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To have or not to have: a personal brand
To have or not to have: a personal brand

Business Recorder

time16-07-2025

  • General
  • Business Recorder

To have or not to have: a personal brand

Straight, dodgy, secretive, open, charming offensive articulate, struggling, positive, evasive and many more. These are all words that describe what people perceive about a person. These are the impressions that emit from your personality. These are the signals your behaviour manifests. This may be by design or default. The fact of the matter is that each person is forming an image whether you are aware or not aware about it. Many people debate about whether we should have a personal brand or not. The debate should not be about whether we should or not, as each action or word that you utter is forming impressions about you. The real debate is whether the image that you are creating is your reality image or the one you want to have. If you are not happy about what people think or say about you, that means that your personal brand, behaviour, its presentation, its values need a revisit. The problem today is that personal branding has become an obsessive exercise that is so far removed from reality that it has become an exercise of 'fake it till you make it'. In today's world we see the young trying to look and behave like old and the old using filters and reels to act young and perky. Instagram is the short cut to building up a brand these days. Aside from products, people are also using this forum to look, behave, talk in a manner that fulfills their personal brand aspirations. However, the fact that you can tweak your looks, words, behaviour has put a huge question mark on the types of personal branding pressures that it creates. Instagram users try to create superior images constantly looking for external impetus. Many users engaging in digital status seeking (looking for popularity online) and social comparison (evaluating oneself in relation to others) tend to experience negative psychological outcomes. Such behaviors have been linked to increases in depressive symptoms, social anxiety, and body image concerns across age groups, as well as decreases in self-esteem (Sherlock, M., & Wagstaff, D. L., Psychology of Popular Media). This comparison and mental pressure to develop a personal brand creates a huge disconnect between the actual and the virtual and is the real bane of personal branding disasters. This obsessive compulsive urge to be a certain, age, look, act and behaviour has actually brought a lot of negative smears on the process of developing personal brands. What we need is to rationalize this process to make a choice of going for it or not. Let us first look at what the personal branding should 'NOT' be before we say what it should be: A sum of the greatest number of 'likes'— Yes the personal brand should make you likeable to your important stakeholders. No, the likability should not be determined from the number of likes you get on the social media. The pressure to have followers and likes on click is a recipe for creating personas that are not YOU. The race to reach your first hundred, thousand, million completely overshadows the quality of the brand that truly is you. A promise that cannot be delivered— Another problem with creating a showpiece personal brand that is very eye catching is that it builds expectation in the minds of the viewers. The trend these days is to hire PR specialists who do the brand building for you. Nothing wrong with that. However, the PR specialist in her or his race to prove how effective they are at their job then create stories, quotes, promises that are not realistic and feasible. This may get you attention in the beginning but prove very damaging if the same people find out the reality. For example, in a pursuit to make you sound and look intellectual they create and pose literary stuff on you that makes the intellectuals sort you out. But if the interactions with these intellectuals reveal that what is being written and your conversations have a disconnect, it may totally break down personal trust. A selfie narcissism— The 'Selfie' is the true me, myself and I obsession. Many professionals go overboard in trying to create a brand of being everywhere, doing everything in every conference, every meeting and every family interaction. Yes the comments that come on the multiple selfie moments are cute and encouraging, but it also shows a brand desperation that does not create a classy professional impression. Branding, be it of a product or a person has some foundational principles. Without these foundations, anything you build will in the long run crack and crumble. Some of these principles are: Authenticity over duplicity- The filters hide marks on the face but they cannot hide marks on the personality. Your personal brand needs to find out what is that you are, what is that you do that is unique, and, what is that you represent. If you are giving advice on how to eat healthy, base it on your experience, your expertise, your journey. If your story is based on what people wanting to hear to get their approval, you will end up living on the edge if it is not truly what you represent. Nothing breaks the brand trust if a person is found to be hollow, fake or overhyped. Discover your niche- The answer to 'why' needs to be sought within you. Why should people respect you? Why should people hire you? What is that you have to offer that others cannot do? A brand has to have an appeal. What is that personal appeal that you can develop? What is the unique value that makes you distinct? Have a holistic approach- Consulting an expert always helps. If you are lucky to have such expertise, build up a holistic plan for making your brand matter. Do not think that being on social media, Instagram or LinkedIn is the 'fast forward' way. They are great forums to exhibit your personality. But the real game is to have a plan that puts together your personal values in alignment with your plan. Do not forget the fundamentals—work on your area of expertise, meet the right people, form the right communities, upgrade your skills, and keep digging to understand yourself and what you can offer. At the end of the day, what you are, speaks louder than your Instagram posts, your reel snippets, and your one liner quotes. If the core of your personal brand has substance, if your core values shine through your actions, you will earn the trust and the respect that enables a person to become a true brand. Copyright Business Recorder, 2025

D.L. Hughley Thinks Trump Is Selling Out America While Enriching Himself
D.L. Hughley Thinks Trump Is Selling Out America While Enriching Himself

Yahoo

time21-05-2025

  • Business
  • Yahoo

D.L. Hughley Thinks Trump Is Selling Out America While Enriching Himself

Donald Trump returned from his tour of the Middle East Friday with some investment pledges secured in Saudi Arabia and Qatar ... but D.L. Hughley is less than impressed with the transactional deals. TMZ caught up with the comedian on "TMZ Live" Tuesday ... and he slammed Trump's shift in foreign policy, which he says focuses on rewarding whoever "gives [him] a jet or builds [him] a hotel" rather than on shared values. Notably, Qatar offered an estimated $400 million Boeing 747-8 jet to 47 ahead of his visit, to be used as Air Force One ... which Qatar's prime minister has since denied was an act of bribery. The gift is a violation of the Emoluments Clause of the U.S. Constitution, which forbids American officials from receiving gifts from foreign governments and individuals without Congressional consent -- and it's still unclear whether the plane will be accepted. D.L. says Trump wouldn't even be in a position to accept such a lavish gift if he didn't bulldoze our existing relationships with countries such as Canada and Mexico ... forcing him to create ties with new allies. Harvey pushes back, saying he's not opposed to the idea of this new "doctrine" -- but agrees with D.L. that Trump is the wrong messenger. Bottom line, the former "The Hughleys" star argues Trump's refreshed foreign approach is all about serving his best interest first, noting ... "[He's] gonna take off the top and whatever America gets, it gets." D.L. also slams Trump's dramatic approach to tariffs ... telling TMZ his back-and-forth actions have been "juvenile" due to his "rudimentary" understanding of how his proposed policies actually work. He doesn't back down, and even goes on to insist America's reputation is "up for sale" due to Trump's behavior ... even calling him a "carnival barker." You can catch the entire interview today on "TMZ Live" ... and more of D.L.'s hot takes on The DL Hughley Show.

D.L. Hughley Is A Radio Hall Of Fame Class Of 2025 Nominee!
D.L. Hughley Is A Radio Hall Of Fame Class Of 2025 Nominee!

Black America Web

time12-05-2025

  • Entertainment
  • Black America Web

D.L. Hughley Is A Radio Hall Of Fame Class Of 2025 Nominee!

Source: DL Hughley Show, Radio Hall of Fame, Graphic 2025 / Urban One Although an entertainer across many platforms for decades now, D.L. Hughley has amassed a huge following as a radio personality as well that listeners of The D.L. Hughley Morning Show have been able to attest to since 2009. This year, he will have the opportunity to officially be recognized for those contributions in the field of radio as a nominee for the 2025 Radio Hall Of Fame. Congratulations, D.L.! RELATED: GED Section – The Weight of Authenticity in a Tokenized World D.L. is amongst a group of 24 radio personalities and shows being selected by the Radio Hall of Fame Nominating Committee with input from industry professionals and listeners alike. Take a look at more info on the nomination process below, via Inside Radio : 'Voting to determine six of the eight inductees opens Tuesday, May 27, and runs through Monday, June 16. Nearly 1,000 industry members will receive confidential ballots, administered by and overseen by Miller Kaplan partner Andrew Rosen. The six nominees receiving the most votes will be inducted into this year's Hall of Fame class, with two additional honorees selected directly by the Nominating Committee. 'This will be the 37th Radio Hall of Fame class inducted, and it is an honor to recognize broadcasters that have made an impact on the radio industry and in many cases continue that work today,' Dennis Green, Co-Chairman of the Radio Hall of Fame, said in a release. 'Congratulations to all the nominees!' Kraig Kitchin, who serves as Co-Chairman alongside Green, emphasized the significance of the recognition: 'To receive this recognition for your on-air talents and audience connections is special, particularly given the number of suggestions received for nominations and the Nominating Committee's extensive deliberations.'' The final inductees for the 2025 Radio Hall of Fame will officially be announced on June 30, with an induction ceremony to follow on October 30 at the Swissotel in Chicago. Alice Cooper Bert Weiss Big D & Bubba Bob and Sheri Bob Sirott Bob Stroud Colin Cowherd D.L. Hughley DeDe McGuire Enrique Santos Funkmaster Flex Joey Reynolds John Garabedian John Kobylt & Ken Chiampou (The John & Ken Show) Kevin Matthews Kid Leo Larry Elder Laurie De Young Mark 'Hawkeye' Louis Martha Quinn Mojo in the Morning Raul Brindis Scott Simon Shelley Stewart SEE ALSO Black America Web Featured Video CLOSE

HOA Q&A: Can non unit owners serve on committees?
HOA Q&A: Can non unit owners serve on committees?

Yahoo

time19-04-2025

  • Business
  • Yahoo

HOA Q&A: Can non unit owners serve on committees?

Editor's note: Attorneys at Goede, DeBoest & Cross respond to questions about Florida community association law. With offices in Naples, Fort Myers, Coral Gables, Boca Raton and Pensacola, the firm represents community associations throughout Florida and focuses on condominium and homeowner association law, real estate law, litigation, estate planning and business law. Q. Our covenants committee wants to change our bylaws to allow non unit owners to serve on committees. But what are your thoughts about homeowners association employees serving on committees? --D.L., Bonita Springs A: In a condominium under Chapter 718, and a cooperative under Chapter 719, a 'Committee' is defined as a group of board members, unit owners, or board members and unit owners appointed by the board or a member of the board to make recommendations to the board regarding the proposed annual budget or to take action on behalf of the board. So, a condominium or cooperative association cannot appoint a non-owner to an official committee. However, the committee could have a non-owner act as a consultant to the committee without any voting rights. Chapter 720 applicable to homeowner associations does not define the term 'committee' so there is no prohibition on appointing a non-owner to a committee. The Bylaws of the HOA might have such a restriction however. I do not see any particular reason that a non-owner or an employee should not serve on an 'advisory' committee that does not have any binding decision making authority. However, allowing a non-owner or employee to have committee voting authority would not be proper in my opinion. HOA Q&A: When contract considered at board meeting, must a copy be attached to the notice? HOA Q&A: Can I record and post HOA meetings online to benefit other community members? Q. Is there a timeline somewhere in the statutes for the Secretary's meeting minutes to be distributed to the Board Members prior to the meetings? -- D.L., Palm Beach A. No. The applicable statutes do not dictate when the minutes of the prior meeting are to be distributed to the Board. However, if the Board intends to vote to officially approve the minutes it would be reasonable to expect that copies would be distributed prior the upcoming meeting. The Board can adopt a policy regarding this. Richard DeBoest, Esq., is Partner/Shareholder of the Law Firm Goede, DeBoest & Cross, PLLC. Visit or to ask questions about your issues for future columns, send your inquiry to: question@ The information provided herein is for informational purposes only and should not be construed as legal advice. The publication of this article does not create an attorney-client relationship between the reader and Goede, DeBoest & Cross, or any of our attorneys. Readers should not act or refrain from acting based upon the information contained in this article without first contacting an attorney, if you have questions about any of the issues raised herein. The hiring of an attorney is a decision that should not be based solely on advertisements or this column. This article originally appeared on Treasure Coast Newspapers: HOA Q&A: Can non unit owners serve on committees?

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