Latest news with #DharampalSatyapal
Time of India
5 days ago
- Business
- Time of India
Pulse candy on track to become Rs 1,000-crore brand in 2 years
Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar . Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Asked when the group expects Pulse candy to become a Rs 1,000-crore brand, he said, "Very soon, in one-and-half to two years... We have been growing at 15 per cent and with that sort of growth we can reach the Rs 1,000-crore mark very soon..." Since its launch in 2015, in the last nine years, it has been the largest hard-boiled candy brand, Kumar said. On the way forward, he said the group's vision for Pulse is to evolve it into a multi-format, multi-occasion offering. "We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors," he said. The group will continue its consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration to maintain its leadership position. "We're aggressively pursuing both domestic and international markets for expansion," Kumar said, adding that on the domestic front the group is "leveraging our robust distribution network that has a reach of over 35 lakh outlets across India".
Entrepreneur
6 days ago
- Business
- Entrepreneur
DS Group's Pulse Candy Becomes INR 750 Crore Consumer Brand
Over the past three fiscal years, Pulse has registered compound annual growth rate (CAGR) of 15 percent against a CAGR of 9 percent in the hard boiled candy segment You're reading Entrepreneur India, an international franchise of Entrepreneur Media. The Dharampal Satyapal Group (DS Group), a FMCG conglomerate and multi-business corporation, announced its popular brands, Pulse candy recorded over INR 750 crore at consumer price in the FY 2024-25. The company claims, it is India's largest distributed hard boiled achievement establishes Pulse's strong market leadership in the hard-boiled candy segment for the last nine years and its sustained appeal to consumers. Over the past three fiscal years, Pulse has registered compound annual growth rate (CAGR) of 15 percent against a CAGR of 9 percent in the hard boiled candy segment industry. In the initial years following its launch, Pulse candy prioritized the establishment of robust distribution thrust, focusing on both expansion and deeper market penetration. This enhanced system optimizes inventory flow, expands customer touchpoints, and improves market responsiveness. This results in a mature and well-managed supply chain. "DS Group's vision for Pulse, a confectionery brand in India, is to evolve it into a multi-format, multi-occasion offering. We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalizing on the rich tapestry of regional flavors. Our consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration will help us maintain our leadership position. We're aggressively pursuing both domestic and international markets for expansion. On the domestic front, we're leveraging our robust distribution network that has a reach of over 35 lakh outlets across India," said Rajiv Kumar, vice chairman, DS Group. "Pulse candy stands as a testament to the evolving Indian consumer who is more value-conscious today and DS Group truly leveraged this understanding by disrupting the market with its pricing strategy. At a time when 86 percent of the hard boiled candy market was at the 50-paise price point, Pulse boldly launched at INR one. This wasn't just a higher price; it was a perceived higher value that resonated deeply with our palates and our pockets," Kumar added. Pulse was born out of a sharp consumer insight. Mango once captured 50 per cent of the hard-boiled candy market, with raw mango accounting for 26 per cent of this share, making it the dominant flavour profile within that segment. Leveraging the nostalgic element of the raw mango, DS Group transformed it into an innovative product.
Time of India
6 days ago
- Business
- Time of India
Pulse candy on track to become Rs 1,000-crore brand in 2 years, says DS Group VC
Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar . Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Live Events Asked when the group expects Pulse candy to become a Rs 1,000-crore brand, he said, "Very soon, in one-and-half to two years... We have been growing at 15 per cent and with that sort of growth we can reach the Rs 1,000-crore mark very soon..." Since its launch in 2015, in the last nine years, it has been the largest hard-boiled candy brand, Kumar said. On the way forward, he said the group's vision for Pulse is to evolve it into a multi-format, multi-occasion offering. "We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors," he said. The group will continue its consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration to maintain its leadership position. "We're aggressively pursuing both domestic and international markets for expansion," Kumar said, adding that on the domestic front the group is "leveraging our robust distribution network that has a reach of over 35 lakh outlets across India".
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Business Standard
6 days ago
- Business
- Business Standard
DS Group VC expects Pulse candy to become Rs 1K-cr brand in 2 yrs
Homegrown FMCG firm Dharampal Satyapal Group expects its Pulse candy to become a Rs 1,000-crore brand in the next two years, having crossed the Rs 750-crore mark in FY25, according to its Vice-Chairman Rajiv Kumar. Dharampal Satyapal (DS) group plans to develop Pulse candy into a multi-format, multi-occasion offering by moving into adjacent product categories, new formats, and introducing regional flavors, having already made it a leading Indian ethnic confectionery brand Kumar told PTI. In 2024-25, Pulse candy sold 750 crore units priced at Re 1 each translating into a revenue of Rs 750 crore. "We are the largest player of hard-boiled candy in the country with a market share of 19 per cent, growing at 15 per cent CAGR in the last three years, at a time when the industry growth in the overall hard-boiled candy segment is 9 per cent," Kumar said. The Indian hard boiled candy market size is estimated to be around Rs 4,000 crore. Asked when the group expects Pulse candy to become a Rs 1,000-crore brand, he said, "Very soon, in one-and-half to two years... We have been growing at 15 per cent and with that sort of growth we can reach the Rs 1,000-crore mark very soon..." Since its launch in 2015, in the last nine years, it has been the largest hard-boiled candy brand, Kumar said. On the way forward, he said the group's vision for Pulse is to evolve it into a multi-format, multi-occasion offering. "We plan to achieve this by strategically moving into adjacent product categories, exploring innovative new formats, and capitalising on the rich tapestry of regional flavors," he said. The group will continue its consistent focus on brand building, enhanced consumer engagement, and achieving deeper market penetration to maintain its leadership position. "We're aggressively pursuing both domestic and international markets for expansion," Kumar said, adding that on the domestic front the group is "leveraging our robust distribution network that has a reach of over 35 lakh outlets across India".
Time of India
24-04-2025
- Business
- Time of India
Dharampal Satyapal Group crosses Rs 10,000 crore in revenue
The Dharampal Satyapal (DS) group crossed Rs 10,000 crore in revenue for the financial year 2024-25 led by its food and beverage segment , the company said in a statement. The maker of Catch spices and flavoured water, Pulse candy and Pass Pass confectionery, said its food and beverages segment contributed 42% to its total revenue, followed by mouth fresheners at 38%. It said tobacco, 'once central to its identity', now constitutes less than 10% of its turnover. Other sectors, such as hospitality, dairy, and retail which include L'Opera and Le Marche chains, make up the remaining share, the company said. DS Group vice chairman Rajiv Kumar said the company proposes to double revenue over a four-five year window. He attributed the growth to a combination of factors such as deeper distribution, and strategic shifts in consumer buying behaviour particularly in online and quick commerce channels, which catalysed the growth. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Google Brain Co-Founder Andrew Ng, Recommends: Read These 5 Books And Turn Your Life Around Blinkist: Andrew Ng's Reading List Undo Kumar said the growth followed a three-year compound annual growth rate (CAGR) of 16% across all the combined businesses. While the past four quarters have seen demand in cities challenged due to inflationary pressures, low wage growth and higher housing rentals, consumer companies have indicated some green shoots of revival in the January-March '25 company NielsenIQ said the fast-moving consumer goods (FMCG) sector expanded 10.6% by value and 7.1% by volume in the December quarter, aided by rural demand and small and medium companies' performance Live Events
