe. TheConverse SHAI 001has been unveiled in a 'Masi Blue' hue ahead of the NBA Finals. This particular shade of icy blue is a direct tribute to his younger brother, Thomasi, nicknamed 'Masi,' reflecting his 'stoic and cool as ice' demeanor. It features a sleek, futuristic construction with a zip-closure design and minimalist branding, making it suitable for both on-court performance and off-court lifestyle wear. The 'Masi Blue' colorway also subtly aligns with the Oklahoma City Thunder's home jersey colors. This 'Masi Blue' release is part of a series of SHAI 001 colorways, each dedicated to a member of Gilgeous-Alexander's family, including 'Hail Clay' for his wife, 'Ares Grey' for his son and 'Charm Black' for his mother. The Converse SHAI 001 'Masi Blue' is expected to launch in the fall.
Hypebeast
27-05-2025
- Entertainment
- Hypebeast
Nike 正式推出 ACG Watercat 全新配色「Iron Gray」
Nike正式推出ACG Watercat全新配色「Iron Gray」，展現俐落水域冒險風格，預計於 2025 年夏季發售。 這款鞋型延續其水域機能本色，採用灰色編織鞋面，ACG標誌點綴於橙色鞋舌標籤、外底及鞋跟壓印處，內鞋墊則以獨特酒紅色裂紋塑料設計增添個性；鞋款搭載同色系灰色中底與外底，後者具備出色抓地力，專為水上活動提供穩定支撐；鞋舌上方的拉繩式鞋帶系統確保貼合舒適，無論何種場合皆能輕鬆駕馭。 此鞋款尚未公開發售情報，預計將透過 Nike 官網及指定零售商販售，售價 $125 美元。 >Aimé Leon Dore x New Balance RC56 全新聯名鞋款即將登場 >Vivobarefoot 正式首款赤足涼鞋 —— VIVOBIOME Tabi Gen 01 >Shai Gilgeous-Alexander 首次亮相 Converse SHAI 001「Charm Black」
