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Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns

Yahoo

time6 days ago

  • Automotive
  • Yahoo

Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns

ATLANTA, July 14, 2025--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States. Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio. "Mercedes-Benz doesn't just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we're building a legacy of modern luxury that only Mercedes-Benz can deliver."Lucy Liu, Award-Winning Actress, Producer, and Director Liu's debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called "Moving Forward." The television commercial was designed to further strengthen the GLS SUV's position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance. "The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy's range and sophisticated tone conveys a modern elegance that represents the brand's legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal."Melody Lee, Chief Marketing Officer, Mercedes-Benz USA Watch Liu's voiceover debut with the GLS commercial debut here, and look for two more campaigns featuring Liu to premiere later this month. About Mercedes-Benz Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at View source version on Contacts Corporate Communications Team corporatecommunicationsmbusa@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns
Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns

Business Wire

time6 days ago

  • Automotive
  • Business Wire

Mercedes-Benz USA Announces Lucy Liu as Official Brand Voice, Ushering in a New Chapter of Storytelling for U.S. Campaigns

ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States. Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio. 'Mercedes-Benz doesn't just define luxury - it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we're building a legacy of modern luxury that only Mercedes-Benz can deliver.' Lucy Liu, Award-Winning Actress, Producer, and Director Liu's debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called 'Moving Forward.' The television commercial was designed to further strengthen the GLS SUV's position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance. 'The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy's range and sophisticated tone conveys a modern elegance that represents the brand's legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal.' Melody Lee, Chief Marketing Officer, Mercedes-Benz USA Watch Liu's voiceover debut with the GLS commercial debut here, and look for two more campaigns featuring Liu to premiere later this month. Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at

‘The Morning Show' Season 4 Promises the Exact Drama You Crave
‘The Morning Show' Season 4 Promises the Exact Drama You Crave

Yahoo

time09-07-2025

  • Entertainment
  • Yahoo

‘The Morning Show' Season 4 Promises the Exact Drama You Crave

Television, news, and media are in crisis — and what better vessel to comment on that state of affairs than Apple's 'The Morning Show' Season 4? In a teaser for the upcoming installment of Jay Carson's drama series from showrunner Charlotte Stoudt, Alex (Jennifer Aniston) and Bradley (Reese Witherspoon) are back at their daily wars with the audience, the network, their colleagues, and each other. Picking up almost two years after its predecessor, the ten-episode fourth season starts out in spring of 2024, just a few months before a fateful U.S. Presidential election that would change the course of history. More from IndieWire 'Wednesday' Season 2 Trailer: Jenna Ortega Tries to Save Her Roommate by Returning to Nevermore Are We in a New Golden Age of Cold Case TV? From an Apple press release: 'In a world rife with deepfakes, conspiracy theories and corporate cover-ups — who can you trust? And how can you know what's actually real?' The teaser of Alex and Bradley walking past a reflective wall in slow motion looks deliberately artificial as a result — to make the viewer question what they can believe. The Season 4 ensemble includes new and returning cast members such as Billy Crudup, Karen Pittman, Nicole Beharie, Nestor Carbonell, Mark Duplass, Greta Lee, Marion Cotillard, Jeremy Irons, Aaron Pierre, William Jackson Harper, Boyd Holbrook, and Jon Hamm. Stoudt, Aniston, and Witherspoon serve as executive producers along with director Mimi Leder, Michael Ellenberg and Lindsey Springer, Kristin Hahn, Zander Lehmann and Micah Schraft, and Lauren Neustadter. Several of them appear in the teaser, dropping sizzling soundbites like 'I like to know who's an ally and who's a liability' (Cotillard as Celine) and 'It sounds like the drama at the network is juicier than the drama on the network (Crudup as Cory). Previous seasons of 'The Morning Show' have been recognized through various awards, including 16 Emmy Award nominations for Season 3 and multiple Emmy and Critics Choice Award wins for Crudup over the years. Aniston received a SAG Award for Outstanding Performance by a Female Actor in a Drama Series for the show's second season, which took place during the months and weeks leading up to 2020's worldwide COVID-19 lockdown. The 10-episode season will premiere weekly, starting in September and concluding in November. 'The Morning Show' Season 4 premieres September 17 on Apple TV+. Watch the teaser below. Best of IndieWire Guillermo del Toro's Favorite Movies: 56 Films the Director Wants You to See 'Song of the South': 14 Things to Know About Disney's Most Controversial Movie Nicolas Winding Refn's Favorite Films: 37 Movies the Director Wants You to See

‘The Morning Show' Season 4 Promises the Exact Drama You Crave
‘The Morning Show' Season 4 Promises the Exact Drama You Crave

Yahoo

time09-07-2025

  • Entertainment
  • Yahoo

‘The Morning Show' Season 4 Promises the Exact Drama You Crave

Television, news, and media are in crisis — and what better vessel to comment on that state of affairs than Apple's 'The Morning Show' Season 4? In a teaser for the upcoming installment of Jay Carson's drama series from showrunner Charlotte Stoudt, Alex (Jennifer Aniston) and Bradley (Reese Witherspoon) are back at their daily wars with the audience, the network, their colleagues, and each other. Picking up almost two years after its predecessor, the ten-episode fourth season starts out in spring of 2024, just a few months before a fateful U.S. Presidential election that would change the course of history. More from IndieWire 'Wednesday' Season 2 Trailer: Jenna Ortega Tries to Save Her Roommate by Returning to Nevermore Are We in a New Golden Age of Cold Case TV? From an Apple press release: 'In a world rife with deepfakes, conspiracy theories and corporate cover-ups — who can you trust? And how can you know what's actually real?' The teaser of Alex and Bradley walking past a reflective wall in slow motion looks deliberately artificial as a result — to make the viewer question what they can believe. The Season 4 ensemble includes new and returning cast members such as Billy Crudup, Karen Pittman, Nicole Beharie, Nestor Carbonell, Mark Duplass, Greta Lee, Marion Cotillard, Jeremy Irons, Aaron Pierre, William Jackson Harper, Boyd Holbrook, and Jon Hamm. Stoudt, Aniston, and Witherspoon serve as executive producers along with director Mimi Leder, Michael Ellenberg and Lindsey Springer, Kristin Hahn, Zander Lehmann and Micah Schraft, and Lauren Neustadter. Several of them appear in the teaser, dropping sizzling soundbites like 'I like to know who's an ally and who's a liability' (Cotillard as Celine) and 'It sounds like the drama at the network is juicier than the drama on the network (Crudup as Cory). Previous seasons of 'The Morning Show' have been recognized through various awards, including 16 Emmy Award nominations for Season 3 and multiple Emmy and Critics Choice Award wins for Crudup over the years. Aniston received a SAG Award for Outstanding Performance by a Female Actor in a Drama Series for the show's second season, which took place during the months and weeks leading up to 2020's worldwide COVID-19 lockdown. The 10-episode season will premiere weekly, starting in September and concluding in November. 'The Morning Show' Season 4 premieres September 17 on Apple TV+. Watch the teaser below. Best of IndieWire Guillermo del Toro's Favorite Movies: 56 Films the Director Wants You to See 'Song of the South': 14 Things to Know About Disney's Most Controversial Movie Nicolas Winding Refn's Favorite Films: 37 Movies the Director Wants You to See

Zoe Saldaña Says Her ‘Emilia Pérez' Oscar Is ‘Trans': The Statue ‘Goes by They/Them'
Zoe Saldaña Says Her ‘Emilia Pérez' Oscar Is ‘Trans': The Statue ‘Goes by They/Them'

Yahoo

time11-06-2025

  • Entertainment
  • Yahoo

Zoe Saldaña Says Her ‘Emilia Pérez' Oscar Is ‘Trans': The Statue ‘Goes by They/Them'

Zoe Saldaña is making a statement: Her Best Supporting Actress Oscar for 'Emilia Pérez' identifies as 'trans.' Saldaña, who won the statue for playing a lawyer who helps a cartel boss (Karla Sofía Gascón) undergo gender-affirming surgery, told People that the award 'goes by they/them.' 'We have it in my office and my Oscar is gender fluid,' Saldaña said. Saldaña later likened her Oscar win to being 'the World Cup of acting,' at least as her sons Zen, Bowie, and Cy with husband and filmmaker Marco Perego understand it. Saldaña also had won a BAFTA, a Critics Choice Award, a Golden Globe Award, and a Screen Actors Guild Award for her role in 'Emilia Pérez.' More from IndieWire Two Lost Exploitation Films from Trash-Cult Favorite Andy Milligan Will 'Re-Premiere' at Tribeca The Beautiful, Brutal Action of 'Predator: Killer of Killers' The controversial film was nominated for a slew of Academy Awards, including Best Picture. Lead star Gascón, who is trans, was nominated for Best Actress as well. Saldaña isn't the first Best Supporting Actress winner to refer to her Oscar as they/them. Jamie Lee Curtis supported her trans daughter Ruby in 2023 by saying her 'Everything Everywhere All at Once' Oscar is part of the push to have genderless awards categories, much like what the Gothams pioneered. When asked during the 'Today' show by co-host Savannah Guthrie if Curtis had 'named her,' in reference to the statue, Curtis said that the statuette is genderless as a statement for transgender rights. 'I'm in support of my daughter Ruby. I'm having them be a they/them,' Curtis said. 'I'm going to just call them 'them.' They/them, and they are doing great, they're settling in, and I just, in my life, I never saw it in a million years that I'd have these couple days, and I'm very moved by the whole thing.' She previously had addressed non-gendered awards categories while backstage at the 2023 Oscars. 'The bigger question is how do you include everyone when there are binary choices, which is very difficult, and as the mother of a trans daughter, I completely understand that,' Curtis said. 'And yet to de-gender the categories, I'm concerned that will diminish the opportunities for more women, which is something I've been working hard to promote. The most important thing is inclusivity and more women…basically just more fucking women anywhere, anytime, all at once.' Best of IndieWire Guillermo del Toro's Favorite Movies: 56 Films the Director Wants You to See 'Song of the South': 14 Things to Know About Disney's Most Controversial Movie Nicolas Winding Refn's Favorite Films: 37 Movies the Director Wants You to See

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