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Mint
3 days ago
- Business
- Mint
Human-centered AI is empowering the future of marketing
Duncan Egan Forget one-size-fits-all—Today's consumers crave hyper-personalized experiences, and AI isn't just a trend—it's the engine driving this revolution in marketing. Far from replacing human ingenuity, AI acts as a powerful force multiplier. Duncan Egan is the vice president of enterprise marketing, Asia Pacific and Japan, Adobe. Gift this article Personalization is no longer a luxury, it's a necessity. Today's consumers don't just want products—they want meaningful, relevant experiences that feel authentic and human. As digital channels multiply and data grows exponentially, the pressure on brands to deliver these tailored interactions continues to rise. For marketing teams, this presents a critical challenge—creating fresh, compelling content across an increasing number of channels and customer segments. To remain relevant, brands must move beyond basic segmentation and deliver hyper-personalized experiences that resonate on a deeper level. Personalization is no longer a luxury, it's a necessity. Today's consumers don't just want products—they want meaningful, relevant experiences that feel authentic and human. As digital channels multiply and data grows exponentially, the pressure on brands to deliver these tailored interactions continues to rise. For marketing teams, this presents a critical challenge—creating fresh, compelling content across an increasing number of channels and customer segments. To remain relevant, brands must move beyond basic segmentation and deliver hyper-personalized experiences that resonate on a deeper level. AI-driven personalization is key to meeting this demand at scale. By leveraging AI, marketing teams can tailor messaging, content, product recommendations and offers based on individual preferences, behaviours and past interactions. This not only enhances the customer experience but also transforms every touchpoint into an opportunity to build loyalty and drive growth. According to our latest AI and Digital Trends report, 86% of marketing leaders believe Generative AI will rapidly boost content speed and volume. The shift is no longer about if AI will reshape marketing, but how we can leverage it responsibly to elevate creativity, forge deeper customer connections, and accelerate business growth. Distinctive take on human-centred AI It's clear why AI is topping marketers' agendas for 2025; however, this isn't about technology replacing people. In fact, 69% of leaders plan to increase their investment in talent alongside AI adoption. When it comes to enhancing marketing, we believe in AI being a force multiplier and not a substitute for human creativity. Also Read | Deep research with AI is days' worth of work in minutes The approach lies in human-centred AI, as it ensures that marketing and creativity remain deeply personal, authentic, and impactful. When AI works alongside marketing teams, it unlocks new levels of relevance and resonance in customer experiences, ultimately driving stronger satisfaction and business impact. Now's the time for marketing leaders to shift from experimentation to real enablement, empowering teams to leverage the technology where it matters the most. For example, Adobe's own marketing teams need to create assets rapidly and test high-performing content variants, boosting engagement while staying true to brand voice. At MAX, our global creativity conference, we leveraged AI to experiment with design treatments, resulting in a 57% lift in engagement for one specific variation. The takeaway? It's not about replacing creative teams—it's about enabling them to move faster and with greater impact. The hurdles to AI adoption in marketing Today's marketing teams are under pressure. Consumers expect hyper-personalized, seamless interactions across every channel, but traditional content creation methods are struggling to keep up. There are three biggest challenges that the marketing leaders are facing when it comes to AI adoption. 1. Prioritizing AI use cases: Companies often struggle to identify which use cases will yield the highest value. Some fear it may produce generic or even unhelpful experiences that dilute brand authenticity, but an intentional and focused implementation can actually enhance creativity and strategic impact. 2. Closing the gap between ideation and impact: AI use should not be limited to just content ideation. The real value comes from embedding AI across the full marketing lifecycle including data analysis, content creation, and orchestration eventually turning ideas into measurable outcomes. 3. Finding ethical, enterprise-grade AI:The AI technology that marketers use must be responsible, secure, and enterprise-ready. As marketers scale AI, they must prioritize security, fairness, and brand safety in every use case, wherein, trust and transparency should be non-negotiable. What's ahead: Welcome to the age of agentic AI The next evolution in marketing lies in agentic AI—intelligent systems that don't just assist, but act. These AI agents can autonomously manage complex, multichannel workflows, helping brands streamline execution and deliver personalized experiences at scale. More than just tools, AI agents are intelligent operators. They interpret goals, create plans, take action, and work independently or alongside humans. With skills like planning, reasoning, and memory-based decision-making, these agents are transforming how marketing gets done. Today, 65% of marketers are already using AI agents for tasks like asset tagging, task assignment, and content review. Modern marketers are putting AI to work to increase efficiency and deliver concierge-like experiences defined by speed and relevance. This shift is also accelerating the transformation from Customer Experience Management to Customer Experience Orchestration. While customer experience remains central, AI and agents are making it more dynamic—and more complex. Orchestrating how these agents interact across systems, vendors and customer touchpoints is becoming essential. As experiences grow more fluid, so must the systems that deliver them. The future of marketing lies in seamlessly blending data, creativity and AI to orchestrate smarter, more scalable and deeply personalized customer journeys. As AI continues to transform the marketing landscape, one truth stands firm—AI is not a substitute for human creativity, it's a catalyst for it. When thoughtfully integrated, AI empowers marketers to work smarter, move faster, and think bigger. By amplifying both creativity and productivity, human-centered AI ensures that marketing remains deeply personal and impactful. The future belongs to teams that embrace AI not as a shortcut, but as a creative partner—one that elevates what's possible and keeps the human touch at the heart of every experience. Duncan Egan is vice president of enterprise marketing, Asia Pacific and Japan, Adobe. Topics You May Be Interested In
Digital Trends
6 days ago
- Automotive
- Digital Trends
Drone Zips to 124mph in 1 second
What's Happened? A video circulating social media and YouTube showcases a custom racing drone built by Trinx Pepino, accelerating from 0 to 200 km/h in just one second, leaving even Formula 1 cars in the dust. Shared across platforms like Reddit and X, this feat highlights the raw power of modern FPV (First Person View) drones, built for speed and agility. These drones, like the AstroX TrueX 5, use high-voltage batteries (6S or higher) and lightweight designs to achieve mind-blowing acceleration, hitting speeds that rival supercars. This custom racing drone built by Trinx Pepino can hit 200 KM/H in one second. That's faster off the line than an F1 Car. Video: trinxfpv / Instagram#drone #droneracing #TechNews — Digital Trends (@DigitalTrends) July 15, 2025 This Is Important Because: This level of performance underscores the rapid evolution of drone technology. Unlike filming drones that prioritize stability, racing drones are engineered for maximum speed, boasting power-to-weight ratios that enable 5.6g acceleration.. Posts on X and Reddit note these drones outpace F1 cars in initial acceleration, signaling potential applications beyond racing, from cinematography to military use. Recommended Videos Why You Should Care: The tech behind these drones isn't just for thrill-seekers or drone racing. It's pushing boundaries in industries like filmmaking, where drones capture dynamic shots unattainable by traditional cameras, and logistics, where speed could redefine delivery systems. However, concerns arise about safety and regulation, as Reddit users speculate about the risks of such high-speed devices in untrained hands or militarized contexts. Ok, What's Next? Expect drone racing to gain traction, with events like the Drone Racing League showcasing these speed demons. Innovations in battery life and AI could make drones even faster and smarter, potentially integrating with autonomous systems. Meanwhile, regulators may tighten rules to address safety concerns. FYI, is it a Drone or UAP? Since November of 2024, residents across New Jersey and New York have reported signs of large unidentified drones at night, often mistaken for Unidentified Aerial Phenomena (UAPs). With drones hitting speeds as reported above, it's easy to see how people may confuse them as objects from out of this world.
Digital Trends
7 days ago
- Digital Trends
Japan shatters internet speed record, can download entire Netflix library in seconds
Upgrade your lifestyle Digital Trends helps readers keep tabs on the fast-paced world of tech with all the latest news, fun product reviews, insightful editorials, and one-of-a-kind sneak peeks. Facebook Instagram Twitter YouTube Pinterest LinkedIn TikTok Flipboard Mobile Computing Gaming Audio / Video Smart Home Entertainment Automotive Space Streaming Guides Original Shows How-To Guides About Us Contact Us Editorial Guidelines Logo & Accolade Licensing Subscribe to our Newsletter Branded Content Digital Trends Wallpapers Digital Trends in Spanish Digital Trends Media Group 6420 S. Macadam Ave, Suite 216 Portland, OR 97239 Careers Work With Us Diversity & Inclusion Terms of Use Privacy Policy Press Room Sitemap Digital Trends Media Group may earn a commission when you buy through links on our sites. ©2025 Digital Trends Media Group, a Designtechnica Company. All rights reserved.
Digital Trends
16-07-2025
- Business
- Digital Trends
Samsung Galaxy Z Fold 7 and Galaxy Z Flip 7 preorder deals plus $50 credit
Samsung Galaxy phones have entered their lucky number 7 era. We've got the Samsung Galaxy Z Fold 7, Samsung Galaxy Z Flip 7, and Samsung Galaxy Z Flip 7 FE all coming out later this month. And, if you pre-order now, you can yours by July 25th. Plus, if you pre-order after tapping the button you will receive an additional $50 credit in addition to all other pre-order discounts. This is the strongest pre-order offer available, so be sure to take advantage of it. Tap the button now and start making your selections. Just note that after you hit the button you'll only have 30 minutes to get the $50 credit. As a result, we recommend clicking now and then following along with the pre-order advice guide. Why you should pre-order a Samsung Galaxy Fold/Flip 7 phone If you're a consistent Digital Trends reader you've probably already got a pretty good idea about which phone you want. We've covered the Samsung Galaxy Z Flip 7 in detail, and have also looked at it from the perspective of someone getting back into flip phones. At the same time, we've gotten hyped about the Samsung Galaxy Z Fold 7 and even had some hands-on experience with it (we love its thin, lightweight build and already think its the best folding phone Samsung has ever made). And we've been keeping our eyes on the more budget Galaxy Z 7 Flip FE, too. We've even started to form strong opinions about Galaxy Z 7 colors, so you know it's getting serious. Now, here are the savings you can get: Galaxy Z Fold 7: Save up to $1,200 total between up to $1,000 in trade-in credits (or $300 instant with no trade-in), $120 back if you get better storage, and $50 with this limited-time credit. Altogether, this can make the $2,120 phone cost less than $1,000. Save up to $1,200 total between up to $1,000 in trade-in credits (or $300 instant with no trade-in), $120 back if you get better storage, and $50 with this limited-time credit. Altogether, this can make the $2,120 phone cost less than $1,000. Galaxy Z Flip 7: Save up to $770 total between up to $600 in trade-in credits (or $150 instant with no trade-in), the free double storage offer (from 256GB to 512GB), and $50 with this limited-time credit. That can make this $1,220 phone cost less than $500. Save up to $770 total between up to $600 in trade-in credits (or $150 instant with no trade-in), the free double storage offer (from 256GB to 512GB), and $50 with this limited-time credit. That can make this $1,220 phone cost less than $500. Galaxy Z Flip 7 FE: Save up to $610 total between up to $500 in trade-in credits (or $100 instant with no trade-in), the free double storage offer (from 128GB to 256GB), and this limited-time $50 credit. That can make the $960 phone cost less than $350. But, there are still more saving available! Depending on which phone you get, you'll see a variety of bonus offers below the 'Samsung Care+' bar. It sounds innocent enough, but the 'Start building healthy habits with Galaxy' is your key to bigger savings. For example, the Galaxy Buds 3 Pro are 67% off (from $250, to $83) for anyone that buys one of the phones. We're also seeing as much as 24% off on a new Samsung Galaxy Watch 8. Really be sure to take a couple of minutes and check to see if there's something you want in this section. It could save you a ton and you don't want to regret missing it later. So, if you haven't already, tap the button below to get started with your pre-order. Remember, this button's link has a special offer attached to it that gives you an extra $50 credit available 30 minutes after you purchase. Get in there, get your order placed, and make sure you get your phone by July 25th.
Digital Trends
11-07-2025
- Digital Trends
Here's why the Galaxy Z Flip 7 finally supports Samsung DeX
One thing that might have gone under the radar at the Samsung Galaxy Z Flip 7 and Z Fold 7 launch is the fact the smaller phone now joins its larger sibling by adding DeX support. DeX, for those that might be unfamiliar, is a feature where you can plug a Samsung smartphone into a dock or monitor and emulate a much more fully-formed computing experience, more akin to using a laptop than a phone. Recommended Videos It's limited in functionality, but allows you to browse the web, work with documents or spreadsheets and run a number of apps in a PC-like environment on a larger screen. So why now, seven iterations of the design in? Surely the phone could have managed to achieve the experience before, given the stellar improvements we've seen to smartphone power in recent years? It turns out Samsung has been constantly moving the goalposts by adding in more functionality to DeX. 'With One UI 8 on the device, there's some further enhancements to Samsung DeX,' Kadesh Beckford, Samsung's smartphone specialist product manager, told Digital Trends. 'Things like how it multitasks, how you've got multiple screens [supported] from the display, it's even more seamless. [So] with One UI 8 pushing the boundaries of Samsung DeX, even though we had a vapor cooling system on the Galaxy Z Flip 6, we needed subtle adjustments to ensure that our customers were going to get the flagship experience that they know and love from, say, the Galaxy S25 series, or the Tab S10, or previous flagship smartphones, getting a consistent experience from either of our top-end devices.' But what's changed? The Samsung Galaxy Z Flip 7 certainly feels like an upgrade in terms of functionality – with a new, stronger design – but it's also been upgraded inside, which Beckford says has finally crossed the threshold for the Flip series to be able to handle the DeX platform from the smaller phone: 'The Galaxy Z Flip 7 definitely has [enough power now], with a large cooling system on there and a faster three nm chipset with 12GB of RAM [the Exynos 2500], which means you can multitask without any form of stress on the device whatsoever, and you're able to do that for a very long time because of the battery optimizations too.' DeX might not be the target market for the phone, given the Samsung Galaxy Z Flip 7 has never been marketed as a productivity device, but it's a nifty feature to have in the back pocket. We've been trying DeX with the Flip 7, and it functions pretty seamlessly so far. We connected it using a USB-C hub (you can grab these for around $20), which allowed us to add in an HDMI monitor, and USB keyboard and mouse and start using the phone as a kind of mini PC. It's not quite as good as a fully-fledged Chromebook – for instance, the web browser starts with a gigantic font, making it clear that this is an exploded smart phone interface, but interacting with documents is pretty nifty. Perhaps many of Samsung's target market for the Flip 7 won't use DeX, but it's an interesting addition and shows that Samsung is still pushing for more widespread adoption of its computing platform.
