Latest news with #Dentsu
Time of India
5 days ago
- Business
- Time of India
Dentsu expands global innovation lab network with new centre in India
Dentsu has launched Dentsu Lab in India, expanding its global network of innovation centers to Mumbai. This initiative aims to foster collaboration between technology, creativity, and human insight, focusing on projects involving AI, immersive tech, and human-centered design. The lab will develop solutions combining experimentation with practical application across various industries, emphasizing human connection and cultural relevance. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Japanese advertising group Dentsu has launched Dentsu Lab in India, expanding its global network of innovation centres. The new facility was inaugurated in Mumbai on July 15 and joins similar labs in Tokyo, London, and Warsaw. The move aligns with Dentsu's strategy to build collaborative spaces that bring together technology, creativity, and human Lab was first established in 2014 by Yasuharu Sasaki , Global Chief Creative Officer at Dentsu. Since then, it has worked on projects involving artificial intelligence, immersive technology, and human-centred design . The launch in India reflects the company's view of the country as an important hub for innovation at the intersection of culture, business, and technology.'At its best, innovation is not driven by speed or scale alone, but by purpose,' said Sasaki.'In a world where technology is accelerating rapidly, we must not forget that true progress begins with understanding people. We believe every idea must begin with empathy because when we place human needs at the centre, we create solutions that are not only intelligent but deeply meaningful. India holds a special strength, a harmony of emotional insight, cultural richness, and technical excellence. With Dentsu Lab in India, we are bringing this strength into our global network. Together, we will create innovation that is grounded in humanity and designed to serve both business and society with lasting impact.'The lab functions as Dentsu's innovation platform and offers creative R&D services across multiple areas, including events, gaming, retail, immersive experiences, data visualisation, and emerging technologies such as AI and extended reality. It brings together a mix of technologists, designers, and strategists to build and test ideas that can be applied across India, the lab will be led by Gurbaksh Singh, Chief Creative Officer & Chief Innovation Officer – South Asia, Dentsu. Singh will work with clients, startups, and partners to develop solutions that combine experimentation with practical application.'We are not here to theorise about innovation. We are here to build it: fast, bold, and with intent,' Singh said. 'At Dentsu Lab in India, every challenge is a live brief, and every prototype is a shot at solving something real. We draw from India's first-mover mindset and a strong foundation in creative R&D to engineer ideas rooted in human connection and cultural relevance. From drones for public safety to emotional tech that bridges remote gaps, to wearables that push back against machine bias – everything we create exists to make a measurable difference. This lab gives our ideas the tools, the talent, and the freedom to grow. We keep it simple, but we don't think small. Our strength lies in blending creative ingenuity with emerging technology to deliver outcomes that create meaningful change, not eventually, but now.'To mark the launch, Dentsu Lab India showcased a range of prototypes developed both globally and locally. These include Tokonoma, an AI-driven installation from Tokyo that turns handcrafted pottery into music, and Unlabeled, a fashion-tech concept designed to resist AI surveillance. India-based projects included Garuda Rakshak, a drone-based safety solution; Motorola Deep Connect, a tool to improve remote connectivity through emotional design; and the Unfiltered History Tour, an AR-powered museum experience offering alternative perspectives on colonial Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia, Dentsu, and Narayan Devanathan, President & Chief Strategy Officer, Dentsu South Asia, said in a joint statement: 'Throughout history, India has stood at the crossroads of imagination and invention. From ancient knowledge systems to modern engineering marvels, India brings something truly special to the lab – the ability to blend logic with intuition, tech with touch, data with empathy. Our culture teaches us to see the world not just as it is, but as it could be. With brilliant engineers, thoughtful designers, academics, and storytellers around us, we believe Dentsu Lab in India will be a crucible of possibility, a world where ideas come to life with purpose and humility.'It is our promise to our clients and partners that here in India, innovation will not only be efficient but empathetic. Not only intelligent but inclusive. And through the lab, we will build solutions that uplift industries, inspire people, and improve the world around us.'Dentsu Lab now operates in three locations across India — Mumbai, Bengaluru, and Gurgaon — providing spaces for clients to co-create and prototype alongside specialists from across design, technology, and cultural disciplines.
Fashion Network
11-07-2025
- Business
- Fashion Network
Watch out! Gen Z's reshaping conscious fashion shopping
Gen Z is reshaping fashion consumption and brand engagement 'through a unique blend of pragmatism and purpose'. That's the view of global marketing company Dentsu in its latest quarterly Consumer Navigator sentiment report. And the age group is achieving this via its 'cautious optimism about the economy', so brands 'must align with Gen Z's values and behaviours to drive loyalty and long-term performance'. You have been warned. The report noted that Gen Z is 'widely recognised for its values-led mindset, with sustainability remaining a key priority'. Yet convenience still plays a decisive role in purchase decisions. One in five Gen Z consumers prioritise ease over eco-consciousness, though many strive to strike a balance between the two. The report goes on to note that despite rising awareness of its environmental impact, 'fast fashion continues to dominate'. Around 35% of UK consumers still shop on fast fashion platforms at least twice a month, and 24% of Gen Z-ers receive weekly deliveries. Price and convenience are the primary drivers with 55% citing affordability, while 42% value the seamless shopping experience. This is reflected in basket size, with almost 20% ordering six or more items per delivery. Elsewhere, social media influencers continue to play a powerful role in shaping Gen Z's fashion choices, with 25% of consumers making purchases based on influencer or peer recommendations on fast commerce platforms. These range from styling tips to sustainability education. Creators such as @Andrea and @plzdontbuythat are driving awareness around quality, ethical production, and conscious consumption. 'Their content not only influences purchasing decisions but also helps decode marketing claims, empowering younger consumers to shop more mindfully'. Finally, while affordability remains important, Gen Z is also 'leading a shift towards quality and durability'. Some 19% prioritise quality over price, nearly double the rate of Boomers. Moreover, 81% of Gen Z-ers consider or balance quality and longevity in their purchases. Hannah Pile, client managing director - fashion at iProspect, a Dentsu brand, said: 'We're seeing a clear evolution in consumer expectations. Gen Z is demanding more from brands, balancing affordability with sustainability, and convenience with quality. The insight from the Consumer Navigator report shows that authenticity, transparency, and real action on environmental claims are no longer optional – they're essential for building trust and long-term loyalty.'
Fashion Network
11-07-2025
- Business
- Fashion Network
Watch out! Gen Z's reshaping conscious fashion shopping
Gen Z is reshaping fashion consumption and brand engagement 'through a unique blend of pragmatism and purpose'. That's the view of global marketing company Dentsu in its latest quarterly Consumer Navigator sentiment report. And the age group is achieving this via its 'cautious optimism about the economy', so brands 'must align with Gen Z's values and behaviours to drive loyalty and long-term performance'. You have been warned. The report noted that Gen Z is 'widely recognised for its values-led mindset, with sustainability remaining a key priority'. Yet convenience still plays a decisive role in purchase decisions. One in five Gen Z consumers prioritise ease over eco-consciousness, though many strive to strike a balance between the two. The report goes on to note that despite rising awareness of its environmental impact, 'fast fashion continues to dominate'. Around 35% of UK consumers still shop on fast fashion platforms at least twice a month, and 24% of Gen Z-ers receive weekly deliveries. Price and convenience are the primary drivers with 55% citing affordability, while 42% value the seamless shopping experience. This is reflected in basket size, with almost 20% ordering six or more items per delivery. Elsewhere, social media influencers continue to play a powerful role in shaping Gen Z's fashion choices, with 25% of consumers making purchases based on influencer or peer recommendations on fast commerce platforms. These range from styling tips to sustainability education. Creators such as @Andrea and @plzdontbuythat are driving awareness around quality, ethical production, and conscious consumption. 'Their content not only influences purchasing decisions but also helps decode marketing claims, empowering younger consumers to shop more mindfully'. Finally, while affordability remains important, Gen Z is also 'leading a shift towards quality and durability'. Some 19% prioritise quality over price, nearly double the rate of Boomers. Moreover, 81% of Gen Z-ers consider or balance quality and longevity in their purchases. Hannah Pile, client managing director - fashion at iProspect, a Dentsu brand, said: 'We're seeing a clear evolution in consumer expectations. Gen Z is demanding more from brands, balancing affordability with sustainability, and convenience with quality. The insight from the Consumer Navigator report shows that authenticity, transparency, and real action on environmental claims are no longer optional – they're essential for building trust and long-term loyalty.'
Fashion Network
11-07-2025
- Business
- Fashion Network
Watch out! Gen Z's reshaping conscious fashion shopping
Gen Z is reshaping fashion consumption and brand engagement 'through a unique blend of pragmatism and purpose'. That's the view of global marketing company Dentsu in its latest quarterly Consumer Navigator sentiment report. And the age group is achieving this via its 'cautious optimism about the economy', so brands 'must align with Gen Z's values and behaviours to drive loyalty and long-term performance'. You have been warned. The report noted that Gen Z is 'widely recognised for its values-led mindset, with sustainability remaining a key priority'. Yet convenience still plays a decisive role in purchase decisions. One in five Gen Z consumers prioritise ease over eco-consciousness, though many strive to strike a balance between the two. The report goes on to note that despite rising awareness of its environmental impact, 'fast fashion continues to dominate'. Around 35% of UK consumers still shop on fast fashion platforms at least twice a month, and 24% of Gen Z-ers receive weekly deliveries. Price and convenience are the primary drivers with 55% citing affordability, while 42% value the seamless shopping experience. This is reflected in basket size, with almost 20% ordering six or more items per delivery. Elsewhere, social media influencers continue to play a powerful role in shaping Gen Z's fashion choices, with 25% of consumers making purchases based on influencer or peer recommendations on fast commerce platforms. These range from styling tips to sustainability education. Creators such as @Andrea and @plzdontbuythat are driving awareness around quality, ethical production, and conscious consumption. 'Their content not only influences purchasing decisions but also helps decode marketing claims, empowering younger consumers to shop more mindfully'. Finally, while affordability remains important, Gen Z is also 'leading a shift towards quality and durability'. Some 19% prioritise quality over price, nearly double the rate of Boomers. Moreover, 81% of Gen Z-ers consider or balance quality and longevity in their purchases. Hannah Pile, client managing director - fashion at iProspect, a Dentsu brand, said: 'We're seeing a clear evolution in consumer expectations. Gen Z is demanding more from brands, balancing affordability with sustainability, and convenience with quality. The insight from the Consumer Navigator report shows that authenticity, transparency, and real action on environmental claims are no longer optional – they're essential for building trust and long-term loyalty.'
Campaign ME
09-07-2025
- Business
- Campaign ME
Dentsu expands sports analytics offering to MENA
Dentsu has launched its sports analytics division in the Middle East and North Africa (MENA), as part of a continued effort to scale its data-driven marketing capabilities across emerging growth regions. The move is anchored by the appointment of Samah Raydan as Vice President, Dentsu Sports Analytics MENA, who will lead the offering from Saudi Arabia. Part of Dentsu Sports International, Dentsu Sports Analytics (DSA) was formed in 2023 to provide research, evaluation and data solutions for brands, rights holders and agencies operating across the sports and entertainment ecosystem. Its MENA launch marks the latest phase in the group's regional expansion, following Dentsu Sports International's formal entry into the market in 2024. Raydan, who brings more than 15 years of experience in sports and entertainment marketing across the region, joins from Wasserman (formerly CSM Sport & Entertainment), where he led high-profile accounts and campaigns across the Gulf. His prior experience includes senior leadership roles at stc, where he oversaw sponsorship and activation strategies for global partnerships including Real Madrid and Manchester United. He also contributed to the launch of several regional SVOD and digital platforms during his tenure in telecoms. 'There's never been a more exciting time to be working in sport in this region,' said Raydan. 'From Saudi Arabia's successful bid to host the 2034 FIFA World Cup to the rapid growth of domestic leagues, entertainment properties, and global partnerships, the MENA sports landscape is evolving at pace. With Dentsu Sports Analytics, we have a unique opportunity to bring world-class data and insight to help brands and rights holders navigate this transformation and connect more meaningfully with fans.' The entry of DSA into MENA comes amid rising investment in sport and entertainment across the Gulf — particularly in Saudi Arabia — and increasing demand for data-led marketing strategies as global and regional brands look to deepen fan engagement. Alex Gummer, Senior Vice President, Dentsu Sports Analytics, added: 'The introduction of Dentsu Sports Analytics to MENA is a natural evolution of our offering in a region where data-led decision-making is becoming central to how brands engage with fans. Samah's leadership and deep understanding of the regional landscape will be key to delivering impact for our clients. We're excited to bring this capability to market at a time when the sports and entertainment sectors are undergoing such dynamic transformation.' The new hub also complements Dentsu's broader push to align its media, creative and experiential offerings with cultural engagement trends across MENA. The group has been expanding its footprint in the region across content, commerce and technology solutions in recent years — with sport and entertainment increasingly positioned as key drivers of consumer attention. With DSA now active in MENA, the network says it is positioned to support rights holders and sponsors with fan intelligence, performance metrics, and measurement tools that can help optimise investment and maximise long-term brand impact.
