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Apple Finally Has a Box Office Hit With ‘F1.' What's Next for the Studio's Movie Strategy?
Apple Finally Has a Box Office Hit With ‘F1.' What's Next for the Studio's Movie Strategy?

Yahoo

timea day ago

  • Entertainment
  • Yahoo

Apple Finally Has a Box Office Hit With ‘F1.' What's Next for the Studio's Movie Strategy?

Champagne showers, a staple of Formula One races, may be reserved for the racetrack, but the mood at Apple was certainly celebratory over the weekend, as the big-budget 'F1' delivered the studio its first box office hit. The film, starring Brad Pitt as a has-been Formula One driver who gets coerced out of retirement, generated $57 million domestically and $146.3 million in its opening weekend. Though 'F1' cost roughly $250 million to produce and requires several laps around the track to turn a theatrical profit, these initial ticket sales are encouraging for an original, adult-skewing tentpole. More from Variety Brad Pitt's 'F1' Races to No. 1 at Korean Box Office Brad Pitt's 'F1' Outraced by 'Detective Conan' at China Box Office Box Office: 'F1' Revs to $144 Million Globally, 'Lilo & Stitch' Nears $950 Million Milestone It's also a much-needed win for Apple. Six years into the tech giant's foray into the movie business, the company has fielded underperforming auteur-driven fare (Martin Scorsese's pricey 'Killers of the Flower Moon,' Ridley Scott's equally expensive 'Napoleon') and critically derided flops ('Fly Me to the Moon' and 'Argylle') but nothing that's been remotely commercial. Apple seemed to be rethinking its film strategy after deciding to curtail the theatrical release of 2024's 'Wolfs,' a tepidly reviewed crime drama with Pitt and George Clooney, to avoid the stench of another cinematic stinker. So there was a growing internal sense that if a crowd-pleaser like 'F1' didn't work on the big screen, Apple would be forced to abandon the movie business in favor of television, where its successes include 'Severance' and 'Ted Lasso.' Though Apple's future film strategy won't hinge on a single film, insiders at the company now believe that momentum behind 'F1' gives Apple a reason to at least stay the course. ''F1' is going to be Apple's biggest release at the box office by far,' says David A. Gross, who runs the FranchiseRe movie consulting firm. 'This film looks like the successful business model Apple has envisioned and wanted to execute for several years.' Back in 2023, Apple pledged to spend $1 billion annually on theatrical films. However, the studio has yet to make good on those ambitions. After director Spike Lee's 'Highest 2 Lowest,' which will receive a two-week run in cinemas this August through A24, Apple has no other big movies on the calendar in 2025 or 2026. Several films are either in production or development, including 'Mayday,' an action adventure starring Ryan Reynolds,' and a UFO feature from 'F1' director Joseph Kosinski and producer Jerry Bruckheimer. Meanwhile, gears are turning on a potential sequel to 'F1,' according to knowledgable sources. Moving forward, will 'F1' embolden Apple to charge ahead with theatrical and cultivate a robust film slate? Or, after the long and winding three-year journey to produce 'F1,' is the company more inclined to slow down and remain selective, taking only a few big swings with the right property and right people? Here are four ways that Apple's film strategy could evolve in the wake of 'F1.' Apple could commit to the big screen in the vein of Amazon MGM, which plans to release at least a dozen new movies a year. This option would likely require Apple to build out a distribution team, which is only realistic if the company is crafting a full slate of theatrical releases. Even a deep-pocketed company like Apple wouldn't be able to justify the money, resources and manpower to staff offices around the globe with just one to three movies annually on the schedule. Advantages: Apple can control the quality of every facet of its distribution — from marketing to theater bookings — from top to bottom. In theory, theatrical hits could provide a halo effect to boost subscribers and viewership on Apple TV+ and move hardware sales that fuel its core business. Risks: There's a reason that only five to six studios have major global distribution arms; it's a massive undertaking to build the infrastructure. Disney, Universal and Warner Bros., for example, have hundreds if not thousands of employees staffed in regional offices around the world to handle the marketing, publicity and distribution of films in territories from China to the United Kingdom to the United Arab Emirates. Of course, nothing is cost-prohibitive to Apple with its $3 trillion market cap, but the company isn't in the business of making reckless financial decisions. Even Amazon MGM, after a few years of building up their domestic distribution branch, is partnering with Sony on the international rollout of upcoming films. Plus, who wants to be on the receiving end of box office scrutiny? Likelihood: Not very… at least not in the immediate future. Who says Apple wants to become the next Disney? Apple can certainly afford to cherry-pick projects, choosing only to work with top directors and major stars on films that meet a certain criteria. And the studio is clearly willing to be the highest bidder to lure talent. In the vein of 'F1,' the studio could continue to fund one or two movies a year that align with the company's values and initiatives (in the case of 'F1,' some of the footage was filmed using the same camera technology that's in the newest iPhones). If Mattel plans to make a movie about the card game Uno, who says AirPods can't be the next big screen star? Advantages: Apple doesn't have to invest big bucks into distribution, in case the company's future theatrical ambitions fail to pan out. Yes, Apple has all the money in the world, but its sterling reputation is the company's biggest commodity. So the studio doesn't want to be associated with flops. This path will allow Apple to be ultra selective while remaining what CEO Tim Cook describes as a 'toolmaker,' telling Variety in a recent cover story that 'we make tools for creative people to empower them to do things they couldn't do before.'Risks: Without a distribution team, Apple relies on other studios (Paramount, Sony, Universal and Warner Bros. among them) to put its movies in theaters. However, there's a risk of burning through distribution partners. That's because those film companies haven't been making money when Apple's movies fail to break even at the box office. In exchange for distribution efforts, studio partners have received a nominal 7-12% fee of the film's total global gross. But in the case of 'Argylle' (Universal), 'F1' (Warners) and 'Napoleon' and 'Fly Me to the Moon' (Sony), studios are splitting the upfront marketing costs with Apple, which could run $50 million to $75 million per studio per film. That's a lot of money for films like 'Argylle' and 'Fly Me to the Moon,' which failed to hit $100 million or even $50 million at the global box office (remember, theaters keep half of ticket sales too). And since theatrical releases are landing on Apple TV+ after leaving the big screen, rather than going to Peacock, HBO Max or Paramount+, there's not much of a downstream incentive for other studios, either. Likelihood: Very… at least in the immediate future. Call it the Netflix effect. Apple could follow in the path of the streaming giant and grant films a qualifying awards run in select theaters for a few weeks instead of mounting a massive global theatrical release. After all, Apple became the first streamer to take home the coveted best picture Oscar for 'CODA,' a movie most people only watched on Apple TV+. That would entail more prestige plays and fewer all-audience tentpoles in the future. Advantages: This allows Apple to avoid box office scrutiny. The company can spend however much it wants to attract filmmakers and stars without having to worry about an embarrassing financial flop to tarnish its brand. Already, Apple doesn't disclose the number of subscribers or financial results for Apple TV+, which it includes in its 'Services' segment along with revenue from music, games and the App Store. Risks: Theatrical has been a sticking point for major directors like Christopher Nolan and Greta Gerwig, and the big screen distinguishes Apple from Netflix, which doesn't grant traditional releases. And, as Netflix is quite familiar, most movie theater owners don't want to work with a company that views their business as an anachronism. So theater operators could refuse to play Apple's movies if the company doesn't commit to nationwide releases. (Of course, Apple could just buy a cinema like Netflix did with the Egyptian in Los Angeles and the Paris Theater in New York City). But worse, Apple would be risking its movies fading into obscurity. More people have been talking about 'F1' than have ever discussed Netflix titles like 'The Electric State,' 'Red Notice' or 'The Gray Man.' And if you've never heard of 'Fountain of Youth,' a kid-friendly heist adventure led by John Krasinski and Natalie Portman which Apple dropped directly on streaming in May, you'd be Probably not, unless Apple isn't interested in working with the Spielbergs or Nolans of the world. With $30 billion in cash reserves, Apple could buy a major studio or entertainment library. There's been speculation for years that Apple might acquire Disney but in truth, plenty of other film studios (Lionsgate or Warner Bros. included) would be more eager to sell off lots. Advantages: Making that kind of purchase means procuring an arsenal of intellectual property as well as in-house expertise in terms of developing and distributing films. Then there's the windfall that comes from owning extensive film libraries, which generate revenue from licensing movies that have long been in their vault. Risks: So far, Apple has opted against writing that kind of big check because Cook feels it goes against the ethos of the company. 'I know that's a faster way into the business, but it didn't feel like Apple at the end of the day,' Cook told Variety. 'Apple should have something that we pour our passion into.' Plus, buying an institution comes with institutional headaches; there are facets of the movie business that are clunky and outdated — meaning there are plenty of reasons that Apple wouldn't want to shoulder the financial and organizational burdens. Likelihood: Depends on the fit… Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar

Wanted: 30,000 animators. Japan's anime future at risk
Wanted: 30,000 animators. Japan's anime future at risk

Nikkei Asia

time15-06-2025

  • Entertainment
  • Nikkei Asia

Wanted: 30,000 animators. Japan's anime future at risk

TOKYO -- Aina Sugisawa's story of getting her foot in the door of Japan's anime industry is one studios hope to replicate. After studying at an academy run by Tokyo-based TMS Entertainment, she went to work for the studio as a contract employee. Sugisawa, who has been in the industry for a year now, recalls watching the end credits of the latest installment of the long-running Detective Conan series, "One-eyed Flashback," at a theater earlier this year. One of the names that scrolled by was her own.

BTS' Taehyung misses his fellow soldiers, shares throwback pics in uniform day after military discharge
BTS' Taehyung misses his fellow soldiers, shares throwback pics in uniform day after military discharge

Hindustan Times

time11-06-2025

  • Entertainment
  • Hindustan Times

BTS' Taehyung misses his fellow soldiers, shares throwback pics in uniform day after military discharge

Fans of BTS star Kim Taehyung aka V were ecstatic as he was finally discharged from the South Korean military after completing his mandatory service. On Tuesday, RM and V were discharged from the South Korean military, after which they headed to Chuncheon for a special event with fans. On Wednesday, V shared many new pictures from his time in the service, many of which showed him in a military uniform. (Also read: BTS' RM and V complete military service, promise concerts 'real soon', fans erupt in joy) In one of the pictures, V was seen reading a book while sitting on a chair, dressed in a military uniform. In another picture, he was seen inside a car taking a selfie in his uniform. A second picture showed V standing with several other members of the service in a line of duty. V was also seen clicking a selfie in a basketball court, and showed off his bulked-up physique in another picture from the gym. In the caption, V wrote: 'Love me tete." Take a look at his post here: A post shared by V (@thv) RM and V were discharged from the South Korean military on Tuesday after mandatory service. RM and V enlisted in December 2023. They served as members of the 15th Infantry Division Military Army Band and the II Corps Special Duty Team, respectively. V said to the fans and media, 'To all the ARMYs who have waited for us in the military, I want to say I am truly, truly grateful. Please wait just a little longer, and we will return with a really cool performance.' At the Churcheon event, RM treated fans to a saxophone performance of the Case Closed (Detective Conan) soundtrack while V stood beside him with a big smile on his face and two flower bouquets in his hands. Jimin and Jungkook will be discharged on June 11. Suga will be the last BTS member to be discharged on June 21, marking the full group reunion of BTS.

‘Loyalty and victory': BTS' RM and V discharged, Army welcomes them back
‘Loyalty and victory': BTS' RM and V discharged, Army welcomes them back

Korea Herald

time10-06-2025

  • Entertainment
  • Korea Herald

‘Loyalty and victory': BTS' RM and V discharged, Army welcomes them back

Fans from around the world flock to Seoul to celebrate the stars' return CHUNCHEON, Gangwon Province — BTS members RM and V completed their mandatory military service Tuesday morning, emerging in uniform at a sports park in Chuncheon, Gangwon Province, after 18 months of enlistment. RM, wearing sunglasses, appeared playing the soundtrack from the Japanese anime 'Detective Conan' on a saxophone. V followed with a broad smile and a large bouquet in hand. The two stood before the press and saluted before shouting 'Chungseong!' (loyalty) and 'Pilseung!' (victory) to mark the end of their service. 'I'm Sergeant Kim Nam-joon of the 15th Division military band, officially discharged today. I'm finally out,' RM said. 'Honestly, I think we might've served one of the shortest military terms in history. The conditions have improved a lot. There were tough and painful moments, of course, but during our service, I came to deeply appreciate the many people who have protected this country,' he said. He continued, 'It was a meaningful time where I could grow closer to fellow soldiers who had already completed their service.' 'I want to thank Army (BTS fan name) for waiting for us,' he added. 'Now, I'm ready to hit the ground running again as RM of BTS. Thank you to everyone who waited and looked after us.' V followed with a salute, saying, 'Sergeant Kim Tae-hyung, honorably discharged. Loyalty.' He added, 'It was a time for me to reset both physically and mentally. I really want to run to Army as soon as I can. Thank you for waiting for us during our military service. If you can wait just a little longer, I promise to return with an amazing performance.' Looking ahead, RM expressed excitement for what is next. 'What I want to do most is perform. I'll work hard on the next album and return to the stage soon,' he said with a smile. 'No more going back to base — it's time to return to the stage.' While the discharge ceremony was not open to the public for safety reasons, around 100 fans from Mexico, Brazil, Indonesia, Japan and other countries gathered at the venue to welcome the stars. A large balloon above the sports park read, 'V is back, Taehyung, congratulations on your discharge. We support your new beginning.' Sightseeing buses wrapped in V's image were parked near the venue. Streets in front of Hybe building turn purple Meanwhile, in Yongsan-gu, central Seoul, hundreds of fans gathered in front of Hybe's headquarters from early morning to mark the members' return. Trucks and buses with congratulatory messages and large images of RM and V lined the streets, while fans, many dressed in purple — BTS' symbolic color — waved their national flags and photos of the BTS members. Jayna, 28, flew in from the UK to join the celebration. 'This feels incredible. To be here in Seoul, to see the place where BTS grew up and started singing and dancing — it's amazing,' she said. 'I want to say to RM and V that you are a massive inspiration, and I love you so much!' Ivory, 24, from Australia, arrived four days ago to take part in BTS Festa and the members' discharge events. 'I'm going to attend BTS Festa, go to J-Hope's concert in Goyang and celebrate the members' discharge,' she said, holding an Australian flag. BTS Festa is an annual celebration of BTS' debut on June 13, and this year's event will take place at Kintex in Goyang, Gyeonggi Province, June 13-14. 'To RM and V, thank you so much for your hard work. It's been a long, long time without you. I'm so glad you're back and finally free to do whatever you want to do,' Ivory added. Leilani Santos, an Army in her 50s also from Australia, said, 'I think we've all waited a long time, and we've kept the love alive. We want to reassure BTS that we're not going anywhere.' With RM and V now discharged, BTS is one step closer to regrouping. Jin and J-Hope were discharged last year in June and October, respectively. Jimin and Jungkook are scheduled to complete their service Wednesday, while Suga will be discharged June 21.

BTS' RM recreates Squirtle meme and more after discharge from the military; fans are ‘actually screaming'
BTS' RM recreates Squirtle meme and more after discharge from the military; fans are ‘actually screaming'

Hindustan Times

time10-06-2025

  • Entertainment
  • Hindustan Times

BTS' RM recreates Squirtle meme and more after discharge from the military; fans are ‘actually screaming'

BTS' member RM, whose real name is Kim Namjoon, stole the spotlight online after getting discharged from the South Korean military on Tuesday. The singer brought the Squirtle meme to life with his saxophone skill and fans are freaking out about it. Also read: BTS' RM and V complete military service, promise concerts 'real soon', fans erupt in joy On Tuesday, RM and V were discharged from the South Korean military after mandatory service. Following their discharge from their respective divisions, they headed to Chuncheon for a special event where they were warmly welcomed by fans, surrounded by cheers and applause. The event was filled with heartwarming moments, and one that stole the show was when RM and V recreated viral memes, bringing smiles to fans' faces on social media. At the event, RM played the saxophone, picking the tunes of the Case Closed (Detective Conan) soundtrack for his performance. Many social media users were reminded of a meme featuring Pokémon character Squirtle playing a saxophone. 'Not Namjoon bringing the same glasses to recreate the saxophone meme,' one fan exclaimed, with another sharing, 'RM recreated this meme at his discharge... Iconic!! Welcome back RM'. Meanwhile, BTS member V, aka Kim Taehyung, recreated another meme, Roger meme showing a wolf with his hand behind his head. 'Meme kings fr,' one wrote, and another shared, 'I swear to God BTS job is to recreate meme'. RM and V were discharged from the South Korean military on Tuesday after mandatory service. RM and V enlisted in December 2023. They served as members of the 15th Infantry Division Military Army Band and the II Corps Special Duty Team, respectively. "To all the ARMYs who have waited for us in the military, I want to say I am truly, truly grateful. Please wait just a little longer, and we will return with a really cool performance," V said in front of fans and media. After RM and V, Jimin and Jungkook will also be discharged on June 11. Suga will be the last BTS member to be discharged from military service. He will be discharged on June 21.

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