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New Indian Express
2 days ago
- Business
- New Indian Express
Government announces fellowships to boost tourism & preserve heritage
NEW DELHI: Chief Minister Rekha Gupta on Monday announced the launch of the Delhi government's new initiative, the 'Tourism and Heritage Fellowship Program' to promote and preserve the city's cultural and historical legacy. The program will select 40 young individuals each year, offering them a monthly stipend of Rs 50,000 for a one-year term. The fellowship, to be implemented by the Delhi Tourism and Transportation Development Corporation (DTTDC), aims to strengthen institutional capacity in the tourism sector and engage youth, researchers, and professionals with the city's heritage. Selected fellows will support initiatives such as heritage walks, guided tours, tourism content creation, event management, operations at Delhi Haat and the Garden of Five Senses, and film shoot coordination. They will also be involved in MICE (Meetings, Incentives, Conferences, and Exhibitions) activities. Applicants must be below 35 years of age, hold at least a graduate degree, and have one year of relevant experience. Preference will be given to tourism graduates with strong digital, Hindi, and English skills.
NDTV
2 days ago
- Business
- NDTV
Delhi Launches Tourism Fellowship, To Offer Rs 50,000 Monthly
The Delhi government on Monday launched the Tourism and Heritage Fellowship Program, which aims at preserving and promoting the national capital's historical and cultural heritage, and strengthening the grassroots community to encourage tourism. Under the one-year fellowship, implemented by the Delhi Tourism and Transportation Development Corporation (DTTDC), 40 young professionals will be selected every year and awarded a monthly stipend of Rs 50,000. According to an official statement, the initiative seeks to create a pool of trained youth who will directly contribute to government-led tourism and heritage efforts. "This initiative will allow youth to directly participate in preserving and promoting Delhi's heritage. It reflects our commitment to self-reliance and local talent under the vision of Aatmanirbhar Bharat," Chief Minister Rekha Gupta said, while announcing the fellowship at a launch event, calling it a "strategic step" to involve young professionals in the national capital's tourism sector. The Chief Minister further said that the applicants must be below 35 years of age, hold a graduate degree, and have at least one year of experience in tourism or a related field. Preference will be given to those with a degree or postgraduate qualification in tourism, she said. "Proficiency in Hindi and English, along with strong digital skills, is mandatory," the official statement noted. The participants will work on a wide range of activities, including conducting heritage walks and guided tours, content creation, tourism marketing, event coordination, and volunteering at culturally-rich places like Dilli Haat and the Garden of Five Senses. "The participants will also assist with film shoot facilitation and MICE (Meetings, Incentives, Conferences, and Exhibitions) activities," the statement read. "The program is designed to tap into the energy and creativity of our youth while strengthening the institutional framework of tourism in the city," Ms Gupta said. The fellowship would serve as a "bridge between the government and the next generation of cultural ambassadors," she added. The applications for the one-year fellowship are expected to open in the coming weeks, with the first batch set to be trained later this year. At the end of the fellowship, participants will receive a certificate of completion. Delhi Tourism Minister Kapil Mishra was also present at the launch.
Time of India
2 days ago
- Business
- Time of India
Govt to launch tourism, heritage fellowship for capital's youth
New Delhi: Delhi govt will soon launch a tourism and heritage fellowship programme aimed at promoting and preserving the cultural and historical legacy of the city. Under this programme, 40 young people will be selected each year and will receive a monthly stipend of Rs 50,000. Chief minister Rekha Gupta said this initiative was in line with the vision of Aatmanirbhar Bharat , which emphasises strengthening domestic capabilities and traditional knowledge systems while reducing reliance on external consultants. The 40 fellows will be selected annually. Their responsibilities will include contributing to heritage walks, guided tours, creation of digital and promotional content, tourism marketing, event management, operations at Delhi Haat, Garden of Five Senses, tourist information centres, film shoot coordination, and MICE (Meetings, Incentives, Conferences, and Exhibitions) activities. The fellowship will be a platform for young residents to engage directly with govt projects and contribute to establishing Delhi as a vibrant, inclusive and world-class tourism destination, she said. You Can Also Check: Delhi AQI | Weather in Delhi | Bank Holidays in Delhi | Public Holidays in Delhi The programme will be implemented by Delhi Tourism and Transportation Development Corporation. It aims to connect youth, researchers and professionals interested in the tourism sector with Delhi's rich heritage and to enhance institutional capacity in the tourism domain. Gupta said each fellow will get a certificate after completing the one-year programme. Applicants must be below the age of 35 and hold at least a graduate degree or an equivalent qualification.
The Hindu
2 days ago
- Business
- The Hindu
Delhi govt. to launch tourism fellowship programme for youth
Chief Minister Rekha Gupta on Monday said the Delhi government is planning to launch a 'Tourism and Heritage Fellowship' programme to promote and preserve the cultural legacy of the city. The fellowship will be implemented by the Delhi Tourism and Transportation Development Corporation and will enhance institutional capacity in the tourism sector. Under the fellowship, 40 young individuals will be selected each year and will have to contribute to heritage walks, guided tours, creation of digital and promotional content, tourism marketing, event management, operations at Dilli Haat, Garden of Five Senses, tourist information centres, film shoot coordination, and MICE (Meetings, Incentives, Conferences, and Exhibitions) activities. Each fellow will receive a stipend of ₹50, 000. The CM said that the initiative is in line with the vision of Aatmanirbhar Bharat, which emphasises strengthening domestic capabilities and traditional knowledge systems while reducing reliance on external consultants. Applicants must be below the age of 35 and hold at least a graduate degree or equivalent qualification. Preference will be given to candidates with a degree/postgraduate qualification in tourism. Applicants must also have a minimum of one year of formal experience in tourism or a related sector, along with proficiency in both Hindi and English and strong digital skills.
Time of India
16-06-2025
- Business
- Time of India
Cheers next door: Delhi liquor stores lose ground; customers prefer Haryana, UP options, revenue loss hits Rs 1,500 crore
NEW DELHI: Until a few years ago, 40-year-old Arun Bhatia, a marketing professional with a multinational FMCG company, always shopped for his preferred brands of liquor in Delhi. Tired of too many ads? go ad free now The rates were relatively cheaper than in Noida, where he lives, and he trusted the quality more. He would spend considerable time at his favourite shop in Connaught Place, browsing through the various brands available there. The trend changed completely in the last three years. Bhatia and several other liquor enthusiasts in Delhi now visit the ultra-modern liquor shops in neighbouring Gurgaon or Faridabad, where not only are the prices lower, but the variety of Indian and foreign brands in each category of liquor is also huge. Customers visit the liquor showrooms in the neighbouring towns of Haryana and Uttar Pradesh for the sheer experience that is completely missing in the capital, where people are forced to jostle against each other in a small shop and ask for the bottle from across a huge desk or an iron grill. What changed in the last few years was that the retail liquor business in the capital failed to keep pace with other states. Before Nov 2021, when Delhi govt rolled out a new excise policy, there were both state-run stores and private shops involved in the retail liquor business. While the four state corporations – Delhi Tourism and Transportation Development Corporation, Delhi State Industrial and Infrastructure Development Corporation, Delhi State Civil Supplies Corporation and Delhi Consumers' Cooperative Wholesale Store Limited – operated nearly 475 shops, there were 375 private liquor stores. With the rollout of Delhi Excise Policy-2021, govt handed over the retail and wholesale liquor business to private entities. Tired of too many ads? go ad free now The policy, however, soon ran into trouble and had to be withdrawn. As a knee-jerk reaction, the then state govt reintroduced the previous excise policy but handed over the retail business to the four govt corporations. According to industry insiders, Delhi's existing retail model, which is a legacy of the past, has drawbacks that hurt consumers, businesses and the state treasury alike. "The govt-run retail structure reduces competition and limits brand availability. This restricts consumer choice, as retailers promote select products instead of offering a diverse range," said an industry insider. A senior Delhi govt official agreed that the four corporations almost "monopolised" the retail business and promoted select brands. The capping on retail margin at Rs 50 for India-made foreign liquor and Rs 100 for foreign liquor, which was discontinued during the nine months in 2022 and 2023 when the new excise policy was in force, returned with the rollback to the old excise regime. "Instead of stocking premium brands that move slowly, the retailers thus keep cheaper brands in a price range of Rs 400–600, which sell faster," said the official. Delhi govt, meanwhile, recently announced that it would soon roll out a new policy, making sale and distribution of liquor in the city transparent and accountable. A high-level committee had been formed under chief secretary for the purpose, it said. An analysis done by the excise department showed that the top 10 brands of liquor sold in Delhi do not figure in the preference list of customers in other states. Officials said the problem particularly existed in the lower category price segments, where the customer found it inconvenient in terms of both time and effort to hitch-hike to the neighbouring state and purchase his or her choice of brand. Allowing brand-pushing leads to overstocking of less popular brands, reducing the space available for brands that are genuinely popular. "This also results in the consumer shifting to neighbouring states, leading to suboptimal sales and consequently, revenue loss to the govt. The menace of brand-pushing not only disregards actual consumer preferences but also undermines fair market competition. It creates an opaque system where certain brands dominate not due to quality or popularity but because of alleged malpractices," said an official. The four govt corporations even planned to introduce a standard operating procedure based on the weighted average of sales patterns of brands across the country, states constituting the national capital region, and within the capital to curb brand-pushing. Industry experts, however, said the retail outlets, if privatised, would automatically stock brands as per consumers' preferences. The industry also blamed the non-availability of well-known Indian brands at Delhi stores for customers going to Haryana and Uttar Pradesh. Anant Iyer, director general of the Confederation of Indian Alcoholic Beverage Companies, said Delhi's excise policy discriminated heavily between IMFL and foreign brands. While all Indian whiskies have to pay a brand licence fee of Rs 25 lakh for each product, Rs 12 lakh per brand for rum, gin, and vodka, Rs 8 lakh for brandy, and Rs 15 lakh for beer, the licence fee for imported liquor is Rs 15 lakh for five brands of whisky, rum, gin, vodka, and brandy, and Rs 50,000 per additional brand. The licence fee for imported wine and liqueur brands is Rs 7 lakh for 10 brands and Rs 50,000 per additional brand. "Some of the prominent single malts are not available in Delhi because the companies decided not to sell here due to discriminatory licence fees. Let there be a level playing field and healthy competition," said Iyer. Poor retail density is another reason why Delhi's revenue from liquor trade has not grown as much as in the neighbouring states of Haryana and Uttar Pradesh. According to industry experts, Delhi has about 762 liquor and wine shops, of which only 603 are operational. This brings Delhi's retail density to 2.7 retail shops per lakh population, against the national average retail density of 5.2. In comparison, the retail density in UP is 4.1 and in Haryana 7.8. Officials said nearly 30% of Delhi living in unauthorised colonies remained completely unserved, leading to smuggling of non-duty-paid liquor from the neighbouring states. Delhi prohibits the opening of liquor shops in non-conforming areas. Officials estimate that the state is losing Rs 1,300–1,500 crore yearly due to the rule. With Delhi govt likely to bring a new liquor policy, the industry players have several expectations. Officials agreed that serious changes were required in certain rules, which may not only create a level playing field for both Indian and foreign players but also prevent customers from going to Gurgaon or Noida to buy their stock. "We are in the process of making certain changes in our policy," said an official. The excise policy in the capital is announced at the beginning of each financial year. The excise department extended the policy of the 2024–25 financial year for three months this year, till June 30, 2025. Sources said the govt may announce a new policy soon. Sanjit Padhi, chief executive officer of the International Spirits and Wines Association of India, said as the national capital, Delhi should be the leading city in providing the best retail infrastructure to both its residents and visitors. "We believe that with a progressive retail policy, the state can provide its consumers not only brand choice but also a retail infrastructure that would be comparable to its neighbouring states in terms of buying experience and choice of leading brands. This would also lead to enhanced revenue, as consumers do not have to travel to neighbouring cities for their favourite brands," Padhi said.
