Latest news with #DenisMatyukhin
Daily Tribune
6 days ago
- Business
- Daily Tribune
New Pact Targets Russian Tourists
TDT| Manama Bahrain has taken a fresh step in cementing its international tourism reach, signing a strategic memorandum of understanding with Russia's Aeroklub Group during the 28th St. Petersburg International Economic Forum (SPIEF), where the Kingdom was honoured as Guest of Honour. The agreement, signed by Bahrain Tourism and Exhibitions Authority (BTEA) CEO Sarah Ahmed Buhijji and Aeroklub Chairman Denis Matyukhin, is expected to boost tourism cooperation, air travel connectivity, and joint promotion campaigns between the two nations, laying the groundwork for Bahrain to attract more visitors from the growing Russian travel market. SPIEF stage presence The deal was formalised on the sidelines of SPIEF 2025, held from June 18 to 21. With Bahrain in the diplomatic spotlight as Guest of Honour, the MoU was one of several key agreements underscoring the Kingdom's global tourism ambitions and deepening bilateral relations with Russia. According to BTEA, the agreement covers areas such as tourism promotion, exchange of industry expertise, development of business tourism incentives, technology collaboration, and joint activations across culture, exhibitions, and hospitality. Tied to strategy Buhijji said the partnership directly supports Bahrain's Tourism Strategy 2022–2026, which aims to enhance international collaboration and raise tourism's contribution to GDP. 'This agreement reflects our shared commitment to expanding business ties with Russia while offering visitors a higher quality, more connected tourism experience,' she noted. The MoU is also expected to open new channels for collaboration on sustainability and investment in travel technology, aligning with both nations' goals to modernise their tourism infrastructure. Russia focus expands Bahrain has already begun building momentum with Russian travellers, with Gulf Air operating seasonal charter services and growing demand for halal-certified offerings in Russian cities like Sochi, Kazan, and Moscow. Tourism officials view the Aeroklub partnership as a platform to tailor Bahrain's appeal to this market and broaden its international reach. As the global tourism landscape continues to shift, Bahrain is positioning itself not just as a destination, but as a partner in designing the next chapter of regional tourism diplomacy.
Biz Bahrain
22-06-2025
- Business
- Biz Bahrain
BTEA signs agreement with Russia's Aeroclub Group
The Bahrain Tourism and Exhibitions Authority (BTEA) signed a memorandum of understanding with Russia's Aeroclub Group to strengthen cooperation in the tourism sector. The agreement was signed on the sidelines of Bahrain's participation as Guest of Honour at the 28th Saint Petersburg International Economic Forum 2025 (SPIEF), held from June 18 to 21. Sarah Ahmed Buhejji, BTEA Chief Executive, and Denis Matyukhin, Chairman of Aeroclub Group, signed the agreement, which aims to enhance tourism promotion, facilitate knowledge exchange, and develop incentive programmes for business tourism and event management. It also includes cooperation in joint exhibitions and tourism related events, as well as the adoption of innovative travel technologies. Buhijji emphasised Bahrain's commitment to strengthening ties with the Russian Federation and expanding collaboration across the tourism industry. She noted that the agreement supports Bahrain's strategic direction to diversify international partnerships and boost the tourism sector's contribution to Gross Domestic Product (GDP) in line with the 2022–2026 Tourism Strategy. The MoU is expected to support tourism innovation, sustainable development, and investment partnerships in related sectors such as hospitality, events, and culture, contributing to stronger economic ties between both countries. BNA(R)
