Latest news with #DENZA
Hamilton Spectator
22-07-2025
- Automotive
- Hamilton Spectator
BYD Group Becomes Global Automotive Partner of FC Internazionale Milano
MILAN, July 22, 2025 (GLOBE NEWSWIRE) — BYD Group, global leader in electric vehicles and sustainable mobility, has entered into a major three-year strategic partnership with FC Internazionale Milano, becoming the club's official Global Automotive Partner. The collaboration marks one of the most significant cross-industry alliances between the automotive sector and professional football. The agreement includes a comprehensive collaboration between BYD and Inter, aimed at strengthening both brands' international presence and supporting joint growth strategies. BYD will provide approximately 70 vehicles to Inter's first-team players, coaching staff, and top management—offering access to the brand's latest innovations in electric and plug-in hybrid (DM-i) mobility. 'We are excited to collaborate with FC Internazionale Milano,' said Stella Li, Executive Vice President of BYD. 'Inter has a vast global fanbase, which aligns naturally with our brands, BYD and DENZA. Our organizations are inspired by passion, driven by innovation, and committed to investing in the talents of the future. I am confident we will explore exciting opportunities to shape this shared vision in the coming seasons.' Giorgio Ricci, Chief Revenue Officer of Inter, echoed the enthusiasm. 'We are extremely pleased to announce this new partnership, which brings together two global groups united by a constant drive toward the future and a pursuit of excellence. We are proud that the Group, with its BYD and DENZA brands, has chosen Inter as the first football club to partner with. This is a testament to the growing appeal of our brand on a global scale. This partnership opens new opportunities for activations and international content that can engage fans and consumers worldwide. Together, we aim to develop innovative projects that will further position the Group as a benchmark in the global sustainable mobility landscape.' A special Nerazzurri-themed edition of BYD's flagship model, the Sealion 7, will be the first vehicle made available to the club. This customized version will later be released in a limited edition for fans and collectors who want to combine their passion for Inter with state-of-the-art green mobility. Fan engagement is also central to the initiative. BYD is preparing exclusive purchasing and leasing programs dedicated to Inter supporters around the world. Details will be unveiled in the coming weeks, promising fans the chance to enjoy a unique experience behind the wheel of BYD vehicles tied to their favorite club. As BYD's premium brand DENZA prepares for its European debut, the partnership with Inter will serve as a cornerstone of the brand's launch strategy across key markets in the region. This agreement further strengthens BYD's presence in the world of football, following its role as an official sponsor of UEFA Euro 2024 and the UEFA Under-21 Championship. The Inter partnership reflects the company's broader goal of using sport as a platform to connect with millions of fans globally and promote sustainable mobility on a large scale. For more information: Press Office LaPresse - A photo accompanying this announcement is available at
The Sun
01-07-2025
- Automotive
- The Sun
DENZA Malaysia extends first service to 20,000km starting July
MALAYSIAN electric vehicle enthusiasts have a compelling new reason to consider DENZA, as the premium EV brand announces a game-changing enhancement to their customer ownership experience effective July 1, 2025. Revolutionary Maintenance Interval Extension DENZA Malaysia has quadrupled their first scheduled maintenance interval from 5,000km (3 months) to an impressive 20,000km or one year—whichever comes first. This bold move demonstrates unprecedented confidence in their vehicle engineering and represents one of the most customer-friendly service schedules in the Malaysian automotive market. The dramatic extension reflects DENZA's commitment to reducing ownership hassles while showcasing the exceptional build quality that stems from their unique heritage as a collaboration between BYD's cutting-edge technology and Mercedes-Benz's luxury engineering expertise. Industry-Leading Customer Convenience 'This extension of our first scheduled maintenance interval is a testament to the exceptional quality and durability embedded in every DENZA vehicle,' explained Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd 'We are immensely proud of our engineering excellence, which allows us to confidently offer this enhanced convenience to our valued customers.' The new maintenance schedule means DENZA owners can enjoy significantly more time on the road without the inconvenience of frequent early service visits—a particularly valuable benefit for Malaysian drivers who often cover substantial distances. A Brand Built on Premium Partnerships DENZA's confidence in extending service intervals stems from its prestigious origins. Originally established in 2010 as a 50-50 joint venture between BYD and Mercedes-Benz, DENZA combines advanced electric technology with luxury automotive heritage. While now fully owned by BYD following restructuring in 2021 and 2024, the brand continues to embody the premium standards established through this partnership. Global Success Story Since launching their first model in 2014, DENZA has accumulated over 300,000 orders worldwide, with their flagship D9 MPV achieving remarkable success as China's best-selling MPV in 2023 and maintaining the #1 cumulative sales position in 2024. The D9, launched in 2022 as China's first plug-in hybrid MPV, exemplifies DENZA's ability to balance business functionality with personal luxury—making it an ideal choice for Malaysian executives and families seeking premium mobility solutions. Expanding Asian Presence DENZA's international expansion includes strategic markets across Asia, with established presence in Cambodia, Singapore, Thailand, and Hong Kong. Malaysia represents a key market in this regional growth strategy, benefiting from DENZA's commitment to bringing luxury electric driving experiences to Southeast Asian consumers. Sustainable Luxury Leadership As pioneers in the responsible mobility revolution, DENZA continues to innovate in environmentally friendly electric vehicles, supporting a vision for a greener automotive future while maintaining uncompromising luxury standards. This extended maintenance interval not only enhances customer convenience but also reinforces DENZA's position as a premium brand that prioritizes both engineering excellence and customer satisfaction in the rapidly evolving Malaysian EV market.
The Star
27-05-2025
- Automotive
- The Star
China's BYD gains ground in Sri Lanka's auto market
COLOMBO, May 27 (Xinhua) -- BYD, a Chinese new energy vehicle (NEV) maker, is expanding its footprint in Sri Lanka with plans to introduce DENZA, its premium luxury brand, through local distributor John Keells CG Auto. This was revealed at a press conference held here on Tuesday. Representatives of BYD and John Keells signed an MoU to facilitate DENZA's entry into the local market, showing their ambition to expand Sri Lanka's high-end electric vehicles. DENZA, established in 2010, focuses on luxurious new energy vehicles. Its current lineup includes premium models such as the D9, N7, Z9, and Z9GT, promising Sri Lankan consumers a fully optimized travel experience. Speaking at the event, Krishan Balendra, chairperson of the John Keells Group, said BYD's rapid success in Sri Lanka's NEV segment "reflects the strength of our partnership and our shared vision for the future of mobility." "The upcoming introduction of DENZA marks the beginning of yet another exciting chapter -- bringing premium NEV experiences to local customers," he said. Since Sri Lanka eased import restrictions in early 2025, BYD has swiftly captured consumer interest with a range of electric vehicles and plug-in hybrid vehicles. Increasing demand for BYD vehicles shows the growing consumer shift toward new energy mobility in Sri Lanka. To further cement its market presence, BYD and John Keells CG Auto are rapidly expanding their showroom and after-sales networks. New showrooms are set to open soon in Ampara and Ratnapura in Sri Lanka's Eastern and Sabaragamuwa provinces, respectively. These new showrooms augment existing locations in Colombo, Galle, Kandy, and Kurunegala, four of the most populous cities in the country. Concurrently, after-sales service centers are also expanding into key locations such as Kandy, Galle, Kurunegala, Ratnapura, and Ampara, ensuring robust support for customers nationwide. Liu Xueliang, general manager of BYD Asia-Pacific Auto Sales Division, said Sri Lanka is a key market for BYD in South Asia. "While the scale of business in Sri Lanka is not on the same level as other markets we have entered in the region, Sri Lanka's size means that it can still serve as a global case study for the positive impacts of electric mobility on a national scale." Both companies have also planned to establish a regional training center, aimed at building technical capabilities locally. This aligns with their broader vision of enhancing the accessibility of NEVs, catering comprehensively from entry-level vehicles to premium luxury segments, shaping Sri Lanka's journey towards sustainable automotive solutions.
