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Hightouch Launches Adaptive Identity Resolution
The Adaptive Identity Resolution tool is part of Hightouch's warehouse-native CDP and introduces 'multi-zone' matching, letting businesses switch between deterministic and probabilistic identity resolution in a single project setup. As brands struggle to unify sprawling customer data across devices, platforms, and identities, Hightouch has launched Adaptive Identity Resolution—a tool that turns messy customer data into usable profiles that adapt to different use cases. Part of Hightouch's warehouse-native Customer Data Platform (CDP), this new capability introduces 'multi-zone' identity resolution, enabling businesses to toggle between high-confidence deterministic matching and higher-reach probabilistic matching within a single project setup. Modern customers engage across multiple devices, emails, and channels, making clean, accurate customer data a persistent challenge. Deterministic identity resolution, which relies on exact matches (e.g., identical email addresses or phone numbers), struggles when data is inconsistent or incomplete. Probabilistic identity resolution uses AI to fill the gap, using machine learning models to infer connections between similar, but not identical, records, such as linking a nickname and personal email to a business identity. 'Most identity resolution tools are either rigid or opaque,' said Tejas Manohar, Co-Founder and Co-CEO of Hightouch. 'We've built something entirely new, a multi-zone identity engine that lets customers toggle between high-confidence deterministic graphs and higher-reach probabilistic graphs, without sacrificing transparency or control. The ways you use customer identities are situational; Adaptive Identity Resolution adjusts to fit each situation.' Most businesses struggle with fragmented customer records that limit the impact of their marketing and personalisation efforts. While some platforms support probabilistic matching, Hightouch is offering a fully configurable, transparent, and warehouse-native approach that combines probabilistic and deterministic methods. This gives teams direct control over how identity resolution is handled, allowing them to tailor the process to specific downstream needs while keeping data ownership within their systems. Rather than relying on a fixed algorithm, it provides a flexible framework designed to adapt over time. By bringing AI directly into the data warehouse, identity resolution becomes a manageable, strategic process rather than just a maintenance task. ALSO READ: Google Launches Confidential Matching for Advertisers The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. 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Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. 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VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Business Upturn
3 days ago
- Automotive
- Business Upturn
Force Marketing and automotiveMastermind® Announce Strategic Data Partnership to Activate Untapped Digital Channels with Enriched Buyer Propensity Data
Atlanta, July 01, 2025 (GLOBE NEWSWIRE) — Force Marketing, a leading provider of data-driven, omnichannel marketing solutions for the automotive industry, has announced a strategic data partnership with automotiveMastermind. This collaboration leverages automotiveMastermind's proprietary buyer propensity data and segmentation capabilities to give Force customers the ability to unlock new opportunities across digital channels that were previously inaccessible, enabling dealers to expand audience reach, increase engagement, and drive measurable results. Through this partnership, automotiveMastermind enhances dealers' first-party data with its advanced BPS® (Behavior Prediction Score) and segmentation processes. By identifying high-value prospects, dealers can optimize audience targeting for maximum marketing impact. Force Marketing brings this enriched data to life with its proprietary Customer Data Platform (CDP), Audience IQ. It gives exclusive access to dealers to activate campaigns across key digital channels—including paid search, Meta, display, online video, connected TV (CTV), and streaming audio. Combining this cutting-edge technology with industry-leading creative, strategic marketing planning and extensive client performance data, Force Marketing has developed a fully-optimized marketing system designed to deliver transformative results. 'This partnership is revolutionary for automotive dealers,' said John Fitzpatrick, CEO at Force Marketing. 'For the first time, we're able to integrate automotiveMastermind's enriched buyer propensity data into a comprehensive digital marketing framework. This is about unlocking strategic access to a powerful dataset and activating it across untapped digital channels. With Force's proprietary CDP, Audience IQ, we're making this seamless and delivering it directly to dealers in a way that drives meaningful results and measurable growth.' 'As a certified digital partner for 12 OEMs and counting, we understand the complexity dealers face in staying 'on program' while choosing the right partner for their group,' said Fitzpatrick. 'Integrating automotiveMastermind's powerful data into program-compliant digital advertising gives dealers a clear competitive edge. It's a smarter, more strategic way to localize efforts and win in today's market.' The true highlight of this partnership lies in the union of two trusted dealer vendor partners working together to enhance dealership outcomes at no added cost. In a market crowded with brands collaborating with OEMs and dealers, this partnership signals a new era of synergy. By aligning their efforts, Force Marketing and automotiveMastermind are setting a standard for optimizing results and creating shared value for dealerships. 'There isn't enough of this happening in auto today,' added John Fitzpatrick. 'This is the new world. We work together.' Proven Performance Metrics Over the past three months, Force Marketing and automotiveMastermind have tested this partnership across 10 dealers, driving measurable success: Paid Search Campaigns (Premier Automotive Group): Reduced cost per conversion by 59% and lowered the CPC by 42%. Performance Max Campaigns (Premier Automotive Group): Enhanced targeting led to a 13% drop in cost per conversion. Streaming Media (10-Dealer Pilot): When applying the enriched data with ConnectedTV placements, the pilot group realized a 19% lift in sales demonstrating the impact of strategic data ramping, household targeting, and optimized creative strategies These results validate the strength of combining automotiveMastermind's enriched data with Force Marketing's dynamic marketing system. Force Marketing's Competitive Edge By integrating automotiveMastermind's data, technology and marketing with Force Marketing's digital marketing expertise, dealers can unlock a powerful combination of enriched data, tailored campaign strategies and high-performing creative assets. The partnership goes beyond simply executing campaigns—it delivers a fully optimized system designed to maximize every dollar spent on digital marketing. 'Dealerships utilizing Mastermind's technology platform know the significant advantages of data-driven, hyper-targeted, one-to-one marketing. Our partnership with Force Marketing, a company that shares our commitment to data-driven marketing strategies, empowers dealerships to access a comprehensive suite of digital and multi-channel marketing solutions, all backed by the same Actionable Intelligence™ from automotiveMastermind,' said Aaron Baldwin, CEO of automotiveMastermind. 'This partnership enables dealerships to leverage the best of automotiveMastermind and Force Marketing to deploy hyper-targeted audiences across a multi-channel ecosystem, which has been proven to enhance effectiveness. Together, we are bringing this powerful advantage to our dealer partners, elevating their marketing efforts overnight,' added Aaron Baldwin. About Force Marketing Founded in 2006, Force Holdings, LLC is a leading marketing technology provider to the automotive industry whose family of brands includes: Force Marketing, WeDrive Automotive and Gulf States Marketing (GSM). Headquartered in Atlanta with over 100 team members strategically positioned all over the U.S., the Force Family of Brands focuses on partnering and fostering relationships with dealers and OEMs nationwide to maximize ROAS, speed to market and improved lifetime customer value metrics. More information about Force Marketing's comprehensive suite of tech-enabled products can be found at For more information about this partnership, visit Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Globe and Mail
24-06-2025
- Business
- Globe and Mail
Lemnisk Unveils Industry-First Innovations for the AI Era of Customer Engagement
New AI-driven features include Real-Time Predictive Scoring, Entity-Level Identity Resolution, Voice-to-CDP processing, and Model Context Protocol compliance Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI innovations that mark a significant leap forward in real-time, personalized customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation. Real-Time, Event-Driven Predictive Scoring: Go beyond static segmentation. Lemnisk now categorizes audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behavior. Entity-Level Identity Resolution: Move beyond the 'one-size-fits-all' customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level. Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalization for voice journeys. MCP Compliance for AI Agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations. ' The exploding AI landscape demands foundational changes in how enterprises understand & engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI, ' said Subra Krishnan, CEO of Lemnisk. ' Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalize at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world. ' These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalization, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP. For more information, visit About Lemnisk Lemnisk is an AI-powered Customer Data Platform and Real-time marketing automation solution that enables enterprises to drive higher conversions, retention, and customer lifetime value through personalized, data-driven engagement. The key capabilities include: Founded by Subra Krishnan, Rinku Ghosh, and Praveen D.S, Lemnisk is headquartered in Bangalore and has offices in Singapore, Dubai, and Boston. Media Contact Company Name: Lemnisk Contact Person: Divya AN Email: Send Email Country: India Website:
Al Bawaba
19-06-2025
- Business
- Al Bawaba
Lemnisk Unveils Industry-First Innovations for the AI Era of Customer Engagement
Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI innovations that mark a significant leap forward in real-time, personalized customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation.● Real-Time, Event-Driven Predictive Scoring: Go beyond static segmentation. Lemnisk now categorizes audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behavior.● Entity-Level Identity Resolution: Move beyond the 'one-size-fits-all' customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level.● Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalization for voice journeys.● MCP Compliance for AI Agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations.'The exploding AI landscape demands foundational changes in how enterprises understand & engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI,' said Subra Krishnan, CEO of Lemnisk. 'Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalize at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world'. These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalization, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP.
Khaleej Times
17-06-2025
- Business
- Khaleej Times
Lemnisk unveils industry-first innovations for AI era of customer engagement
Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, has introduced a suite of AI innovations that mark a significant leap forward in real-time, personalised customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation. ● Real-time, event-driven predictive scoring: Go beyond static segmentation. Lemnisk now categorises audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behaviour. ● Entity-level identity resolution: Move beyond the 'one-size-fits-all' customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level. ● Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalisation for voice journeys. ● MCP compliance for AI agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations. 'The exploding AI landscape demands foundational changes in how enterprises understand and engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI,' said Subra Krishnan, CEO of Lemnisk. 'Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalise at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world' These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalisation, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP.
