Latest news with #CventIQ
Barnama
3 days ago
- Business
- Barnama
Cvent Accelerate Singapore 2025 Breaks Attendance Record, Champions Event-led Growth
BUSINESS KUALA LUMPUR, July 16 (Bernama) -- Cvent, a global leader in event and hospitality technology, successfully hosted the fourth edition of Cvent Accelerate Singapore on July 12, at the Fairmont Singapore. In a statement, Cvent said the event drew over 600 industry professionals—its highest turnout yet—underscoring the growing momentum in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. 'Events are no longer just about logistics; they are about creating unforgettable experiences that drive growth and foster brand loyalty,' said Cvent Country Head and Senior Director, Asia Pacific, Will Kataria. He added that well-executed events now function as powerful revenue engines and brand builders. A key theme of the event was Event-Led Growth (ELG), a go-to-market strategy that positions events as primary drivers for customer acquisition and brand loyalty. Departing from traditional Sales-Led and Product-Led models, ELG emphasises the strategic use of events to deepen engagement and deliver measurable business value. Attendees also got a hands-on look at CventIQ, the company's artificial intelligence-powered event solution. With tools like smart personal assistants, customised session recommendations, and streamlined networking opportunities, CventIQ aims to transform event experiences through data and automation. Throughout the day, expert-led sessions explored shifts in event planning, including changes in booking patterns, rapid tech adoption, and inclusive design. The event also focused on integrating MarTech, analytics, and personalisation to maximise customer experience and business outcomes. Participants explored forward-looking topics such as using foot traffic to generate energy and adopting aeroponics to reduce food waste—highlighting how tech and sustainability are converging in modern event strategy. Sustainability remained a key focus. In partnership with ZEERO EVENTS, Cvent announced the planting of 412 trees in Mozambique's mangrove forests and investments in United Nations Renewable Energy Projects, reducing an estimated 67 tonnes of carbon dioxide equivalent (CO₂e). Additionally, 120 trees were given as eco-friendly attendee swag, eliminating nearly 20,000 kilogrammes of CO₂e traditionally linked to physical giveaways.
Yahoo
4 days ago
- Business
- Yahoo
Cvent Accelerate Singapore 2025 Empowers Event & Hospitality Professionals with Innovation, Insights, and Networking Opportunities
SINGAPORE, July 16, 2025--(BUSINESS WIRE)--Cvent, a global industry-leading meetings, events, and hospitality technology provider, successfully hosted the fourth edition of Cvent Accelerate Singapore at the Fairmont on Friday, 12 July 2025. The event attracted over 600 event planners, marketers, and hospitality professionals, setting a new attendance record and highlighting the growing momentum in the MICE industry. Cvent Accelerate 2025 highlighted the strategic shift from treating events as isolated tactics to leveraging them as robust growth drivers. Participants delved into the concept of Event-Led Growth—a go-to-market motion that employs events as a primary channel for customer acquisition and retention. Unlike traditional approaches such as Sales-Led Growth and Product-Led Growth, ELG emphasises the strategic integration of events to foster deep connections and drive tangible business outcomes. Attendees explored Cvent's innovative AI-powered solution, CventIQ. This solution offers a suite of intelligent features designed to enhance attendee experiences and optimise event management. Participants experienced firsthand the benefits of AI-enabled personal assistants, customised session recommendations, and streamlined networking opportunities. Will Kataria, Country Head and Senior Director, Asia Pacific, Cvent, said: "Events are no longer just about logistics; they are about creating unforgettable experiences that drive growth and foster brand loyalty. Our session at Cvent Accelerate will empower industry leaders with the knowledge and strategies needed to elevate events into a central component of their market approach." Kataria further added, "Events are so powerful; they build brands, provide extrinsic and intrinsic value to those who attend and work on them, and have the potential to be a strong revenue engine when delivered well." At the event, participants explored the dynamic landscape of events and technology for a day. Industry experts shared key trends and strategies, enabling participants to adapt to developments such as shifting booking patterns and swift tech adoption. Discussions focused on the future of events, examining potential impacts on event planning and execution. Attendees acquired practical strategies for crafting engaging and inclusive experiences. Customer engagement and experience have become critical factors in redefining event management. Cvent Accelerate showcased the transformative power of blending events, MarTech, and data to elevate customer engagement. Attendees gained compelling insights and strategies, empowering them to drive innovation and excel in the ever-changing events landscape. Cvent Accelerate Singapore provided a platform for greater collaboration among venues, organisers, and suppliers. Attendees explored topics such as event retention, planning, management, and technology's role in advancing sustainability goals. Innovators shared insights on using attendee foot traffic to generate power and implementing aeroponics to reduce food waste. Additionally, Cvent, with ZEERO EVENTS, continued its commitment to sustainability at Cvent Accelerate by initiating the planting of 412 trees in Mozambique's mangrove reforestation project. This effort, along with investments in UN Renewable Energy Projects, will reduce 67 tons of CO2e. In addition to this, 120 trees were gifted, achieving further reduction of 19,692 kg of CO2e by replacing traditional promotional items with ZEERO EVENTS tree swag for attendees. In its fourth year, Cvent Accelerate continued the important conversations for event and hospitality professionals and provided a platform for greater collaboration between venues, organisers, and suppliers. Notes to Editor: We have three spokespeople from Cvent available for interview – Brian Ludwig, Executive VP, Sales, Commercial, Cvent Graham Pope, Vice President, Sales Suppliers & Venue Solutions, Cvent Will Kataria, Country Head and Senior Director, Asia Pacific, Cvent If you wish to interview any of the above people, please contact our media representative listed below. About Cvent: Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automates and simplifies the event management lifecycle and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit View source version on Contacts Cvent Media Contact: Sucharita
Business Wire
4 days ago
- Business
- Business Wire
Cvent Accelerate Singapore 2025 Empowers Event & Hospitality Professionals with Innovation, Insights, and Networking Opportunities
SINGAPORE--(BUSINESS WIRE)-- Cvent, a global industry-leading meetings, events, and hospitality technology provider, successfully hosted the fourth edition of Cvent Accelerate Singapore at the Fairmont on Friday, 12 July 2025. The event attracted over 600 event planners, marketers, and hospitality professionals, setting a new attendance record and highlighting the growing momentum in the MICE industry. Cvent Accelerate 2025 highlighted the strategic shift from treating events as isolated tactics to leveraging them as robust growth drivers. Participants delved into the concept of Event-Led Growth—a go-to-market motion that employs events as a primary channel for customer acquisition and retention. Unlike traditional approaches such as Sales-Led Growth and Product-Led Growth, ELG emphasises the strategic integration of events to foster deep connections and drive tangible business outcomes. Attendees explored Cvent's innovative AI-powered solution, CventIQ. This solution offers a suite of intelligent features designed to enhance attendee experiences and optimise event management. Participants experienced firsthand the benefits of AI-enabled personal assistants, customised session recommendations, and streamlined networking opportunities. Will Kataria, Country Head and Senior Director, Asia Pacific, Cvent, said: 'Events are no longer just about logistics; they are about creating unforgettable experiences that drive growth and foster brand loyalty. Our session at Cvent Accelerate will empower industry leaders with the knowledge and strategies needed to elevate events into a central component of their market approach." Kataria further added, "Events are so powerful; they build brands, provide extrinsic and intrinsic value to those who attend and work on them, and have the potential to be a strong revenue engine when delivered well." At the event, participants explored the dynamic landscape of events and technology for a day. Industry experts shared key trends and strategies, enabling participants to adapt to developments such as shifting booking patterns and swift tech adoption. Discussions focused on the future of events, examining potential impacts on event planning and execution. Attendees acquired practical strategies for crafting engaging and inclusive experiences. Customer engagement and experience have become critical factors in redefining event management. Cvent Accelerate showcased the transformative power of blending events, MarTech, and data to elevate customer engagement. Attendees gained compelling insights and strategies, empowering them to drive innovation and excel in the ever-changing events landscape. Cvent Accelerate Singapore provided a platform for greater collaboration among venues, organisers, and suppliers. Attendees explored topics such as event retention, planning, management, and technology's role in advancing sustainability goals. Innovators shared insights on using attendee foot traffic to generate power and implementing aeroponics to reduce food waste. Additionally, Cvent, with ZEERO EVENTS, continued its commitment to sustainability at Cvent Accelerate by initiating the planting of 412 trees in Mozambique's mangrove reforestation project. This effort, along with investments in UN Renewable Energy Projects, will reduce 67 tons of CO2e. In addition to this, 120 trees were gifted, achieving further reduction of 19,692 kg of CO2e by replacing traditional promotional items with ZEERO EVENTS tree swag for attendees. In its fourth year, Cvent Accelerate continued the important conversations for event and hospitality professionals and provided a platform for greater collaboration between venues, organisers, and suppliers. Notes to Editor: We have three spokespeople from Cvent available for interview – Brian Ludwig, Executive VP, Sales, Commercial, Cvent Graham Pope, Vice President, Sales Suppliers & Venue Solutions, Cvent Will Kataria, Country Head and Senior Director, Asia Pacific, Cvent If you wish to interview any of the above people, please contact our media representative listed below. About Cvent: Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automates and simplifies the event management lifecycle and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit
Skift
18-06-2025
- Business
- Skift
Cvent's AI Makeover Targets Planners, Hotels, and the Future of Sourcing
The launch of CventIQ represents a significant bet on AI becoming the backbone of Cvent's entire ecosystem, predictable buzzwords included. Cvent has launched CventIQ, embedding AI across its event management and sourcing ecosystem. At the Skift Meetings Forum last September, Aggarwal acknowledged that the company had lagged in AI innovation. At that point, Cvent only offered AI through writing assistants and basic integrations. The new updates represent a significant expansion of AI capabilities across the platform. The reveal was the main focus of its Cvent CONNECT hybrid conference that drew 10,000 attendees to San Antonio last week. This was the conference's second year in the Texan city, but it will move to Nashville in 2026. Innovative Sessions Snapshots Among the new AI-powered mentioned in Aggarwal's keynote, "session snapshots" stood out as particularly innovative. This feature works through the Cvent mobile app, where attendees can view a live transcript of session content. When they hear something noteworthy, they tap the screen to bookmark that moment. The AI automatically generates a note from that section and saves it. The system collects saved snapshots together and then aggregates them into personalized highlight reels and daily session summaries. The snapshots feature is intriguing and potentially a game changer because it uses proven AI technology for transcribing and summarizing content in a clever way. Beyond integrating it into the main event app, Cvent is empowering attendees to personalize takeaways, rather than leaving the summarizing entirely to AI. If the system works and organizers promote app downloads, this should improve the personalized summaries and make attendees more likely to use them due to the IKEA Effect, which suggests people place higher value on things they help create. This feature could prove popular and generate valuable data for planners, provided it works well and attendees embrace the technology. Understanding when a session resonates is key to demonstrating its value, while pinpointing the most interesting discussion points should generate uniquely useful follow-ups for attendees. Navigating Sales CventIQ is not only enhancing content consumption but also boosting the Cvent Supplier Network (CSN) capabilities, a platform used by more than 200,000 planners to source 48 million room nights worth $18 billion in 2024. Targeting CSN's valuable planner user base feels similar to using LinkedIn Sales Navigator. Sales teams see comprehensive planner overviews with event details and the entire organization. They can search for planners that are a good match for the property or for those sourcing in competing markets. AI can generate email notifications with a list of recommended planners and help craft a relevant message instantly. The Cvent Event Marketing & Management Platform connects with LinkedIn's marketing tools, enabling planners to share their database of potential event attendees to serve ads to on LinkedIn. Boosting Property Appeal and Response Speed CventIQ features extensively throughout Cvent's used of 3D content. The platform now offers a full 3D immersive visualization of event setups at each property, using Matterport technology for property layout viewing and its own 3D room diagrams powered by Social Tables. The result is a Google Street View-like property listing that it is actively promoting. 'Investing in 3D rich meeting content is truly table stakes for being considered for high-value RFPs,' said Julide Tyrell, senior director, sales, hospitality cloud, Cvent. 3D is embedded in room diagrams with an AI-powered Diagram Assistant feature that allows planners to visualize rooms in various layouts through natural language conversations. This functionality is linked to pre-populated AI-generated proposals that sales teams can create almost instantly. Cvent wants sales teams to know that response speed is key to winning bids. Cvent said 79% of RFPs are won by the first 3 hotel responses and that using Cvent's new AI Response Assistant, sales teams can reduce proposal creation time to 81 min, which beats the average first response time of four hours and 10 minutes. Fast responses also trigger a 'Top Responder' icon, adding visibility to properties investing in these tools. The battle for planner attention on CSN is fast-paced, and using AI is becoming necessary to keep up. Smaller properties with limited resources will struggle, but fast movers embracing CventIQ should be ahead, at least for now. To balance the focus on automation and speed, Aggarwal reassured attendees that Cvent believes in a human-led future. Cvent is providing opportunities for properties to gain more visibility in CSN not only through 3D immersion and AI-generated proposals. Cvent announced a 'Sustainability certified' icon for listings to showcase sustainability initiatives, driven by a partnership with BeCause. The Bigger Picture Amid the updates and new features, some seem basic and overdue, like custom pages in the exhibitor portal for FAQs. Yet, among the mundane, there are tools that are part of a bigger picture. The most significant update is Cvent Essentials, a simplified, low-cost, pay-as-you-go version of the Cvent Event Marketing & Management Platform. The product is designed to bring smaller events — including field marketing events — into the Cvent ecosystem. Cvent wants their larger clients to use the platform for all their simpler events, so these events can contribute data to each client's central hub, 'Events+.' Cvent also announced Cvent Passkey Rooming List Essentials, a simplified version of the Cvent Passkey room block management software, aimed at smaller hotel properties. Simplified Cvent tools may not feel revolutionary, but they're essential for a complete strategic meetings management program. Large companies can roll out Cvent across different teams and geographies with varying resources, all on-brand with strict guardrails. The same applies to hotels and venues, where large chains and properties likely already use Cvent for RFPs. Now smaller properties can interface with planners using standardized room block tools. Some announcements reveal integration of recent acquisitions into Cvent platforms. The AI-powered attendance insights feature from Splash is now integrated into Cvent, predicting final registration numbers four weeks out. Jifflenow's meetings management and Reposite vendor marketplace are integrated, with vendors partnering with a property featured in the property's CSN listing, boosting visibility. Cvent appears to have made good use of its 200 staff dedicated to AI, with CventIQ's AI upgrades visible across most of the Cvent ecosystem.
Tourism Breaking News
17-06-2025
- Business
- Tourism Breaking News
Cvent brings Intelligence and AI to life across its platform with the launch of CventIQ
Post Views: 13 Cvent announced the launch of CventIQ which combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences. Cvent CEO Reggie Aggarwal unveiled CventIQ during his opening keynote address at Cvent CONNECT recently. 'CventIQ enhances every aspect of the Cvent platform, and it represents our vision for a more efficient, intelligent, and collaborative future for meetings and events,' said Aggarwal. 'By infusing advanced AI into the tools our customers already use, we're empowering them to deliver more engaging events, more efficiently, with greater returns. Our launch of CventIQ reflects how we're bringing trustworthy, practical AI to every corner of our platform so our customers can stay ahead of today's fast-evolving landscape while remaining focused on what truly drives impact: human connection.'
