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Yahoo
a day ago
- Entertainment
- Yahoo
Sydney Sweeney's American Eagle Ad Sparks Outrage, But Fans Praise Her For 'Killing Woke Advertising'
Sydney Sweeney's new American Eagle campaign, promoting jeans to support domestic violence survivors, has sparked backlash for its suggestive tone. Some critics claim it oversexualizes a serious cause. However, despite controversy, fans have defended the actress and the campaign, with some praising her for "ending woke ads. Meanwhile, executives are reportedly calling Sydney Sweeney their biggest collaboration yet, betting her star power can revive sales and position American Eagle among trending "meme stocks." Sydney Sweeney's 'Great Jeans' Campaign For American Eagle Sweeney is facing criticism over her new American Eagle campaign, which, despite aiming to support domestic violence survivors, has been labeled "tone deaf" by some viewers for being "all about her boobs." The 27-year-old "Euphoria" star recently launched a new initiative with the fashion brand, titled "Sydney Sweeney Has Great Jeans." The campaign features a denim line designed by Sweeney, with 100% of the purchase price of The Sydney Jean, priced at nearly $89.95, going directly to Crisis Text Line, a charity that offers confidential mental health support to victims of domestic abuse. A butterfly motif is featured on the back of the jeans, symbolizing "domestic violence awareness, which Sydney is passionate about." However, one promotional video sparked particular backlash. In the clip, Sweeney jokes about her "genes" being responsible for her body, as the camera pans down to her chest. She then cheekily says, "Hey! Eyes up here," before laughing. The Actress's American Eagle Campaign Divides Viewers: Is It An Empowering Message or 'Tone-Deaf' Marketing? While Sweeney's American Eagle campaign has been praised for its charitable intent—donating proceeds to a domestic violence support organization, it has also stirred significant backlash for its execution. Critics argue that the campaign's tone, particularly its focus on Sweeney's body, undermines the seriousness of the cause. Many viewers felt the ad prioritized sexual appeal over substance, with one viral post on X asking, "Is this really the advertisement they came up with for raising money for a domestic violence org?" Another person commented: "As someone who has utilized & also volunteered for this organization, this is SO disgustingly tone deaf." One X user raged, "Launching a pair of jeans with the hope of combating domestic violence and then immediately making the campaign vid all about a woman's t-ts is the most r-tarded, gross marketing decision. You people are rearing whole legions of brain maggots, oh my god," one user raged. Some Netizens Defended Sydney Sweeney's Ad For Killing 'Woke Advertising' Despite the criticism, Sweeney still had supporters online. One fan on X wrote: "Woke advertising is dead. Sydney Sweeney killed it." Another defended her against the backlash, stating, "I've never seen so many people actively try to hate on a woman enjoying her run and career. B-tches be hating." A third person wrote, "I love her and think these ads are great, but no one is passing down American Eagle jeans. They don't last." Another commented, "This is genius. She's takinggggg it. American Icon era," while a fifth person joked, "American Eagle stock about to spike through the roof." The Actress Boosts American Eagle Stock As Brand Bets On Star Power Amid' Meme Stock' Buzz Since news of the Sweeney collaboration broke, American Eagle's struggling stock saw a notable boost, reportedly climbing more than 10% on Thursday. Despite this surge, the stock remains down nearly 40% over the past year. Some market analysts suggest the spike could place American Eagle among so-called "meme stocks," companies whose valuations are heavily influenced by online hype rather than traditional financial metrics. "Once a stock falls under the 'meme' category, the price movements can be violent and volatile, so it's certainly not for everyone," said Bret Kenwell, a U.S. investment analyst at eToro, in an earlier statement to the Daily Mail. "Chasing can result in being burned." Still, American Eagle is betting on Sweeney's star power to help turn things around. "With Sydney Sweeney front and center, she brings the allure," said company president Jennifer Foyle. "We add the flawless wardrobe for the winning combo of ease, attitude, and a little mischief." American Eagle Shifts Strategy With Sydney Sweeney As Solo Campaign Star: 'Our Biggest Get Yet' The campaign comes as American Eagle is shifting its marketing strategy by focusing on a single celebrity, Sweeney, marking a departure from its usual approach of featuring multiple public figures in its campaigns. Craig Brommers, the brand's Chief Marketing Officer, described the move as a milestone. Sweeney is "the biggest get in the history of our brand," he told Modern Retail. "We've had a lot of success working with multiple talent in one season, so it's not like that recipe is dead." He added that once Sweeney expressed interest, the team recognized it as a rare opportunity. "There are only a few celebrities that have the cachet to be the face of a dual-gender brand, and Sweeney is one of them," he said. "When she was into the idea of working with us, that's when you say, I think this is a special, unique moment, and it needs to feel like that." Solve the daily Crossword
Daily Mail
3 days ago
- Entertainment
- Daily Mail
Sydney Sweeney-fronted campaign supporting domestic violence victims branded 'tasteless' and 'tone deaf' for zooming in on her chest
Sydney Sweeney sparked backlash with her latest ad campaign which supports victims of domestic violence - after it was branded 'gross' and 'tone deaf' for being focused 'all about her boobs'. The actress, 27, launched her new collaboration with American Eagle this week, titled 'Sydney Sweeney Has Great Jeans', and modelled her own designs in a racy photo shoot. Proceeds from the clothing line are going to charity - but the Euphoria actress divided opinion with a suggestive joke made about her chest in a clip promoting the initiative. In it, the A-lister told the camera how 'her body's composition is determined by her genes' before the shot panned down and zoomed in on her cleavage. 'Hey! Eyes up here', she exclaimed, drawing the camera up to her face and laughing. The saucy quip has faced criticism for 'oversexualizing' Sydney in a poignant and serious cause. She is donating 100per cent of the purchase price of 'The Sydney Jean' - which are selling for nearly £70 ($89.95) - to Crisis Text Line, a domestic abuse charity offering confidential mental health support to victims. It has a butterfly motif on the back that 'represents domestic violence awareness, which Sydney is passionate about'. Shoppers were furious and 'disgusted' that the ad, many feeling it was in poor taste. 'Is this really the advertisement they came up with for raising money for a domestic violence org,' one questioned on X. Another added: 'As someone that's utilized & also volunteered for this organization this is SO disgustingly tone deaf.' 'Launching a pair of jeans with the hope of combatting domestic violence and then immediately making the campaign vid all about a woman's t**s is the most r******d, gross marketing decision you people are rearing whole legions of brain maggots oh my god,' a third hit out. Elsewhere a commenter penned: 'Usually I don't care for Sydney's "look at my boobs" gist but this is in such bad taste because apparently this campaign is to raise money for domestic violence victims…' Another skeptical user added: 'The profits for these jeans go to a domestic violence charity and they're being marketed like this.' One simply quipped: 'Advertisement for women's jeans symbolizing a fight against domestic violence btw' However, since news of the collaboration broke, American Eagle's ailing stock up rose more than 10 per cent on Thursday, even though the stock is still down nearly 40per cent over the past year. Some analysts say the spike puts American Eagle in line to join other 'meme stocks' - companies whose prices are driven more by online hype than fundamentals. The trend took off during the pandemic as bored workers stuck at home plotted on social media to push up prices of struggling stocks like GameStop and AMC in a bid to spite hedge funds that had better the would fall more. Eventually, those stocks collapsed as their businesses couldn't support the social media-fueled hype. 'Once a stock falls under the 'meme' category, the price movements can be violent and volatile, so it's certainly not for everyone,' Bret Kenwell, a US investment analyst at eToro, previously told 'Chasing can result in being burned.' However, American Eagle will be hoping that retaining the Anyone But You bombshell is enough to revive its bottom line. 'With Sydney Sweeney front and center, she brings the allure,' president Jennifer Foyle said. 'We add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.' People responded with fury to the ad which they felt overly-sexualised Sweeney when one of the jeans is set to donate money towards Crisis Text Line But an accompanying sultry clip has been criticised for overly-sexualising Sweeney when she is donating the purchase price of a pair of jeans towards a domestic violence charity The collaboration sent American Eagle's stock up more than five percent on Thursday morning AE is changing how it runs marketing campaigns by focusing on only one celebrity. In the past, it has featured multiple public figures in ads. American Eagle's CMO, Craig Brommers, told Modern Retail that Sweeney is 'the biggest get in the history of our brand.' 'We've had a lot of success working with multiple talent in one season, so it's not like that recipe is dead,' Brommers said. 'But there are only a few celebrities that have the cachet to be the face of a dual-gender brand, and Sweeney is one of them. 'When she was into the idea of working with us, that's when you say, I think this is a special, unique moment, and it needs to feel like that.' Sydney is also preparing to launch her own lingerie brand - with some very powerful backers. The venture has backing from Amazon billionaire Jeff Bezos and his new wife, Lauren Sanchez, who have invested in new brand. A source told Us Weekly that it is launching 'very soon.' 'This has been a huge project for her and something she's been working on for the last year,' the insider added. The actress has enjoyed a meteoric rise in recent years, starring in TV shows such as Euphoria and The Handmaid's Tale, while she's also worked with a host of big-name brands, including Laneige and Frankie's Bikinis. The actress - who ended her engagement to Jonathan Davino earlier this year - has also been tipped to play a Bond girl in the next 007 movie, with director Denis Villeneuve reportedly keen to hire Sweeney for his upcoming film. American Eagle and Crisis Text Line were contacted for comment. Women's Aid declined to comment as well as Refuge but they added: 'Refuge's National Domestic Abuse Helpline is available on 0808 2000 247 for free, confidential support 24 hours a day, 7 days a week. 'A live chat service is also available from 10am to 10pm, Monday to Friday, and from 10am to 6pm on weekends.
IOL News
3 days ago
- Entertainment
- IOL News
Sydney Sweeney's denim dilemma: charity or just a cheeky marketing stunt?
Sydney Sweeney faces backlash for her recent denim campaign, as netizens disagree with the choice of visuals that the brand chose. Image: Instagram Sydney Sweeney has divided the internet yet again! The American actress has stirred up a controversy after it was revealed that she is the face behind the American Eagle 2025 campaign. The denim campaign, titled 'Sydney Sweeney Has Great Jeans', showcases the actress in a minimalist style to promote 'The Sydney Jean", which has a butterfly motif on the back pocket as a symbol of domestic violence awareness. This limited-edition campaign will contribute its proceeds to the Crisis Text Line, a non-profit organisation that provides free text-based support for domestic abuse. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Advertisement Next Stay Close ✕ Ad loading In an interview with 'InStyle' Sweeney shared: 'I wanted to do something in support of a cause that was really important to me by bringing awareness to domestic violence.' However, despite its good cause, the 'Euphoria' actress is facing online backlash over the visuals that were chosen for the campaign. The American Eagle brand shared a video that many expressed online that it is weird and hypersexualised for a campaign that is supposed to bring awareness to a sensitive matter. In the now-deleted video, the camera focuses more on her exposed cleavage and slowly moves down to her stomach; however, the actress says, 'Hey, eyes up here', then the camera shifts to her face. Sydney Sweeney for American Eagle's new campaign. — Pop Base (@PopBase) July 24, 2025 In another video, Sweeney shuts the bonnet of a car, and the camera focuses on her behind as she walks back into the car. Sydney Sweeney for American Eagle's Fall 2025 campaign — cinesthetic. (@TheCinesthetic) July 23, 2025 These two particular videos garnered widespread attention as she faced criticism for the ads. 'I was trying to defend her at first with the bath water but this is getting kinda weird,' @sunn0ceanblue wrote. i was trying to defend her at first w the bath water but this is getting kinda weird — a 💋 (@sunn0ceanblue) July 25, 2025 'Same person who said she never gets taken serious as an actress yet continues to appeal to male gaze btw,' @veesneptune added. same person who said she never gets taken serious as an actress yet continues to appeal to male gaze btw — vee ཐི༏ཋྀ (@veesneptune) July 25, 2025 This is not the first time that Sweeney faced backlash over her projects or campaign she has been a part of. Early this year, the 27-year-old was in a collaboration with Dr. Squatch, an American personal care company that sells personal care products marketed towards men. The controversial actress revealed the most shocking and bizarre thing that made this collaboration different. Sweeney revealed that she is selling a 'very limited-edition' 5 000 bars of 'Sydney's Bathwater Bliss' soap that contains drops of her bathwater. Many people expressed their shock over this collaboration and wanted to know why she would choose to do this.
Express Tribune
3 days ago
- Entertainment
- Express Tribune
Sydney Sweeney's American Eagle campaign sparks backlash over objectification amid soaring sales
Sydney Sweeney's new American Eagle campaign may be driving stock prices, but it's also drawing criticism. Sydney Sweeney for the new American Eagle campaign. — Sydney Sweeney Daily (@sweeneydailyx) July 24, 2025 Titled "Sydney Sweeney has great jeans", the campaign features the actress in minimal styling to promote The Sydney Jean, a limited-edition design with proceeds going to Crisis Text Line. Despite its philanthropic aim, the visuals have sparked a wave of backlash online. Commenters have questioned the tone of the campaign. 'Is this really the advertisement they came up with for raising money for a domestic violence org?' asked one critic. Another wrote, 'Who the hell are they targeting here?' The campaign's aesthetic has ignited fresh debate over the line between empowerment and objectification in advertising. One internet user commented, "American RW is happy that finally the disastrous woke era is over and everything is back to good old days with their women being objectified as sex objects". The criticism mirrors sentiments Sweeney herself has shared in past interviews. She acknowledged to Variety that the scrutiny of her body is persistent and often depersonalising. 'People feel connected and free to be able to speak about me in whatever way they want… because they believe that I've signed my life away.' This isn't the first time Sweeney has provoked commentary around branding choices. A previous campaign involved the Euphoria actress selling a limited-edition soap called "Sydney's Bathwater Bliss" in collaboration with Dr. Squatch which contained a small amount of Sweeney's bathwater. Both campaigns have raised eyebrows for blurring the lines between satire and self-marketing. While American Eagle saw an immediate 10% share price jump after the campaign launch, questions remain about the long-term impact of relying on celebrity image in this way.
Business Insider
3 days ago
- Business
- Business Insider
American Eagle Stock (AEO) Soars 15% on Sydney Sweeney Collab
American Eagle (AEO) stock surged on Thursday after the apparel brand announced a collaboration with American actress and producer Sydney Sweeney, titled 'Sydney Sweeney Has Great Jeans.' The fashion retailer is selling 'AE x Sydney Sweeney Ultra Wide-Leg Jean' pants for women on its website and in stores. These pants cost $89.95, and 100% of the sales will go toward Crisis Text Line. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. News of the collaboration attracted meme stock traders to AEO stock on Thursday. That's resulted in increased chatter about American Eagle on Reddit and other social media platforms that are home to meme stock traders. American Eagle Stock Movement Today With this increased interest from meme stock traders came a massive rally for AEO stock. This has American Eagle shares up 13.86% in pre-market trading, following a 6.18% rally yesterday. Even so, the shares were still down 33% year-to-date and 48.99% over the past 12 months. Trading volume has also been heavy recently, with nearly 2.7 million shares traded this morning. This follows 17.51 million shares of AEO stock being traded yesterday. For perspective, the company's three-month daily average trading volume is about 6.63 million shares. Is American Eagle Stock a Buy, Sell, or Hold? Turning to Wall Street, the analysts' consensus rating for American Eagle is Hold, based on one Buy, nine Hold, and a single Sell rating over the past three months. With that comes an average AEO stock price target of $11.30, representing a potential 4.4% upside for the shares.
