Latest news with #DeepPatel
New York Post
3 days ago
- Health
- New York Post
5 best online TRT clinics in 2025
New York Post may receive revenue from affiliate and advertising partnerships for sharing this content and/or when you make a purchase. Accessing Testosterone Replacement Therapy shouldn't make you want to pull your hair out (especially if that's one of the reasons you're seeking TRT in the first place). But with so many new startups flooding the hormone health space, finding a safe, reliable, and affordable provider can feel impossible. It's not surprising that TRT has surged in popularity over the years. Back in 2023, a study in the Journal of Clinical Endocrinology revealed that testosterone levels in American men have dropped at a rate of roughly 1% per year. Such data has led more men's health experts to investigate the age-related decline in testosterone levels, sometimes called 'Andropause' by doctors or 'Manopause' across social media. TRT research has also inspired business leaders like Deep Patel to build online telehealth platforms where men can easily access testosterone treatment and expert support online. Patel, who is the co-founder of Ulo, believes that when TRT is done right, it can give you your life back. 'The benefits people report most often are way more energy, better workouts and faster recovery, higher libido, clearer thinking and focus, emotional stability, and a sense of drive and confidence that returns,' noted Patel. 'Look, it doesn't turn you into Superman, but it does help you stop feeling like a shadow of your old self.' post wanted picks Best TRT Clinic Overall: Ulo Ulo Best Runner-Up TRT Clinic: Hims Hims Best Holistic TRT Clinic: Hone Hone Best Quick Online TRT Clinic: PeterMD PeterMD Best TRT Prescription Alternative: Ro Testosterone Support Supplements Unfortunately, getting a TRT prescription and finding the right form of treatment is a bit more complicated. In the U.S., telemedicine laws vary by state, and most men aren't aware of the FDA regulations around testosterone prescriptions and labeling requirements. Most TRT sites require men to take a blood test to examine their testosterone levels. The normal range is considered to be anywhere between 300 and 1,000 nanograms per deciliter. Licensed physicians can prescribe testosterone after examining blood work and considering symptoms, as well as medical history. 'A provider must be licensed in the patient's state to legally prescribe. Some clinics skirt this with loopholes or overseas compounding, both of which pose safety and legal risks,' warned Tomo Marjanovic, the owner of Aspire Rejuvenation Clinic, a wellness center specializing in personalized hormone therapy. Marjanovic has explained that patients should look for a clinic that prioritizes comprehensive lab testing, physician oversight, and ongoing follow-up, not just one that ships out testosterone after a short questionnaire. Considering experts' advice and safety parameters, we've rounded up the best online TRT clinics to serve your needs, from holistic telehealth providers to startups that take a personalized approach to treatment. Best TRT Clinic Overall: Ulo Ulo Pros: Personalized approach to treatment Only charged for the treatment once your prescription is approved by the provider Multiple treatment options are available (injections, gels, and oral medication) Cons: Availability of services may vary by state due to telehealth regulations Originally launched to offer solutions for men's hair loss and other common struggles that men face, Ulo recently expanded into the hormone space. The company now offers a completely personalized approach to TRT, with required lab testing, telehealth visits, and medication delivered right to your door. Getting started with a blood test costs just $50, which can be credited towards future treatment costs, and you're only charged for treatment once it's approved by the provider. A licensed physician will look at your labs and recommend the best treatment options, plus you'll receive options as to what type of treatment might work best. Ulo's TRT services are fast, streamlined, and supportive, with real people working with you along the way, monitoring your bloodwork, and ensuring that your TRT journey is customized to your needs and goals. Price: $50 per blood test. Starts at $159/month for testosterone injections, $169/month for testosterone topical gel, and $189/month for oral medication. Best Runner-Up TRT Clinic: Hims Hims Pros: Hims offers a full suite of healthcare services, so you can access more than testosterone treatment Competitive pricing, starting at just $39/month Dual-action treatments available Cons: No testosterone injections are available through the Hims site While some sites offer dedicated testosterone support, Hims has a range of different treatments to address health needs, from weight loss to anxiety to erectile dysfunction. After answering some basic questions about your health, a licensed provider reviews your information to make a plan designed around your body's needs. Hims does not offer testosterone injections, but the company has a lineup of different treatments with dual-action benefits. Competitive pricing makes Hims a popular choice for men seeking Doctor-trusted solutions. Price: The price of medications varies, with Sex Rx + Testosterone Support starting at $39/month. Best Holistic TRT Clinic: Hone Hone Health Pros: Hone provides comprehensive biomarker testing, looking beyond testosterone TRT protocols are customized based on individual hormone levels and symptoms Treatment options include natural supplements as well as injections, gels, and tablets Cons: Availability of services may vary by state due to telehealth regulations Hone does things a little bit differently. Rather than taking a testosterone test, patients can pay $60 for a Hone test, which includes in-depth, 50-biomarker blood testing, personal health history, and validated questionnaires. It's a bit more comprehensive than a simple blood test, providing patients with vital information that can help them optimize their healthspan beyond hormones. From there, Hone users can meet with a licensed physician and receive a prescription. Hone offers testosterone creams, injectables, and tablets, as well as some more natural supplements that can help balance hormone levels and support the thyroid. It's a great place to start for people seeking holistic solutions. Price: $60 per Biomarker Test. Starts at $25/month for discounted access to a limited number of medications that don't require lab testing, and $149/month for everything Hone offers: regular lab testing, physician consults, and full access to its medications. Best Quick Online TRT Clinic: PeterMD PeterMD Pros: The website is very easy to navigate and user-friendly PeterMD provides in-depth blood panels, looking beyond testosterone PeterMD makes it possible to use recent lab work to get a treatment plan faster Cons: PeterMD does not offer testosterone gels or creams PeterMD has served over 300,000 patients searching for health support across a variety of concerns, from weight gain to lethargy and low libido. The site has a few options for men interested in TRT. If you've had lab work done in the past six months, you can skip the testing and jump straight into choosing your optimized treatment plan. For those who still need testing, PeterMD offers trusted nationwide lab partners to get your bloodwork done quickly. The site gives patients panel choices, too: a testosterone assessment panel, an optimization panel, a comprehensive panel, and a diagnostics panel. More in-depth panels offer additional insights into brain health, heavy metals, inflammation, Omega-3 balance, and tumor markers, which can supplement any information relating to hormonal imbalances. Pricing: Testosterone Assessment Panel starts at $95, and testosterone treatment starts at $99/month Best TRT Prescription Alternative: Ro Testosterone Support Supplements Ro Pros: A hormone-free alternative to regular testosterone injections, topicals, and supplements Six carefully sourced, vetted, and researched active ingredients Ingredients are absorbed into the body within hours Cons: This is not for men diagnosed with low testosterone Must take four tablets daily While Ro's hormone-free testosterone support is not designed to treat men who have been diagnosed with low testosterone, these supplements are a great alternative for individuals who do not have a prescription or those seeking a more natural approach. The Doctor-formulated blend includes just six carefully selected and well-researched active ingredients that absorb quickly, including magnesium to support muscular health, maca for emotional stress, and ashwagandha for testosterone support. Pricing starts at just $35 a month, making it a more budget-friendly option as well. Pricing: $35/mo and save $72/year when you choose a quarterly plan MangoRX Pros: Tablets are a convenient solution for people who struggle with injections Kyzatrex is FDA-approved and has shown high efficacy MangoRX offers a 60-day supply (fewer refills required) Cons: Only one prescription treatment (tablets) is available through MangoRX's testosterone services More expensive than some competitors Take charge of your hormone health with MangoRx, an innovative online men's health clinic that offers a streamlined TRT protocol with access to telehealth appointments with board-certified physicians, blood kits shipped to your home for simple testing, and an easy-to-take, FDA-approved daily pill. MangoRX may not provide as wide a selection of testosterone treatments, but Kyzatrex has shown high efficacy in restoring testosterone levels to normal ranges and is a great option for people who struggle with testosterone injections. It's also available in both 30-day and 60-day supplies, so you won't need to rush to the site to get your next refill. Pricing: An initial visit and 60-day supply start at $249/month (first month free) Best Online TRT Clinics FAQs The Post consulted three men's health experts to answer some frequently asked questions about finding the best online TRT clinics. How do you find TRT online? Deep Patel is the co-founder of the telehealth company Ulo, a startup that has recently expanded into the TRT space, offering personalized programs for men looking to optimize their health. 'Search for a company that emphasizes medical care rather than product. TRT usage requires lab testing, the involvement of a physician, and thorough follow-up based on data,' Patel said. He explained that if these three main elements are not prominently indicated on the company's website, it's best to step away and search for another option. How can you tell if an online TRT clinic is legitimate? What should you look for? Transparency is key, according to Patel. He believes that if the site is legitimate, it will clearly indicate that doctors are involved, lab testing is required, and follow-up care is part of the process. 'If you see no mention of medical oversight on the site, that's a red flag,' said Patel. 'To ensure the process is safe and effective, structure, accountability, and support should be built in.' What should patients consider when choosing an online TRT clinic? 'Patients should look for a clinic that prioritizes comprehensive lab testing, physician oversight, and ongoing follow-up, not just one that ships out testosterone after a short questionnaire,' explained Tomo Marjanovic, the owner of Aspire Rejuvenation Clinic, a wellness center specializing in personalized hormone therapy and other holistic wellness solutions. 'I always say that a provider should offer more than a one-size-fits-all protocol, because a real TRT program begins with understanding a patient's full health profile: hormone levels, lifestyle, goals, and medical history,' he shared. How important is the clinic's approach to diagnosis and ongoing hormone monitoring? Marjanovic explained that ongoing hormone monitoring is absolutely essential during Testosterone Replacement Therapy. 'TRT isn't a one-and-done therapy, because hormones are dynamic, and treatment should evolve based on regular lab monitoring and patient feedback,' he said. Marjanovic said that underdosing and overdosing can occur if proper diagnosis and ongoing tracking do not happen through the process. He also warned that physicians may risk ignoring other hormonal imbalances, like estrogen dominance or thyroid dysfunction, that can derail progress. Is testosterone treatment that is ordered online safe? What red flags indicate a potentially unsafe online TRT provider? 'TRT can be safe and life-changing when done right, but that's a big 'when,' Marjanovic warned. There are a few red flags he always tells his clients to look out for. Clinics that don't require bloodwork before prescribing Clinics that don't include physician consultations Clinics that offer cookie-cutter protocols (like weekly injections for everyone) Clinics that don't monitor estradiol, hematocrit, or other relevant markers Clinics that focus more on marketing than medicine Bottom line: If it feels more like ordering supplements than receiving medical treatment, it's a problem. Are there any regulatory or legal considerations patients should be aware of when choosing an online TRT clinic? Dr. Michael Aziz is a regenerative physician specialist at Lenox Hill Hospital in New York City and the author of 'The Ageless Revolution'. He's outlined a few legal considerations to make when starting a TRT program. 'The patient should be aware that some states do not honor controlled substances from a different state. It is honored where the provider is located,' he explained. 'The patient should ask if their script will be honored before paying for the consultation.' Azis added that any person starting a TRT program should have a letter from the provider stating that he was prescribed testosterone so that it is not confiscated by authorities when they travel. In your experience, which types of TRT delivery methods (injections, gels, pellets) tend to offer the best outcomes? According to Aziz, the delivery method of TRT is best chosen by both the doctor and the patient based on the patient's lifestyle and symptoms. Currently, testosterone injections are the most popular form of treatment for low testosterone. 'Gels are used daily but can be transferred to sexual partners and children,' Azis warned. 'Injections can be self-injected once to two times a week, or administered by the doctor every ten weeks.' What types of Doctors should oversee online TRT clinics? 'There are plenty of clinics that advertise TRT online,' Aziz noted. 'But, patients should only consider clinics which have physicians that are board-certified and are specialized in endocrinology, urology, and internal medicine with anti-aging training.' This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson's Blueprint Longevity Mix to home gym elliptical machines to Jennifer Aniston's favorite workout platform – often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette. Looking for a headline-worthy haul? Keep shopping Post Wanted.
New York Post
17-06-2025
- Health
- New York Post
Ulo wants to help men get their edge back with TRT
New York Post may receive revenue from affiliate and advertising partnerships for sharing this content and/or when you make a purchase. Thinning hair, plummeting energy, and a dwindling sex drive. It's not exactly the future most men imagine for themselves, but for many, it becomes their reality. Society often submits to the idea that aging robs us of physical strength and mental vitality, but what if some of those effects weren't irreversible? Maybe it's not about turning back the clock, but about optimizing health regardless of age. That's what companies like Ulo are trying to make possible with Testosterone Replacement Therapy. As endocrinologists shine light on age-related testosterone decline, interest in TRT has surged. Clinically known as Andropause and sometimes, on social media as 'Manopause,' the natural decline typically occurs when men reach their late 30s or 40s, causing some to experience symptoms like hair loss, lowered libido, fatigue, and decreased muscle mass. 'Men are tired of feeling off and being told it's just aging or stress. They're realizing it's not normal to feel constantly exhausted, unmotivated, or emotionally flat at 35 or 45,' shared Deep Patel, the co-founder of Ulo, a telehealth startup that recently launched into the TRT space. 'It's like the male version of menopause, except no one acknowledged it until recently.' Doctors typically recommend that men with these symptoms also take a blood test to determine if their levels are abnormally low. Normal testosterone levels range from 300 to 1,000 nanograms per deciliter. But low testosterone — also known as hypogonadism — is far from rare. Nearly 39% of men aged 45 years and older have low testosterone. As with many other experts in the space, Patel believes that 'Low T' is even more widespread than society realizes. 'It's not just guys over 50. More and more men in their 20s, 30s, and 40s are dealing with low T. A lot of it comes from stress, lack of sleep, diet, or genetics.' 5 michaelheim – Prescribing TRT online is still a relatively uncharted territory, but some companies are trying to change that. Ulo is among the first to build a site that offers a TRT program with a personalized approach to treatment. 'When we built Ulo, our aim was to help men take back control of their health, especially in commonly overlooked areas such as hormones and hair loss. And when you look at those areas, TRT is an obvious solution,' explained Patel, who co-founded the company with Rob English. Ulo first launched with a focus on everyday men's health concerns, such as hair loss prevention and regrowth. For Patel and English, stepping into the TRT space was part of a natural evolution, especially after they witnessed the powerful impact this kind of treatment had on the people around them. 'I watched friends lose their hair way too young and struggle in silence,' Patel recounted. 'But, I also noticed a deeper issue. A lot of them also felt drained, mentally foggy, and unmotivated. Turns out, in addition to hair concerns, a lot of them were facing low testosterone.' 5 Garnar – Even after optimizing for sleep, diet, and physical activity, their low testosterone was still impacting their everyday lives. But once they got treated, everything shifted. After Patel began looking into TRT, he came across another alarming statistic. A 2023 study in the Journal of Clinical Endocrinology revealed that testosterone levels in American men have dropped about 1% per year since the 1980s. That's when he realized we were in the midst of what he calls 'a silent epidemic.' Emerging research has shown that TRT could be one of the most effective, clinically backed treatments for men with low testosterone levels. Another survey, published in 2019, found that 52% of men claimed testosterone improved their energy, 42% saw improvements in libido, and 29% reported muscle growth. The benefits of TRT are clear, but many people don't know how to get a testosterone prescription or where to go for safe, high-quality treatment. With Ulo, Patel and his team wanted to make TRT more accessible than ever before. 5 Ulo At Ulo, it costs as low as $159 a month to get started with a prescription — and you could have a customized testosterone treatment within a week, without spending any time in a clinic. The process is simple. First, men take a blood test and schedule a consultation with one of Ulo's Doctors. The physician will then examine lab results, symptoms, and medical history before determining if they should receive a prescription. From there, they'll create a customized treatment plan. According to Patel, injections are the most common and effective type of treatment, but Ulo still offers other forms for anyone with strong preferences, including gels and creams. Once everything is cleared, the treatment is shipped directly to their front door. Patel says that most men start noticing changes after a few weeks have passed. 'Heightened energy, mental clarity, better sleep, and an increase in libido are usually the first things you'll notice. After two to three months have passed, you'll start to notice changes in body composition.' He noted that men have also noticed they can build muscle more easily; similarly, many find they are now able to get rid of fat that seemed immovable. In tandem with these changes, participants often experience an increase in confidence. 'The most common side effects include acne, water retention, or elevated red blood cell counts, which can thicken your blood. Some men experience testicular shrinkage or reduced fertility,' he explained, also noting cardiovascular risks for certain populations. 5 OleCNX – Currently, TRT is only FDA-approved for specific conditions, like hypogonadism or diminished functional activity of the gonads. Earlier this year, the FDA also issued class-wide labeling changes for testosterone products, including warnings on increased blood pressure as a potential side effect. Patel explained that the biggest mistake people make is doing TRT without medical guidance or buying unregulated medication online. His advice is to work with a legitimate provider who looks at bloodwork and adjusts the protocol based on how your body specifically responds. 'At Ulo, we take the time to assess whether TRT is the right choice for you,' he said. 'We don't rush people into treatment. We're not a marketing brand in the guise of a clinic. We're a bona fide telehealth platform built from the ground up to give men the long-term support they require.' Patel believes that when administered correctly, TRT can have a profound impact on men's physical, mental, and emotional health. Ulo's mission is simple: To make the process safe, efficient, and transparent from day one through every single dose. 5 Ulo Q&A with Deep Patel at Ulo The New York Post spoke with Deep Patel to clear up some frequently asked questions regarding Testosterone Replacement Therapy offered at Ulo. What does Ulo's TRT program include? At Ulo, we offer a full-service program that includes comprehensive blood work, one-on-one consultations with licensed physicians, prescriptions, custom treatment plans, and regular follow-ups. The process is crafted to be efficient and transparent from start to finish. Best of all, you won't have to spend time in labs and clinics. Who oversees the treatment? A licensed, U.S.-based physician oversees every treatment plan at Ulo. Our doctors are specialists in hormone optimization and men's health. They're not just checking a box. Before making decisions, they examine your lab results, symptoms, and medical history. When you join Ulo, you can rest assured that you're getting genuine individualized medical supervision as opposed to a one-size-fits-all program. How do you personalize dosage or adjust the protocol over time? We rely on data and feedback from the men. Your physician will examine your blood work and any changes in symptoms, and will ask how you're feeling in general. If something seems off or if you're not progressing as expected, the team at Ulo will make adjustments to dosage, frequency, or support meds. Everything can be fine-tuned. The goal is to ensure you feel your best. How is TRT administered? Injections are the most common and reliable method, typically once or twice a week. Some guys use creams or gels, but those can be inconsistent in how they absorb, and there's a risk of transferring to partners or kids. Injections might sound intense, but once you're used to them, it takes less than a minute. Most men do it themselves at home with tiny insulin needles. Will TRT affect fertility? Yeah, it can, especially if you're not using anything to counteract it. TRT significantly suppresses natural testosterone production, which can also reduce sperm production. But if fertility matters to you, there are medications like HCG or enclomiphene that can be taken alongside TRT to preserve it. In a 2021 study, over 90% of men maintained normal sperm counts when using these fertility-preserving medications with TRT. Just make sure your provider knows that's a priority from the beginning. How often is blood work required, and is it included in the program cost? Blood work is included in the program cost. The first lab takes place before your initial consultation with the doctor. A second lab is done 30 days after treatment begins to help prepare for your 45-day follow-up. After that, labs are required every quarter and are paired with a live consultation to make sure your treatment stays safe, effective, and personalized. How is the cost for the TRT plan broken up? We ensure pricing is simple, offering a flat monthly rate that includes physician oversight, medication, lab testing, and access to your care team. No surprise bills or upsells. Our program is significantly more affordable than most in-person clinics. And we never compromise on the quality of care. Is TRT covered by insurance through Ulo? Most insurance plans won't cover TRT unless your levels are extraordinarily clinically deficient. Currently, Ulo operates outside of insurance. That gives us the flexibility to treat based on how someone feels. At Ulo, you're never just a box to tick or a chart to fill in. Our approach is proactive, not reactive. This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson's Blueprint Longevity Mix to home gym elliptical machines to Jennifer Aniston's favorite workout platform – often with her adorable one-year old daughter by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette. Looking for a headline-worthy haul? Keep shopping Post Wanted.
Time of India
05-06-2025
- Time of India
Drunk man claims to be cop's son after bike crash in Manjalpur
Vadodara: The Manjalpur area witnessed high drama on Thursday night after a motorcycle crashed into a parked car near Tulsidham Crossroads. The pillion rider, who appeared drunk, claimed to be the son of a senior police officer. Tired of too many ads? go ad free now Passers-by caught hold of him, and a video of the incident went viral on social media. According to police, the rider, Deep Patel, lost control of his bike and rammed into the car. While he suffered injuries, the pillion rider, Jay Patel, got into a heated argument with the crowd. Jay, allegedly drunk, kept shouting that he was the son of a senior police official and even threatened bystanders, saying, "Do whatever you want to do." Police reached the spot, questioned Jay and later took him to the police station. Deep was taken to the hospital for treatment. A probe revealed that Jay's father is not a cop but a businessman. He was booked under the Prohibition Act. The city has seen multiple drunk driving incidents recently. On May 29, a drunk driver rammed into three vehicles in Gotri, while earlier in May, a drunk cop hit two vehicles in Chhani. Police have stepped up patrolling and night checks to curb such incidents. Many bikers are often seen overspeeding on Old Padra Road and Akota-Dandia Bazaar Road.
Khaleej Times
17-02-2025
- Business
- Khaleej Times
The Entrepreneur Who Redefined Men's Personal Care—And What's Next
Deep Patel was supposed to be walking the campus of the University of San Diego, juggling textbooks and deadlines, taking the carefully paved road to success. This was the expected path — the one that promises security and prestige for those who stay the course. But Patel didn't follow that script. He walked away from the well-trodden path and made a decision many would consider reckless: Less than a week into the semester, he dropped out. It wasn't about the $56,000-a-year tuition. It wasn't about rebellion for its own sake. Instead, Patel's decision came from a sense that his early achievements would offer something a traditional education couldn't provide. Dropping out is a bold gamble, associated with luminaries like Bill Gates and Steve Jobs. But their stories are exceptions, not guarantees, and Patel's choice was anything but a sure bet. Now a Dubai resident with ties to Las Vegas and Orange County, Patel embodies the modern young entrepreneur. In 2023, he sold Blu Atlas, the company he had dedicated 18 months to building, to Foundry Brands for an eight-figure sum. Blu Atlas, which focused on natural skincare and personal care products for men, could now build on the foundation of a vastly larger operation. The deal marked a milestone for Patel, as it represented a successful exit for a company he had built from scratch. For Foundry Brands — owners of Supply, Stryx and other beauty commerce mini-giants — it indicated a strategic push to expand into new markets. Foundry wanted Patel to join the team, but he declined the offer, recognising that working for someone else wouldn't suit him. Some might have considered retiring after such a success, but for serial entrepreneurs like Patel, curiosity pushes them forward. For his next business, he was motivated to address hair loss, an issue faced by millions of people worldwide. Hair loss does not affect him directly, but he witnessed how it impacted the confidence and self-perception of people around him, and saw an opportunity to create effective solutions. Together with Rob English — a consumer advocate and researcher specialising in hair loss disorders, and the founder of Perfect Hair Health, one of the largest YouTube channels and blogs in the hair loss space — Patel launched Ulo, a telehealth platform providing prescribed and over-the-counter hair loss solutions. Ulo sets itself apart as a newcomer in the hair loss market by concentrating on dismantling stigmas associated with such a delicate topic. Accessibility is a top priority for the business. It provides a variety of options, including over-the-counter remedies; customized, compounded formulas that cater to specific needs; and conventional therapies like finasteride and minoxidil. For those who can't tolerate DHT-reducing medication, Ulo offers compounded solutions customized for each individual, as well as non-hormonal alternatives. Ulo's products contain clinically backed ingredients such as retinoic acid, cetirizine, melatonin and caffeine, offering powerful options that don't involve hormone-modulating effects. Getting into the hair loss market is a challenge. Big companies like Ro and Keeps have extensive marketing power and consumer trust, making it hard for startups like Ulo to stand out. Established conglomerates benefit from decades of brand recognition and extensive manufacturing resources, and have set the standard for consumer expectations around accessibility and affordability. Ulo seeks to stand out by offering personalised hair growth plans and by primarily selling directly to consumers. The company also places an emphasis on technology. Critics say that while Ulo's personalised treatments are appealing, maintaining consistent quality and efficacy across so many unique formulas presents a huge obstacle. They note that Ulo may find it difficult to guarantee that every client obtains the same degree of personalisation and product quality as the business expands, due to the number of products it has to manage. The hair loss market is a lucrative and rapidly growing industry, with a market cap projected to reach over $10 billion by 2030, driven by increasing consumer demand for effective solutions. Customers' expectations surrounding accessibility and customization have changed as a result of the businesses that have paved the way, and new competitors like Ulo now have a much loftier mountain to climb. Deep Patel has spent the better part of his adult life building and marketing consumer products. His passion to innovate came from early frustration with the lack of meaningful product differentiation in traditional consumer goods. Even as a teenager, Patel saw gaps in the market. 'I was frustrated that everything felt the same. I wanted to create products that solved real problems,' Patel recalls. Patel encountered resistance in the early days of Blu Atlas, as many dismissed his ideas for redefining the men's grooming space. But he recognised that these skeptics represented an outdated way of thinking. Patel was a part of a new generation that had a deep understanding of digital trends and a commitment to authenticity. Deep Patel grew up in Macon, Georgia. Though they were middle class, his mother placed great importance on his education, and he credits her for sending him to a reputable private school. Patel was taught entrepreneurship by his father, a small-business owner. Patel showed early signs of business acumen by auctioning rare coins on eBay and generating money using internet marketing. At just 16, he penned "A Paperboy's Fable," a book on entrepreneurship that was published by Post Hill Press. At 17, Patel was invited to speak at A.T. Kearney's Consumer@250 event, a high-profile gathering of leaders from over 170 companies with revenues surpassing $2 billion. There he met figures such as Tom Cortese, the co-founder of Peloton. This invitation solidified his position as a young and rising talent. Patel launched Penguin in 2019, a direct-to-consumer CBD brand that set new standards for transparency. In 2020, he sold the company to Verma Farms in a seven-figure deal. Using the proceeds, he shifted his focus to men's grooming and bootstrapped Blu Atlas. Now splitting his time between Las Vegas, Orange County and Dubai, Deep Patel arranged to meet me in a quiet conference room at the Burj Al Arab one Thursday afternoon to discuss his latest venture. He arrived well-prepared, with comprehensive business documents and some scratch papers for his most recent product formulations. It soon became evident to me that Ulo is a carefully thought-out business to transform the hair loss market. He mentioned aspirational ideas for the platform's next phase during our talk, though he wasn't ready to divulge all the specifics. He was also eager to discuss another venture close to his heart: deep, a high-end clothing line shaped entirely by his personal vision, aesthetic and tastes. Patel laughed. 'I'm aware that the name comes across as self-indulgent. Still, if I'm creating something that's mine from top to bottom, why not let my name stand front and center?' 'Honestly, it's not just my name. It's a statement,' he explained. "It presents the notion of going deeper than the surface. The collection isn't based on short-term trends; it's about quality craftsmanship and real substance.' Unlike predecessors such as Ralph Lauren and Yves Saint Laurent, Patel and his peers are digital natives, born in the digital age. Patel's approach involves more than just making something that looks good. He also wants to do good for the world by using environmentally friendly production methods to change what it means to make luxury items in the modern world. I asked Patel what he thought made him successful. Was there was a particular trait or moment he could pinpoint? Instead of focusing on a specific trait, he talked about how personal his work was. 'It's easier to give it your all when you're creating something that you, or the people you care about, genuinely need,' he explained. 'When the product resonates with your own life, it becomes more meaningful. There's a certain closeness and authenticity that comes through.'
