Latest news with #CraigFederighi
Hans India
3 days ago
- Hans India
Apple Intelligence gets new capabilities across devices
In Messages, Live Translation can automatically translate messages. And when on a phone call, the translation is spoken aloud throughout the conversation. With Live Translation, users can communicate across languages whether they're typing in Messages, or speaking during FaceTime or Phone conversations. Additionally, Shortcuts can now tap into Apple Intelligence directly, and developers will be able to access the on-device large language model at the core of Apple Intelligence, giving them direct access to intelligence that is powerful, fast, built with privacy, and available even when users are offline Unlocking new ways for users, Apple announced new Apple Intelligence features across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. Developers can now access the Apple Intelligence on-device foundation model to power private, intelligent experiences within their apps, the company said during its 'WWDC25' event here. In Messages, Live Translation can automatically translate messages. And when on a phone call, the translation is spoken aloud throughout the conversation. With Live Translation, users can communicate across languages whether they're typing in Messages, or speaking during FaceTime or Phone conversations. Additionally, Shortcuts can now tap into Apple Intelligence directly, and developers will be able to access the on-device large language model at the core of Apple Intelligence, giving them direct access to intelligence that is powerful, fast, built with privacy, and available even when users are offline. These Apple Intelligence features are available for testing starting today, and will be available to users with supported devices set to a supported language this fall. 'The models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems,' said Craig Federighi, Apple's senior vice president of Software Engineering. 'We're also taking the huge step of giving developers direct access to the on-device foundation model powering Apple Intelligence, allowing them to tap into intelligence that is powerful, fast, built with privacy, and available even when users are offline. We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day. We can't wait to see what developers create,' he added. Apple Intelligence features will be coming to eight more languages by the end of the year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Genmoji and Image Playground provide users with even more ways to express themselves. In addition to turning a text description into a Genmoji, users can now mix together emoji and combine them with descriptions to create something new. When users make images inspired by family and friends using Genmoji and Image Playground, they have the ability to change expressions or adjust personal attributes, like hairstyle, to match their friend's latest look, said Apple. In Image Playground, users can tap into brand-new styles with ChatGPT, like an oil painting style or vector art. For moments when users have a specific idea in mind, they can tap Any Style and describe what they want. Image Playground sends a user's description or photo to ChatGPT and creates a unique image. Users are always in control, and nothing is shared with ChatGPT without their permission. Workout Buddy is a first-of-its-kind workout experience on Apple Watch with Apple Intelligence that incorporates a user's workout data and fitness history to generate personalised, motivational insights during their session.
Daily Mirror
6 days ago
- Daily Mirror
Major free iPhone upgrade is coming soon and you can get it first - here's how
If you fancy being one of the first to try the latest iOS 26 update from Apple, there's a simple way to get it. Apple has just confirmed the launch of its next new operating system, which will arrive on devices later this year. It's called iOS 26 (no, it won't be called iOS 19 as expected) and along with that new name it gets plenty of shiny new features and a refreshed appearance called Liquid Glass. Once installed, there's that slick new look along with changes such as Call Screening - which blocks unwanted phone conversations - and spam texts are also removed automatically. Many of Apple's popular apps - such as Maps and Photos are also getting an update . There will even be the option to set a snooze duration between 1 and 15 minutes, giving you more flexibility and customisation for your daily alarms. There's no date set for the launch of iOS 26, but we expect it to arrive on compatible devices in September. Luckily, if you can't wait that long, there's good news. Apple has confirmed that its Public Beta will be made available from next month, with users able to sign up and try things out long before it's released to everyone across the globe. "New public betas for iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, HomePod software 26, watchOS 26 and AirPods Firmware are coming soon," Apple explained. "As a member of the Apple Beta Software Programme, you can take part in shaping Apple software by test-driving pre-release versions and letting us know what you think. "The Apple Beta Software Programme lets you try pre-release software and provide feedback to help us make it even better." If you fancy giving it a go, you can sign up here. Then, once it is released, you'll be able to download the update and give it a whirl. The only thing Apple advises is not to install the beta on your main device. That's because it is a pre-released version and may have some bugs and issues in it. That, of course, is the whole point of the beta as it gives Apple time and feedback to iron out any glitches. There's no word on an exact release time for the iOS 26 beta but watch this space for more details. 'iOS 26 shines with the gorgeous new design and meaningful improvements to the features users rely on every day, making iPhone even more helpful,' said Craig Federighi, Apple's senior vice president of Software Engineering. 'Experiences are more expressive and personal, from the Lock Screen and Home Screen, to new capabilities across Phone and Messages that help users focus on the connections that matter most. And with powerful new Apple Intelligence capabilities integrated across the system, users can get things done easier than ever.'
Time of India
20-06-2025
- Time of India
Apple SVP Craig Federighi reveals why the iPad won't become a Mac says: ‘It's a bad idea…'
Apple's senior vice president of software engineering, Craig Federighi recently answered one of the most asked questions by Apple fans, whether the iPad and Mac should ever merge into a single device. Federighi humorously answered using a memorable analogy: "We don't want to build sporks." Speaking to MacStories' Federico Viticci in an interview, Federighi explained Apple's philosophy behind not merging the two popular Apple products. "Someone said, 'If a spoon's great and a fork's great, then let's combine them into a single utensil, right?' It turns out it's not a good spoon and it's not a good fork. It's a bad idea. And so we don't want to build sporks," Federighi said. This analogy clearly explains Apple's belief that merging the two devices or operating systems will compromise the strengths of the devices and will also make the product less useful. Federighi further explained that Apple's main aim is to make both iPad and Mac excel in their respective areas and the company does not want the iPad to displace a Mac. "The Mac lets the iPad be iPad," he stated, highlighting that the existence of a robust Mac ecosystem allows the iPad to remain focused on its touch-first, immersive, and simple interface. He also said that this time the iPadOS 26 introduced many useful and improved features such as new windowing engine and desktop-like features, but these features are designed to cater to the needs of a broader range of iPad users. The main focus is to improve the capabilities of an iPad without compromising on its identity. Federighi also talked about the growth of multitasking functionality in the iPadOS. He described evolution as a multi-year journey of experimentation. He added that if Apple had introduced traditional Mac-like menu bars on the iPad, developers might have designed their apps differently, which could have compromised the iPad app ecosystem. While the two platforms can "be inspired by elements of the Mac" and vice-versa, Federighi firmly believes that a full merger would lead to a messy, confusing, and ultimately inferior user experience . Apple remains committed to its strategy of offering distinct devices optimized for different use cases, rather than a "compromise" solution that attempts to be all things to all people. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Forbes
19-06-2025
- Business
- Forbes
Apple's AI Approach: Innovation, Criticism, And The Road Ahead
Apple Intelligence, Apple's AI strategy, moves forward with app innovation despite criticism. At WWDC in 2024, Apple rolled out its AI strategy and named it Apple Intelligence. It was an optimistic vision that created many expectations. However, Apple has received a great deal of criticism over the last year since its original launch, as the perception is that it overpromised and underdelivered on its AI strategy. Apple's AI strategy is criticized for its late entry, limited cloud capabilities, and overemphasis on on-device processing. Critics argue Apple has lagged behind leaders like OpenAI, Google, and Microsoft in foundational AI research and large language model (LLM) development. Instead of building a strong AI platform early, Apple focused on privacy and hardware, leaving it reliant on partnerships—like integrating ChatGPT into Siri. Skeptics also point to Apple's insistence on running AI models mostly on-device. While this approach protects privacy and improves speed, it limits the scale and complexity of AI features compared to cloud-based systems. Some developers and analysts believe this restricts Apple's ability to deliver truly transformative AI experiences. At this year's WWDC in early June, Apple acknowledged that many of the things promised in the 2024 Apple Intelligence launch are behind. Apple's Senior Vice President of Software Engineering, Craig Federighi, stated, "We're continuing our work to deliver the features that make Siri even more personal. This work needed more time to reach our high-quality bar, and we look forward to sharing more about it in the coming year." Open AI, Google, Meta, Microsoft, and players have their own LLM engines. But Apple needed to partner with and use a third party to help deliver AI integration to their OS and apps. In this case, they partnered with Open AI and ChatGPT to add AI to MacOS and iOS. When this was originally announced, this was an ambitious undertaking. Google's ownership of the Gemini LLM meant that they could, from the ground up, integrate AI into Android at a granular level. It has given Android a leg up regarding AI integration into a mobile OS. While this may be a better approach, Apple has done one thing that I find interesting. At least in the short term, they are AI-enabling their own apps. Apple has integrated its AI, Apple Intelligence, into several of its apps. Here are some key examples: Apple is also allowing other apps to utilize the on-device AI model at the core of Apple Intelligence. Their rifle-shot approach to AI in their apps is important, but given that AI has a global reach on data, the criticism that it limits the scale and complexity of AI features compared to cloud-based systems is legitimate. This has led some analysts and media to suggest that Apple needs to acquire one of the existing LLM companies to help deal with this global AI scaling. While that is an interesting idea, I don't see that happening. Apple is getting better at using existing LLM partnerships and this approach. In the process, I believe they are working on their own home-grown LLMs to give them the control they need to keep their customers' data private and give them the kind of privacy Apple excels at with its products. In a great analysis of Apple's AI strategy, Ed Handy, writing in the Cult of Mac, argues that Apple's slow rollout is not a crisis. He suggests that- "Apple isn't leading in AI — and most users won't notice Artificial intelligence is the hot technology of the 2020s, and Apple is far from the forefront in its development. OpenAI's ChatGPT chatbot makes Apple's Siri seem like a high school science project. Google Gemini creates pictures that make anything from Apple's Image Playground look laughable. The AI-enhanced version of Siri won't reach customers until a year after Apple initially expected. None of that matters, though. Not really. Let's take a look at Google's Android operating system to see why. Android got out ahead of iPhone with integrated AI features, but it didn't make users happier. The most recent American Customer Satisfaction Index survey indicates that Samsung users are 1% less pleased with their Android-powered smartphones than they were a year ago. Satisfaction with Google and Motorola Androids both decreased by 3%. But the survey also found that iPhone users are 1% less satisfied. What this means is that cool new AI features, or the lack thereof, have no effect on what typical users think of their phones." As one who has tracked Apple for over 40 years, I can attest that Apple marches to the beat of its own drum. And the way they deliver their Apple Intelligence is not influenced by outside criticism. Apple has historically excelled at creating new products and services. While some of the criticism has merit, Apple's approach to AI-enabling its apps is still a solid strategy with room for much innovation over time. Disclosure: Google, Meta, Samsung, Microsoft and Apple subscribe to Creative Strategies research reports along with many other high tech companies around the world.
Yahoo
18-06-2025
- Yahoo
iPadOS 26 Makes Your Tablet More Powerful Than Ever
iPadOS 26 introduces a beautiful new Liquid Glass UI and more. Take advantage of a powerful new windowing system and improved multitasking. The Preview and Journal apps come to iPad, along with more Apple Intelligence goodies. Apple's WWDC 2025 event is here, and it's a big one. For starters, Apple is moving away from software version numbers to something easier to follow: a unified naming system based on the year. With that in mind, the company just unveiled the new and improved iPadOS 26, which is packed with a complete visual overhaul, powerful new features, and much more. Everything from your phone, watch, iPad, Mac, and even CarPlay is getting a complete visual overhaul with what Apple calls "Liquid Glass." This new design is translucent and clean and adapts to content on the screen, controls, and more in real time. It'll even reflect and refract the content, giving your iPad a more vibrant look. And while we'll be learning much more about Liquid Glass in the coming weeks, here's what's new about iPadOS 26. For iPadOS 26, Apple specifically mentions the design, windowing system, new Apple Intelligence features, more ways to work with files, the Preview and Journal apps are now on iPad, and computationally intensive Background Tasks on devices with Apple silicon. Plus, there's an all-new Apple Games app. "iPadOS 26 makes our most versatile device even more capable," said Craig Federighi, Apple's senior vice president of Software Engineering. Beautiful new Liquid Glass user interface A powerful and intuitive windowing system The Preview and Journal apps come to iPad More Apple Intelligence features Improved audio controls 3D graphing in the Calculator Ability to import and export notes into a markdown file New accessibility features and more. Aside from the all-new Liquid Glass design, your iPad will get several powerful new features that'll let you get more done, work faster, and take advantage of everything from resizable windows and Apple Intelligence. The new windowing system is probably the biggest change and one of the most-requested updates for iPad owners. Now, you can finally run multiple apps and windows at once, easily resize app windows, and put them precisely where you want. Opening numerous windows in any way you see fit will take productivity to the next level. Just like on a Mac, you can instantly open, resize, and minimize windows on the fly. Better yet, if you previously resized an app in iPadOS 26, it opens back in the same size and position the next time you use it. Additionally, this new intuitive windowing system works with Exposé and Stage Manager. Go split screen, open five windows at once, or swipe down from the top of the display to access a new menu bar that makes it easy for iPad owners to access all the commands available for each specific app. Apple Intelligence will bring live translation to FaceTime, new ways to create Genmoji with the power of ChatGPT, and more useful Shortcut features, including summarizing text with Writing Tools and creating images with Image Playground. iPadOS 26 will also introduce the world to a new and improved file system on the iPad. The new Files app has a slew of customization options that'll make it easy to change the colors and icons, add emojis, and more to specific files, making it easier than ever to find what's important. You can even use an updated list view to see more documents and files in resizable columns. There's also a new drag-and-drop system to put any folder from the Files app into the dock. Additionally, you can select the default app that'll open specific file types. While those are a few key changes, there's so much new in iPadOS 26. Owners will love finally having the Preview and Journal apps on their iPad, as well as new audio features that add flexibility for input/output and recording. You can even choose different microphones for each app or individual websites, taking the audio experience to the next level. iPadOS 26 will be available for the iPad 8th Gen (with the home button) and all newer models, but it looks like the 7th Gen base iPad is no longer supported. All of these features are available for testing starting today through the Apple Developer Program or the public beta next month. Otherwise, it'll arrive as a free software update later this fall. At this point, they should just call it macOS. Source: Apple Newsroom
