30-06-2025
Alternative tourism: Gabes gears up!
Promoting domestic tourism is a key part of the Ministry of Tourism's strategy, especially as it has proven to be a pillar of resilience during times of crisis. Investment in this sector is therefore gaining momentum, particularly in the governorate of Gabes.
Currently, six rural lodges are under development in El Hamma, Mareth, and Limaoua (Gabes-South), with a total capacity of 180 beds, alongside two family-run accommodations in Toujane.
According to Gabes' regional tourism commissioner, Bechir Kediri, seven new family lodgings, one rural lodge, and a tourist activity center are also planned in Tamezret.
At present, Gabes governorate has nine family accommodations across Matmata, Dkhilet Toujane, Gabes-South, and Gabes-West, offering 105 beds, as well as one rural lodge in Tamezret (Matmata) with 28 beds.
As part of the region's tourism development follow-up, Gabes Governor Radhouane Necibi visited the new rural lodge 'Beït El Khchab' in Limaoua, which will offer 14 beds upon completion, with an estimated investment of 1.4 million dinars.
New initiatives for sustainable tourism in 2025
The promotion of Tunisia as a tourist destination, led by the Tunisian National Tourist Office (ONTT), will kick off abroad in 2025.
A recent working session at the Ministry of Tourism highlighted the importance of Tunisia's participation in international fairs and exhibitions to attract investment and showcase new programs for sustainable and responsible tourism.
These include the Culinary Route, the Film Route and the UNESCO Route.
The Minister of Tourism also called for greater coordination with all stakeholders, including diplomatic missions and Tunisian institutions abroad, to enhance Tunisia's image internationally.
The Ministry is also committed to developing the domestic tourism market, which remains underexploited. While it contributes over 50% of overnight stays in countries like France and Spain, in Tunisia, it accounts for less than 10% of revenue and stays.
Despite challenges stemming from economic and political contexts, tourism remains one of Tunisia's most promising sectors, alongside industry and agriculture.
It generates both permanent and seasonal jobs and boosts other sectors such as transport, crafts, commerce, food service, and general services.
The challenge now lies with Tunisians themselves: learning to book in advance to benefit from hotel deals and holiday periods.
