Latest news with #CustomerEngagement
Globe and Mail
2 days ago
- Business
- Globe and Mail
Marketing Automation Market Insights 2030: Market Drivers, Restraints, Opportunities, Exploring Current Trends and Growth
Marketing Automation Market by Offering (Campaign Management, Analytics & Reporting, Lead Generation, Content Management), Application (Customer Acquisition & Retention, Brand Awareness & Positioning, Upselling & Cross Selling) - Global Forecast to 2030. The marketing automation market is anticipated to grow at a compound annual growth rate (CAGR) of 11.5% between 2025 and 2030, from an estimated USD 47.02 billion in 2025 to USD 81.01 billion by 2030. Customer interaction is revolutionized by AI-powered marketing automation, which enables companies to send timely, highly tailored messages. In order to effectively reach and connect with target audiences, tailored marketing is becoming increasingly necessary as consumer expectations change. AI assists marketers in producing pertinent content, maximizing return on investment, and enhancing customer happiness and conversion rates by monitoring consumer behavior and preferences. It also helps marketers automate answers across channels and optimize campaign timing. Download PDF Brochure@ The market is driven by rapid adoption of AI-powered solutions that enhance customer engagement, a strong focus on personalized marketing to improve ROI, and a widespread shift toward omnichannel automation platforms. These factors enable businesses to deliver timely and relevant experiences across customer touchpoints, such as personalized email campaigns based on user behavior and AI-driven product recommendations tailored to individual preferences, thereby fueling robust market growth. Email marketing automation tools will register the largest market share during the forecast period Email marketing automation tools hold the highest market share in the marketing automation market as they offer a cost-effective and scalable channel for customer engagement and lead nurturing. Their use of AI and predictive analytics improves personalization and campaign effectiveness, while automated workflows such as cart abandonment and onboarding emails boost conversion rates. Widespread adoption across diverse business sizes, combined with seamless integration into omnichannel strategies and compliance with evolving data privacy standards, further solidifies email marketing automation's dominant position in the market. Healthcare & life sciences enterprise users are poised for the fastest growth rate during the forecast period Healthcare & life sciences enterprise users record the highest CAGR in the marketing automation market due to rapid digital transformation, the integration of AI-powered analytics, and the need to personalize engagement with patients and healthcare professionals. These sectors are leveraging automation to streamline complex regulatory processes, enhance operational efficiency, and deliver tailored, data-driven campaigns. The growing emphasis on patient safety and real-time insights further accelerates adoption, positioning healthcare and life sciences at the forefront of marketing automation growth. North America accounts for the largest market during the forecast period North America holds the largest market share in marketing automation due to the region's high digital maturity, technology adoption, and concentration of leading marketing automation vendors. The presence of data-driven enterprises across sectors such as retail & e-commerce, BFSI, and healthcare & life sciences fuels strong demand for advanced automation tools. Additionally, widespread use of AI, predictive analytics, and omnichannel strategies enable organizations to deliver personalized, scalable marketing. Request Sample Pages@ Unique Features in the Marketing Automation Market Modern marketing automation platforms are increasingly integrating artificial intelligence (AI) and machine learning (ML) to deliver hyper-personalized experiences. These technologies analyze customer behavior, predict future actions, and personalize emails, recommendations, and content in real time, significantly improving engagement and conversion rates. One of the standout features is the ability to manage campaigns across multiple channels—email, social media, SMS, web, and even offline channels—from a single platform. This omnichannel approach ensures consistent messaging and unified customer journeys, enhancing brand presence and customer loyalty. Advanced tools offer behavioral tracking capabilities that monitor customer interactions across websites, apps, and emails. Combined with predictive analytics, marketers can identify high-intent leads and trigger automated responses based on real-time activity, thereby optimizing sales funnels. Marketing automation tools provide lead scoring systems that rank prospects based on engagement and fit, enabling sales teams to prioritize high-value leads. Automated lead nurturing workflows ensure timely follow-ups with relevant content, increasing the chances of conversion without manual intervention. Major Highlights of the Marketing Automation Market The marketing automation market is experiencing rapid growth due to increasing demand for streamlined, data-driven marketing. Businesses across industries—retail, BFSI, healthcare, IT, and eCommerce—are adopting automation to enhance customer engagement and improve ROI on campaigns. The integration of AI and machine learning is revolutionizing how marketers automate tasks, predict customer behavior, and personalize experiences. This shift enables smarter segmentation, improved targeting, and autonomous campaign optimization, enhancing overall marketing efficiency. There is a notable trend toward omnichannel marketing, with platforms enabling seamless campaign execution across email, mobile, social media, and web. This unification ensures consistent customer experiences and better performance tracking across touchpoints. Businesses are increasingly focused on customer journey mapping through automation platforms. These tools allow marketers to visualize and optimize customer interactions at each stage, improving engagement and reducing churn. Inquire Before Buying@ Top Companies in the Marketing Automation Market The major players in the marketing automation market include HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), Microsoft (US), SAP (Germany), Thryv (US), SAS Institute (US), Klaviyo (US), and Intuit (US). HubSpot (US) HubSpot's marketing automation product offers a comprehensive suite of features designed to boost efficiency and personalize marketing efforts. Key strategies include AI-powered workflows that automate email campaigns, lead scoring, and customer journey orchestration. The product enables targeted ad campaigns, social media management, and real-time website visitor engagement through chatbots. HubSpot supports segmentation, lead nurturing, and dynamic content updates, helping businesses deliver relevant messages and optimize conversions. Integration with CRM systems such as Salesforce and communication tools such as WhatsApp enhances data flow and customer interaction. Built-in analytics, A/B testing, and SEO recommendations empower data-driven decision-making and campaign optimization. Adobe (US) Adobe's core competencies in marketing automation lie in its ability to deliver personalized, data-driven campaigns across multiple channels, including email, web, social media, and mobile. The company's strategies focus on leveraging AI-powered personalization, advanced analytics, and seamless integration with CRM systems to optimize targeting and customer engagement. Adobe's platforms, such as Marketo Engage and Adobe Campaign, enable businesses to automate workflows, nurture leads, and execute omnichannel campaigns with real-time insights and attribution modeling. Its robust ecosystem supports scalability, cross-channel orchestration, and continuous optimization, empowering marketers to drive measurable results and enhance customer experiences. Oracle (US) Oracle is a major player in the Marketing Automation market, offering a comprehensive platform through Oracle Eloqua and Oracle Responsys. These solutions enable businesses to orchestrate multi-channel campaigns, segment audiences, automate customer journeys, and leverage AI-driven analytics to improve engagement, drive conversions, and optimize marketing ROI. SAP (Germany) SAP (Germany) offers robust marketing automation solutions through its SAP Marketing Cloud, enabling businesses to deliver personalized, data-driven campaigns at scale. The platform integrates audience segmentation, customer journey orchestration, and AI-powered analytics to enhance engagement, streamline marketing operations, and drive measurable growth across channels. Salesforce (US) Salesforce leverages its cloud-based AI and data analytics platforms to support geospatial imagery analytics through strategic partnerships and integrations. While not a core geospatial imagery provider, Salesforce enables organizations to manage, analyze, and visualize location-based data within its ecosystem to drive location intelligence for business insights.
Associated Press
2 days ago
- Business
- Associated Press
Small Business Owners Embrace Google Review Card Technology To Stand Out on Google Maps
Small Businesses Turn to Google Review Cards To Boost Visibility on Google Maps 'We've seen firsthand how Google review cards can boost visibility on Google Maps and drive real customer engagement.'— Eric Ibekwem, Founder of WithEric'sHelp ADELAIDE, SOUTH AUSTRALIA, AUSTRALIA, July 17, 2025 / / -- Small businesses across South Australia and Western Australia are leaning into a growing trend that helps them get found on Google. It's not another ad platform or software subscription. It's a simple tool that bridges the gap between a great in-person experience and getting a glowing review online. Enter the Google review card — a physical card powered by tap-and-scan tech that's making it easier than ever to collect Google reviews on the spot. One business behind this movement is 𝐖𝐢𝐭𝐡𝐄𝐫𝐢𝐜'𝐬𝐇𝐞𝐥𝐩, an Adelaide-based marketing agency that recently launched a range of NFC ReviewTap products designed to help local businesses encourage more customer feedback. These review cards are small, portable and easy to use. Business owners hand them to customers, who can then tap or scan the card with their phone to leave a Google review instantly. For many small businesses, it's a game-changer. They no longer have to rely on a follow-up email or hope someone remembers to leave a review after they've walked out the door. Instead, the moment is captured right then and there. 'We've seen a noticeable spike in reviews just by putting the cards on the front counter,' said an owner of a local Adelaide cleaning company. 'Once we gave a few cards to our mobile teams, the numbers really jumped. It's such a simple shift, but it's made a big difference in where we show up on Google.' That jump in rankings is no coincidence. Google's algorithm heavily weighs recent reviews, review volume and customer interaction when deciding which businesses to feature in the top local listings. For businesses trying to appear in the top 3 Google Maps results, this kind of consistent review activity can help tip the scales. 𝐍𝐨𝐭 𝐉𝐮𝐬𝐭 𝐟𝐨𝐫 𝐓𝐞𝐜𝐡-𝐒𝐚𝐯𝐯𝐲 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 What makes these cards effective is their ease of use. They work with NFC, the same technology used for tap-and-go payments. A quick tap with a smartphone takes the customer straight to the business's Google review page. If someone doesn't have NFC enabled on their phone, there's a QR code version as well. Both versions are designed to be handed out, left at a counter or even attached to clipboards or product packaging. According to Eric, founder of WithEric'sHelp, this isn't about adding more tech, it's about removing friction. 'Most customers are happy to leave a review if you make it easy,' he said. 'Asking them to search for your business, scroll through results, and then find the review button just doesn't work anymore. A 𝐆𝐨𝐨𝐠𝐥𝐞 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝐜𝐚𝐫𝐝 solves that instantly.' The Google reviews card approach is especially popular with service-based businesses that thrive on reputation. Think salons, gyms, clinics and tradies — all of which rely heavily on being seen and trusted in their local area. 𝗚𝗿𝗼𝘄𝘁𝗵 𝗔𝗰𝗿𝗼𝘀𝘀 𝗦𝗼𝘂𝘁𝗵 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮 𝗮𝗻𝗱 𝗣𝗲𝗿𝘁𝗵 While the trend started with a few Adelaide-based businesses, interest in Google review cards Australia is now picking up steam in other regions too. In Perth, clinic owners and personal trainers are using review cards at reception, while some have started attaching them to gym equipment or check-in counters. In South Australia, café owners are handing them over with coffee loyalty cards, and beauticians are slipping them into product bags. There's no one-size-fits-all approach, but the goal remains the same — get reviews when the experience is fresh, and do it in a way that feels natural. 𝗥𝗲𝗮𝗹 𝗥𝗲𝘃𝗶𝗲𝘄𝘀, 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Customer feedback isn't just useful for marketing, it has real business value. A steady stream of positive reviews helps build trust, increase traffic, and improve visibility on Google. Many small businesses don't realise how powerful this can be until they start seeing the impact. For example, a clinic in the southern suburbs of Adelaide used to sit just outside the top map listings. After actively using NFC review cards, their listing climbed into the top three results for two high-traffic local search terms. 'We didn't change anything else,' said the clinic owner, 'just started asking for reviews in person using the cards. People were happy to leave one, and now we get more calls and bookings from Google every week.' This kind of momentum builds on itself. The more reviews a business collects, the more likely it is to be seen. The more visible it becomes, the more customers it attracts. It's a self-sustaining loop, and Google review cards are proving to be an effective way to start that cycle. 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗲𝘅𝘁 𝗳𝗼𝗿 𝗥𝗲𝘃𝗶𝗲𝘄 𝗧𝗲𝗰𝗵? The simplicity of the product is what makes it stick. No apps, no setup, just a smart way to connect happy customers with the place they had a great experience. 𝗪𝗶𝘁𝗵𝗘𝗿𝗶𝗰'𝘀𝗛𝗲𝗹𝗽 is continuing to expand its reach, offering both Google review cards and other NFC ReviewTap-based products like countertop review stands and NFC keyring fobs. The goal is to give businesses more ways to make reviews part of their everyday workflow, without adding to their to-do list. As more small businesses across Australia look for low-cost, effective ways to improve their online visibility, this kind of technology is finding its place not just in big cities, but in suburbs, rural areas and niche industries as well. 'At the end of the day, it's about making reviews human again,' Eric says. 'People still trust word-of-mouth, we've just adapted it for how we search and shop today.' About 𝗪𝗶𝘁𝗵𝗘𝗿𝗶𝗰'𝘀𝗛𝗲𝗹𝗽 WithEric'sHelp is a digital marketing agency based in Adelaide, South Australia. The business supports service-based brands with local SEO, Google Business Profile optimisation and innovative tools like 𝗡𝗙𝗖 𝗥𝗲𝘃𝗶𝗲𝘄𝗧𝗮𝗽 to help small businesses grow through better visibility and customer engagement. To learn more, visit Eric Ibekwem WithEric'sHelp +61 413 945 749 [email protected] Visit us on social media: LinkedIn Instagram Facebook Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Zawya
17-06-2025
- Business
- Zawya
Reward accelerates international expansion with senior leadership appointments in the Middle East
Both Rasha and Matt will be based in Dubai, Reward's International Hub, to support the business' continued global expansion Appointments coincide with Reward's new office launch in Dubai's financial district, underscoring its investment in local talent and the scaling of its AI-powered Intelligence suite to better serve expanding banking and retail portfolios across CEMEA and Asia Pacific Dubai, UAE: Reward, global leader in Customer Engagement and Commerce Media, today announces two senior leadership appointments to its International team, reinforcing the business' strategic growth across CEMEA and Asia Pacific. Rasha Traboulsi has been appointed Vice President of Banking, bringing over 15 years of experience in the financial and loyalty sectors across EMEA and MENA. Most recently, Rasha led global sales for Data & Services at Mastercard, and previously held senior roles at American Express, Jumeirah Group, and InterContinental Hotels Group. Her deep expertise in the Middle East banking sector and extensive regional network will be key in expanding Reward's footprint with banking partners across the region. Matt Rolfe joins as Vice President of Retail Partnership & Sales, bringing over a decade of experience across commerce media, data monetisation, and programmatic advertising. He has held senior roles at leading brands, including Epsilon, Permutive, Criteo, RTB House, and Brandwatch, driving commercial growth and market expansion. Matt will spearhead scaling the company's AI-powered Intelligence product suite, delivering advanced, data-driven solutions that help brands activate smarter customer engagement strategies. These appointments come as Reward accelerates its international expansion, having recently signed a new office in the heart of Dubai's financial district. The move highlights Reward's commitment to investing in local teams to support global growth, as it expands its retail and banking portfolios and harnesses AI to unlock intelligent activation for brands worldwide. Sam Sprekos, Managing Director International, commented: "As we continue to expand our market reach and deliver data-driven Customer Engagement and Commerce Media solutions, bringing in exceptional talent like Rasha and Matt is critical. Their experience, connections and leadership will help us accelerate our capabilities into new markets, support the expansion of our enhanced AI-driven Intelligence offering, and drive deeper value for our partners and customers.' Rasha Traboulsi said: "Reward is at the forefront of innovation in banking engagement, and I'm excited to help grow our impact across CEMEA and Asia Pacific. The opportunity to bring tailored, data-driven solutions to more banking partners and enhance their customer relationships – is a journey I'm proud to be part of.' Matt Rolfe added: "The future of commerce media lies in the intersection of transactional data, AI, and strong bank–brand partnerships. Reward is leading in this space, turning everyday purchases into intelligent engagement opportunities. I'm excited to help brands in the region unlock this potential– not just through reach, but through meaningful, relevant connections." About Reward Reward is a global leader in Customer Engagement and Commerce Media, operating in more than 15 markets across the UK, Europe, the Middle East and Asia. Uniquely positioned at the intersection of banking and retail, Reward's platform combines technology, data insights and digital marketing to deliver personalised products and services that help brands deepen connections with customers. As businesses strive to better understand and influence customer behaviour, Reward is poised to lead in the fast-growing commerce media space, offering consumer insights that enhance omnichannel experiences, boost sales and build customer loyalty. Beyond unifying consumer insight and commerce, Reward is on a mission to make everyday spending more rewarding and every interaction count, delivering billions in rewards to customers. For more information, please visit
Zawya
02-06-2025
- Business
- Zawya
Yango Ads and Dr Nutrition partner to personalise health retail through AI-powered ad solution
Dubai, UAE — Yango Ads, the ad tech division of Yango Group, has announced a strategic partnership with Dr. Nutrition, one of the Middle East's leading health and wellness retailers. The collaboration brings Yango Ads' 360° Retail Media platform to Dr. Nutrition's digital ecosystem, unlocking new revenue streams while delivering hyper-personalised customer engagement in a fast-growing, data-driven healthcare retail market. Powered by first-party data and real-time targeting, the full-stack integration includes ad management, ad serving, inventory support, audience augmentation, user analytics and exclusive operational oversight by Yango Ads. The solution ensures customers receive product recommendations, content, and highly relevant offers on their online wellness shopping journey. 'In today's research-driven consumer market, precise timing and highly relevant messaging make all the difference. Retail media can help brands connect with today's health-conscious consumers,' said Evgenii Pavlov, General Manager at Yango Ads MEA. 'With Dr. Nutrition, we're combining AI-driven precision and deep consumer insight to create a smarter, more meaningful advertising experience. Through our partnership, the brand can better meet its customers' needs, offering the most relevant recommendations and support at the right moment. The Middle East is one of the most exciting markets for this transformation, with 44% of consumers now shopping online daily or weekly, well above the global average." Dr. Nutrition, with over 200 stores across 10 countries in the GCC and North Africa, is increasingly focused on personalisation to meet the evolving expectations of today's consumer. The new solution will allow the brand to deliver targeted product suggestions and wellness advice in real time, enhancing each user's experience while reinforcing its leadership in the health and supplements sector. As the UAE's eCommerce revenue is projected to reach $8 billion in 2025, the partnership puts Dr. Nutrition in a strong position to leverage this growth with highly tailored digital engagement. 'In a competitive and rapidly changing health sector, retail media gives us the tools to differentiate in a more personalised way,' said Ashraf Gamal, Head of E-commerce at Dr. Nutrition. 'At Dr Nutrition, our mission is to make health and wellness more accessible, relevant, and tailored to each individual. Instead of broad messaging, Yango Ads' data-driven insights enable us to connect with people based on real interest and intent. It helps us reinforce our role as a trusted wellness partner who understands the unique goals of every customer and supports them across every stage of their health journey.' Also commenting on the partnership, Yuliya Kim, Head of Partnerships at Yango Ads MEA, added: 'We're seeing more regional brands adopt retail media to bridge the gap between awareness and conversion. With Dr. Nutrition, the focus is on building a high-performance customer-centric advertising experience, turning data into actionable insights to drive long-term value for both the brand and its users.' The collaboration also aligns with public health initiatives like the UAE's National Strategy for Wellbeing 2031, which emphasises the importance of personalised wellness approaches. As investment in retail media networks is expected to reach $140 billion globally by 2026, Yango Ads is positioned to offer retailers a single platform that integrates ad serving, audience segmentation, measurement, and creative management. By harnessing Yango Ads' advanced adtech capabilities, Dr. Nutrition can dynamically adjust messaging to suit individual customer goals, whether they're starting a new supplement plan or optimising their fitness routine. Yango Ads' Retail Media solution is part of a broader strategy to support e-commerce platforms with end-to-end monetisation tools. For more information, visit About Yango Ads Yango Ads is a global ad platform that helps businesses monetize and grow. We help brands reach relevant audiences through the websites, apps, and services they use daily. With access to one of the largest ad networks, we connect brands to engaged users within the Yango Group ecosystem. Whether you're looking to boost app revenue, run campaigns, or make data-driven decisions, Yango Ads has the tools to make it happen.
The Sun
31-05-2025
- Business
- The Sun
How to extend Tesco Clubcard points ahead of deadline
TESCO shoppers have just days left to stop their Clubcard vouchers from going to waste. Thousands of customers have been warned that vouchers issued in May 2022 will expire for good on May 31. 1 That means if you haven't used them by the end of this week, they'll vanish completely. The supermarket has been sending out urgent reminders, telling shoppers: 'Your Clubcard vouchers are expiring soon. Don't forget to use them on your next shop.' But there's a simple way to keep your points alive without spending the whole lot at once and it only takes seconds. If you've got an old voucher about to expire, you can spend just a small amount of it, as little as 50p, and Tesco will automatically reissue the remaining balance with a fresh two-year expiry date. So, for example, if you have a £10 voucher and use 50p on your next shop, the leftover £9.50 will come back to you as a brand-new voucher, valid until 2026. It works in-store and online. Just apply part of your voucher at checkout and the rest will be updated and saved in your Clubcard account. To see what you've got left, log into your Tesco Clubcard account through the app or website, and head to the 'Vouchers' section. You'll find a full list of what's available and when it runs out. If you're shopping in-store, you can scan your voucher straight from your phone. If you're buying online, they'll pop up at checkout and can be applied with one click. Save with secret codes Tesco's Customer Engagement team said: 'Lost track of where they are? Don't worry, you can find your vouchers in the Tesco app. "If you're shopping in-store, just scan them at the till from your phone.' Insider tip from a Tesco employee A Tesco employee has revealed a surprising secret about the self-scan trolleys. According to the worker, random checks on customers using these trolleys are not entirely random. The checks are actually triggered by a specific customer habit. If you frequently pick up and put down items without scanning them, you're more likely to be selected for a check. This is due to the system detecting suspicious behaviour, which could indicate potential theft. So, to avoid delays, it's best to scan items immediately after placing them in your trolley. What is a Clubcard? Clubcard is Tesco's free loyalty scheme which gives customers one point for every £1 spent in store or online, and one point for every two litres of fuel. Once you've earned 150 points, you get a £1.50 voucher to spend. But the real value comes from Tesco's Reward Partner scheme. This allows customers to swap their points for rewards worth up to three times as much. For example, £10 in Clubcard vouchers can be turned into £30 to spend at restaurants like PizzaExpress, or attractions like Legoland and SEA LIFE. There's also the option to exchange £7.50 worth of vouchers for a three-month Disney+ subscription – a saving that's proved popular with families. You can also rack up points by shopping with Tesco's partnered brands. Customers buying a new Vauxhall car can earn a whopping 50,000 Clubcard points, while shoppers using services like Evri or OVO Energy can collect extra points per pound spent. If you want to take it further, Tesco also runs a monthly subscription called Clubcard Plus. It costs £7.99 a month, but gives you 10 per cent off two big in-store shops of your choice each month, as well as discounts on select Tesco brands. If you spend over £40 on your big shop, the discount alone covers the subscription. Tesco fans can also earn points by taking surveys through the Shopper Thoughts programme. You'll receive 150 points just for sharing your opinion and it can be done from the sofa in a matter of minutes. The biggest mistake shoppers make is letting their vouchers expire – and it's easier than you'd think to forget. So before May 31 hits, log into your account and see what's still sitting there. You might have pounds waiting to be saved or even tripled in value. How to save money on your food shop Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year: Odd boxes - plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price. Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30. Sainsbury's also sells £2 "Taste Me, Don't Waste Me" fruit and veg boxes to help shoppers reduced food waste and save cash. Food waste apps - food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public. Some of the most notable ones include Too Good to Go and Olio. Too Good to Go's app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount. Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses. Yellow sticker bargains - yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap. But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here. Super cheap bargains - sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they've found on the cheap, including food finds. "Downshift" - you will almost always save money going for a supermarket's own-brand economy lines rather than premium brands. The move to lower-tier ranges, also known as "downshifting" and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.
