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Economic Times
09-07-2025
- Entertainment
- Economic Times
Can Grasim's anti-competition charge against Asian Paints stand amid intense war
Daag Achhe Hain — Surf Excel Kuch Meetha Ho Jaye — Cadbury Dimaag Ki Batti Jala De — Mentos Consumer choice changes, so do products. But some ad campaigns have become part of the marketing folklore. In the 1990s, 'Mera Wala Cream' was one such masterpiece by Asian Paints. The ad struck a chord with consumers often frustrated by not being able to find the right shade they had in mind. And it was not a false promise. What the company did then was
Time of India
09-07-2025
- Entertainment
- Time of India
Can Grasim's anti-competition charge against Asian Paints stand amid intense war
Daag Achhe Hain — Surf Excel Kuch Meetha Ho Jaye — Cadbury Dimaag Ki Batti Jala De — Mentos Consumer choice changes, so do products. But some ad campaigns have become part of the marketing folklore. In the 1990s, 'Mera Wala Cream' was one such masterpiece by Asian Paints. The ad struck a chord with consumers often frustrated by not being able to find the right shade they had in mind. And it was not a false promise. What the company did then was
