Latest news with #CustomerDataPlatforms
Associated Press
08-07-2025
- Business
- Associated Press
GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand
Photo Courtesy of: GTX Solutions SAN DIEGO, July 08, 2025 (GLOBE NEWSWIRE) -- GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced today that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their marketing technology investments, particularly Customer Data Platforms (CDP). The expansion includes new strategic and implementation resources to support GTX's Customer Data Platform (CDP) practice, helping brands unlock powerful results from data activation and personalization initiatives. Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company's growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. 'Our clients are asking for deeper support across the entire data lifecycle—from selection and implementation of platforms like Tealium and Snowflake to driving business results through activation and measurement,' said Chris Andres, Co-Founder and Managing Partner at GTX Solutions. 'We've expanded our team to meet that need and deliver more value, faster.' GTX Solutions provides comprehensive services across four key areas. The company offers CDP Strategy & Implementation, helping clients select, configure, and integrate leading platforms such as Tealium, Hightouch, and Segment. Their Marketing Technology Consulting services focus on designing smarter MarTech stacks and building scalable data pipelines that support identity resolution and unified customer views. GTX Solutions specializes in Data Activation & Personalization, transforming raw customer data into meaningful, real-time experiences across email, paid media, and digital channels. Additionally, they provide Analytics & Measurement services that enable organizations to track ROI and optimize performance through custom dashboards, reporting, and advanced analytics. 'We have worked with companies across industries like retail, financial services, healthcare, and travel,' said Jim Hartley, Co-Founder and Managing Partner. 'Many of these organizations have invested heavily in data tools, but they need expert guidance to make those tools work together and generate measurable outcomes. That's where we come in.' GTX Solutions differentiates itself through its focus on CDPs and the experience of its team. Many of its consultants are former employees or top-tier users of the platforms they now help clients implement. This background allows the company to skip the fluff and move quickly to deliver highly customized solutions without the overhead of bloated consulting firms. The company's expansion comes as demand for digital transformation and customer data solutions grows. According to industry research, the North American digital transformation consulting market is projected to grow at a compound annual growth rate of 24.7 percent through 2033, with CDPs playing an increasingly central role in enterprise data strategy. With demand rising across industries, GTX Solutions plans to deepen its footprint in North America while investing in platform expertise, partnerships, and thought leadership. From high-growth DTC brands to global enterprises, GTX is helping companies bridge the gap between data strategy and business performance. About GTX Solutions GTX Solutions LLC is a specialized consultancy helping enterprise brands unlock the value of their customer data. The company provides strategy, implementation, and optimization services focused on Customer Data Platforms (CDPs), marketing technology, and data-driven personalization. GTX Solutions partners with clients to unify data across systems, improve customer experiences, and drive measurable business growth. Founded in 2023 and based in San Diego, CA, GTX serves clients across North America. For more information, visit Contact Information: Name: Chris Andres Company: GTX Solutions LLC Website: Email: [email protected] A photo accompanying this announcement is available at
Yahoo
08-07-2025
- Business
- Yahoo
GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand
Photo Courtesy of: GTX Solutions SAN DIEGO, July 08, 2025 (GLOBE NEWSWIRE) -- GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced today that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their marketing technology investments, particularly Customer Data Platforms (CDP). The expansion includes new strategic and implementation resources to support GTX's Customer Data Platform (CDP) practice, helping brands unlock powerful results from data activation and personalization initiatives. Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company's growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. 'Our clients are asking for deeper support across the entire data lifecycle—from selection and implementation of platforms like Tealium and Snowflake to driving business results through activation and measurement,' said Chris Andres, Co-Founder and Managing Partner at GTX Solutions. 'We've expanded our team to meet that need and deliver more value, faster.' GTX Solutions provides comprehensive services across four key areas. The company offers CDP Strategy & Implementation, helping clients select, configure, and integrate leading platforms such as Tealium, Hightouch, and Segment. Their Marketing Technology Consulting services focus on designing smarter MarTech stacks and building scalable data pipelines that support identity resolution and unified customer views. GTX Solutions specializes in Data Activation & Personalization, transforming raw customer data into meaningful, real-time experiences across email, paid media, and digital channels. Additionally, they provide Analytics & Measurement services that enable organizations to track ROI and optimize performance through custom dashboards, reporting, and advanced analytics. 'We have worked with companies across industries like retail, financial services, healthcare, and travel,' said Jim Hartley, Co-Founder and Managing Partner. 'Many of these organizations have invested heavily in data tools, but they need expert guidance to make those tools work together and generate measurable outcomes. That's where we come in.' GTX Solutions differentiates itself through its focus on CDPs and the experience of its team. Many of its consultants are former employees or top-tier users of the platforms they now help clients implement. This background allows the company to skip the fluff and move quickly to deliver highly customized solutions without the overhead of bloated consulting firms. The company's expansion comes as demand for digital transformation and customer data solutions grows. According to industry research, the North American digital transformation consulting market is projected to grow at a compound annual growth rate of 24.7 percent through 2033, with CDPs playing an increasingly central role in enterprise data strategy. With demand rising across industries, GTX Solutions plans to deepen its footprint in North America while investing in platform expertise, partnerships, and thought leadership. From high-growth DTC brands to global enterprises, GTX is helping companies bridge the gap between data strategy and business performance. About GTX SolutionsGTX Solutions LLC is a specialized consultancy helping enterprise brands unlock the value of their customer data. The company provides strategy, implementation, and optimization services focused on Customer Data Platforms (CDPs), marketing technology, and data-driven personalization. GTX Solutions partners with clients to unify data across systems, improve customer experiences, and drive measurable business growth. Founded in 2023 and based in San Diego, CA, GTX serves clients across North America. For more information, visit Contact Information:Name: Chris AndresCompany: GTX Solutions LLCWebsite: Email: info@ A photo accompanying this announcement is available at in to access your portfolio
Martechvibe
26-05-2025
- Business
- Martechvibe
Composability 2025: Shifts in Martech Stack Gravity
B2B stacks modularise: CRM holds firm, MAP recedes, and custom-built platforms rise. In B2C, CDPs unbundle as MAPs and CDWs take centre stage. We revisited a key question from our Martech Composability Survey, originally featured in the State of Martech 2024 report. We asked marketers which platform they considered to be the 'centre' of their martech stack—the one around which most marketing activities are organised and orchestrated. In 2025, we posed the same question again to see how the centre of gravity in martech stacks has shifted. Martech stacks function like solar systems, with different layers of platforms orbiting around a central core. At the centre are the 'Sun' platforms, which anchor the stack. Orbiting around them are the 'Planets,' or orchestration platforms, and the 'Moons,' or activation platforms. This structure ensures that the entire stack operates as a cohesive system, where each layer builds on the stability and intelligence of the one before it. In our 2024–2025 composability survey, we found that regardless of which platform was identified as the centre, 72% of respondents reported that 50% or more of the rest of their martech stack is integrated with it. Nearly a third (32.1%) said that more than 80% of their martech stack is integrated with their centre platform. In general, there were not many shifts to mention, until we explored the differences between B2B and B2C. Across industries, we see stacks gravitating toward different centre platforms—each with its own core competence that is essential in the martech architecture. ALSO READ: 15,384 Tools in Martech 2025: Balancing Boom and Bust? B2B Results: 2024 vs 2025 B2B marketers reported only two changes in what they consider the 'centre' of their martech stack. Before we mention the two changes, it is important to emphasise that CRM remains the clear leader, rising marginally from 41.6% in 2024 to 42% in 2025. The role of Cloud Data Warehouses (CDWs) and Customer Data Platforms (CDPs) remains relatively small as central platforms, staying nearly flat at 6% and 8%, respectively. The first change is that the role of Marketing Automation Platforms (MAPs) dropped from 30.7% to 26%. Digital Experience Platforms (DXPs) likely absorbed some light automation capabilities from MAP, as they increased from 5% to 8%. But the big change is that custom-built or 'other' platforms jumped significantly—from 2% to 10%—a fivefold increase in just one year. What is happening? That is a major shift toward composability. This shift toward composability reveals a deeper rethinking of how B2B marketers architect their stacks. CRM continues to serve as the central platform because it houses all core customer and company data. It is often linked to ERP systems to track transactional value and support forecasting. Its centrality reflects the growing alignment between marketing, sales, and finance. Meanwhile, the decline of MAP as a centre platform suggests its role is becoming more tactical, focused on executing flows of messages to leads rather than orchestrating the entire stack. Some of this orchestration is now handled by DXPs, but the real story is the rise of custom-built centres. In this modular future, CRM remains the anchor. Will orchestration continue to shift from MAP to custom-built hubs that integrate data, automation, and content in more flexible ways? B2C + B2B2C Results: 2024 vs 2025 In the 2025 survey, the most dramatic changes came from B2C and B2B2C companies. Customer Data Platforms (CDPs) were the leading centre in 2024 at 26.9%. In 2025, they dropped sharply to 17.4%—a fall from first to fourth place. Meanwhile, Marketing Automation Platforms (MAPs) surged from 19.4% to 26.1%, becoming the new front-runner. Cloud Data Warehouses (CDWs) also rose from 20.9% to 23.9%, overtaking CDPs in the process. CRM saw a modest increase from 17.9% to 19.6%, while only 8% of pure B2C businesses consider CRM to be their central platform. This year-over-year shift reflects significant disruption at the centre of B2C-oriented martech stacks. The fall of CDPs is likely driven by market consolidation and the rise of composable alternatives. A wave of CDP acquisitions took place over the past year and is probably the most talked-about example of this trend. ActionIQ, Lytics, and mParticle were some of the headline cases. ALSO READ: Media Waste Isn't an Accident — It's a Choice Several of these acquisitions were strategic moves to embed CDP capabilities more natively into customer engagement platforms (CEPs). This supports more unified marketing campaigns and better customer experience management, especially as these platforms adapt to AI-driven use cases. But not all acquisitions were positive stories. Rather than relying on a single off-the-shelf CDP, many companies now prefer what some call composable CDPs. These are not individual tools but modular architectures built on top of cloud data warehouses such as Azure, AWS, and Google Cloud. They assemble best-of-breed tools like Fivetran for data ingestion, DBT for modeling, and Hightouch for activation. In doing so, they replicate and even exceed the functionality of traditional CDPs. They are designed for flexibility, scalability, and seamless integration with modern data stacks. It appears that brands are now distributing CDP capabilities between upstream data infrastructure (such as CDWs) and downstream engagement platforms (such as MAPs and CEPs). The rise of MAPs and CDWs highlights a reorientation of the stack around platforms that can either drive real-time engagement or support AI-ready modeling and segmentation. It is worth noting that in pure B2C businesses, this trend is even stronger. 92% reported having a martech-integrated warehouse or lakehouse. Pure B2C companies are more likely to cite a marketing automation (MAP) or customer engagement platform (CEP) as the centre of their stack (39%). A CDP like Hightouch has pivoted to fully composable. This means not only offering modular architecture but also allowing companies to select subsets of capabilities, such as building audiences, reverse ETL, syncing data, identity resolution, collecting data, and campaign intelligence, with even composable pricing models. What this tells us about the architecture is profound. The gravitational 'centre' in B2C stacks is shifting. MAPs are evolving from simple messaging engines into orchestration layers that coordinate cross-channel experiences. CDWs are emerging as the true system of record for both customer and lead data—a foundation typically owned by IT but increasingly accessed by marketing. B2C and B2B2C organisations are clearly moving toward composable architectures. ALSO READ: 25 Martech Innovators Injecting Agentic AI into the Suite Frans Riemersma is the Founder of Martech Tribe. With over two decades of experiences, he is designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Swift, Volvo, HP, and Philips. View More
Business Wire
12-05-2025
- Business
- Business Wire
Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality
WELLESLEY, Mass.--(BUSINESS WIRE)--Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant. Redpoint Global's new platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is complete, accurate, and timely. Share Customer data is inherently messy due to changing customer identities, contacts, addresses, behaviors and transactions. Despite major investments in Customer Data Platforms (CDPs), Master Data Management (MDM) systems and data clouds, many enterprises continue to struggle with unreliable and fragmented customer data. These tools often unify flawed inputs without resolving root-level issues, leading to sub-optimal outcomes and high data consumption costs. Consequently, companies must fill the gap with costly data engineering resources and long-term enterprise consulting and technology initiatives. The Data Readiness Hub solves these problems upstream and continuously updates unified profiles for any enterprise use. It resolves accuracy, identity, and compliance gaps before data enters critical systems, establishing a trusted foundation that drives smarter decisions, more personalized engagement and faster time to value. Organizations across multiple industries using Redpoint have reported: A 3x increase in conversion rates from improved match accuracy A 20% lift in average basket size Up to an 80% reduction in data preparation time 'AI and customer engagement systems are only as intelligent as the data that feeds them,' said Dale Renner, Founder and CEO of Redpoint Global. 'For years, Redpoint has been perfecting the methodology and technology that helps customers get their data ready for action. Now we have packaged that deep knowledge into a data readiness solution, which is uniquely positioned to help our customers succeed in the AI revolution.' Key Benefits of the Data Readiness Hub Redpoint has developed a robust and proven methodology for data readiness, combining automated data quality, the most precise identity resolution, and real-time processing at scale. Built-in transparency across the Hub enables users to understand the readiness of their data before they use it. The Hub is built for speed and flexibility, and enables: Smarter AI and decisioning – Deliver high-integrity data that boosts model accuracy, improves targeting precision and powers next-best-actions, leading to proven superior outcomes and increased revenue. Increased productivity – Eliminate manual processes and complex coding, enabling data teams to deliver results in record time at the lowest cost. Enterprise-grade agility – Integrate seamlessly with any cloud, database or security environment. Minimize vendor lock-in and enhance existing data and marketing ecosystems – without adding complexity or requiring rip-and-replace integrations. 'For several years, we have relied on Redpoint software as the engine for all of our data readiness projects," said Holly Paulus, CEO of Nexxa Group. "Their platform has empowered us to seamlessly scale even our most complex, large-scale data initiatives with exceptional reliability.' 'When our clients need business-ready customer data, Redpoint delivers,' said Diptesh Singh, Global Sales Leader - Data & Visualization Offering at Cognizant. 'Redpoint's data quality and identity resolution capabilities in a highly composable, no-code platform make them a reliable partner to whom we can turn to ensure our clients' customer data is prepared for a variety of use cases.' With the launch of the Data Readiness Hub, Redpoint is setting a new standard for customer data — moving beyond data availability to true data readiness. About Redpoint Global: A leading innovator in customer data technology, Redpoint ensures customer data is right and ready for business use across the enterprise. Redpoint powers AI and CX initiatives and drives exceptional results from any use case that depends on clean, accurate customer data — ultimately boosting revenue, increasing productivity and improving agility. Learn more at
Yahoo
16-04-2025
- Business
- Yahoo
GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand
Photo Courtesy of: GTX Solutions SAN DIEGO, April 16, 2025 (GLOBE NEWSWIRE) -- GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced today that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their marketing technology investments, particularly Customer Data Platforms (CDP). The expansion includes new strategic and implementation resources to support GTX's Customer Data Platform (CDP) practice, helping brands unlock powerful results from data activation and personalization initiatives. Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company's growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. 'Our clients are asking for deeper support across the entire data lifecycle—from selection and implementation of platforms like Tealium and Snowflake to driving business results through activation and measurement,' said Chris Andres, Co-Founder and Managing Partner at GTX Solutions. 'We've expanded our team to meet that need and deliver more value, faster.' GTX Solutions provides comprehensive services across four key areas. The company offers CDP Strategy & Implementation, helping clients select, configure, and integrate leading platforms such as Tealium, Hightouch, and Segment. Their Marketing Technology Consulting services focus on designing smarter MarTech stacks and building scalable data pipelines that support identity resolution and unified customer views. GTX Solutions specializes in Data Activation & Personalization, transforming raw customer data into meaningful, real-time experiences across email, paid media, and digital channels. Additionally, they provide Analytics & Measurement services that enable organizations to track ROI and optimize performance through custom dashboards, reporting, and advanced analytics. 'We have worked with companies across industries like retail, financial services, healthcare, and travel,' said Jim Hartley, Co-Founder and Managing Partner. 'Many of these organizations have invested heavily in data tools, but they need expert guidance to make those tools work together and generate measurable outcomes. That's where we come in.' GTX Solutions differentiates itself through its focus on CDPs and the experience of its team. Many of its consultants are former employees or top-tier users of the platforms they now help clients implement. This background allows the company to skip the fluff and move quickly to deliver highly customized solutions without the overhead of bloated consulting firms. The company's expansion comes as demand for digital transformation and customer data solutions grows. According to industry research, the North American digital transformation consulting market is projected to grow at a compound annual growth rate of 24.7 percent through 2033, with CDPs playing an increasingly central role in enterprise data strategy. With demand rising across industries, GTX Solutions plans to deepen its footprint in North America while investing in platform expertise, partnerships, and thought leadership. From high-growth DTC brands to global enterprises, GTX is helping companies bridge the gap between data strategy and business performance. About GTX SolutionsGTX Solutions LLC is a specialized consultancy helping enterprise brands unlock the value of their customer data. The company provides strategy, implementation, and optimization services focused on Customer Data Platforms (CDPs), marketing technology, and data-driven personalization. GTX Solutions partners with clients to unify data across systems, improve customer experiences, and drive measurable business growth. Founded in 2023 and based in San Diego, CA, GTX serves clients across North America. For more information, visit Contact Information:Name: Chris AndresCompany: GTX Solutions LLCWebsite: Email: info@ A photo accompanying this announcement is available at in to access your portfolio
