Latest news with #DannySuich
Associated Press
16-06-2025
- Entertainment
- Associated Press
Shank it, Slice it, Send it. Fireball's Got Dogs For That.
This June, cinnamon-scented golf balls and four-legged 'caddies' (yes, real dogs) spice up the fairway – because with Fireball Retrievers on the job, golf snobbery is out, and every shot is a good time. LOUISVILLE, Ky., June 16, 2025 /PRNewswire/ -- Who let the dogs out? Fireball did - straight onto the fairway to take the pressure off perfect swings and strict rules in a bid to help pros and hackers alike keep their eye on the [golf]ball - literally. Say goodbye to country club snobbery and meet the Fireball Retrievers, four-legged 'caddies' trained to sniff out and recover golfers' cinnamon-scented Fireball golf balls when a tee shot or fairway swing sends them deep into the ruff. Slice a shot? Who cares. Shake off the shame, sneak in a shot of Fireball in the trees, and maybe even earn a tail wag for your 'effort.' On June 27, leading U.S. shot brand Fireball is crashing the course at White Pines Golf Club in Bensenville, IL, turning a casual day on the course into a rule-breaking adventure. Enter the Fireball Retrievers: a pack of elite canines trained to sniff out cinnamon-scented golf balls should a shot – or two - go rouge. 'Let's admit it - golf can take itself a little too seriously at times. Imagine, you show up to the course thinking it's going to be a chill day with friends — then one shanked shot later, you're red-faced, and digging through the woods for your dignity (and your golf ball),' said Danny Suich, Global Brand Director for Fireball. 'At Fireball, we don't do boring. We don't care about your scorecard. We're here to help you toss the golf rule book in the trash and hand you the best caddy you've ever had – one who fetches your golf balls so you can focus on the shot that really matters – a shot of Fireball.' Beginning June 20th golfers can book a round where your slice meets spice at the Fireball Hole – only at White Pines. Visit their standard reservation site at to lock in your tee time. On game day, participants will get a Fireball cinnamon-scented golf ball to use at the designated hole. If the shot goes sideways, the FireBall Retrievers will hunt it down. Once they find the ball, they'll sit and bark until the duffer arrives. No judgement. Just barks. Already professionally trained in scent detection, these Golden Retrievers from Dog Training Elite pivoted their professional skills to take on the cinnamon fueled side hustle. Using scent drills and cinnamon-scented training aids, they've prepared for their latest mission: patrolling the [East/West] course from 10 a.m. to 2 p.m., while winning over unsuspecting golfers one sniff at a time. Can't swing by? No worries—you can still light up the golf course with your fore-legged friend! Starting June 27, limited-edition Fireball cinnamon-scented golf balls will be available at for $1, the same suggested retail price as a Fireball shooter. Dog not included. Training tips from the pros at Dog Training Elite can also be found at Visit to learn more about the Fireball Retrievers, and stay up to date on all things Fireball by following @FireballWhisky on Instagram and Facebook. About Fireball Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY View original content to download multimedia: SOURCE Sazerac
Forbes
10-05-2025
- Entertainment
- Forbes
Forget Gen Z, Fireball's Focusing On 'The Greatest Generation'
Marilyn, age 91, is one of the 15 lifetime supply winners of Fireball Whisky. While many spirits brands are chasing younger drinkers, Fireball is focusing on the 'greatest generation.' Fireball just awarded 15 lifetime supplies of its cinnamon whisky to those of the 90+ set. 'Our Lifetime Supply giveaway isn't Fireball's first rodeo when it comes to honoring the legends of the silver-haired party scene,' says Danny Suich, global brand director. In 2023, Fireball honored Florence 'Flo' Hackman, better known as Fireball Flo, on her 105th birthday. 'Flo had become a bit of a local celebrity in her hometown of Cincinnati for her love of Fireball,' Suich says. 'Her family shared that a sip of our cinnamon whisky was part of her daily routine. Naturally, we had to celebrate her in style.' The whisky brand sent a special delivery of its fiery whisky and merch straight to her doorstep to help her ring in her birthday. 'We feel so lucky she's forever part of our brand's history,' Suich says. Bernice, age 99, is one of the older winners in this promotion. That got the creative folks at Fireball wondering just how many elder partiers might be forever fans so they initiated the 'Lifetime Supply' contest in February. In the spirits world, this makes Fireball a bit of an anomaly. According to NIQ, 62 percent of the global population will be of Millennials or younger in 2025 so a lot of spirits brands are focused on Generation Z, who comprise the newest legal drinkers. But perhaps Fireball is onto something as seniors, classified as those 65 years and older, boast $3.2 trillion in spending power, according to SheerID. 'At a time when so much attention is on Gen Z and Millennials, Fireball wanted to celebrate all generations,' Suich says. 'In many ways, it was Gen Z themselves—through social media trends and a genuine appreciation for older generations—who helped shine a light on how cool, hilarious, and wild our 90+ crowd can be.' Gloria, age 90, relaxes in her backyard with a couple of Fireball minis. Suich says Fireball was 'blown away' by the response. The contest had more than 800 entries. 'We knew our 90+ fans were special, but we didn't expect to see photos of people dancing with Fireball, taking shots at the nursing home with their friends, knitting cozies for their bottles, or even sneaking a sip before bingo night,' he says. The contest required entrants to show proof that they were 90 years old or older, submit a photo showing off 'their Fireball spirit,' and then answer the question: what makes you the perfect person to keep life mischievous at 90+? The entrants could enter themselves or a child, grandchild or great-grandchild could enter them online or through 'good, old-fashioned snail mail.' More than 800 seniors answered the call, and it took Fireball a while to winnow the entries down to the top 15. Roger, age 90, likes to drink Fireball as a shot. After validating that the entrants were at least 90 years old, they were evaluated on: 75 percent for creativity, originality, humor, or inspiration, and 25 percent for overall quality and how well the entry represented the Fireball spirit.'Narrowing it down to 15 winners wasn't easy, but one thing was clear: the 90+ crowd still knows how to raise' heck, Suich says. 'The party legends proved exactly what we thought: age is just a number, and Fireball is forever.' Joan, age 95, or "Nana" as she is known to her grandchildren, is decked out in Fireball gear. Joan, 95, was one of the 15 grand prize winners. Her son Michael entered her in the contest. She began drinking Fireball while watching her favorite sports teams: the Suns, Cardinals and Diamondbacks.'I had such fun taking the photo,' Joan says, adding that her son brought over a Fireball shirt, and her daughter Glory, who lives with her, shared her Fireball with her. 'We all had fun taking the photo and doing shots,' says Joan. 'I never imagined in a million years that I would win.' David, 95, started drinking Fireball at USC tailgates. His granddaughter Jacqueline nominated him. 'We were trying to figure out what shots to drink at the tailgate,' David says. 'Something like vodka or tequila was too strong and someone suggested this cinnamon-flavored whisky. It was so good we decided to gather everyone around - and just like that, our Fireball shot tradition at tailgates was born.' David, age 95, is pictured with his granddaughter, Jacqueline. Besides tailgating with Fireball, David enjoys doing shots of Fireball with his buddies at the senior living facility, where he resides. 'I sometimes take it down to the dining room at lunch and dinner and share it with friends,' David says. 'It depends on the day!' Eleanor, age 94, hides her Fireball in her purse. Joan will be celebrating her win with her family. 'Michael says we are going to have a Fireball party and have everyone over to toast me winning,' she says. 'Who knows what other crazy things he has planned?' Her advice to younger Fireball drinkers is to 'just enjoy your family and friends.' 'Don't drink too much though,' she cautions. Paul, age 92, takes his Fireball to parties. Fireball was impressed with the entries, Suich says. 'Fireball has always been about mischief and not taking life too seriously,' he says. 'That attitude doesn't stop at 30, 60, or 90. Fireball fans don't age out of fun. They just turn it up a notch. These legends grew up breaking rules, living loud, and clearly haven't lost their spark.'
Fox News
25-03-2025
- Business
- Fox News
Whiskey for life? Age matters if you want a shot at winning this contest
Some lucky liqueur drinkers could be getting cinnamon whiskey for life – assuming they were alive when President Franklin Delano Roosevelt was in the White House. A free lifetime supply of Fireball Cinnamon Whisky's signature liqueur is available to those born in or before the year 1935. The contest is open to all nonagenarians through March 31, which is the 90th day of the calendar year. "We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: Senior citizens love Fireball. And who are we to argue with their years of wisdom?" said Danny Suich, Fireball's global brand director, in a release. "After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since." (Prohibition ended Dec. 1933.) Fireball seems to appeal to an older demographic. For example, in Loveland, Ohio, Florence Hackman celebrated her 106th birthday in December with a chocolate cake and a shot of Fireball, Fox News Digital reported at the time. Hackman's love of Fireball earned her the nickname "Fireball Flo." A maximum of 15 participants are eligible to win the grand prize, which amounts to $2,400, according to the contest rules. "But this red-hot reward is strictly for the winner," Fireball announced. "No passing it down in the will, no sneaky 'whisky inheritance' loopholes and definitely no ghostly reappearances to claim a refill." Fireball wants a short essay about how the contestant will "keep life interesting" at his or her age. The company also asks for a photograph of the person enjoying Fireball and some basic information. Fireball noted that doing so "is easier than filing for Social Security – which was also born in 1935." Anyone younger than age 90 can nominate someone who meets the contest criteria. Fireball Cinnamon Whisky is produced by the Sazerac Co. in Louisville, Kentucky. It was first developed in 1984 by Canada's Seagram Co., which was sold in 2000. Because Fireball "traces its roots back to the cold land of Canada," the whiskey brand is spelled with the letter "E," according to its website. Fox News Digital reached out to Fireball for more information.
Yahoo
24-03-2025
- Entertainment
- Yahoo
Fireball Whisky announced the most ridiculous senior citizen discount
In the world of flavored whisk(e)y, there aren't many brands more well-known than Fireball. This cinnamon-flavored whisky (there's no 'e' because its base is a Canadian whisky) is a staple at tailgates, bachelor parties, and any time you want to warm yourself from inside and out with a sweet, spicy, cinnamon-driven whisky. The biggest problem is that you have to keep buying new bottles when you run out. If you're a nonagenarian, you might not have to worry about that anymore. You've probably heard about senior citizen discounts like lower AAA prices, food deals, and more. The folks at Fireball Whisky are set to launch the most ridiculous senior citizen discount ever. The brand hopes to add a little spice to your twilight years as it offers free lifetime supplies of cinnamon whisky for someone born on or before 1935. If math isn't your thing, your 90-year-old granparant mght soon toast a glass or two of Fireball from now until the end of their days for free. 'We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since,' Danny Suich, Global Brand Director for Fireball, said in a press release. 'It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up.' Until March 31, anyone ninety years or older can prove their age and enter to win a lifetime supply of Fireball. All they need to do is go to and enter their information along with a recent photo. The post Fireball Whisky announced the most ridiculous senior citizen discount appeared first on The Manual.
Yahoo
24-03-2025
- Entertainment
- Yahoo
Fireball Announces Epic Senior Citizen Discount, Offers Lifetime Cinnamon Whisky Supply to Fans Who Are 90+
For the bold and the old who know Fireball keeps them spicy and feisty, the brand is celebrating those who prove age is just a number with its latest wild offering LOUISVILLE, Ky., March 24, 2025 /PRNewswire/ -- Fireball Whisky is cranking up the heat with a lifetime supply offering exclusively for the folks who put the 'social' in social security and are ready to twi-light up their final years. Saluting the 90+ legends who've spent nearly a century making memories, surviving life's curveballs, and keeping the party rolling, Fireball is offering the most epic senior discount of all: free lifetime supplies of its signature cinnamon whisky to those born on or before 1935. This supply is for the elders who don't just raise glasses, they raise hell, too. "We've seen them all over social, we've heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since," said Danny Suich, Global Brand Director for Fireball. "It's time to celebrate the 90+ crowd, the party royalty who never stopped turning up." Starting today and running through March 31, aka the 90th day of the year, those 90+ who are ready to prove the fun is far from over can enter for the chance to win a lifetime supply of Fireball. But this red-hot reward is strictly for the winner. No passing it down in the will, no sneaky 'whisky inheritance' loopholes, and definitely no ghostly reappearances to claim a refill. Here's how to enter: Head over to and either enter your own information (if you're 90+) or nominate your favorite nonagenarian. Fill in all required information (don't worry, this is easier than filing for Social Security - which was also born in 1935). Upload a photo of the nominee (or one of you both!) enjoying Fireball Finally, answer the question: "How do you (or how does your nominee) keep the mischief alive at 90+?" P.S. Are you an old-school legend who avoids the internet? Mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223 "When you've been partying for 90+ years, you don't slow down, you keep the good times going long after closing time. We're honored to be part of our fans' victory laps... and their wake-up call after a well-deserved nap, too," said Suich. Stay up to date on the leading U.S. shot brand by following @FireballWhisky on TikTok, Instagram and Facebook. And for our 90+ fans who may not be on social media, you can give us a call at (866) SAZERAC. About FireballImagine standing face-to-face with a fire-breathing dragon who just ate a barrel of spicy cinnamon…that's Fireball Whisky. Fireball is known to ignite any occasion – from a round of golf to happy hour and everything in-between. Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit Please Drink Responsibly. Whisky with Natural Cinnamon Flavor. 33%/Alc/Vol. Produced by Sazerac Company, Louisville, KY Contest Abbreviated Rules Disclaimer ~ No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Must be legal resident of fifty U.S. or D.C., age 21 or older. Registration begins at 12:00a ET 3/24/2025 and ends at 11:59p ET 3/31/2025. To enter, and for complete official rules including eligibility, prize descriptions, ARV, and mail-in entry option instructions, scan the QR code or directly visit Entrant or entrant's nominee must be age 90 or older to qualify as of the contest judging date. Odds of winning based upon number of eligible entries received, skill of each entrant in photo and essay submission, and decisions of judges. No alcoholic beverage is part of any prize award. Void wherever prohibited or restricted by law. SPONSOR: Sazerac Company, Inc., Louisville, KY. View original content to download multimedia: SOURCE Sazerac
