Latest news with #Daydream
CTV News
4 days ago
- Business
- CTV News
‘Revenge dress for a party in Sicily': This platform is using AI to make online shopping hyper-personal
AI startup Daydream wants to make online shopping easier and more personal, by letting users shop online as if they're talking to a personal stylist. (madisonwi/E+/Getty Images via CNN Newsource) As anyone who's scoured the internet for a bridesmaid dress knows, online shopping can be a pain. Among almost unlimited options, it can be a difficult task to find just the right style, color, size and price point. A tech startup called Daydream is now looking to fix that by letting users search for a product online in the same way they'd describe it to a friend. A user could say they're looking for a 'revenge dress to wear to a party in Sicily in July,' for example, or 'a summer bag to carry to work and to cocktails after.' Daydream, which has staff in the New York and San Francisco areas, is just the latest tech company using artificial intelligence to try to make online shopping simpler and more personalized. The demand is already there — a survey of 5,000 American consumers published by Adobe Analytics showed that 39% of respondents had used a generative AI tool for online shopping last year and that 53% planned to do so this year. It's competing with tech giants that have already launched AI tools for online shopping. Meta is using AI to make it easier for sellers to list items for sale on its apps, and to show users ads for products they're more likely to buy. OpenAI launched an AI agent that can shop for users across the web, and Amazon is testing a similar feature. And Google has rolled out a range of AI shopping tools, including automated price tracking, a 'circle to search' feature that lets users search for a product in a photo or on social media, and virtual try-on for clothes. But Daydream has a deeper understanding of the fashion and retail industries than those bigger players, CEO Julie Bornstein told CNN. Bornstein helped build Nordstrom's website as its vice president of e-commerce in the early 2000s and worked in the C-suite for Sephora and Stitch Fix. In 2018, she co-founded her first AI-powered shopping startup The Yes, which sold to Pinterest in 2022. 'They don't have the people, the mindset, the passion to do what needs to be done to make a category like fashion work for (AI) recommendations,' Bornstein said. 'Because I've been in this space my whole career, what I know is that having the catalogue that has everything and being able to show the right person the right stuff is what makes shopping easier.' Already, Daydream has raised $50 million in its first round of funding from investors including Google Ventures and model and Kode With Klossy founder Karlie Kloss. The free platform operates sort of like a digital personal stylist. Users can type in what they're looking for in natural language — no Boolean search terms required, thanks to its AI text recognition technology — or upload an inspiration photo. Then, Daydream will surface recommendations from more than 8,000 brand partners, ranging from Uniqlo to Gucci. Users can then continue chatting, just like they would with a chatbot, to refine the search; for instance, by asking for more casual or less expensive options. As users spend more time on the platform, it will start to tailor recommendations based on what they've searched for, clicked on and saved. When they're ready to buy, shoppers are directed to the brand's website to complete their purchase, and Daydream will take a 20 per cent cut of the sale. Unlike many of the other big players in e-commerce, Bornstein is eschewing ads-based rankings — she wants products to show up on recommendation pages because they're a likely fit for the customer, not because brands have paid for them to be there. 'As soon as Amazon started doing paid sponsorships, I'm like, 'How can I find what the real good product is?'' she said. 'We want this to be a thing where we get paid when we show the customer the right thing.' On a recent CNN test of Daydream, a search for 'white, fitted button-up shirt for the office with no pockets' led to a US$145 cotton long-sleeve from Theory that fit the bill. But the recommendations aren't always perfect — a search for 'mother of the bride dress for a summer wedding in California' returned, among more formal styles, several slinky slip dresses, including in white, that seemed more suited to a bachelorette party. Bornstein said the company continues to refine its AI models and collect user feedback. 'We want data on what people are doing so we can focus and learn where we do well and where we don't,' she said. Part of that work, she added, is training the AI model to understand what it means when users say, for example, they're looking for a dress for a trip to Greece in August (it's going to be hot) or that it's for a black-tie wedding (it should be formal). Daydream launched its web version to the public last month, although it remains in beta testing, and plans to release an app this fall. In the future, Bornstein said she expects people to use AI not just for shopping but for a range of fashion needs, such as pairing items they're shopping for with existing pieces in their closet. 'This was one of my earliest ideas, but I didn't know the term (generative AI) and I didn't know a large language model was going to be the unlock,' she said. By Clare Duffy, CNN
CNN
4 days ago
- Business
- CNN
‘Revenge dress for a party in Sicily': This platform is using AI to make online shopping hyper-personal
As anyone who's scoured the internet for a bridesmaid dress knows, online shopping can be a pain. Among almost unlimited options, it can be a difficult task to find just the right style, color, size and price point. A tech startup called Daydream is now looking to fix that by letting users search for a product online in the same way they'd describe it to a friend. A user could say they're looking for a 'revenge dress to wear to a party in Sicily in July,' for example, or 'a summer bag to carry to work and to cocktails after.' Daydream, which has staff in the New York and San Francisco areas, is just the latest tech company using artificial intelligence to try to make online shopping simpler and more personalized. The demand is already there — a survey of 5,000 American consumers published by Adobe Analytics showed that 39% of respondents had used a generative AI tool for online shopping last year and that 53% planned to do so this year. It's competing with tech giants that have already launched AI tools for online shopping. Meta is using AI to make it easier for sellers to list items for sale on its apps, and to show users ads for products they're more likely to buy. OpenAI launched an AI agent that can shop for users across the web, and Amazon is testing a similar feature. And Google has rolled out a range of AI shopping tools, including automated price tracking, a 'circle to search' feature that lets users search for a product in a photo or on social media, and virtual try-on for clothes. But Daydream has a deeper understanding of the fashion and retail industries than those bigger players, CEO Julie Bornstein told CNN. Bornstein helped build Nordstrom's website as its vice president of e-commerce in the early 2000s and worked in the C-suite for Sephora and Stitch Fix. In 2018, she co-founded her first AI-powered shopping startup The Yes, which sold to Pinterest in 2022. 'They don't have the people, the mindset, the passion to do what needs to be done to make a category like fashion work for (AI) recommendations,' Bornstein said. 'Because I've been in this space my whole career, what I know is that having the catalogue that has everything and being able to show the right person the right stuff is what makes shopping easier.' Already, Daydream has raised $50 million in its first round of funding from investors including Google Ventures and model and Kode With Klossy founder Karlie Kloss. The free platform operates sort of like a digital personal stylist. Users can type in what they're looking for in natural language — no Boolean search terms required, thanks to its AI text recognition technology — or upload an inspiration photo. Then, Daydream will surface recommendations from more than 8,000 brand partners, ranging from Uniqlo to Gucci. Users can then continue chatting, just like they would with a chatbot, to refine the search; for instance, by asking for more casual or less expensive options. As users spend more time on the platform, it will start to tailor recommendations based on what they've searched for, clicked on and saved. When they're ready to buy, shoppers are directed to the brand's website to complete their purchase, and Daydream will take a cut of the sale. Unlike many of the other big players in e-commerce, Bornstein is eschewing ads-based rankings — she wants products to show up on recommendation pages because they're a likely fit for the customer, not because brands have paid for them to be there. 'As soon as Amazon started doing paid sponsorships, I'm like, 'How can I find what the real good product is?'' she said. 'We want this to be a thing where we get paid when we show the customer the right thing.' On a recent CNN test of Daydream, a search for 'white, fitted button-up shirt for the office with no pockets' led to a $145 cotton long-sleeve from Theory that fit the bill. But the recommendations aren't always perfect — a search for 'mother of the bride dress for a summer wedding in California' returned, among more formal styles, several slinky slip dresses, including in white, that seemed more suited to a bachelorette party. Bornstein said the company continues to refine its AI models and collect user feedback. 'We want data on what people are doing so we can focus and learn where we do well and where we don't,' she said. Part of that work, she added, is training the AI model to understand what it means when users say, for example, they're looking for a dress for a trip to Greece in August (it's going to be hot) or that it's for a black-tie wedding (it should be formal). Daydream launched its web version to the public last month, although it remains in beta testing, and plans to release an app this fall. In the future, Bornstein said she expects people to use AI not just for shopping but for a range of fashion needs, such as pairing items they're shopping for with existing pieces in their closet. 'This was one of my earliest ideas, but I didn't know the term (generative AI) and I didn't know a large language model was going to be the unlock,' she said.
CNN
4 days ago
- Business
- CNN
‘Revenge dress for a party in Sicily': This platform is using AI to make online shopping hyper-personal
As anyone who's scoured the internet for a bridesmaid dress knows, online shopping can be a pain. Among almost unlimited options, it can be a difficult task to find just the right style, color, size and price point. A tech startup called Daydream is now looking to fix that by letting users search for a product online in the same way they'd describe it to a friend. A user could say they're looking for a 'revenge dress to wear to a party in Sicily in July,' for example, or 'a summer bag to carry to work and to cocktails after.' Daydream, which has staff in the New York and San Francisco areas, is just the latest tech company using artificial intelligence to try to make online shopping simpler and more personalized. The demand is already there — a survey of 5,000 American consumers published by Adobe Analytics showed that 39% of respondents had used a generative AI tool for online shopping last year and that 53% planned to do so this year. It's competing with tech giants that have already launched AI tools for online shopping. Meta is using AI to make it easier for sellers to list items for sale on its apps, and to show users ads for products they're more likely to buy. OpenAI launched an AI agent that can shop for users across the web, and Amazon is testing a similar feature. And Google has rolled out a range of AI shopping tools, including automated price tracking, a 'circle to search' feature that lets users search for a product in a photo or on social media, and virtual try-on for clothes. But Daydream has a deeper understanding of the fashion and retail industries than those bigger players, CEO Julie Bornstein told CNN. Bornstein helped build Nordstrom's website as its vice president of e-commerce in the early 2000s and worked in the C-suite for Sephora and Stitch Fix. In 2018, she co-founded her first AI-powered shopping startup The Yes, which sold to Pinterest in 2022. 'They don't have the people, the mindset, the passion to do what needs to be done to make a category like fashion work for (AI) recommendations,' Bornstein said. 'Because I've been in this space my whole career, what I know is that having the catalogue that has everything and being able to show the right person the right stuff is what makes shopping easier.' Already, Daydream has raised $50 million in its first round of funding from investors including Google Ventures and model and Kode With Klossy founder Karlie Kloss. The free platform operates sort of like a digital personal stylist. Users can type in what they're looking for in natural language — no Boolean search terms required, thanks to its AI text recognition technology — or upload an inspiration photo. Then, Daydream will surface recommendations from more than 8,000 brand partners, ranging from Uniqlo to Gucci. Users can then continue chatting, just like they would with a chatbot, to refine the search; for instance, by asking for more casual or less expensive options. As users spend more time on the platform, it will start to tailor recommendations based on what they've searched for, clicked on and saved. When they're ready to buy, shoppers are directed to the brand's website to complete their purchase, and Daydream will take a cut of the sale. Unlike many of the other big players in e-commerce, Bornstein is eschewing ads-based rankings — she wants products to show up on recommendation pages because they're a likely fit for the customer, not because brands have paid for them to be there. 'As soon as Amazon started doing paid sponsorships, I'm like, 'How can I find what the real good product is?'' she said. 'We want this to be a thing where we get paid when we show the customer the right thing.' On a recent CNN test of Daydream, a search for 'white, fitted button-up shirt for the office with no pockets' led to a $145 cotton long-sleeve from Theory that fit the bill. But the recommendations aren't always perfect — a search for 'mother of the bride dress for a summer wedding in California' returned, among more formal styles, several slinky slip dresses, including in white, that seemed more suited to a bachelorette party. Bornstein said the company continues to refine its AI models and collect user feedback. 'We want data on what people are doing so we can focus and learn where we do well and where we don't,' she said. Part of that work, she added, is training the AI model to understand what it means when users say, for example, they're looking for a dress for a trip to Greece in August (it's going to be hot) or that it's for a black-tie wedding (it should be formal). Daydream launched its web version to the public last month, although it remains in beta testing, and plans to release an app this fall. In the future, Bornstein said she expects people to use AI not just for shopping but for a range of fashion needs, such as pairing items they're shopping for with existing pieces in their closet. 'This was one of my earliest ideas, but I didn't know the term (generative AI) and I didn't know a large language model was going to be the unlock,' she said.
Yahoo
21-07-2025
- Entertainment
- Yahoo
Mariah Carey Announces Major News – and Fans Are Losing It
Mariah Carey Announces Major News – and Fans Are Losing It originally appeared on Parade. Mariah Carey announced that that she's releasing her 16th studio album, Here For It All, on September 26 and fans are losing it over the news. Carey, 56, took to Instagram on Monday, July 21, to make the announcement. She posted a black and white video that showed her strutting in spike heels as she was heard singing a new song in the background. "Here For It All. My new album out 9/26. Pre-order now!" she wrote in the caption alongside two blue butterfly emojis. Parade Daily🎬 SIGN UP for Parade's Daily newsletter to get the latest pop culture news & celebrity interviews delivered right to your inbox 🎬 Shortly after Carey shared the news, several of her fans took to the comments section to express their excitement for the new album. "O M G new era is HERE! And WE HERE!" one person wrote, while another added, "Can't wait to listen to it ! It reminds me of when I was a kid and always got so excited when a new album came out.. Daydream… Butterfly… Rainbow.. Glitter… and so on!" "COME ONNNN Mimi! And we the people are Here For It All," a third social media user chimed in, while another commented, "QUEEN OF BEING HERE FOR IT ALL." The excited comments continued as another fan wrote, "The heels??? oh i'm so ready." Here For It All will mark Carey's first album in seven years following the release of Caution in 2018. Carey previously teased the vibe of the new album when she released its first single, 'Type Dangerous,' in June. The song was co-written and co-produced with Anderson .Paak, while it sampled Eric B. & Rakim's 'Eric B. Is President' and featured Mr. Beast in the music video. "This is a really special one for me," Carey said about the lead single when she stopped by On Air With Ryan Seacrest. "It's always been one of my favorites, the original song." Mariah Carey Announces Major News – and Fans Are Losing It first appeared on Parade on Jul 21, 2025 This story was originally reported by Parade on Jul 21, 2025, where it first appeared. Solve the daily Crossword
Yahoo
21-07-2025
- Entertainment
- Yahoo
90s Icon, 56, Reaches Exciting Milestone on Monday
90s Icon, 56, Reaches Exciting Milestone on Monday originally appeared on Parade. '90s R&B and pop star Mariah Carey hit an exciting milestone with one of her songs on Monday. Fans noticed that her hit song "Fantasy" surpassed 500 million streams on Spotify. Originally released in 1995, the chart-topping track continues to resonate with fans across generations, solidifying Carey's legacy as a pop and R&B star. Nearly three decades later, 'Fantasy' is still proving its timeless appeal in the streaming era. This is her fourth song to reach this milestone. Her other songs that have over 500 million streams include "All I Want For Christmas Is You" with more than two billion streams, "We Belong Together" with over 777 million streams and "Obsessed" with almost 600 million streams. "Fantasy" was the lead single and the first song on Carey's 1995 album Daydream. The track was written and produced by Carey and Dave Hall, and it samples Tom Tom Club's 1981 song "Genius of Love". Written by Carey, Steven Stanley, Adrian Belew, Chris Frantz, Tina Weymouth and Hall, the song is about an unrequited love from a woman who is in love with a man, and how every time she sees him, she starts fantasizing about a relationship with him. "Fantasy" was Carey's ninth No. 1 single on the US Billboard Hot 100 chart and topped the US charts for eight consecutive weeks. It was also the first single, by a female artist, to debut on the chart at number one, and only the second single to do so after "You Are Not Alone" by Michael Jackson. Nearly 30 years after its release, the R&B icon still proves that she and her songs will never get old. Fans can stream "Fantasy" and the rest of Carey's discography on Spotify and any streaming platform. 90s Icon, 56, Reaches Exciting Milestone on Monday first appeared on Parade on Jun 30, 2025 This story was originally reported by Parade on Jun 30, 2025, where it first appeared. Solve the daily Crossword
