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Associated Press

New to The Street Invests $10 Million in Media to Accelerate Deposits.com - The World's Premier Financial Domain

In Celebration of the Genius Act, the National Broadcast Leader Seeks Strategic Partners for Development, Technology, and Brand Execution NEW YORK, NY / ACCESS Newswire / July 19, 2025 / In celebration of the recently signed Genius Act, New to The Street, one of America's most influential financial media platforms, has committed a landmark $10 million media investment to supercharge the launch, development, and visibility of the most powerful financial domain name in the world. This initiative is designed to ignite innovation in digital banking, fintech access, and consumer financial empowerment-amplifying the national call-to-action sparked by the Genius Act to support transformative ideas, technology, and entrepreneurship. 'This is not a $10M cost-it's a $10M catalyst,' said Vince Caruso, Co-Founder of New to The Street. 'We are aligning our national media engine behind because it is not only the best financial domain in existence, it is a platform built for what's next in finance, identity, and innovation.' Fueling the Future of Consumer Finance The campaign will include widespread exposure across Bloomberg and Fox Business television networks (as sponsored programming), multi-story billboards in Times Square, and strategic content across New to The Street's digital ecosystem, including its 3-million-subscriber YouTube channel and social media network exceeding 500,000 followers. will serve as the definitive platform for connecting consumers to AI-driven personal finance tools, credit card offers, crypto access, and investment options-all under a trusted, iconic brand name. As part of this mission, New to The Street is actively seeking strategic development partners in technology, digital banking, AI integration, and financial infrastructure. 'We believe can become the consumer's front door to everything in modern finance,' said Shota Bagaturia, President of Gen AI Corp. 'With the Genius Act opening new lanes of innovation, and with a national media partner like New to The Street behind us, the time is now.' About is a next-generation financial platform powered by one of the most valuable domain names in the world. Focused on bridging traditional banking with blockchain, AI, and digital asset access, it offers consumers simple, trustworthy, and intuitive tools to manage, grow, and protect their money. The company's technology roadmap includes intelligent onboarding, personalized financial paths, and secure integrations for savings, lending, and investing. About New to The Street For over 16 years, New to The Street has led the financial media space by combining national television broadcasts with digital, social, and outdoor media. Its weekly shows on Fox Business and Bloomberg, its 3M+ YouTube subscribers, and its iconic Times Square billboards make it the most comprehensive media platform for public and private companies. Its mission: turn ideas into visibility, and visibility into value. Media Contact: Monica Brennan [email protected] SOURCE: New to The Street press release