Latest news with #DesignRush
Forbes
21 hours ago
- Business
- Forbes
Seven Tactics For Ranking In AI Search Results And Building Your Brand
Gianluca Ferruggia is the General Manager at DesignRush, a B2B marketplace that connects agencies to businesses. It's easy to assume that showing up in traditional search results is the finish line, but how people search today is changing, with many now using AI chatbots. This means adapting—and building trust—is essential for brands today. After all, if no one trusts what they find, what's the point? At my company, a business-to-business marketplace connecting businesses and agencies, our goal has never been just about clicks. We've aimed to build meaningful partnerships and publish content that solves business problems. We first appeared as a top result in a popular generative AI chatbot in 2024, and traffic steadily increased, eventually reaching around 20,000 additional organic visits per month. Earned visibility results from building trust with clients, partners and readers. And we've found that generative search favors brands that are clearly positioned, frequently referenced and genuinely useful. If you want to rank in search results on generative AI platforms like ChatGPT, here are seven ways to better position your business. 1. Anticipate where buyers are searching. Gartner predicted that by next year, traditional search engine volume will decline by 25%, "with search marketing losing market share to AI chatbots and other virtual agents." This shows the importance of becoming discoverable during key decision moments when buyers research options and approach conversion, rather than chasing short-term wins. Key actions that helped us were getting earned organic mentions from respected sources, improving content clarity and crawlability, and cleaning up our site structure to enhance AI understanding. For other brands looking to do something similar, my advice would be to start with an audit of your external presence, and ensure your high-performing content answers specific, high-intent questions. 2. Let credibility work in your favor. Brands cited in platforms like ChatGPT are seeing consistent referral gains as user behavior shifts toward generative search over traditional engines, according to Search Engine Land. While earning rankings in AI results generated traffic for us, this traction didn't just benefit our company. It also bolstered the agencies listed on our platform, which shows how trust can be earned when others speak on your behalf. What we've found can make the difference is highlighting success stories and letting third-party validation support your credibility. These factors speak louder than any tagline. To get started, set up brand-monitoring tools, and repurpose earned media in your outbound strategy. This means taking positive press mentions or third-party validation (like interviews, features or awards) and weaving them into email campaigns, sales decks or social posts to build trust with new audiences. 3. Join the right conversations. We prioritized being part of industry discussions by showing up in expert-curated lists, relevant blog posts and partner mentions. A few practical steps you can take include: • Develop content others want to reference. • Build media relationships that support editorial mentions. • Create a monthly 'mention pitch list,' and submit data-backed insights to niche publishers. To get started, try pitching value-based content to trusted outlets in your niche, and encourage brand mentions that naturally link to your expertise. One effective way is to collaborate with partners or creators in your space, providing them with insights, data or quotes they'll want to cite. This naturally brings your brand into relevant conversations. 4. Reflect on how buyers search. Buyers today ask specific, problem-solving questions—not vague keywords. We reshaped our content to reflect that shift. Focus on addressing business needs through use-case content and making listings more informative and outcome-oriented. As you're updating content, I also recommend leading with clarity and intent, not just volume. Ask yourself: Would this answer my question if I were the reader? To test and adapt, run prompts in ChatGPT and similar chatbots with your target queries. If your brand isn't showing, adjust the messaging or content structure. 5. Show results, not just claims. We've learned that visibility means little without proof of value. The strongest signal is doing good work and making it easy for others to recognize that. Some tactics that paid off for us were showcasing real results through client stories and prioritizing authentic testimonials over polished taglines. To showcase your achievements: • Use case studies to tell compelling success stories. • Let your customers validate your claims. • Add a 'results at a glance' box to case studies with return on investment, growth metrics or conversion data. 6. Extend visibility to partners. Our content strategy wasn't just about our company; we focused on creating value for those listed on our platform, too. That shared exposure drove trust and traffic across the board. What we learned is the value of building systems that benefit both your business and your ecosystem, as well as making visibility collaborative, not competitive. One tip you can try is including a "featured partner" block or link module on key pages of your website to boost ecosystem exposure in AI results. 7. Look beyond a single channel. As I mentioned above, traditional search traffic is declining. Meanwhile, Google's searches in Safari declined for the first time in years, according to Search Engine Land. As our recognition of AI platforms grew, it reminded us to diversify how and where people discover our company. I recommend diversifying your traffic by: • Tracking shifts in your traffic sources over time • Reinvesting in visibility strategies that offer more control and credibility Consider using Urchin Tracking Module, or UTM, parameters for AI-friendly content to better attribute LLM-driven traffic. Visibility That's Earned, Not Bought Ultimately, we've found that consistent brand mentions, clear content and topical authority outperform outdated keyword tactics in modern discovery models. For us, success with AI rankings validated the fact that consistency and credibility pay off. The results reflected work that had been quietly building in the background. If your strategy is still focused on quick wins, now is the time to refocus. Build for trust, and the visibility will follow. 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Fast Company
5 days ago
- Business
- Fast Company
7 B2B marketing strategies for 2025 that drive real growth
If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery, requiring marketers to: Sharpen targeting and keyword efficiency Use AI to work smarter Capture off-hour buyer intent Optimize for AI-powered search Strengthen multi-channel brand trust Maximize brand visibility through mentions Scale personalization for higher conversions It's a long list of touchpoints for most marketing teams, but it's the reality of targeting buyers who have more choice (and higher expectations) than ever. As the general manager of DesignRush, a B2B marketplace that connects businesses with agencies, I've seen numerous businesses flourish (and fail) due to industry shifts. Below are seven strategies defining B2B growth in 2025, plus practical tips for leveraging these tactics at your business or agency. 1. REFINE KEYWORDS AND ADS FOR HIGHER ROI B2B ad spending is projected to exceed $20 billion in 2025, rewarding businesses that target more precisely, according to Emarketer. To beat the steep competition (and maximize returns), get clear on your strategy to stop ad targeting inefficiencies in their tracks. To sharpen targeting, use long-tail keywords tied to buyer pain points to improve lead quality, and run A/B tests on creatives—even small changes can reveal top performers. Also, add negative keywords like 'free,' 'DIY,' or 'jobs' to block unqualified traffic. 2. USE AI TOOLS FOR SMARTER TARGETING AND PROSPECTING AI is transforming how sales teams qualify and reach high-value leads. By 2027, 95% of seller research will begin with AI, up from just 20% in 2024, according to Gartner. B2B teams are using AI to qualify leads and tailor outreach for: Faster lead qualification using firmographic and behavioral signals Hyper-targeted segmentation by role, industry, or behavior to improve conversion Defining and prioritizing their ideal customer profile (ICP) Segment outreach by industry, pain point, and stage, increasing relevance and ROI And yes, using AI strategically is worth it. Currently, AI-driven messaging can boost click-through rates by 47% via dynamic content creation. 3. DON'T IGNORE WEEKEND B2B SEARCHES B2B buyers are active on weekends. Data shows a 23% increase in weekend traffic, a sign of changing behavior, according to a DesignRush study. Tactics to try include running PPC and email campaigns on Sundays when decision-makers prep for the week, and retargeting weekend visitors during the workweek to capture intent in real time. For example, one firm increased engagement by 35% through off-peak LinkedIn posting. Similarly, a SaaS brand gained 20% higher response rates by sending LinkedIn messages to potential clients on Sundays. This shows the power of reaching users during low-competition, high-focus hours. 4. OPTIMIZE FOR AI SEARCH TOOLS AND CONVERSATIONAL CONTENT B2B buyers use AI-powered tools to research vendors and solutions, making it essential to align your content with AI search algorithms. AI is also changing discovery behavior, so brands that adapt their content for AI search can stay visible and competitive. To gather actionable insights, write in conversational, Q&A-style formats and use clear, concise language in service pages and case studies for better indexing. 5. BUILD TRUST WITH MULTI-CHANNEL VISIBILITY Inconsistent presence across channels can cost your agency credibility. Multi-channel exposure helps build trust and reinforces your authority. To attract buyers, you should ensure your agency has a consistent presence on key platforms like social media, directories, and press outlets. Also, submit your agency for awards and highlight your client success stories across several media channels to amplify credibility. 6. GAIN MORE BRAND MENTIONS AND CITATIONS Consistent mentions in trusted publications and award features build SEO value and signal credibility, helping boost both rankings and client trust. To get mentions, pitch your agency to trusted industry publications and apply for awards that offer high-authority mentions. 7. DRIVE CONVERSIONS WITH PERSONALIZATION Nearly 60% of B2B customers expect personalized content when discovering a company's products or services, according to a Forrester study. To meet this expectation, segment your prospects based on industry pain points and stage in the sales funnel to create tailored messages that speak directly to their needs. Use CRM tools to automate and personalize communication at scale, making sure each message feels relevant and timely.
Associated Press
6 days ago
- Business
- Associated Press
Top-Performing IT Agencies of June 2025, Ranked by DesignRush
These firms are redefining how companies modernize operations, improve data security, and stay competitive in evolving digital environments. New York, New York--(Newsfile Corp. - June 26, 2025) - The global IT services market is on track to hit $30 billion by 2033, according to recent data from Business Research Insights. This rapid expansion highlights the increasing reliance on technology to streamline operations, enhance security, and support scalable innovation. Businesses now turn to IT experts to navigate complex infrastructures, adopt emerging tech, and future-proof digital ecosystems. To spotlight leaders in this space, B2B marketplace DesignRush ranked the best IT agencies delivering measurable impact through custom solutions, cloud services, software development, and more. Top IT Agencies of June 2025: Brands can explore the top IT agencies by location, size, average hourly rate, and portfolio - all on DesignRush. About DesignRush: is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Lensey Etcubañas [email protected] +1 305-370-1017 To view the source version of this press release, please visit
Globe and Mail
6 days ago
- Business
- Globe and Mail
Top-Performing IT Agencies of June 2025, Ranked by DesignRush
These firms are redefining how companies modernize operations, improve data security, and stay competitive in evolving digital environments. New York, New York--(Newsfile Corp. - June 26, 2025) - The global IT services market is on track to hit $30 billion by 2033, according to recent data from Business Research Insights. This rapid expansion highlights the increasing reliance on technology to streamline operations, enhance security, and support scalable innovation. Businesses now turn to IT experts to navigate complex infrastructures, adopt emerging tech, and future-proof digital ecosystems. To spotlight leaders in this space, B2B marketplace DesignRush ranked the best IT agencies delivering measurable impact through custom solutions, cloud services, software development, and more. Top IT Agencies of June 2025: ITechFixes - Syn-Star - Marketing and Technology - Zaavia - Expera IT - Birr Technologies - Infinity Group UK - Fry & Laurie Consulting - Procision - ITS Canada Inc. - Go Cloud - Incellotus - Andro Buddy Technologies Pvt. Ltd. - Serian Technologies - CyberJinn - GiaSpace - Brands can explore the top IT agencies by location, size, average hourly rate, and portfolio - all on DesignRush. About DesignRush: is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Lensey Etcubañas lensey@ +1 305-370-1017 To view the source version of this press release, please visit
Associated Press
6 days ago
- Business
- Associated Press
New DesignRush Report Reveals 1.3 Cups of Coffee Fuels Top Marketing Campaigns
New York, New York--(Newsfile Corp. - June 26, 2025) - A new report by DesignRush found that a top marketing campaign starts with 1.3 million cups of coffee. DesignRush, a leading B2B marketplace, studied 569 real marketing campaigns across the U.S. In doing so, it looked at project timelines, team sizes, and daily coffee habits. The team used three cups per person per day as the standard, based on the amount that previous research says helps with focus and brain performance. What the Data Shows: DesignRush collected this data from top creative agencies across tech, retail, healthcare, and more. The coffee math: The Coffee Equation: 3 cups/day × team size × project days = total cups per campaign Why It Matters In an industry known for tight deadlines and long hours, caffeine remains a staple productivity tool. And this DesignRush study quantifies that impact. A Note from DesignRush 'We talk about budgets and deadlines all the time,' says Gianluca Ferruggia, General Manager at DesignRush. 'But this study shows something we often forget-ideas take energy.' 'Coffee helps creative teams stay focused and get things done. Now we know how much it really takes,' Ferruggia adds. This report offers a fun but honest look at the behind-the-scenes effort that powers the marketing industry — one cup at a time. About DesignRush is a B2B marketplace and media platform connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. Media Contact Anonta Khan [email protected] SOURCE: DesignRush To view the source version of this press release, please visit
