5 days ago
Student-made platform links farmers with retailers in Oman
Suhar – A group of students from University of Technology and Applied Sciences, Suhar has developed a digital platform aimed at improving the agriculture supply chain in Dhahirah. Called Haseed, the platform seeks to connect farmers directly with fruit and vegetable retailers, enhancing market access and reducing produce waste.
Team member Mahmoud al Harmali said the idea emerged after observing the logistical challenges farmers face in taking their products to market. Many resort to selling at weekly markets or transporting goods outside the governorate, often leading to spoilage and delayed sales even as most retailers rely on imported produce, limiting demand for local harvests.
The team faced several challenges during development, including difficulties in reaching farm owners, many of whom delegate operations to expatriate workers. Online promotion of the platform also proved challenging, prompting a shift to direct field engagement, including early-morning visits to markets frequented by traders and vendors.
Haseed allows farmers to list fresh, locally grown produce and enables retailers to source directly from producers at fair prices. The platform includes a structured delivery system from farms to points of sale using smart tools to manage surplus inventory, reduce waste and improve yield efficiency. All items are currently sourced directly from farms within Dhahirah.
The project secured third place at Dhahirah Hackathon featuring more than 200 participants and 40 student-led innovations. The competition was evaluated by professionals in entrepreneurship and innovation.
The team is currently working on expanding the platform to other governorates.
