Latest news with #DUNK
Forbes
02-07-2025
- Business
- Forbes
Nike's Debut Lego Brick Playset Sells Out In Minutes, Strengthening Nike's Youth Appeal
Sportswear giant Nike is stepping onto a new court of play – toys – in partnership with LEGO by releasing the first-ever Nike Dunk x LEGO brick set, retailing for $100 and selling out in minutes on both companies' websites, according to Jefferies. Nike Dunk x LEGO bricks set Courtesy of Nike The 1,180-piece Nike Dunk x LEGO bricks set is designed as a basketball sneaker with a rotatable brick basketball toy and features the 'DUNK' slogan with hidden stash compartments and a new LEGO minifigure, called B'Ball Head. This marks the first in a series of co-branded offerings, including Nike x LEGO kids' footwear and apparel, additional LEGO sets to drop in September, and multi-city interactive experiences, kicking off June 7 through June 11 at California's LEGOLAND to coincide with the International Day of Play. Next month, a co-branded Nike Air Max Dn x LEGO sneaker in bright yellow will drop, priced at $155, featuring an upper fashioned with LEGO's iconic stub bumps and LEGO minifigures printed in windows on the midsole. LEGO and Nike have sealed a multi-year partnership to merge 'the imaginative world of LEGO bricks with Nike's storied sports legacy to inspire kids everywhere to the joy of active and creative play,' Nike said. In another move to bring some of the LEGO magic to Nike, former LEGO CEO Jørgen Vig Knudstorp – widely credited with leading LEGO's remarkable turnaround during his tenure from 2004 through 2023 – has been nominated to Nike's board. The Nike x LEGO partnership is a pairing of giants in their respective markets. Nike is far and away the global leader in sportswear, and LEGO is tops in toys. The partnership will help energize Nike's reach into the kid's market, as Kid's is the smallest reporting segment across the Nike portfolio of brands, generating $5.7 billion after declining 5% in fiscal 2025 ending May 31. Nike's troubles don't end there. Overall revenues were down 10% to $46.3 billion. Meanwhile, LEGO Group has wind at its back, with sales up 13% last year to $11.7 billion (DKK 74.3), and it is rated the world's most reputable company in 2025 by Reptrak. Nike trails at number 22. Long Term And Short Term Payoff Engaging kids in the Nike brand presents an immediate growth opportunity with a potential halo effect. As children connect with the brand, their parents may be inspired to engage as well. While Men's remains the Nike brand's largest reporting segment ($23.3 billion), followed by Women's ($9.7 billion) and Jordan Brand ($7.2 billion), all three declined last year, down 6%, 6% and 16% respectively. Looking ahead, today's youth could become tomorrow's brand loyalists, making the LEGO partnership a strategic, long-term investment in Nike's future. 'We view this partnership and Knudstorp's board appointment as a significant strategic move, given his transformative impact at LEGO. Under his leadership, the company reinvigorated its brand through innovative IP collaborations and creative product lines that drove sustained consumer engagement and demand. Next month, Nike will release a LEGO Air Max Dn and additional kids' products, which we see as momentum-building drops that should sustain excitement around the partnership,' wrote Jefferies' analyst Randy Konik in an investment note. Further Reading Forbes LEGO And Nike's Partnership: A Strategic Move In The Era Of Brand Collaborations By Kate Hardcastle Forbes Nike Takes $1 Billion Tariff Hit But Predicts Hard Yards Behind It By Mark Faithfull Report the details...
Scottish Sun
22-06-2025
- Politics
- Scottish Sun
Fears over WWE with promotion heading to Saudi Arabia for Night of Champions amid Iran's warning to US
UK Government has issued travel warning to multiple countries in Middle East WRESTLING WORRY Fears over WWE with promotion heading to Saudi Arabia for Night of Champions amid Iran's warning to US Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) FEARS are rising over the WWE's Night of Champions after Iran's warning to the US. The wrestling promotion have scheduled the big fixture for June 28 - next Saturday. Sign up for Scottish Sun newsletter Sign up 6 WWE's Night of Champions is scheduled for Riyadh, Saudi Arabia next Saturday Credit: Getty 6 Travelling to the Middle East could be complicated by the US' bombing of Iranian nuclear sites Credit: Reuters And the action is due to take place at the Kingdom Arena in Riyadh, Saudi Arabia. John Cena is expected to be part of the action, defending his Undisputed WWE Championship against CM Punk. However, fans are growing increasingly worried about the Night of Champions. It comes after President Donald Trump ordered the US' launch of bomb strikes on three key Iranian nuclear sites. READ MORE IN WWE SUMMERSLAM DUNK WWE star shows off body transformation after shredding more than 10kg America used covert tactics and the world's biggest conventional bombs to inflict the devastating bombardment. US Defence Secretary Pete Hegseth said Operation Midnight Hammer was 'an incredible and overwhelming success' that took months and weeks of planning. But Iran - who are set to meet with the Kremlin on Monday - vowed the "outrageous" attacks would have "everlasting consequences". And an Iranian state television anchor claimed that "every American citizen or military personnel in the region is now a target" and that Iran will finish the conflict Trump started. The reason this affects the WWE show is because the United States have bases in Saudi Arabia - thus fitting the category of targets outlined by Iranian TV. To complicate matters further, the UK have advised citizens - including wrestlers and WWE fans - against travelling to nearby UAE and Qatar as tensions in the Middle East escalate further. 6 6 On Sunday, the British Government also updated information for Saudi Arabia, advising against all travel within 10km of the Yemen border and all but essential travel within 10-80km of the Yemen border. And fans looking forward to the Night of Champions are growing increasingly concerned. One wrote: "With the ever rapid developments happening in that part of the world and especially with what's happened tonight, there's a high chance this ends up getting cancelled. At this point some of the wrestlers might even decide to back out for safety." Another said: "If there was ever a time for WWE to cancel a Saudi Arabia show now is the time they're seriously about to send their entire roster right here in a week." A third added: "Needs to be cancelled and moved to Vegas immediately." And a fourth commented: "To be fair, the event should be postponed or scrapped altogether. Talent's safety should be the primary concern for any wrestling company." WWE is yet to make any statement on next weekend's event. SunSport has contacted WWE for comment. 6 President Donald Trump and his officials labelled the devastating attacks as a huge success Credit: Alamy
