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Inside new Superdrug store where customers can test out products for FREE
Inside new Superdrug store where customers can test out products for FREE

Scottish Sun

timea day ago

  • Entertainment
  • Scottish Sun

Inside new Superdrug store where customers can test out products for FREE

They're offering 'exclusive products and beauty experiences you won't find anywhere else' SUPER DUPER Inside new Superdrug store where customers can test out products for FREE SUPERDRUG has just dropped its most exciting store yet and it's a hit for any beauty fanatics. The high street health and beauty giant has launched its brand new Beauty Playground at Westfield Stratford in London. Advertisement 2 Superdrug has opened a pop up store in Westfield Stratford 2 The 2025 'Beauty Playground' will allow customers to test out new products Gone are the days of sniffing samples and hoping for the best, now, shoppers can swatch, test and snap their way through a fairground of makeup and skincare, all without spending a penny. Packed with interactive displays, 'Try Me Tables', and glitzy social content stations complete with ring lights. You'll also find in-store brand ambassadors offering personalised beauty advice, demos, and top tips on the latest trending buys. The store officially opened this week, and Superdrug bosses say it's just the beginning. Advertisement The Beauty Playground will roll out across 30 of the retailer's top stores by next summer, including Manchester Trafford Centre, Glasgow Braehead, and Cardiff St David's. Simon Comins, Superdrug's chief commercial officer, said: 'The beauty shopper is crying out for immersive experiences – and we're giving them exactly that. 'With Beauty Playground, we're bringing the fun back into beauty, giving shoppers the chance to experiment, discover, and enjoy Superdrug like never before.' The mega makeover is all part of Superdrug's big plans to boost its bricks and mortar stores, while blending them seamlessly with online experiences. Advertisement And to top it off, Superdrug has teamed up with brands like Daise, Delhicious and Smuuti to offer exclusive products and beauty experiences you won't find anywhere else. Daise co-founder Jaimee Lupton called the partnership 'incredibly valuable' for bringing 'next-gen' beauty to the high street. Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process It comes just after the retailer's Superdrug Superswap pop-up earlier this month, where bargain hunters bagged up to £500 worth of luxury beauty dupes for a fraction of the price. Among the must-have steals were Studio London's U Dew U Bronzing Drops for just £5 (saving £30 vs a high-end dupe). Advertisement It also included the cult-fave Artiscent Atelier fragrances, which were a mere £12 for scents that smell way more expensive. One shopper said: 'I couldn't believe how similar it was to the designer brand and it lasted all day. Total win.' The Superswap event highlighted more than 40 of Superdrug's best own-brand products, covering skincare, cosmetics, fragrance and toiletries, all proven to rival premium buys in tests and reviews. Superswap's best dupes The SuperSwap event introduced shoppers to swaps that could save them £500. SuperSwap Savings include: B. Cleanse Melting Cleansing Balm - £10 (£ 5 member price ) - Save £24 vs high end alternative* - Melts away dirt and impurities with this velvety soft balm which helps to remove every trace of make-up Melts away dirt and impurities with this velvety soft balm which helps to remove every trace of make-up Studio London U Dew U Bronzing Drops £5 - SAVE £30* - Enriched with coconut oil and niacinamide this hydrating formula gives a natural sun-kissed tint and healthy glow Enriched with coconut oil and niacinamide this hydrating formula gives a natural sun-kissed tint and healthy glow Artiscent Atelier Scents £12 - SAVE £233* - From sweet and musky to spicy and woody notes, these scents smell expensive and provide long lasting fragrance all day From sweet and musky to spicy and woody notes, these scents smell expensive and provide long lasting fragrance all day Studio London SuperBoost Tint Oil Cherry - SAVE £28* - A weightless, moisturising formula infused with nutrient-rich, upcycled raspberry seed oil to soften lips, leaving a high shine finish And if you missed out, don't panic, Superdrug is bringing back its 'Superdrug Presents' event in August, promising even more freebies and surprises. Advertisement TikTokers who attended last year's bash claimed they walked away with bags full of beauty goodies — including twenty lipsticks. It's not just Superdrug jumping on the experiential bandwagon either. Disney has also returned with a brand-new pop-up at Westfield White City, opening just days ago on June 20. The grand opening kicks off Saturday, June 28 with a full-blown Disney party, complete with free Mickey ears for the first 200 guests, roaming balloon artists, tattoo stations, and early access to the magical 'Once Upon a Story' dolls.

Inside new Superdrug store where customers can test out products for FREE
Inside new Superdrug store where customers can test out products for FREE

The Sun

timea day ago

  • Entertainment
  • The Sun

Inside new Superdrug store where customers can test out products for FREE

SUPERDRUG has just dropped its most exciting store yet and it's a hit for any beauty fanatics. The high street health and beauty giant has launched its brand new Beauty Playground at Westfield Stratford in London. 2 2 Gone are the days of sniffing samples and hoping for the best, now, shoppers can swatch, test and snap their way through a fairground of makeup and skincare, all without spending a penny. Packed with interactive displays, 'Try Me Tables', and glitzy social content stations complete with ring lights. You'll also find in-store brand ambassadors offering personalised beauty advice, demos, and top tips on the latest trending buys. The store officially opened this week, and Superdrug bosses say it's just the beginning. The Beauty Playground will roll out across 30 of the retailer's top stores by next summer, including Manchester Trafford Centre, Glasgow Braehead, and Cardiff St David's. Simon Comins, Superdrug's chief commercial officer, said: 'The beauty shopper is crying out for immersive experiences – and we're giving them exactly that. 'With Beauty Playground, we're bringing the fun back into beauty, giving shoppers the chance to experiment, discover, and enjoy Superdrug like never before.' The mega makeover is all part of Superdrug's big plans to boost its bricks and mortar stores, while blending them seamlessly with online experiences. And to top it off, Superdrug has teamed up with brands like Daise, Delhicious and Smuuti to offer exclusive products and beauty experiences you won't find anywhere else. Daise co-founder Jaimee Lupton called the partnership 'incredibly valuable' for bringing 'next-gen' beauty to the high street. Make-up fans race to snap up £5 Superdrug dupe of viral Huda powder, and save themselves £30 in the process It comes just after the retailer's Superdrug Superswap pop-up earlier this month, where bargain hunters bagged up to £500 worth of luxury beauty dupes for a fraction of the price. Among the must-have steals were Studio London's U Dew U Bronzing Drops for just £5 (saving £30 vs a high-end dupe). It also included the cult-fave Artiscent Atelier fragrances, which were a mere £12 for scents that smell way more expensive. One shopper said: 'I couldn't believe how similar it was to the designer brand and it lasted all day. Total win.' The Superswap event highlighted more than 40 of Superdrug's best own-brand products, covering skincare, cosmetics, fragrance and toiletries, all proven to rival premium buys in tests and reviews. Superswap's best dupes The SuperSwap event introduced shoppers to swaps that could save them £500. SuperSwap Savings include: B. Cleanse Melting Cleansing Balm - £10 (£ 5 member price) - Save £24 vs high end alternative* - Melts away dirt and impurities with this velvety soft balm which helps to remove every trace of make-up Studio London U Dew U Bronzing Drops £5 - SAVE £30* - Enriched with coconut oil and niacinamide this hydrating formula gives a natural sun-kissed tint and healthy glow Artiscent Atelier Scents £12 - SAVE £233* - From sweet and musky to spicy and woody notes, these scents smell expensive and provide long lasting fragrance all day Studio London SuperBoost Tint Oil Cherry - SAVE £28* - A weightless, moisturising formula infused with nutrient-rich, upcycled raspberry seed oil to soften lips, leaving a high shine finish And if you missed out, don't panic, Superdrug is bringing back its ' Superdrug Presents ' event in August, promising even more freebies and surprises. TikTokers who attended last year's bash claimed they walked away with bags full of beauty goodies — including twenty lipsticks. It's not just Superdrug jumping on the experiential bandwagon either. Disney has also returned with a brand-new pop-up at Westfield White City, opening just days ago on June 20. The grand opening kicks off Saturday, June 28 with a full-blown Disney party, complete with free Mickey ears for the first 200 guests, roaming balloon artists, tattoo stations, and early access to the magical 'Once Upon a Story' dolls.

Superdrug opens first permanent beauty playground, 29 more planned soon
Superdrug opens first permanent beauty playground, 29 more planned soon

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Superdrug opens first permanent beauty playground, 29 more planned soon

Superdrug has announced the launch of 30 new 'Beauty Playgrounds' across the UK as it invests in more experiential features for its physical stores. The first one has opened this week at London's Westfield Stratford with the other 29 opening in Superdrug's top destination stores by August, including prime locations like Manchester Trafford Centre, Glasgow Braehead and Cardiff St David's. The retailer said the Beauty Playground concept comes with the mission of 'Beauty is our Duty' and 'goes far beyond a traditional shopping experience, acting as a hub of beauty discovery, where people can explore must-have brands, access beauty services, receive expert advice, and create content while they shop'. The launch also supports the acceleration of Superdrug's O+O (Offline plus Online) strategy, 'which aims to deliver a market-leading, integrated experience wherever and whenever customers choose to shop'. So what will Beauty Playground customers find? The stores have 'Try Me Tables' where visitors can try out the products; interactive fixtures showing off new and exclusive brands; social stations complete with ring lights for people to create beauty content; and brand ambassadors offering personalised guidance and demonstrations. The company is working with 'a string of innovative new and exclusive brands', including the mood-matching fragrance and bodycare brand Daise, award-winning natural skin and hair solutions brand Delihicious, and the Korean-inspired Smuuti that's something 0f a Tik Tok hit. Superdrug is clearly tapping into a trend for immersive pop-ups, concept stores and hybrid retail spaces that tend to be less permanent and more niche. But it's taking it to a very wide audience. It said it 'aims to meet ongoing customer desire with a retail experience that is permanently available and accessible to all areas of the country'. Of course, the concept also builds on the success of the retailer's annual beauty festival, Superdrug Presents. CCO Simon Comins said: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. 'With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs.'

Superdrug opens first permanent beauty playground, 29 more planned soon
Superdrug opens first permanent beauty playground, 29 more planned soon

Fashion Network

time2 days ago

  • Business
  • Fashion Network

Superdrug opens first permanent beauty playground, 29 more planned soon

Superdrug has announced the launch of 30 new 'Beauty Playgrounds' across the UK as it invests in more experiential features for its physical stores. The first one has opened this week at London's Westfield Stratford with the other 29 opening in Superdrug's top destination stores by August, including prime locations like Manchester Trafford Centre, Glasgow Braehead and Cardiff St David's. The retailer said the Beauty Playground concept comes with the mission of 'Beauty is our Duty' and 'goes far beyond a traditional shopping experience, acting as a hub of beauty discovery, where people can explore must-have brands, access beauty services, receive expert advice, and create content while they shop'. The launch also supports the acceleration of Superdrug's O+O (Offline plus Online) strategy, 'which aims to deliver a market-leading, integrated experience wherever and whenever customers choose to shop'. So what will Beauty Playground customers find? The stores have 'Try Me Tables' where visitors can try out the products; interactive fixtures showing off new and exclusive brands; social stations complete with ring lights for people to create beauty content; and brand ambassadors offering personalised guidance and demonstrations. The company is working with 'a string of innovative new and exclusive brands', including the mood-matching fragrance and bodycare brand Daise, award-winning natural skin and hair solutions brand Delihicious, and the Korean-inspired Smuuti that's something 0f a Tik Tok hit. Superdrug is clearly tapping into a trend for immersive pop-ups, concept stores and hybrid retail spaces that tend to be less permanent and more niche. But it's taking it to a very wide audience. It said it 'aims to meet ongoing customer desire with a retail experience that is permanently available and accessible to all areas of the country'. Of course, the concept also builds on the success of the retailer's annual beauty festival, Superdrug Presents. CCO Simon Comins said: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. 'With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs.'

Superdrug is launching new Beauty Playgrounds in 30 stores
Superdrug is launching new Beauty Playgrounds in 30 stores

South Wales Argus

time3 days ago

  • Entertainment
  • South Wales Argus

Superdrug is launching new Beauty Playgrounds in 30 stores

The first playground opened at its flagship store in Westfield Stratford today, to be followed by 30 more around the country, launching in the next three months, where shoppers can make the most of: 'Try Me Tables' for playful product discovery Interactive displays showcasing new and exclusive brands Social content stations with ring lights for beauty lovers and creators On-hand experts delivering personalised advice and demos Simon Comins, Superdrug's chief commercial officer, says: 'The beauty shopper is crying out for immersive beauty experiences, but often they find that what they encounter is either temporary or not keeping pace with the latest innovations the industry has to offer. "With Beauty Playground, we're reimagining what a joyful and innovative beauty experience could and should be, whilst offering a space where customers can discover, learn, experiment, create, and connect with brands and services that meet their unique needs. "But most of all, at Superdrug we believe beauty should be fun, so we can't wait to welcome customers to their nearest Beauty Playground store, where they can experience and enjoy Superdrug like never before.' The next batch of Beauty Playgrounds to launch will include Manchester Trafford Centre, Glasgow Braehead and Cardiff St Davids. Like beauty news? Here's more: Superdrug is partnering with new brands, including the mood-matching fragrance and body care brand Daise, the award-winning natural skin and hair solution Delihicious and the Korean-inspired and TikTok-famous Smuuti. Daise co-founder Jaimee Lupton says: 'Our partnership with Superdrug is incredibly valuable in helping to bring our next-generation brands to life, through bespoke retail experiences. "We see this as an exciting extension of the in-store experience for the beauty-savvy shopper, and it's something we're thrilled to be part of.' The concept builds on the success of the retailer's annual beauty festival, Superdrug Presents.

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