Latest news with #DALLE
Skift
21-07-2025
- Business
- Skift
5 Tech Tool Making Planners' Lives Easier
There might be an initial learning curve, but planners say once they are up to speed, these technologies are not only improving their meetings but lightening their load. For planners who never have enough time in a day, the initial learning curve of a new technology can be daunting. Will they catch on? And most important: Will the effort be worth their time? Only rarely is it not, as in the case of these five new technologies recently featured in the Skift Meetings Toolkit, our new how-to hub with hundreds of information-packed articles about meeting planning. 1. Agentic AI A new wave of AI may transform the way planners manage everything from incentive trips to large conferences. For an incentive trip, for example, generative AI might suggest a list of popular destinations, but an agentic AI can go a step further by analyzing weather conditions, venue availability, flight options, and car rentals, crafting an itinerary, and even booking everything. Among the new agentic AI tools are NotebookLM for note-taking, and DALL·E, Midjourney for image and 3-D content creation. Learn more here. 2. Apple Invites Apple Invites combines invitation creation with practical event management tools. It integrates with Apple Maps for directions and Weather for forecasts, while offering collaborative features like shared photo albums and Apple Music playlists. The platform allows hosts to manage RSVPs, control event visibility, and share invitations through a web link. Guests can view and respond to invitations even if they don't have an Apple account. Learn more here. 3. Nowadays A new venue sourcing platform, Nowadays, features more than 30,000 venues and an AI virtual assistant, known as Ina. Planners submit their requirements and receive a list of suggested hotels, event spaces, private dining spaces, and even unconventional venues. It is also trained to warn users of potential challenges in terms of destinations, such as weather issues or a large event causing the prices to spike. Ina then sends the requests for proposals, and collects and collates responses. Learn more here. 4. Generative AI Planners have come a long way in their use of generative AI, with ChatGPT leading the way. The Skift Meetings Toolkit has several articles where they share their favorite applications and prompts. Still, some planners say they don't have the time to learn AI. We asked Elyse Dawson, senior events manager at Homrich Berg about that in an article where she shares her AI journey. 'This is one of the lowest-risk, highest-reward things that you could put your time into,' she said. 'It's actually a time-saver. And if you put in the time and what you tried doesn't work, you will be more comfortable the next time.' Also learn about the favorite AI prompts of Ginger Taylor, assistant director-leadership at Leadership Network for Women at Arc here and find more AI prompt suggestions from Julia Tripp, who created a coaching guide, The Events Industry Survival Guide, packed with prompts. 5. Event Tech Almanac For more on tech tools, Skift Meetings has just released the Event Tech Almanac 2025, for event planners, producers, and strategists. It's packed with information, and designed to cut through the noise in the constantly evolving event tech sector. Download it for free here.
Fast Company
27-05-2025
- Business
- Fast Company
How AI is making the invisible visible in branding
In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human creativity, but in expanding the sensory dimensions of brand expression. At the bread and butter, a global brand consultancy, we believe branding should never be superficial. It should touch. Move. Resonate. That's why we built our practice around 'Betterment Branding'—a philosophy that connects long-term brand growth to emotional, sensory, and social resonance. Today, the intersection of AI and human sensation is where we see branding's next great leap. The limits of sensory branding—and why AI matters Tactile and sonic brand assets—like the velvet-soft finish of a skincare package or the fizz of a signature sonic logo—are among the most emotionally powerful tools a brand can use. Yet they have traditionally been difficult to describe, prototype, or communicate, especially in early development stages. High-cost testing and abstract metaphors were often the only ways to translate these invisible experiences. Now, AI offers a powerful alternative. Through carefully trained prompts, generative models can simulate not just visuals but feelings: a feathery softness, a glassy chill, or the echo of footsteps in an ancient hall. We are moving from imagination to interactive sketch—enabling faster, richer, and more immersive brand ideation without sacrificing emotional depth. Visualize the senses: A new aesthetic language At the bread and butter, we recently explored this frontier by creating a conceptual series of digital artworks visualizing the five human senses—touch, hearing, taste, smell, and sight. Each piece was crafted using AI assistance (via DALL-E) while carefully preserving emotional nuance and contemporary aesthetics. Against pristine white backgrounds, minimalist organic forms bring the intangible into focus: Touch: A dense, fur-like sphere evokes warmth and intimacy. Hearing: A cloudlike bloom suggests sound diffusion. Taste: A flowing droplet reflects flavor complexity. Smell: Fine radiating lines capture scent dispersion. Sight: A glowing orb of rainbow gradient embodies visual diversity. This project demonstrates how AI can serve as an aesthetic translator—turning previously hard-to-articulate sensations into vivid, communicable design assets. Why humans still lead Despite these technological advances, AI cannot feel. It lacks context, culture, and emotional intuition. While AI can generate visual shortcuts, human consultants must embed them with meaning, strategy, and symbolism. At the bread and butter, we use AI not to automate identity, but to amplify insight—making design both faster and more human-centric. Design the invisible future Imagine sketching a brand's signature scent in a mood board or transmitting tactile sensations through AI-informed 3D renderings. These are not distant dreams—they are rapidly approaching realities. As branding becomes more sensory-driven, new roles will emerge: sensory strategists, emotion engineers, multisensory modelers—experts who blend computational tools with human empathy. AI is making the invisible visible, and it's democratizing the ability to design with emotion for everyone from startups to heritage brands. From efficiency to empathy For consultancies like the bread and butter, this evolution isn't just about saving time—it's about elevating meaning. By translating the nuances of touch, sound, and even intuition into design-ready assets, we make brand experience more accessible, more agile, and more authentic. Importantly, we believe that the use of AI in branding must remain ethical and human-centered. Technology should not strip away emotional richness; it should help brands deepen it. By using AI thoughtfully—as a collaborator, not a creator—we ensure that human intuition, empathy, and context continue to lead brand development. This is not the end of branding as we know it. It's the beginning of something more dimensional. More human. More felt. Authentic, human-centric branding is essential. Understanding and reflecting genuine emotions and experiences is fundamental to building deeper connections with consumers.
