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Fast Company
24-06-2025
- Business
- Fast Company
Inside Sunnie, the Hello Sunshine spin-off Reese Witherspoon just cocreated with Gen Z
For brands, trying to reach Gen Z is hit or miss: New product launches can be lost to the ether just as easily as they can go viral. But failing to connect with the younger generation is no longer an option, and Reese Witherspoon's Hello Sunshine knows it. On June 18 at Cannes Lions Festival of Creativity, Witherspoon announced that Hello Sunshine's newest launch—a Gen Z-focused platform called Sunnie—will come to life via Instagram, TikTok, YouTube, Pinterest, a website, a virtual zine and in real life, including media content, events, and mentorship opportunities. Gen Z consumers, roughly between the ages of 13 and 28, have already shown interest in Hello Sunshine's content, particularly thanks to projects like Daisy Jones & the Six and the Legally Blonde prequel, Elle. The idea for Sunnie first came during the company's flagship live event, Shine Away, with organizers noticing attendees bringing their daughters along. With Hello Sunshine founded as a platform to fill in the white space of women representation in media, the team noticed a similar vacuum absent for the younger generation. 'That piqued our curiosity. It's like, what is this younger generation looking at differently and what do they need?' Hello Sunshine CEO Sarah Harden tells Fast Company. 'We're bringing Sunnie to life very similarly to how we brought Hello Sunshine to life—in digital communities, in real life, and in real connections.' And while the overarching mission of Sunnie and Hello Sunshine align, targeting a particular demographic was a new challenge, in need of new approaches. To do so, the company put intentionality front and center, bringing research and real Gen Z voices to the table, and partnering with those who have it figured out. 'Changing the way girls feel about themselves' Founded in 2016, Hello Sunshine sold to Blackstone-backed Candle Media in 2021 for $900 million, Fast Company reported at the time. While the young company had only a handful of movies and TV series at that point, its projects were top drivers of user engagement on streaming platforms. Prior to launching Sunnie, the company partnered with YPulse, a marketing research and insights company focused on Gen Z and millennials, and mentorship platform Être, to better understand just what Gen Z is actually looking for in media. Surveying 1,000 teen girls aged 13 to 18, the study found that 76% of Gen Z believe that advertising does not reflect them, underscoring a clear gap between companies and young consumers. The study also explored what Gen Zers are actually looking for and the lasting impact that media can have. Finding that 7 in 10 young girls actively seek opportunities to connect and wish they had more community in their lives, Sunnie is focusing on fostering that community online, and in-person, with upcoming live events. 'We had years of working with Gen Z, and then the research came back and told us what we had already learned from the Gen Z customer ourselves, but it's validating,' says Maureen Polo, Hello Sunshine's head of direct-to-consumer. The findings also reignited a sense of purpose for the ambitious initiative, revealing that 91% of respondents value brands that provide them with tools to express their individuality, and 63% seeing themselves as someone who can make a difference in the world. 'It is proof that storytelling doesn't just reflect culture, it actually helps build confidence, purpose, and possibility in girls,' Harden says. 'What the research showed is if we do that well, we will play a part in changing the way girls feel about themselves and their confidence.' Bringing Gen Z into the equation At Sunnie, Gen Z is not left out of the conversation; they are leading it. A major insight from the study revealed that 87% of respondents believe brands should involve girls early in their design and planning processes. 'It's moving beyond representation and young women being better seen in their media—which they told us they weren't—but moving from that to not just speaking to them, but actually cocreating with them,' Polo says. To do so, Sunnie and Être gathered a Gen Z advisory board of 22 girls and young women, providing insights on everything from programing and content to even the platform's name. Additionally, Sunnie and Hello Sunshine's programming aims to foster deeper relationships between Gen Z and their parents. While Hello Sunshine's data showed Gen Z is its fastest growing digital audience, 52% of its base audience is mothers and caretakers of Gen Z girls, inspiring a multigenerational approach. 'We reach these moms of young girls and moms of teenage girls,' Polo says. 'We're helping them understand this next generation as we're learning about them, and we're actually translating that back.' Partner with those who get it right In the spirit of cocreation, Sunnie not only tapped into Gen Z expertise, but also that of brands and institutions that have the Gen Z connection figured out, such as the makeup and skincare brand e.l.f. Beauty. 'We started looking at the brands that are out in the world doing an amazing job talking to consumers, and in some cases, some of the world's most powerful brands are actually product companies,' Polo says. 'We started partnering really thoughtfully and strategically to talk to the next-generation audience with brands that we believe super serve them to learn together.' Kory Marchisotto, e.l.f Beauty's CMO, says the secret to forging connections with consumers is simply listening and responding to their needs. 'It's very simple, and it's called putting your ear to the ground and tuning the outfit,' Marchisotto says. 'We don't make this stuff up. They tell us, we listen, and we act on what we hear.' Inspired by e.l.f Beauty's work, which includes activations on Roblox and Twitch, Sunnie aims to foster similarly meaningful connections. For instance, the beauty brand often follows up on popular requests left on social media, and talks directly with consumers. On a recent TikTok live, Marchisotto, who will be a Sunnie mentor as well, jumped on a popular trend of reusing the brand's packaging to create a giant lip gloss, following the instruction of users who were tuned in. 'We did it together,' she recalls. 'And I asked them why the hell they were doing it. And at the end, I really understood why—because there's no distance between me and the community as the CMO. There's no ivory tower.' Sunnie also partnered with other institutions, creating an ecosystem of mission-focused experts, including Child Mind Institute, Lyda Hill Philanthropies' IF/THEN Initiative, Step Up, the Women's Sports Foundation, and Purdue University, harnessing their individual expertises for various projects. If Sunnie succeeds in its mission, its launch could provide other companies with a framework to connect more effectively with a younger generation of consumers. 'It's really listening with a scalpel,' Marchisotto says. 'But more important than listening is acting on what you hear so that you can shape culture together.'
New Statesman
24-06-2025
- Entertainment
- New Statesman
Stereophonic: all the sex, drugs, tears and boredom of true rock 'n' roll
Photo by Marc Brenner The Fleetwood Mac model is the only one you can use to tell the story of a fictional band these days, because there are two women at its core, they're allies, and they both write songs: all the problems of the Seventies rock world are sidestepped right there. And so, in Stereophonic, we watch five men and women, Brits and Americans – all of whom could potentially be shagging each other, though some are also married to each other – slinking around looking dazzling, making a Rumours-style masterpiece, in the wondrous days when everything was brown. Arriving from Broadway fizzing with five-star energy, the show looks just like Amazon Prime's Daisy Jones and the Six, which was carried along by Elvis's astonishing granddaughter Riley Keough. But the challenges chosen by the writer David Adjimi, who took five years to do this script, are more eccentric: how to make two of the dullest settings – the windowless recording studio, and the circular, drug-fuelled diatribe – into something you actually want to see. The play is set entirely behind the mixing desk, over a period that should have been a month and ended up a year, and it asks the question I have always wondered about: how the hell is this setting conducive to creativity? The music starts and is instantly stopped, because there's not enough EQ on the mike, because people are arguing, and because each day begins with every band member completely trashed from the night before. The coffee machine is broken, but coke's the 'same thing', and the 'bag', as it's referred to, is a character of its own – around 2lbs of white powder swung about like a medieval mace. My throat tickled from the smell of earthy faux fags onstage. The problem with fictional bands has always been portraying songwriting and recording on stage or screen. It is impossible to make it interesting, unless it's Get Back and you're the Beatles. It is an internal wonder, a mental process: too often directors resort to what I call the 'Hey guys, what do you think of this' moment, when a deathless hit emerges in three spontaneous chords. Stereophonic is more realistic than this, and its realism is the heart of its success – at one point, six days' of studio time are given over to getting the sound of a snare right. The realism extends to a script that I found fresh in ways I can't fully explain. The characters – high, emotionally wounded, or giddy with cabin fever – talk nonsense as well as sense, and Adjimi exploits the originality in coke-fuelled language: bassist Reg is a 'sad man in a blanket'; English toff drummer Simon is trying to clean him up but, equally stoned, proposes going home to make dinner and try out his grandmother's recipe of a 'chicken smashed by a brick'. Band members start a speech in puffed up arrogance or make a desperate bid for creative independence – then find their ideas derailing mid flow, and shrink back and forth between self-expression and conformity in a way that feels truly psychological. At the heart of the web is the coercive singer-guitarist Peter (Jack Riddiford) – the Lindsay Buckingham to Diana's Stevie Nicks: she, played by Lucy Karczewski, has five songs on the album, more than anyone else, but her husband can't handle it, and whenever she presents something, he stares off with hate into the middle distance. He sold her guitar seven years ago ('I was going to learn it!' she sobs) and she's never had anything to do with her hands: all Peter can suggest is a Nicksian wave of the fingers. Arcade Fire's Will Butler, who wrote the music, probably wishes he'd been working in the Seventies – many musicians do. I thought Stereophonic was an immersive album experience, a kind of West End gimmick, and I was looking forward to it, but the music is more incidental than that, though it fleshes out in increasingly long studio sessions as the album gets written, flopping or firing up depending on what kind of day they're having. It's quite a thing to see the cast playing their instruments live: vocal takes are done in real time and laid on backing tracks right there in front of you. The real star is probably Eli Gelb, who plays the engineer schlub Grover, with a voice like Jonah Hill. He got the gig pretending he'd worked for the Eagles: his partner, the gnome-like Charlie, is only there because he's 'cousins with the main Doobie Brother'. Together, backs to the audience, all tight buttocks and flared jeans, they provide bemused commentary on the peacocks behind the glass. In the unseen outside world, the band's previous album goes to number one. 'I think we're really famous,' says someone. It doesn't look that great from here. Subscribe to The New Statesman today from only £8.99 per month Subscribe [See also: The search for queer cinema] Related
Buzz Feed
18-06-2025
- Entertainment
- Buzz Feed
27 Affordable H&M Finds To Solve Your Wardrobe Woes
A boxy Wicked tee if you're holding space for "For Good" and wanna stay hyped all year long while you wait for part two to hit theaters. Who doesn't need a ~wicked cool~ tee to make getting dressed a breeze? Price: $19.99 (available in sizes XXS–XL and four styles) A pair of denim pull-on pants that are as comfy as they are versatile. Get all the glam and classic vibes of denim but without the buttons and zippers digging into your skin the second you sit down to enjoy some TikTok scrolling. Price: $29.99 (available in sizes XXS–XXL and two colors) A textured jersey vest that is perfect for layering or wearing all on its own. Plus, it's a great transition piece, so it'll come in handy now and then again when summer turns back into fall. A win-win down the calendar year. Price: $17.99 (available in sizes XXS–XXL and three colors) A linen button-down for those days when you need to look Official (TM) but still want to feel comfy and like yourself. Cuff the sleeves, layer with a graphic tee, or put it over a dress to choose your own outfit adventure for the day. Price: $32.99 (available in sizes XXS–4XL and nine colors) A smocked strappy dress because sometimes you need the perfect throw-on-and-go outfit, and this is certainly it for summer! Price: $24.99 (available in sizes XXS–4XL and two colors) A pair of linen-blend shorts so you can have a new fave go-to all season long. Gotta run errands? Linen-blend shorts. Need to run into an office for some paperwork? Pop on a button-down and your linen shorts, and you'll be good to go. Price: $19.99 (available in sizes XS–4XL and six colors) A pair of drawstring twill trousers if you're pretty sure the world (and your wardrobe) could use more stripes (and twill). Price: $24.99 (available in sizes XS–4XL and six colors/patterns) A colorful embroidered strappy top to give yourself the gift of a new favorite quirky staple in your closet. Whether you want to layer it or pair it with a skirt, you can't go wrong with this serotonin-boosting pintuck top! Price: $34.99 (available in sizes XXS–XXL) A lace-trimmed crop top if Daisy Jones and the Six is your fashion inspo for the summer. You'll never wonder "what would Daisy do?" again when you open your closet, because you know she'd snag this in a heartbeat! Price: $29.99 (available in sizes S–XL) A cable-knit cardigan that you'll be so happy you brought along on your next movie theater outing because you *know* it's going to be freezing cold in there, no matter what the thermometer says outside. Beat those sneaky summer chills with this snuggly, easy-to-throw-in-your-tote cardi! Price: $29.99 (available in sizes XXS–4XL and three colors) Or a bouclé-knit cardigan if you want the warmth of an extra layer but with a touch more fuzziness to give you the teddy bear 'fit of dreams. Price: $42.99 (available in sizes XXS–4XL and in two colors) A slip skirt for the perfect go-to-work basic upon which you can build your outfit kingdom. This one can match all your tops and be ready to conquer those emails, crunch those numbers, and do whatever else you've got to do in an office setting. Price: $34.99 (available in sizes XXS–4XL and three colors) A linen-blend blazer so you can have an "I'd be the man" moment without sweating to death. Made of linen, you have all the structure of a heavier blazer without it weighing down your spring looks. Pair with graphic tees, over a dress, or with your fave tank and some jeans to get a whole new look from an old standby. Price: $44.99 (available in sizes XXS–XXL and three colors) A scalloped mini dress if you're never quite sure what to wear to those more-than-casual but not *quite* formal events. This can be dressed up, down, and win all-around best dress no matter the vibes! Price: $39.99 (available in sizes XXS–XXL and three colors) A playful printed resort shirt to give a pop of warm-weather spunk to your wardrobe. Great for layering over swimsuits or tanks, and just looking at the cheerful boho sunshine print is a guaranteed mood boost. Price: $19.99 (available in sizes XXS–XL and four colors) A pair of high-waisted joggers because athleisure isn't going anywhere as a viable outside-the-house outfit option, and why should it? Life is too short not to be on-trend and comfy. Price: $24.99 (available in sizes XXS–XXL and four colors) A textured short-sleeve jersey cardigan for the humans still mourning the end of sweater season. You can have your cake it, too? Well, you can still have sweater vibes even without sleeves, and that's basically wardrobe dessert. Price: $24.99 (available in sizes XXS–4XL and three colors) A pair of drawstring linen shorts that feel like your fave pajamas without the pajama look. The plot? Sunny days, perfect outfits, and you looking stellar. Price: $19.99 (available in sizes XS–XXL and five colors) A cute-as-can-be tie-front denim jacket so you can get that vintage layering look without having to break your piggy bank to get it. (Plus, you'll look straight out of a vintage Coca-Cola ad if you sling this over your swimsuit this summer.) Price: $39.99 (available in sizes XXS–XXL and three colors) Or a denim shirt if you want a similar look with a little less warmth and fabric bulk, but still want a classic Western-ish feel. Price: $34.99 (available in sizes XXS–XXL and six colors) A tie-belt jumpsuit because warmer weather means all kinds of celebratory reminders pinging your phone for months, and you're going to want a go-to Big Event (TM) outfit to take the outfit anxiety out of the equation. This can be easily dressed up with chunky earrings and strappy heels. Or dressed down with your comfiest pair of sneakers and your new denim jacket!Price: $20.99 (available in sizes XS–XXL and two colors) A pair of straight ultra-high jeans to ensure you've always got the perfect bottoms to match literally all of your tops. These have metal chain details at the belt line to give you a little extra outfit ✨pizzazz.✨ Price: $39.99 (available in sizes 0–20 and three colors) A sheer pleated skirt for ~the drama~ of having a long maxi skirt but with the delight of letting your legs show (and breathe!) while doing it. Price: $54.99 (available in sizes XXS–XXL and three colors) A ribbed polo shirt if you found yourself jealous of all the fashion at the Masters this year and want to keep that golf green aesthetic going throughout the summer. Price: $17.99 (available in sizes XXS–XXL and three colors/patterns) A crinkled tunic dress that's been in style since before Julius Caesar was cruising the streets, so you know this purchase will be an evergreen go-to fashion piece in your wardrobe. Price: $24.99 (available in sizes XXS–XXL) A hooded zip-up sweatshirt because this closet staple deserves an upgrade, and you'll be surprised how often you reach for it even in the warmer months. Post swim, late-night summer hangouts in chilly evening air, or spring sporting tournaments where the wind is just *this* side of chilly, you'll love having this basic at the ready. Price: $19.99 (available in sizes XXS–XXL and four colors) And finally, a denim jumpsuit that will have you jumpin' for joy with how easy it is to style. Plus, this one has a tie waist, so you can sub in a belt of your choosing for a whole new ~look.~ Price: $59.99 (available in sizes XXS–XL and two colors)
Elle
17-06-2025
- Entertainment
- Elle
Need to Hide a Tattoo? These Are the Makeup Products That Actually Work
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. We all remember our very first tattoo—or, at the very least, the one that fills us with regret to this day. Tattoos, like, say, jewelry or perfume, are sometimes sentimental relics, etched with fond memories that transport us back to a spontaneous night out with friends or serve as a symbol of reverence for a loved one. Other times, they can remind us of a past life or person we wish to forget. While tattoos are permanent and removal can be costly, there is a workaround: makeup. Makeup, specifically foundation and concealer, comes in various formulas, but for tattoo cover-ups, the heavier the better. Similar to the way we apply makeup to our faces, there are factors that you must consider to ensure longevity and smooth application for a tattoo cover-up. Skin type, daily routines, skin care practices, and the tattoo ink color all play important roles in an effective cover-up. 'Everyone's skin tones are so different, and it's important to understand undertones and freckling,' says Rebecca Wachtel, TV and film makeup designer and the artist behind the beauty looks on hit shows such as Daisy Jones and the Six. Maybe you have an important new job interview, your tattoo doesn't exactly match your outfit that day, or you got up from the tattoo chair, and the final look is just not what you expected. No matter what situation you may find yourself in, we consulted expert makeup artists and looked to customer reviews to compile a list of products—10 to be exact—that will help you cover up any tattoo. If you're chronically online, and by online, I mean an avid TikTok scroller, you've likely come across Face Atelier's Ultra Foundation. This formula is as thick as it gets, designed to offer full coverage and build a defense against any external threats, like oil or heat. Coverage: Medium to full Finish: Radiant Formula: Liquid Amazon rating: 4.5/5 stars An Amazon reviewer said: 'It covers very well. I have uneven pigmentation and acne-prone skin. This is great; I've been using it for years.' Regardless of what outside looks like, this foundation can last through anything. Just one pump dispenses a matte, full-coverage formula that covers any scarring or anything you want concealed, and can be built up to your desired finish without feeling weighty. Coverage: Full Finish: Matte Formula: Liquid Sephora rating: 3.5/5 stars An ELLE editor says: 'I don't think I've experienced a foundation as full coverage and smooth as Huda Beauty's Faux Filter, which has quickly become my go-to formula when I want to look completely airbrushed and flawless—on and off the screen. It covers every mark on my face, and I have a lot.'—Nerisha Penrose, beauty commerce editor Color correcting is extremely important when covering up tattoos. It cancels out the color of the ink and ensures that the foundation or concealer matches specific undertones. This corrector can be mixed with foundation or applied on its own before adding makeup. Coverage: Medium to full coverage Finish: Natural Formula: Cream Nordstrom star rating: 4.6/5 stars Our expert says: 'As the saying goes, 'If it's not broke, don't fix it,' and that's the case with this OG palette. The creamy, full-coverage formula is so versatile! This palette allows you to color correct, make dark spots disappear, and even contour. This is a longtime favorite.'—Danielle James, beauty expert For many, this affordable concealer was an integral part of their early makeup routines. Though you may have graduated to other formulas, the impeccable coverage of this concealer remained the same. The orange pigments help to neutralize dark spots and marks and works as a good base product to reduce the intensity of black tattoo ink before covering with a foundation or flesh tone concealer. Ulta Star rating: 4/5 An ELLE editor says: 'This was my first ever makeup purchase as a teenager. Since then, I've grown 10 years older and now have nine tattoos—some I love more than others. And on the rare occasion that I feel the need to cover my tats, I still reach for this. It helps to fade the appearance of the stubborn ink before I go over it with foundation.'—Tasha Nicole Smith, beauty assistant Celebrity makeup artist Ana Marie Rizzieri is used to covering up tattoos for Victoria's Secret models. She suggests using makeup sticks, which allow for easy application in traditionally hard-to-reach places. (This is a common problem for lingerie models with ink.) Coverage: Full coverage Amazon star rating: 3.9/5 stars An Amazon reviewer says: 'It covers all scars, blemishes, imperfections and stays on until you wash it off. Even if I sweat from working out, the cover stick foundation stays on.' If you're looking for a product that will make you forget that you even had a tattoo, this is the one. The smooth, full-coverage formula allows for comfortable, all-day wear with a natural skin-like finish great for all skin types. Coverage: Full coverageFinish: NaturalFormula: Cream Sephora start rating: 4/5 stars A Sephora reviewer says: 'This foundation stick blew me away. It's so creamy and buttery on the skin. Super easy to blend, and it looks like second skin!' Erin Guth, an LA-based celebrity makeup artist, pulls her experience from covering up actors' tattoos on set. Her go-to product is Jordane's Total Tattoo Coverage. The long-wear formula is highly pigmented and does not smudge or transfer once it sets. Coverage: Medium to full coverageFinish: Natural matte Formula: Cream Alcone rating: 5/5 stars An Alcone reviewer said: 'This palette is wonderful! Not only can you cover tattoos, but also beard stubble and blemishes, too. The colors are highly pigmented and durable after a light coating of Blue Marble or Green Marble sealers.' Having done the makeup for one of 2023's hottest shows, Daisy Jones and the Six, makeup artist Rebecca Wachtel often reaches for Skin Illustrator palettes for tattoo cover-ups. This palette is formulated specifically for melanin-rich skin tones with colors that can be mixed together to get the perfect shade. For the best results, activate this product using alcohol. Amazon rating: 3.7/5 stars An Amazon reviewer said: 'Although the product was incredibly small for such a large price, it has great coverage.' Dermacol's Makeup Cover Foundation is a waterproof, long-wear, full-coverage product. Formulated without any preservatives or harmful chemicals, it leaves your skin looking and feeling healthy. And for an added bonus, its compact packaging makes it easy to take it with you wherever you go. Coverage: Full coverageFinish: NaturalFormula: Liquid Amazon star rating: 4/5 stars An Amazon reviewer says: 'Your one-stop shop for the best foundation that covers you perfectly and is just right for your skin type. I absolutely love this product! It covers everything I don't want shown, and stays put till I want it off.' A cult favorite concealer, Nars Radiant Creamy Concealer goes on smooth for a highly pigmented, breathable finish. Its hydrating formula leaves skin with a luminous, non-cakey look. For the best result for tattoo cover-up, try using an extra coat or two and setting with a powder and setting spray. Coverage: Medium to full coverage Finish: NaturalFormula: Liquid Sephora star rating: 4.3/5 An ELLE editor says: 'I've been using Nars Radiant Creamy Concealer for a while now, and no matter how many times I try to switch it up, I always come back to it. I love that I can build the coverage to what my heart desires and it never feels drying which is great for my dry skin.' —Tasha Nicole Smith, beauty assistant You don't have to spend a fortune to get great coverage. This product allows for quick and easy application, with extreme pigment and a lightweight finish. Amazon star rating: 3.8/5 stars An Amazon Reviewer says: 'The Mehron is hands down the best! I covered only half of my very dark tattoo and with just two layers, it's nearly invisible.' Rebecca Wachtel is a television and film makeup designer and the makeup artist behind the 2023 hit show Daisy Jones and the Six Erin Guth is an LA-based celebrity makeup artist Ana Marie Rizzieri is a celebrity makeup artist As a leading publisher of fashion, lifestyle, and beauty content, is committed to highlighting the best products in various categories by personally testing the latest and most innovative products, interviewing countless experts, and vetting customer-loved items. For this story, ELLE beauty assistant and fellow tattoo lover Tasha Nicole Smith consulted makeup experts to provide insight on the best products to cover tattoos. She and beauty commerce editor Nerisha Penrose sourced the best makeup product to cover tattoos effectively.
Vogue Singapore
11-06-2025
- Entertainment
- Vogue Singapore
The 10 sneaker trends you're seeing everywhere this summer
Backgrid This year, no fashion item has made headlines quite like sneakers. The sneaker trends that have defined the first half of 2025—and those forecasted for the next six months—suggest many people are striving for anti-mainstream designs. In an effort to avoid another Samba saturation situation, new-gen style fans have taken to fresh silhouettes, or unearthed lesser-known, archival styles, as an alternative to those in the mainstream spotlight. Of course, there has been a plethora of cult styles that, like Sambas, have been worn by what feels like every celebrity and It-girl (strategic seeding is partly to thank for this, no doubt). In no particular order: the Nike Air Max, Puma Speedcat, and the Adidas Taekwondo and Tokyo have all been increasingly popular this year. And you can best believe that crowds at Oasis's reunion tour this summer will be two-stepping in Gallagher-inspired Adidas trainers (Liam Gallagher has collaborated with the brand on several iterations of Spezials). Other staff predictions that came true: the comeback of skater trainers, that 'could have been stolen from your best friend's older brother's room in 2002, swiped from next to his PlayStation 2', as British Vogue 's Daisy Jones recently observed. Along with the continued obsession with performance trainers and Gorpcore (Salomons, Hokas, Merrells, and Asics continue to reign supreme), plus an endless stream of collaborations that have us on high alert, there is a little something for everyone. As we head into the summer months, bold, bright colors and retro-inspired shapes continue to dominate, so don't set them aside just yet. Scroll on to shop all 10 sneaker trends to note for the rest of 2025. Getty 1 / 60 The bold and the beautiful Step aside, minimalism. This year, the sneaker-sphere is all about color—where more is more. Miu Miu's colorblocked, Gymnasium sneaker, walked the spring/summer 2025 runway and became an instant street style must-buy, while many rainbow-coded iterations of classic sneaker shapes from Adidas, Nike, and other heritage brands have hit shelves. Injecting something bold into your usual mix is a smart move—just ask Bella and Gigi Hadid, who have been forerunners for the movement. Salvatore Dragone 2 / 60 The bold and the beautiful Courtesy of Adidas 3 / 60 Adidas Original Tokyo sneakers, $127 Available at Net-a-Porter. Courtesy of Nordstrom 4 / 60 Miu Miu Gymnasium low top sneakers, $1,390 Available at Nordstrom. Courtesy of Nike 5 / 60 Nike LD-1000 shoes, $159 Available at Nike. Courtesy of Free People 6 / 60 Coolway nylon sneakers, $155 Available at Free People. Courtesy of 7 / 60 Sumptuous suede As fashion brands continue to divert to retro-inspired shapes, and sneaker houses keep plucking straight from the archive, we have seen a revival in suede fabrications, more so than plain leather. From Proenza Schouler's track-inspired sneaker for spring/summer 2025, an editor-favorite in bright cobalt, to Dries Van Noten's subtle update to their beyond-popular sports shoe, plus the success of Puma's Speedcat, a favorite of sneakerheads like Dua Lipa and Emily Ratajkowski, suede is definitely on point. Courtesy of Proenza Schouler 8 / 60 Sumptuous suede Courtesy of Proenza Schouler 9 / 60 Proenza Schouler sneakers, $910 Available at Proenza Schouler. Courtesy of Net-a-Porter 10 / 60 Dries Van Noten suede sneakers, $475 Available at Net-a-Porter. Courtesy of Net-a-Porter 11 / 60 Autry suede sneakers, $274 Available at Net-a-Porter. Courtesy of Ssense 12 / 60 Puma Speedcat sneakers, $136 Available at Ssense. Backgrid 13 / 60 The Sneakerina No one was prepared for sneakerina fever, the sleeper hit of 2025. The buzz around these hybrid sneakers, characterized by elements of ballet, such as delicate laces or satin fabrications (similar to a pointe shoe), continues to gain momentum. Harry Styles was recently spotted out and about in London, wearing Prada's Collapse sneakers, while early adopters of the trend included Bella Hadid and Amelia Gray, on the women's front. Given that Simone Rocha featured a new variation of satin low-tops on her fall/winter 2025 runway, the sneakerina surely will remain popular through the end of the year. Backgrid 14 / 60 The Sneakerina Courtesy of Nordstrom 15 / 60 Prada low top sneakers, $1,291 Available at Nordstrom. Courtesy of Ssense 16 / 60 Abra ballerina sneakers, $792 Available at Ssense. Courtesy of Cettire 17 / 60 Miu Miu lace-up sneakers, $1,122 Available at Cettire. Courtesy of Farfetch 18 / 60 Polo Ralph Lauren sneakers, $429 Available at Farfetch. Backgrid 19 / 60 Sporty sprinters From Miu Miu to Maison Margiela, sneakers inspired by sporty, sprinter shapes are having their moment. It's a natural progression, given all the retro runners that are floating around currently. The main difference is that these have a treaded gum-sole, mimicking the idea of spikes, like those on the sole of their technical counterparts. Margiela's Sprinter has become one to watch, while collaborations such as Comme des Garçons x Spalwart are selling quickly. Bottega Veneta's reinvention of their Orbit sneaker, now in a low-runner shape, solidifies this as the next step in the world of throwback-inspired kicks. Backgrid 20 / 60 Sporty sprinters Courtesy of Net-a-Porter 21 / 60 Maison Margiela shell sneakers, $1,227 Available at Net-a-Porter. Courtesy of Nordstrom 22 / 60 Bottega Veneta low top sneakers, $1,310 Available at Nordstrom. Courtesy of Bergdorf Goodman 23 / 60 Comme Des Garçons suede runner sneakers, $610 Available at Bergdorf Goodman. Courtesy of Hoff 24 / 60 Hoff bird suede sneakers, $233 Available at Anthropologie. Courtesy of Adidas x Sporty & Rich 25 / 60 Partnerships, partnerships, partnerships Collaborations have always been a powerful tool in the sneaker landscape, with the most coveted styles selling at inflated prices on resale sites long after their initial release. This year saw continued success for the ongoing partnerships between Wales Bonner and Sporty & Rich with Adidas, while Loewe x On returned for another round, and the MM6 Maison Margiela x Salomon mule finally dropped. With more brands jumping on the bandwagon at every turn, expect the remainder of 2025 to be big on the collaboration front. Courtesy of On x Loewe 26 / 60 Partnerships, partnerships, partnerships Courtesy of Net-a-Porter 27 / 60 Adidas x Wales Bonner Karintha Lo canvas sneakers, $491 Available at Net-a-Porter. Courtesy of Net-a-Porter 28 / 60 Sporty & Rich x Adidas suede sneakers, $197 Available at Net-a-Porter. Courtesy of Revolve 29 / 60 MM6 Maison Margiela x Salomon Xt Mule 4, $640 Available at Revolve. Courtesy of Net-a-Porter 30 / 60 Loewe x On Cloudtilt sneakers, $688 Available at Net-a-Porter. Getty 31 / 60 Step back in time Sneaker wins of recent years have been steeped in nostalgia. Are yesteryear shoes bound for a return? Nike's Noughties-hailing Shox—the 'anti-Samba,' which were reinterpreted as a mule by Martine Rose, saw massive traction, as well as the more humble Air Max 1s and even Converse, with the uptick in high tops. British Vogue 's Daniel Rodgers also discussed whether he should bring back his Balenciaga Triple Ss (granted, they're only seven years old, but they still feel kind of nostalgic) or whether they're still too earnest. Getty 32 / 60 Step back in time Courtesy of Nike 33 / 60 Nike Air Max shoes, $189 Available at Nike. Courtesy of Converse 34 / 60 Converse high top sneakers, $129 Available at Converse. Courtesy of Balenciaga 35 / 60 Balenciaga sneakers, $1,590 Available at Balenciaga. Courtesy of Nike 36 / 60 Nike Shox TL shoes, $259 Available at Nike. Courtesy of 37 / 60 Loaf up One of the many sneaker hybrids that entered the chat was New Balance's loafer-trainers. Elsewhere, Cecilie Bahnsen released sporty Mary Janes, via her collaboration with Asics, while Simone Rocha experimented with track-soled ballerinas, and Salomon unveiled a backless mule version of its XT-4 silhouette, made in collaboration with MM6 Maison Margiela. Salomon also joined forces with Sandy Liang to create coquettish ribboned sneakers, which tapped into the customization trend of adding charms, chains, and jewelry that has swept social feeds. This is a movement that Molly Rooyakkers, founder of @ says can make 'an otherwise standard item feel personal.' Courtesy of 38 / 60 Loaf up Courtesy of Ssense 39 / 60 New Balance loafer sneakers, $213 Available at Ssense. Courtesy of Nordstrom 40 / 60 Puma mesh sneakers, $160 Available at Nordstrom. Courtesy of Net-a-Porter 41 / 60 Salomon leather-trimmed mesh sandals, $211 Available at Net-a-Porter. Courtesy of Nordstrom 42 / 60 Simone Rocha strap sneakers, $1,305 Available at Nordstrom. Courtesy of GC Images 43 / 60 Sk8er Skater shoes are back. Although these shouldn't reach Samba status—it would ruin their charm—Vans Slip-Ons and Old Skools have seen plenty of traction, through celeb endorsements from Zoë Kravitz and Jennifer Lawrence, who often sport in their ever-cool, off-duty wardrobes. Other true skate styles that we expect to see take off include the Busenitz from Adidas (already hard to get), and New Balance's Numeric Brandon Westgate 508, both of which run a little more under the radar. Getty 44 / 60 Sk8er Courtesy of Nordstrom 45 / 60 Vans checkerboard shoes, $80 Available at Nordstrom. Courtesy of Vans 46 / 60 Vans sneakers, $81 Available at Vans. Courtesy of Adidas 47 / 60 Adidas Busenitz Pro shoes, $129 Available at Adidas. Courtesy of New Balance 48 / 60 New Balance Westgate 508 sneakers, $80 Available at New Balance. Getty 49 / 60 Pitch kicks 'With the women's Euros coming up in summer 2025, get ready to see even more football-inspired sneakers everywhere,' asserts Rachel Makar, senior director of merchandising at StockX. Football fever already took over fashion during the men's Euros–football shirts and scarves became a style fixture off the pitch, so prepare for 2.0 next summer. At the same time, Oasis will be on their reunion tour–Britpop is also, of course, intrinsically linked with football culture–so prepare to see fans rocking three-stripe trainers (and parkas, and mod cuts…). WireImage 50 / 60 Pitch kicks Courtesy of FWRD 51 / 60 Adidas sambas, $141 Available at FWRD. Courtesy of Reebok 52 / 60 Reebok XT sneakers, $65 Available at Reebok. Courtesy of JD Sports 53 / 60 Reebok shoes, $169 Available at JD Sports. Courtesy of Revolve 54 / 60 Gola sneakers, $183 Available at Revolve. Courtesy of Asics_Sportstyle 55 / 60 Gorphardcore Gorpcore is no longer a trend–it's a lifestyle. Enthusiasts pine after performance trainers, including Salomons, Merrells, Hokas, and Asics—the latter of which has outperformed most running shoe brands, according to Emily Minea, director of merchandising at GOAT, who dubs it 'the ultimate nondescript running brand.' On the street, everyone from Hailey Bieber and Bella Hadid has backed the movement. With the continuous sell-out status of new drop colorways of the XT-6, to Loewe x On's latest collaboration style, the trend is not going anywhere anytime soon. Courtesy of Salomon 56 / 60 Gorphardcore Courtesy of Net-a-Porter 57 / 60 Loewe x On Cloudventure paneled sneakers, $688 Available at Net-a-Porter. Courtesy of Ssense 58 / 60 Salomon sneakers, $258 Available at Ssense. Courtesy of Nordstrom 59 / 60 Asics Gel-1130 sneakers, $133 Available at Nordstrom. Courtesy of Free People 60 / 60 Hoka Athletics sneakers, $193 Available at Free People.
