Latest news with #DigitalMarketing
Yahoo
2 days ago
- Business
- Yahoo
Market Veep Named to the Inc. Northeast Regionals List for 2025
Leading B2B Marketing Agency Celebrates Remarkable Growth and Success BOSTON, July 21, 2025 /PRNewswire/ -- Market Veep is excited to announce that it has been named to the Inc. Northeast Regionals List for 2025, an honor that highlights the agency's exceptional growth and impact on its clients. This recognition underscores the hard work, dedication, and innovative strategies that have fueled Market Veep's rise as a leader in the digital marketing industry. The Inc. Northeast Regionals List celebrates the fastest-growing private companies in the Northeast, and being included in this prestigious group is a huge milestone for Market Veep. This recognition speaks to the agency's consistent track record of success, as well as its ability to help clients achieve tangible results in an ever-evolving digital landscape. This award is the latest in a series of notable achievements by the marketing agency. Market Veep was also recognized on the Inc. 5000 Fastest-Growing Companies National List for the second consecutive year, in 2023 and 2024, highlighting its continued growth and dedication to excellence. Market Veep has also earned multiple Netty Awards, including Boutique Agency of the Year, and has been recognized as both a Certified Best Place to Work and as part of the Inc. Best Workplaces list. "These recognitions are all thanks to the amazing work our team does every single day and the trust our clients put in us," says Jennelle McGrath, CEO of Market Veep. "At the end of the day, it's about growing together, staying innovative, and building a place where our team can truly do their best work." As Market Veep continues to grow and evolve, the agency remains committed to providing innovative digital marketing solutions that help clients achieve real, measurable success. Services include: Content Marketing Email Marketing Facebook & Instagram Ads Graphic Design Google Ads Linkedin Ads Marketing Automation Marketing Strategy Marketing Reporting Search Engine Optimization (SEO) Social Media Marketing Trade Show Marketing Webinar Marketing View All Services With a talented and dedicated team behind them, the future looks brighter than ever. For more information about Market Veep and their services, visit Website: LinkedIn: Podcast: About Market Veep Market Veep is a two-time INC. 5000 fastest growing company winner, HubSpot-accredited and diamond certified partner, INC. Best Workplace Winner, certified Best Places to Work, SBA certified Women-Owned Small Business, Certified Women's Business Enterprise National Council (WBENC), Netty winner for Boutique Agency of the Year and Most Innovative Web Design. Since its founding, Market Veep has helped tech companies, service companies, distributors, manufacturers, and many other types of B2B businesses reach their marketing and lead generation goals. They're a full-service inbound marketing agency fiercely committed to helping every company they work with grow into the best version of itself that it can be. View original content to download multimedia: SOURCE Market Veep
Associated Press
7 days ago
- Business
- Associated Press
Levin Management Mid-Year Survey Shows Impressive Retail Performance YTD and High Expectations Looking Forward
NORTH PLAINFIELD, NJ, UNITED STATES, July 16, 2025 / / -- Tech Innovation, Digital Marketing Take Center Stage in Annual Poll At mid-year 2025, retailers are reporting healthy sales and in-store traffic and – despite elevated economic volatility – expect that positive momentum to continue in the coming months. Levin Management Corporation's (LMC's) 2025 Mid-Year Retail Sentiment Survey findings, released today, also show the industry responding to disruptive technologies and evolving digital marketing tools to improve business processes and customer engagement. Three quarters (75.2%) of survey participants say their year-to-date sales meet or exceed mid-year 2024 levels. A near matching percentage (74.8%) report same-or-higher traffic, an LMC Mid-Year Survey high. Notably, 82.4% expect sales to increase or maintain pace through the end of the year. 'We asked store managers within our leasing and management portfolio whether economic conditions, trade policy or consumer sentiment during the past six months changed their outlook for 2025,' said Matthew K. Harding, chief executive officer. 'With under 30% answering in the affirmative, we see a clear indication that retailer performance expectations are less tied to shifting conditions than in the past few years. The bottom line is people are shopping and spending.' Technology (r)evolution LMC's mid-year survey findings also point to brick-and-mortar retailers embracing technology innovations, with 44% of respondents saying their company is making new tech investments this year. Smaller but increasing contingents are actively engaging artificial intelligence (AI) to benefit their businesses (20.2% vs. 11.8% last year) or exploring the use of AI tools (35.4% vs. 20.6% last year). 'AI is revolutionizing retail, and our tenants are using chatbots and other tools to improve customer communication, personalize product suggestions, and schedule appointments and deliveries,' said Melissa Sievwright, LMC's vice president of marketing. 'On the business end, AI is being leveraged for inventory control and demand forecasting, marketing and more.' In general, technology is at the heart of providing a seamless and custom-catered shopping experience in a true omnichannel environment, Sievwright noted. 'Retail tenants are working hard to meet evolving consumer preferences, and providing fulfillment flexibility and a convenience-focused in-store experience are key,' she said. To that end, 38.1% of LMC mid-year survey respondents say they are looking at new ways to better integrate customers' in-location and online experiences. Buy online, pick up in-store (BOPIS) is the most popular in-place fulfillment option, currently offered by 54.0% of those polled, followed by local delivery and ship-from-store (both 32.5%). The most-offered in-store convenience technology ties to digital coupons, discounts and loyalty points (offered by 76.4%), followed by electronic receipts and Free Wi-Fi (both 58.2%). Digital marketing diversity For retailers, amplifying brand and winning business requires a deep understanding of how – and where – to best reach customers and potential customers. Today's marketing options span countless digital channels, and LMC's mid-year survey findings illustrate the wide variety of tools tenants are employing. Standouts include social media (used by 65.3% of respondents), email marketing (62.7%) and loyalty/rewards program platforms (47.5%). More than one-third of survey participants are actively incorporating content marketing, display/banner ads, search engine marketing (SEM) and search engine optimization (SEO) in their digital mix. 'Social media's dominance is no surprise, especially with platforms like Facebook, Instagram and TikTok quickly evolving into cost-effective advertising and direct sales channels,' Sievwright said. 'Those three platforms for several years have ranked as the most popular social media options in our mid-year survey.' Notably, 50% of survey respondents who are active on social media say they use paid options such as ads or boosted content, though only 14.4% are currently selling directly within social media platforms. For the first time, the mid-year survey asked store managers whether they are partnering with influencers in their digital marketing efforts; about one-quarter of participants said they are using influencers to help promote their brand or products. North Plainfield, N.J.-based LMC is now in its eighth decade as a trusted commercial real estate services provider. The firm has conducted its Retail Sentiment surveys three times annually since 2011. The next polls of retail store managers in the firm's 125-property, more than 16 million-square-foot leasing and management portfolio will be conducted in October/November, gauging expectations and plans for the holiday season, and in January, exploring outlooks for the coming year. The award-winning survey program reflects the firm's commitment to understanding issues and trends impacting retailers from a street-level perspective. ### About Levin Management Corporation (LMC) 975 Route 22 West, North Plainfield, New Jersey 07060 Sandy Crisafulli / Maxine Aviles Caryl Communications +1 201-796-7788 [email protected] / [email protected] Visit us on social media: LinkedIn Facebook X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Forbes
15-07-2025
- Business
- Forbes
How To Communicate And Present With Impact
Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. Communicating with impact is both an art and a science. Whether delivering a keynote speech, leading a panel or speaking on Zoom or via recorded video, your ability to convey ideas clearly, persuasively and memorably determines your effectiveness as a communicator. Good content is not enough. Showmanship, visuals and using the right techniques all impact whether your message is not only received but acted upon. Below are five tips for impactful communication. 1. Do Your Homework Effective communication begins before you speak the first word. Preparation involves more than just scripting—it requires understanding the audience, the environment and your objective. Ask yourself: • Who is your audience? Are they clients, peers or a mixed crowd? Are they experts or novices? The answers determine your tone, language and the types of stories or examples you should use. • What is your goal? Whether you're trying to inform, entertain, persuade or train, your purpose shapes everything—from your structure to your delivery. • What is the setting? If this is an in-person presentation, consider logistics like room layout, podium versus table, screen size and audiovisual tech. These influence how you move, speak and use visuals. Doing your homework isn't optional—it's critical. It enables you to tailor every part of your presentation for maximum impact. 2. Adapt To Your Forum Communication today happens in diverse formats—live speeches, panels, Zoom calls and more. Each requires a slightly different approach. • Panel versus speech: A solo speech demands a full arc (beginning, middle and end), while a panelist needs concise, high-impact remarks that respond to the group dynamic. • Live versus virtual: When you're presenting in person, movement, stage presence and delivery matter. On Zoom, facial expressions, lighting and background take center stage. • Small versus large groups: Large groups limit interaction, so delivery and visuals must carry more weight. Small groups allow for a conversational tone and direct engagement. Understanding the format ensures your communication fits the moment. 3. Master The Three-Part Structure The first few moments set the tone. Your opening should do three things: Grab attention, reveal personality and offer your key message. You might open with a story, a provocative question or a compelling statistic—anything that makes people lean in and want to hear more. Remember, you only have a few seconds to make a good impression. Even a simple change like going from 'Acme has a great future ahead of it in 2026, and I'm going to share our three strategic imperatives,' to 'Why does Acme have a great future ahead of it in 2026? (pause) I have three secrets to share with you today,' can make a difference in hooking your audience. Great communicators go beyond facts—they tell stories, offer examples and use vivid language that helps the audience see and feel their points. For example, you could introduce a new data dashboard by making a comparison to a rocket: 'Think of our new dashboard like the control panel of a spaceship. Each dial tells us exactly how our campaigns are performing in real time. If a social post is gaining traction, we throttle up. If an email's going cold, we course-correct instantly. It's not just data—it's mission control.' Don't be afraid to use props. I've popped balloons on stage, put gifts under chairs and handed out kazoos all to create interactive energy. Whether you're using props, a PowerPoint, flip charts or handouts, ensure they reinforce rather than compete with your spoken words. As Mark Twain is often quoted as saying, "I didn't have time to write a short letter, so I wrote a long one instead." Yes, it is more work to edit and be concise, but it's worth it. When fielding questions, be sure to: • Prepare answers in advance. • Listen fully and attentively. • Rephrase questions, especially if they're unclear. • Prioritize new questions over follow-ups unless hierarchy suggests otherwise. Your closing should echo your key points, and don't forget to end with a strong call to action. Think of it as the final note in a song—it should resonate. 4. Deliver With Intent: Make Every Word Count Delivery makes or breaks your message. The most carefully prepared talk falls flat without an engaging delivery. Key tactics include: • Eye contact: Look at the people you're speaking to, not down at your notes. If you use a teleprompter or notes, make sure the margins are wide. Centering the words on the page means the audience won't see your eyes moving back and forth as easily. • Voice control: Vary your tone, project your voice and pace your speech to hold attention and aid comprehension. I mark up scripts like a musical score, bolding the words that need emphasis and adding slash marks to mean pause or up/down arrows to indicate where my voice volume should go. • Body language: Use gestures purposefully, incorporate movement and avoid distracting habits. One of the most powerful tools is to walk among your audience. If someone is on their phone and you stand next to them, I guarantee they will feel compelled to look up and engage. • 'Um' busters: Minimize filler words. 5. Rehearse And Record There's no need for anything fancy—just record yourself on your phone or computer and use this process: First, turn off the volume and watch your body movements. Are you rocking back and forth, or are your hands not on the Zoom screen and you see only shoulders moving up and down? Check for strong gestures and engaging facial features. Second, flip the phone over and just listen. Do you have verbal tics—"ums" or "you knows"? Are you monotone? How's your pace? Are you bored listening to yourself? Remember that words that may look good on a page don't always sound 'human' out loud. A pet peeve of mine is the word 'utilize' when the more conversational 'use' works just fine. The best communicators are intentional. They understand that every word, pause, gesture and visual contributes to the audience's experience. They plan with precision, deliver with presence and end up making an impact. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Khaleej Times
14-07-2025
- Business
- Khaleej Times
Absolute Digital Media expands to the UAE with new Dubai headquarters
Performance marketing agency Absolute Digital Media has officially launched its new headquarters in Dubai, coming from the UK. Absolute Digital Media brings its award-winning SEO, PPC, paid social, content marketing, link building and CRO services to one of the world's fastest-growing digital hubs. Absolute Digital Media has built its reputation by delivering high-impact campaigns that generate real commercial growth. With nearly 30-strong in-house team based in the UK, and new staff now on the ground in the UAE, the agency will be supporting businesses locally and internationally with a full-service delivery model. 'Dubai is built for ambition. We're here to partner with brands that want real results, not vanity metrics,' said Ben Austin, founder and CEO. 'Our Dubai HQ isn't just a footprint, it's a commitment to helping the UAE businesses dominate their industries online.' The agency will serve clients across a wide range of sectors including crypto, real estate, finance, healthcare, education, eCommerce, SaaS, and more. Delivery will be handled by teams in both the UK and UAE, ensuring strategic oversight and local execution at scale. What sets Absolute apart in the region: A fully in-house team, no outsourcing, no shortcuts. Proven SEO and PPC strategies that prioritise pipeline over page views. Transparent reporting and performance tracking backed by advanced analytics and AI from in-house built tools. A deep understanding of the commercial challenges and compliance needs of high-growth sectors, including crypto and finance. Absolute Digital Media's Dubai launch is part of a broader international growth plan, with further global rollouts in development. For UAE based businesses serious about digital growth, consultations are now open.
Globe and Mail
11-07-2025
- Business
- Globe and Mail
Digital Marketing Brisbane Launches SEO Recovery & Redesign Program in Response to Google's June 2025 Core Update
Brisbane, QLD - July 11, 2025 - Digital Marketing Brisbane, a leading local agency specializing in Search Engine Optimisation (SEO) and conversion-focused web design, is introducing a tailored SEO Recovery & Redesign Program to help Brisbane businesses navigate the impact of Google's latest Core Algorithm Update. Google's latest update has placed stronger emphasis on expertise, real-world experience, and helpful, human-first content. Websites relying on bloated code, generic layouts, or AI-generated filler content have seen notable drops in visibility. According to Brisbane SEO experts, the June 2025 Core Update has triggered intense, industry-wide volatility across Australia, impacting a wide range of small and medium enterprises reliant on local search visibility. This has prompted many to urgently reevaluate their digital strategies as daily performance tracking becomes critical to staying competitive. Alex Zar, the Founder of Digital Marketing Brisbane, emphasized that local businesses should see the update not as a setback but as a chance to build long-term resilience online. 'This is not the time to panic, but to pivot. We're helping businesses turn Google's algorithm update into a growth opportunity by rebuilding authority, improving UX, and integrating smart content structures Google loves.' Digital Marketing Brisbane works closely with affected businesses to build leaner, smarter websites that not only align with Google's new quality standards but are also designed for real users, balancing technical optimization with engaging, relevant content. The agency's tailored approach focuses on four key areas: E-E-A-T and Helpful Content Compliance: Sites are rebuilt to showcase real expertise, trust, and value - core signals Google now prioritises. High-Performance, Mobile-First Design: Websites are optimised for speed, responsiveness, and AI-readability, ensuring better indexation and user experience. Conversion-Driven, Smart Content Architecture: Each site features schema-rich structure and NLP-aligned content to maximise visibility and engagement. Comprehensive 20-Minute Strategy Consults: Brisbane business owners can book a no-obligation call to assess their rankings and recovery options. Digital Marketing Brisbane's SEO Recovery & Redesign Program is uniquely built for local businesses that want to remain competitive in this rapidly changing digital environment. Their hands-on strategy prioritises fixes that deliver the greatest impact first, avoiding unnecessary rebuilds while still addressing critical gaps flagged by the update. With a sharp focus on quality over quantity and the end user experience, the agency aims to future-proof its clients against future algorithm changes by building websites that reflect real expertise and deliver genuine value. For local businesses looking to regain lost traffic or prepare their online presence for the future, Digital Marketing Brisbane offers both insight and practical support. To learn more, please visit To book a free algorithm recovery consultation, please call 0410 343 678 or email admin@ About Digital Marketing Brisbane Digital Marketing Brisbane is a local agency specialising in SEO, web design, and lead generation for Brisbane-based businesses. With a results-driven approach and deep local knowledge, the team helps clients attract qualified traffic, convert visitors, and grow online, combining technical expertise with clear, human-focused digital strategies. Socials: LinkedIn Media Contact Company Name: Digital Marketing Brisbane Contact Person: Alex Zar Email: Send Email Phone: 04-1034-3678 Country: Australia Website:
