Latest news with #Deoleo
CNBC
6 days ago
- Business
- CNBC
World's largest olive oil producer warns U.S. consumers of a double whammy from Trump tariffs
Spain's Deoleo, the world's largest olive oil producer, says U.S. President Donald Trump's threat to impose 30% tariffs on imports from the European Union could translate into higher prices for U.S. consumers — as well as limited access to a superfood staple. Trump has threatened to raise tariffs on the 27-member bloc from Aug. 1, in what would mark a steep jump from the current 10% duty. The EU has long been scrambling to reach a trade deal with the U.S. and is considering its options ahead of Trump's deadline, including the prospect of countermeasures. Huge uncertainty persists over whether the U.S. and EU can strike a deal over the coming days, although a blockbuster framework agreement between the U.S. and Japan has raised hopes of a breakthrough. Deoleo, the maker of household olive oil brands such as Bertolli and Carbonell, told CNBC that the Trump administration's trade measures could have an impact on American consumers, particularly given limited U.S. production. "It is worth noting that approximately 95% of the olive oil consumed in the U.S. is imported, so such policies will affect end users," Deoleo CEO Cristóbal Valdés told CNBC by email. The Spanish company said the U.S. accounts for more than a quarter of its total revenue, making it a strategically important market. Around 40,000 acres (16,187 hectares) of olives are planted exclusively in the U.S. for olive oil production, according to the American Olive Oil Producers Association. By comparison, the EU is known to be the leading producer, consumer and exporter of olive oil, with roughly 4 million hectares (9.88 million acres) dedicated to the cultivation of olive trees across the region. Most of the world's supply of olive oil comes from the Mediterranean, with southern European countries such as Spain, Italy and Greece among the world's leading producers of the precious commodity. Spain, in particular, is the biggest olive oil producer in the EU and a global reference for prices. As part of its preparation for a higher tariffs rate, Deoleo's Valdés said the company intends to ramp up its communication, marketing and consumer engagement efforts to ensure olive oil remains an everyday staple. "Beyond institutional dialogue, we are strengthening our value proposition in the U.S. through consumer awareness campaigns about the benefits of olive oil and a renewed commitment to our brands—especially Bertolli, which today represents trust and consistency for American consumers," Valdés said. Deoleo's chief executive also said the olive oil producer would continue to keep all strategic options open, while working on logistics and supply chain improvements to respond to different market scenarios. "However, beyond tactical decisions, our main priority is to protect American consumers' access to a food product that is essential to their health. Access to olive oil should not be penalized — it should be promoted," Valdés said. As U.S. tariffs on EU goods first came into effect in early April, analysts at commodity data firm Expana warned that a reduction in U.S. olive oil imports could have "serious repercussions" for the global market. They cited market players as saying that such a shift could create a supply glut in the EU, leading to further downward price pressure and intensifying competition among producers. It's not just olive oil exporters that have been rattled by Trump's latest tariff threats, however. Irish whiskey firms, Italian cheesemakers and French wine producers are among those who have sounded the alarm over the potential impact.
Yahoo
20-05-2025
- Business
- Yahoo
Deoleo Releases Industry-Leading Sustainability Report: Major Progress Across Climate, Agriculture, and Governance
DALLAS, May 20, 2025 /PRNewswire/ -- Deoleo, the world's leading olive oil producer and maker of brands such as Bertolli, announced the release of its 2024 Sustainability Report, reinforcing its commitment to environmental, social, and governance (ESG) excellence across the global olive oil sector. Deoleo is the first company in the olive oil industry to publish a report aligned with the European Union's new Corporate Sustainability Reporting Directive (CSRD) standards, well ahead of their enforcement deadline. Among the company's key achievements: 30% reduction in greenhouse gas emissions over two years 94% of factory waste repurposed or valorized 12% increase in sustainably sourced extra virgin olive oil 100% of copackers and suppliers assessed for ESG performance Water use reduced by 31% and 98% of electricity sourced from renewables "At Deoleo, sustainability isn't a trend, it's a purpose that begins at the very source of our oil," said Thierry Moyroud, CEO of Deoleo North America and Latam. "Our initiatives create meaningful impact from field to table, benefiting the environment, farmers, and consumers alike." The company's pioneering Sustainability Protocol now certifies 88 mills worldwide, positively influencing more than 835,000 acres of farmland and directly collaborating with nearly 60,000 farmers. In 2024, 39% of Deoleo's extra virgin olive oil was sourced from certified mills, advancing toward its 2030 goal of 70%. Deoleo also earned top governance accolades, achieving: Certification under the AENOR Corporate Governance Index (G++ rating) Platinum Medal from EcoVadis, placing it in the top 1% of 150,000 global companies for ESG Internally, Deoleo continues to champion diversity and female leadership, with women representing 40% of its workforce and new initiatives like the "Growing Together" Congress supporting women's advancement across the value chain. "Each advancement in our Sustainability Report proves our commitment is more than intent, it's a living reality," said Maria Martha Luchetti, Deoleo's Director of Marketing, Innovation, and Sustainability. "Every action we take is designed to create lasting, positive impact for people, communities, and the future of olive oil." For more information or to download the full 2024 Sustainability Report, visit: About Deoleo Deoleo is a Spanish multinational food company and the global powerhouse behind the best-selling olive oils in the world. With a global presence in more than 65 countries and 5 continents, Deoleo has factories in Spain and Italy as well as commercial offices in 15 countries. Deoleo's portfolio consists of global leading brands such as Bertolli, the best-selling olive oil brand worldwide, Carapelli, as well as Spanish brands Carbonell, Maestros de Hojiblanca and Koipe. For more information, visit View original content to download multimedia: SOURCE Deoleo Sign in to access your portfolio
