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AMC hopes bold new offers will get customers back into theaters
AMC hopes bold new offers will get customers back into theaters

Miami Herald

time12-07-2025

  • Business
  • Miami Herald

AMC hopes bold new offers will get customers back into theaters

AMC Theatres (AMC) has recently been ramping up its efforts to win back customers after seeing a startling change in attendance earlier this year. In AMC's first-quarter earnings report for 2025, it flagged that its total revenues fell by about 9% year-over-year, while movie theater attendance in the U.S. declined by 11%. Don't miss the move: Subscribe to TheStreet's free daily newsletter AMC also reported a net loss of $202.1 million during the quarter, an increase from the $163.5 million net loss it faced during the same quarter last year. Related: AMC makes major theater change that will frustrate customers "Setting aside those first quarters directly impacted by Covid and its aftermath, the January to March industry box office in 2025 was the lowest it has been since 1996," said AMC CEO Adam Aron in the report. AMC's average movie ticket price in the U.S. reached $12.31 during the first quarter of this year, which is higher than the $12.19 average it reported for the same quarter in 2024. As movie ticket prices rise, more consumers have been opting to watch movies at home. Amid recent challenges, AMC has been focused on making moviegoing more affordable for consumers. For example, earlier this year, it updated its flagship subscription service AMC Stubs A-List to have "increased benefits designed to ease the pain of a healthy price increase," which includes a new lower-priced subscription tier. In May, it also announced that movie ticket prices for AMC Stubs members will be 50% off on Wednesdays, a change that began on July 9. Recently, AMC revealed that it has expanded this generous discount to Tuesdays. Related: DirecTV cuts back a major service as consumers switch gears In addition, the theater chain is also now offering AMC Stubs members 50% off its small popcorn and drink combo on Tuesdays and Wednesdays. "Following the overwhelmingly positive guest response to our announcement of 50% Off Wednesdays ticket pricing, two things became clear," said Aron in a July 7 press release. "First, our Discount Tuesdays program will benefit from clear, concise messaging that resonates with value-seeking moviegoers. So, we are changing our Tuesday prices and our Tuesday consumer communications such that Tuesdays and Wednesdays will both feature the same 50% Off pricing offer." The move from AMC comes after it finalized a deal last month with cinema advertising company National CineMedia to run more commercials before movie screenings begin at its theaters. AMC said this deal will allow it to rely less on increasing movie ticket prices to boost its revenue. More media and entertainment: Disney makes major theme park announcement after startling lossComcast raises red flag about unexpected customer behaviorDisney CEO offers unexpected response to tariff concerns "For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices," said AMC in a statement to the Times last month, adding "while AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance." Now, a notice on AMC's website warns customers that "movies start 25-30 minutes after showtime." Despite declines in movie theater attendance earlier this year, the box office has recently been rebounding thanks to huge releases such as "Sinners," "Lilo & Stitch," "A Minecraft Movie," "Superman," and "Jurassic World Rebirth." Related: Comcast raises red flag about unexpected customer behavior The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

AMC is now offering 50% off tickets 2 days a week: Here's when
AMC is now offering 50% off tickets 2 days a week: Here's when

Yahoo

time09-07-2025

  • Business
  • Yahoo

AMC is now offering 50% off tickets 2 days a week: Here's when

The largest movie theater chain in the United States announced this week that it will be expanding its 50% off ticket promotion to both Tuesdays and Wednesdays. In a press release from AMC Theatres, the company said that starting on Tuesday, July 8, its long-running "Discount Tuesdays" will be renamed to "50% Off Tuesdays.' The promotion gives AMC Stubs members 50% off the regular adult-evening ticket price all day long at participating theatres across the country. Apart from the renaming of the promotion, the company said it would be expanding the discount to Wednesdays, beginning on July 9 with its "50% Off Wednesdays" program. "Whether it is through our highly successful A-List subscription program, discounted Matinee pricing, or our new '50% Off Tuesdays and Wednesdays' pricing program, AMC continues to offer bargain opportunities for those moviegoers who want to avail themselves of really superb deals,' Adam Aron, Chairman and CEO of AMC Theatres said in the press release. The 50% discounts do not only apply to tickets. According to AMC, the promotion also extends a 50% discount on its small popcorn and drink combo. AMC says the promotion will be available to the more than 36 million AMC Stubs members as well as customers who have signed up for the company's free AMC Stubs Insider tier. In order to be eligible for the discount, moviegoers have to be AMC Stubs members. The base AMC Stubs program is free to join, though other tiers offer paid subscription plans. Customers can sign up for AMC Stubs online. Contributing: Melina Khan, USA TODAY. Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at and follow him on X @fern_cerv_. This article originally appeared on USA TODAY: AMC expanding 50% off tickets to 2 days a week

AMC is now offering 50% off tickets 2 days a week: Here's when
AMC is now offering 50% off tickets 2 days a week: Here's when

USA Today

time08-07-2025

  • Business
  • USA Today

AMC is now offering 50% off tickets 2 days a week: Here's when

The largest movie theater chain in the United States announced this week that it will be expanding its 50% off ticket promotion to both Tuesdays and Wednesdays. In a press release from AMC Theatres, the company said that starting on Tuesday, July 8, its long-running "Discount Tuesdays" will be renamed to "50% Off Tuesdays.' The promotion gives AMC Stubs members 50% off the regular adult-evening ticket price all day long at participating theatres across the country. Apart from the renaming of the promotion, the company said it would be expanding the discount to Wednesdays, beginning on July 9 with its "50% Off Wednesdays" program. "Whether it is through our highly successful A-List subscription program, discounted Matinee pricing, or our new '50% Off Tuesdays and Wednesdays' pricing program, AMC continues to offer bargain opportunities for those moviegoers who want to avail themselves of really superb deals,' Adam Aron, Chairman and CEO of AMC Theatres said in the press release. AMC promotion will offer cheaper tickets and food The 50% discounts do not only apply to tickets. According to AMC, the promotion also extends a 50% discount on its small popcorn and drink combo. AMC says the promotion will be available to the more than 36 million AMC Stubs members as well as customers who have signed up for the company's free AMC Stubs Insider tier. How do AMC 50% off tickets work? In order to be eligible for the discount, moviegoers have to be AMC Stubs members. The base AMC Stubs program is free to join, though other tiers offer paid subscription plans. Customers can sign up for AMC Stubs online. Contributing: Melina Khan, USA TODAY. Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at and follow him on X @fern_cerv_.

AMC Theatres® Expands Half-Price Deals for AMC Stubs Members: Beginning July 8, Discount Tuesdays Becomes 50% Off Tickets Tuesdays, Joining 50% Off Wednesdays – Small Popcorn & Drink Combo Is Also 50% Off
AMC Theatres® Expands Half-Price Deals for AMC Stubs Members: Beginning July 8, Discount Tuesdays Becomes 50% Off Tickets Tuesdays, Joining 50% Off Wednesdays – Small Popcorn & Drink Combo Is Also 50% Off

Business Wire

time07-07-2025

  • Business
  • Business Wire

AMC Theatres® Expands Half-Price Deals for AMC Stubs Members: Beginning July 8, Discount Tuesdays Becomes 50% Off Tickets Tuesdays, Joining 50% Off Wednesdays – Small Popcorn & Drink Combo Is Also 50% Off

LEAWOOD, Kan.--(BUSINESS WIRE)--AMC Theatres® (NYSE: AMC), the largest theatrical exhibitor in the United States and the world, today announced an expansion of its 50% Off Tickets initiative that makes moviegoing more affordable and accessible for millions of AMC Stubs members in the United States. Beginning Tuesday, July 8, AMC's long-running 'Discount Tuesdays' will officially become '50% Off Tuesdays,' with AMC Stubs members receiving 50% off the regular adult-evening ticket price all day long at participating theatres in the United States. This is the same discount being offered through the newly introduced '50% Off Wednesdays' program, which launches the following day on Wednesday, July 9. In addition to half-price off tickets, AMC is also offering 50% off its Small Popcorn & Drink Combo on Tuesdays and Wednesdays, which means AMC Stubs members can enjoy their movie, popcorn, and a fountain drink all for half-price. The 50% off Small Popcorn & Drink Combo is valid on in-theatre purchases only. The 50% Off Tickets on Tuesdays & Wednesdays are available to the more than 36 million AMC Stubs members, including those who sign up for the free AMC Stubs Insider tier. Premium format surcharges and online ticketing fees still apply, but the base ticket price for eligible formats will reflect the 50% discount. Certain movies and holiday periods may be excluded. These changes are part of AMC's continued effort to provide greater moviegoing value that is easy to understand and resonates with moviegoers. Adam Aron, Chairman and CEO of AMC Theatres, said: 'Following the overwhelmingly positive guest response to our announcement of 50% Off Wednesdays ticket pricing, two things became clear. First, our Discount Tuesdays program will benefit from clear, concise messaging that resonates with value-seeking moviegoers. So, we are changing our Tuesday prices and our Tuesday consumer communications such that Tuesdays and Wednesdays will both feature the same 50% Off pricing offer.' Aron continued, 'And second – those moviegoers are also seeking value on concessions. While moviegoers are not required to purchase any food or drink to take advantage of the ticket price discounts, and while we still expect many moviegoers will opt for others of our popular snack items, there is an opportunity to add incremental snack purchase revenues for AMC on Tuesdays and Wednesdays by our featuring on these two days a new 50% Off pricing deal on our Small Popcorn & Drink Combo as well.' Aron concluded, 'Whether it is through our highly successful A-List subscription program, discounted Matinee pricing, or our new '50% Off Tuesdays and Wednesdays' pricing program, AMC continues to offer bargain opportunities for those moviegoers who want to avail themselves of really superb deals.' Guests who are not currently AMC Stubs members can join for free through the AMC mobile app, or at any AMC theatre location. Membership provides access to exclusive offers and year-round savings, including discounted tickets, reward points, birthday perks, and more. To learn more or to join AMC Stubs, visit About AMC Entertainment Holdings, Inc. AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 900 theatres and 10,000 screens globally. AMC has led innovation in the exhibition industry by deploying its Signature power-recliner seating, expanding food and beverage offerings, investing in premium formats, and developing strong loyalty and subscription programs. For more information, visit Category: Company Release

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