Latest news with #DerrickEmsley
Cision Canada
10-07-2025
- Business
- Cision Canada
veritree is now B Corp Certified, reinforcing its commitment to people, planet, and transparency
VANCOUVER, BC, July 10, 2025 /CNW/ - veritree, the nature tech platform helping businesses scale verified nature restoration, is proud to announce it has officially earned Certified B Corporation™ status, earning a B Impact Assessment score of 104.2. This recognition affirms veritree's mission to use business as a force for good and to lead with the same transparency, accountability, and integrity it enables in others. Recognized worldwide as the benchmark for responsible business, B Corp Certification independently verifies rigorous standards of social and environmental performance. For veritree, this distinction affirms that its model of connecting verified restoration with community impact and environmental accountability, meets global standards for purpose-driven businesses. "We work with some of the most forward-thinking companies, many of whom are B Corps themselves," said Derrick Emsley, CEO and co-founder of veritree. "They've relied on us to bring rigour, integrity, and transparency to their restoration efforts. Becoming B Corp Certified is about extending that same level of accountability and trust to how we operate internally." At the time of veritree's certification, companies were required to score at least 80 points on the B Impact Assessment, a rigorous evaluation of a company's impact across workers, communities, customers, governance, and the environment. veritree earned a score of 104.2, significantly surpassing the certification threshold and more than doubling the median score companies achieve during the assessment process. "This certification highlights how businesses can support the planet while advancing their own goals," said David Luba, Head of Partnerships and co-founder of veritree. "By working together with our partners, we're helping turn sustainability commitments into meaningful, measurable impact, proving that positive environmental and business outcomes can go hand in hand." Through partnerships with over 300 brands committed to advancing nature restoration, including DECIEM, Samsung, Manulife, and TELUS, veritree helps turn commitments into tangible climate action, and recently reached 100 million trees pledged since the company's inception in 2022. By joining a global movement of over 10,000 Certified B Corporations™, veritree is accelerating efforts to prove that business can be a powerful catalyst for lasting environmental and ecological change. "We're proud to welcome veritree to the B Corp community. Their innovative approach to verified nature restoration, commitment to transparency, and focus on long-term impact exemplify what it means to be a Certified B Corporation," said Max Hayes, Growth Manager at B Lab U.S. & Canada. "As more companies seek to align their operations with the needs of people and the planet, veritree is leading by example and showing what's possible." Recognized as a 'Companies-to-Watch' winner in Deloitte's 2024 Fast 50 program, the company continues to expand its impact across land and sea. This certification reinforces veritree's dedication to doing business the right way, delivering trusted data, real results, and restoration at scale. veritree is a platform powering the global restorative economy. Its platform brings trust, traceability, and impact to nature-based solutions. Having reached 100 million trees pledged, it connects forward-thinking companies with verified action. From mangroves and kelp to wildfire reforestation, veritree helps organizations move from intention to measurable environmental and social outcomes. Learn more at
Geek Wire
14-05-2025
- Business
- Geek Wire
B.C. climate tech startup veritree raises $6.5M and lines up pledges to plant 100 million trees globally
A mangrove nursery in Kenya. (veritree Photo) Veritree, a Vancouver, B.C.-based climate tech startup supporting reforestation, announced $6.5 million in new funding on Tuesday. The company also hit a milestone of lining up commitments to fund the planting of 100 million trees worldwide within five years. The startup's projects are being done at sites including areas damaged by wildfires, mangroves and terrestrial forests, marine kelp beds, and agroforestry initiatives that include crop production. Current planting projects are underway with locally-based partners in Canada, Haiti, Senegal, Kenya, Brazil, the United Kingdom and multiple U.S. states. Veritree uses blockchain technology to provide a public ledger documenting tree planting and details about restoration efforts. Once trees are planted, the startup uses a suite of tech tools including satellites and drones for surveys, remote sensors for monitoring, and artificial intelligence to analyze information. Veritree is even using acoustic monitoring of bird songs as an ecosystem health indicator, and it reports on the community impacts of the work. Through the different tools, customers are able to keep tabs on projects they've helped fund. 'Data integrity in reporting is critical for nature-based solutions to scale,' said Derrick Emsley, CEO and co-founder of veritree, in a statement. 'While corporate investments in nature are on the rise, many lack the technology to confirm and authenticate the impact they are making — and that's where veritree comes in.' A worker using veritree's Collect App software to capture an image of a monitoring device called a dendrometer at the startup's Alberta site. (veritree Photo) The climate sector has struggled to come up with a robust, science-based approach to verifying and quantifying nature-based carbon removal efforts. Veritree avoids some of that debate by marketing tree planting and survival — but not selling carbon credits for specific volumes of carbon dioxide that's removed through reforestation. The startup spun out of a sister company called tentree, which is a sustainable apparel brand that planted trees for each item it sold. The tentree founders built a platform to verify its reforestation efforts, leading to the launch on veritree in 2022. The Series A round was led by Pender Ventures, with participation from Garage Capital, Northside Ventures and Diagram. The startup has raised a total of approximately $11 million and has 60 employees. Its customers include Samsung, SleepCountry, tech businesses and hotel companies, among others.
