Latest news with #CreatorRewards
Perth Now
3 days ago
- Entertainment
- Perth Now
‘We're done': Reason Aussie influencers are moving overseas
Australia has become known to many as the 'lucky country', but Aussie influencers are leaving the country in droves to pursue opportunities overseas. Successful Queensland-based digital nomads and influencers Brent and Molly — who gained popularity through travelling around Australia in a caravan for two-and-a-half years with their two children — announced this week that they are leaving the country. 'We're leaving Australia. For good. Not for a holiday. Not for a break. Not for a visa run. We're done.' They captioned their social media post. The reasons they listed for leaving included: sky-high taxes, insane cost of living and shrinking opportunities for entrepreneurs. The pair didn't reveal where they were headed, instead asking their followers to guess which country they were jetting off to. 'Easy. Bali' one person commented. 'Great move. I would think it could be Thailand' another guessed. 'USA' was a repeated guess from many, perhaps due to the fact that the family of four have just returned from a trip to America and Mexico. The pair dismissed some of the guesses in an Instagram story, without revealing where they were moving. 'Is it Bali or Thailand? No definitely not . . .lots of people do but definitely not for us,' they clarified. The announcement comes just months after Gold-Coast based TikTok star Kat Clark announced her move to the US. Many were surprised despite her husband and 14-year-old daughter Deja joining her, she was leaving behind her 22-year-old daughter Latisha. A teary farewell hug at Brisbane Airport as Kat, Jonathan and Deja say goodbye to Latisha before starting their new life in LA. Credit: Instagram The family-focused content creator with 7.4m followers claimed the reason that she was leaving was due to the career opportunities available in the US—particularly TikTok's Creator Rewards program— which is not available in Australia. 'We've had some opportunities come up in America and we're going to give it a go,' the Courier Mail claims Clark said. While some welcomed the news of Clark's move, many were quick to question her relocation to the US given the current political climate. 'I'm sorry, no opportunity could convince me to move to America (right now) it's literally turning into a hell hole,' one person said. 'Why on earth anyone would want to move to America from Australia is beyond me' another commented.
The Verge
24-06-2025
- Entertainment
- The Verge
Roblox wants to better reward creators for bringing players back
Roblox is introducing two new systems that are designed to further encourage creators to bring players onto the social games platform on a regular basis. The systems, part of what Roblox is calling Creator Rewards, will roll out beginning July 24th. One is the Daily Engagement Reward program, which gives Roblox creators 5 Robux for an 'active spender' on the platform who spends at least 10 minutes in their experience in one day. 5 Robux isn't a lot on its own — depending on where you buy Robux, that can translate to about five cents — but if an experience brings back thousands or millions of people every day, that could add up quickly. Roblox may also change the payout in the future, it says in a blog post. To be eligible for the reward, a creator's experience must also be one of the first three experiences an active spender (which the platform defines as a user who has spent at least $9.99 in the last 60 days) launches each day. The choice to offer these payouts after the first three experiences isn't an exact science, Roblox CPO Manuel Bronstein tells The Verge. It's more that those first three experiences are why you may come to the platform in a given day, he says, while you might visit experiences after those first three because you found something new through recommendations or because of a friend's suggestion. Bronstein doesn't think creators will change their experiences to optimize just for that 10-minute threshold. 'Continue to build a great product, continue to build a great game, continue to build a great experience, and you will benefit from this reward,' he says. He also points out that these engagement-based rewards aren't the sole mechanism for Roblox creators to make money. The 'vast' majority of transactions for Roblox developers come from transactions that they generate on the platform, according to Bronstein, and creators can also monetize with things like ads, subscriptions, and even selling physical goods. This new reward system will replace the current engagement-based payouts program, which pays out Robux based on playtime from people who are subscribers to Roblox Premium. Bronstein says that program didn't reward user acquisition or user reactivation, and wasn't as transparent as Roblox wanted it to be. (He also says this new program isn't a response to Epic Games' engagement-based payouts system for Fortnite.) The second program Roblox is adding is the Audience Expansion Reward, which pays creators a revenue share of purchases from Roblox users who join or return to the platform because of them. Roblox will apply the credit if a player joins the platform through a creator's link or if a player searches for a creator's experience on Roblox by name and plays for at least 10 minutes. This new system will eventually take over for Roblox's current Creator Affiliate program. This program will offer a 35 percent revenue share to creators on up to the first $100 those new or returning users spend in their first two months on Roblox. Roblox says it's on track to pay out $1 billion to creators this year. Last year, it paid out more than $922 million, which far exceeds the $352 million Epic paid to Fortnite creators.
Cosmopolitan
17-06-2025
- Entertainment
- Cosmopolitan
Nara Smith and Lucky Blue Smith's net worths couldn't be more different
If you've ever wondered how much you could potentially make if you quit your job and started making Cinnamon Toast Crunch from scratch while dressed in couture, the answer is a lot. At least based on Nara Smith, who - despite being labeled as a "tradwife" - is undeniably the breadwinner (and breadmaker, obviously) in her marriage to Lucky Blue Smith. Though, to be clear, they're both insanely rich. Time to dig in. Much like I want to dig into Nara's homemade boba recipe. At least according to Celebrity Net Worth, who accurately notes that Lucky's been modeling for literal years - and has worked on some major brand campaigns. Celebrity Net Worth reports that Nara has $6 million (£4.4 million) in the bank - largely amassed from her TikTok earnings and influencing career. In other words, her net worth is six times Lucky's. So, how does Nara make her money? Per Yahoo, TikTok pays $0.50-$1.00 per 1,000 views on videos over 1 minute through their Creator Rewards program. Which definitely adds up when you have millions of followers and your videos are near-constantly going viral. The outlet estimates that Nara makes around $200,000 (£147,000) a month from TikTok based on her following and the popularity of her videos (which is 11.8 million as of now). This intel also falls in line with a deep dive that a fellow TikToker did into her earnings last March (though they note that $200k a month is conservative and it's possible Nara is making double that): Either way, TikTok isn't Nara's only revenue stream. She also works with multiple high end brands at the moment - including Chanel and Burberry. But her most creative ad to-date has to be for Marc Jacobs - where she "made" a handbag in her signature recipe style. Vogue did a deep dive on the ad's impact, noting that it "generated $966,000 in media impact value (MIV) on TikTok, and $285,000 on Instagram" in just the first 48 hours of publishing. Apparently this is a "MIV 149 times that of an average Marc Jacobs influencer TikTok post; and 44 times the Instagram average." In other words, the ad was hugely impactful—and it's fair to say Nara got paid accordingly. FYI, Nara (who's currently pregnant with her fourth child) spoke to Who What Wear about her career and why she's pushing back about the "tradwife" label—especially as she and Lucky split responsibilities around their home. "I'm a working mom. I take care of kids," she said. "I split the responsibility with Lucky. Our household is very 50/50. We try to figure out the kids while both of us work. It's very much this jigsaw puzzle that we're trying to work through every single day. Being labeled as [a tradwife], that just didn't fit. I didn't want this narrative out there that I'm just at home slaving away. I'm not a tradwife. I'm a working mom, and I love cooking, and I have a passion for cooking for my husband, for my kids. Cooking is my love language. I love taking care of people in that way."
Cosmopolitan
12-06-2025
- Entertainment
- Cosmopolitan
What Are Nara Smith and Lucky Blue Smith's Net Worths
If you've ever wondered how much you could potentially make if you quit your job and started making Cinnamon Toast Crunch from scratch while dressed in couture, the answer is a lot. At least based on Nara Smith, who—despite being labeled as a "tradwife"—is undeniably the breadwinner (and breadmaker, obviously) in her marriage to Lucky Blue Smith. Though, to be clear, they're both insanely rich. Time to dig in. Much like I want to dig into Nara's homemade boba recipe. At least according to Celebrity Net Worth, who accurately notes that Lucky's been modeling for literal years—and has worked on some major brand campaigns. Celebrity Net Worth reports that Nara has $6 million in the bank—largely amassed from her TikTok earnings and influencing career. In other words, her net worth is six times Lucky's. So, how does Nara make her money? Per Yahoo, TikTok pays $0.50-$1.00 per 1,000 views on videos over 1 minute through their Creator Rewards program. Which definitely adds up when you have millions of followers and your videos are near-constantly going viral. The outlet estimates that Nara makes around $200,000 a month from TikTok based on her following and the popularity of her videos (which is 11.8 million as of now). This intel also falls in line with a deep dive that a fellow TikToker did into her earnings last March (though they note that $200k a month is conservative and it's possible Nara is making double that): Either way, TikTok isn't Nara's only revenue stream. She also works with multiple high end brands at the moment—including Chanel and Burberry. But her most creative ad to-date has to be for Marc Jacobs—where she "made" a handbag in her signature recipe style. Vogue did a deep dive on the ad's impact, noting that it "generated $966,000 in media impact value (MIV) on TikTok, and $285,000 on Instagram" in just the first 48 hours of publishing. Apparently this is a "MIV 149 times that of an average Marc Jacobs influencer TikTok post; and 44 times the Instagram average." In other words, the ad was hugely impactful—and it's fair to say Nara got paid accordingly. FYI, Nara (who's currently pregnant with her fourth child) spoke to Who What Wear about her career and why she's pushing back about the "tradwife" label—especially as she and Lucky split responsibilities around their home. "I'm a working mom. I take care of kids," she said. "I split the responsibility with Lucky. Our household is very 50/50. We try to figure out the kids while both of us work. It's very much this jigsaw puzzle that we're trying to work through every single day. Being labeled as [a tradwife], that just didn't fit. I didn't want this narrative out there that I'm just at home slaving away. I'm not a tradwife. I'm a working mom, and I love cooking, and I have a passion for cooking for my husband, for my kids. Cooking is my love language. I love taking care of people in that way."
The Sun
07-05-2025
- Entertainment
- The Sun
I'm asking strangers on the internet to help me pay off my credit card debt – in 2 weeks, I've already made £1.1k
A MUM has asked strangers online to help her pay off her £2,490 credit card debt by Father's Day. Mother Sara Callahan took to TikTok in a desperate attempt to clear the family's credit card debt - also explaining how she cleverly uses the popular platform to make extra cash. 2 Sara, from the US, embarked on the debt-free journey to surprise her husband and has since found several ways to rake in money, including side hustles and Door Dash. So far, the mum - who posts under the username @ sarac1409 - has already made an extra £1.1k in just two weeks. One of the challenges Sara has given herself is to walk two to four miles every day - also sharing footage of the relaxing walk on social media. While staying active itself does not make Sara any money, it's the TikTok posts and keeping viewers engaged with her walking that does. Sara, who's already racked up more than 23,000 followers on her page, recently revealed that she's a part of TikTok Creator Rewards Program. The program is designed to help creators foster their creativity and generate higher revenue potential by posting high-quality, original content. To be eligible to apply for the program, content creators have to be at least 18 years old (or 19 in South Korea), have at least 10,000 followers, as well as have at least 100,000 video views in the last 30 days. According to TikTok, to be able to make extra cash you also need to ensure the posted videos are at least one minute long. She recently explained how combining keeping fit with posting content online has helped her clear some of the debt. She said in the now-viral video: ''I get paid by TikTok a little bit for the views that I get and the engagement. I've made £160 on Vinted in a week - here's 5 tips so you can do the same, including why you should NEVER ignore offers ''If you want to support me on my journey, I would love for you to watch the video all the way through. Hit 'Share' and click 'Copy Link'. ''You don't have to send it to anybody if you don't want to, comment at least nine words and then like it, of course,'' she begged viewers online. ''Anything helps, mostly it's the views - so go and watch it at least once all the way through. ''Thank you so much,'' she added at the end of the clip, which has racked up a whopping 2.3million views in just six days. In another video, Sara noted that the Creators Rewards Program has so far ''been a big bulk'' of the chunk of money that has come off the credit card debt. ''I am so happy that all of you have reposted, commented, followed me, done all the things just to make that possible.'' However, Sara doesn't rely just on views to clear off the debt in time for Father's Day - which also happens to be a day after her partner's birthday. The mum told her followers that she also uses survey apps, such as Swagbucks, where you can ''watch entertaining videos, play games, search the web, answer surveys, and find great deals to earn points''. The points, the website states, can then be redeemed ''for gift cards to your favorite retailers like Amazon or Walmart, to name a few, or get cash back from PayPal ''. ''It takes me about a month to get $50, which is not bad. I'm gonna sit there and play games on my phone anyway - so I may as well make money off of it.'' As Sara is yet to hit her goal, she has also been considering creating invitation templates on Etsy to make even more money. ''I've seen a few videos on it. I think I'd be really good at that, I love graphic design. ''For my baby shower, for my wedding, I made all the invitations and all of that - I love doing that kind of stuff.'' 'Supporting from England' Since bravely opening up about her debt journey, Sara's been met by a huge amount of support from all over the world. The video has racked up a staggering 2.3million views, close to 8,000 comments, over 306k likes and more than 5k shares. One person said: ''Getting healthy, spending time with babe, spending time in nature, and paying off debt! Good luck!!'' ''Supporting from England!!'' another chimed in. A third commented: ''that's a great way to get in exercise and enjoy being outdoors with the Lil one while making money to pay off debt. ''love it!!! I'm ready to get in the creator rewards program to offset retirement.''
