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5 ways Instacart is tapping into its army of on-demand workers
5 ways Instacart is tapping into its army of on-demand workers

Miami Herald

time08-07-2025

  • Business
  • Miami Herald

5 ways Instacart is tapping into its army of on-demand workers

Instacart has an infantry of approximately 600,000 on-demand workers. Known as "Instacart Shoppers," these workers play a valuable role in the grocery technology company's ongoing growth in retail vendor space, as evidenced by the ongoing release of new earnings opportunities and safety features for them. In its latest shareholder letter, Instacart said that it began piloting several new initiatives to provide its gig workers with more ways to earn money, including taking videos of store shelves to improve inventory transparency, letting them deliver customer orders from a distributor's warehouse and allowing an Instacart shopper in one store the chance to find out-of-stock items from an order handled by another worker at another store. Relying on its workers to track on-shelf inventory is "much more real-time than what we get from retailers," then-CEO Fidji Simo told investors in February. Along with earnings, Instacart has also revamped how it scores its workers. In April, the company unveiled plans to roll out a new tool that ranks how well its workers shop for customers with a sliding scale from "Needs work" to "Standard" to "Good" based on the number and condition of items the worker selected for their orders completed in the last 90 days. That new tool is factoring into new and updated reward tiers as part of the Cart Star shopper rewards programInstacart revealed at the end of last month. The changes to the rewards program also include new perks, such as priority batch access by tier and a free Instacart+ membership for Diamond Cart shoppers, the highest tier. Here is a roundup of the latest moves by Instacart to attract and retain on-demand workers. Copyright 2025 Industry Dive. All rights reserved.

Instacart amping up rewards programs for gig workers
Instacart amping up rewards programs for gig workers

Miami Herald

time27-06-2025

  • Business
  • Miami Herald

Instacart amping up rewards programs for gig workers

Instacart announced Thursday new and updated rewards for its workers set to roll out during the summer. Starting in July, Instacart will roll out an updated system for determining reward tiers as part of its Cart Star shopper rewards program. Workers' shopping quality scores will play a key role in determining tiers alongside existing criteria that incorporate workers' completed orders and customer ratings. Instacart gig workers will advance through the tiers by completing orders rather than earning points, according to the announcement. Instacart is also adding perks to Cart Star, including priority batch access by tier and a free Instacart+ membership for Diamond Cart shoppers, the highest tier. Platinum and Gold Cart shoppers follow Diamond in the succession to receive priority access to batches. "Reliable access to batches is one of shoppers' top requests on our platform," Instacart said in the announcement, noting that Diamond Cart shoppers will continue to have early access to batches before stores open. Instacart noted that more rewards will begin rolling out for Cart Star shoppers on October 1. Instacart continues to add benefits for its workers as it looks to attract and incentivize the people who fulfill its online orders. The shopper quality score tool that will soon be determining Cart Star tier levels launched in April as a way to provide feedback to workers on the number and condition of items they selected and incorporate factors workers can control. The grocery delivery company is also introducing an Instacart Shopper Rewards Card powered by Branch that will include a Mastercard debit card and a business bank account. The card will enable Instacart's workers to more easily access and manage their earnings. They will have the option of automatically depositing their pay into their Shopper Rewards Account after every order "fee-free, meaning no more waiting for weekly direct deposits or paying Instant Cashout fees," according to the announcement. Cashback benefits for both gas and EV charging are also part of this initiative, with higher-tiered Cart Star workers gaining access to additional rewards. Similar to the incoming Cart Star rewards, Instacart's Shopper Rewards Card will begin rolling out in October. Copyright 2025 Industry Dive. All rights reserved.

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