Latest news with #Doceree
Forbes
a day ago
- Business
- Forbes
How Women Can Drive Mission-Driven Marketing In Healthcare
Kamya Elawadhi is Chief Client Officer at Doceree. Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing number of women in leadership roles across industries, who are rewriting the rules of engagement through their efforts. And in marketing, in particular, the number of women in the field has been growing. In 2021, research by LinkedIn found that women made up about 66% of healthcare marketing roles in North America. As a woman in the healthcare digital marketing space, I've seen how leveraging the power of strategy and communication can redefine how marketers connect with healthcare providers (HCPs) and patients. With a focus on mission-driven strategies, a keen strategic vision and a constant commitment to innovation, I believe women leaders in this space have an opportunity to propel the sector forward. Let's explore the pivotal role women play in mission-driven marketing in healthcare and how we can continue making our impact felt. Understanding Mission-Driven Marketing But first, we need to understand what mission-driven marketing is. In healthcare, mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as improving patient outcomes and advancing welfare. Unlike traditional marketing strategies that focus heavily on profit generation and increasing brand visibility, mission-driven marketers put their energy into crafting campaigns that eventually lead to meaningful impact. Through mission-driven marketing, marketers can help deliver consistent messaging to health brands' audiences and enable pharma brands to build trust with patients and HCPs. Shaping Purpose-Driven Strategies To have the greatest impact, women marketing leaders should base their efforts around embedding mission-driven strategies within marketing campaigns, as well as fostering a culture of inclusivity. This can ensure contemporary marketing campaigns work toward achieving broader industry goals, such as improving medicine affordability and patient outcomes. Another important step is balancing business objectives with ethical considerations, as this can lead to campaigns that not only drive engagement but also work toward the idea of improving patient care. Women leaders can also champion data-driven approaches to measure the impact of mission-driven initiatives. For instance, teams can use analytics to track how marketing strategies are impacting medicine affordability. This blend of empathy and data-backed precision can empower marketers to create healthcare marketing strategies that are good for patients while offering greater results for healthcare brands. Relatable And Responsible Storytelling There's no denying that storytelling is at the core of mission-driven marketing efforts. Women within the healthcare marketing ecosystem can craft compelling narratives to humanize healthcare by focusing on real patient experiences. This can result in campaigns that resonate with audiences emotionally. I am increasingly seeing brand campaigns that share narratives highlighting resilience and hope. These campaigns prioritize key ideas such as consent and representation, ensuring no story is shared in an irresponsible manner. This, in turn, can make healthcare marketing more relatable. However, a key to delivering these campaigns effectively is empathy. This is especially important when tackling sensitive topics, such as mental health or chronic illness. Another important consideration when treading the murky waters of healthcare marketing is avoiding ethical pitfalls. The world of healthcare marketing is a tightly controlled space, with regulatory guidelines such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) offering a tight framework to work within. As such, it's important to stay informed about legal and ethical guidelines to create campaigns and stories that are responsible and compliant. Expanding Access and Engagement Many marketing teams are using AI- and machine learning-based tools to improve communication and target their messaging. By analyzing user data, women in marketing are well-positioned to create targeted campaigns that address specific health needs. Women also have an opportunity to lead the push for more inclusive digital platforms and develop campaigns focused on low-income or marginalized communities, including women. These campaigns can help break down barriers in healthcare, aligning with the mission of equitable healthcare access for all. Ultimately, I believe integrating technology and narrating stories in a humane manner will help make digital campaigns both impactful and inclusive. Overcoming Challenges: Navigating A Complex Landscape Despite their contributions, women in healthcare marketing can face complex challenges, including gender bias and resource constraints. Yet, I've seen women continue to work hard to drive forward mission-driven marketing campaigns and prioritize long-term impact over immediate profits. Moving forward, women can push for more support for social impact initiatives and use data to demonstrate a return on investment in terms of patient trust and brand loyalty. Along with this, consider mentoring the next generation of female marketers. This can help foster women's empowerment and support the sustainability of mission-driven marketing. The Future: Women Leading With Vision With emerging trends in healthcare such as value-based care aligning closely with the goals of mission-driven marketing, the future for the latter looks good, and I believe women are poised to take charge in such efforts. In the future, I expect to see more women experimenting with AI-driven campaigns and rising to executive roles. As a result, their influence will continue to shape healthcare marketing. By prioritizing mission over metrics, women can continue to redefine success and create brands that inspire trust and drive meaningful change. Despite challenges, women's resilience and vision are set to pave the way for a more inclusive, impactful future for healthcare marketing. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Yahoo
18-06-2025
- Business
- Yahoo
Harshit Jain, MD is back with Season 2 of 'The Next Marketing with HJ' -- sparking fresh AI conversations with the mavericks of healthcare marketing
NEW YORK, June 18, 2025 /PRNewswire/ -- Doceree, the world's first global network of physician-only platforms for programmatic messaging, today announced the launch of Season 2 of the popular podcast series 'The Next Marketing with HJ', hosted by its Founder & Global CEO — Harshit Jain, MD. Presented in partnership with Fierce Pharma, the new season focuses on the use of AI in transforming HCP engagement, personalizing outreach, and crafting future-proof pharma campaigns, and premieres on Doceree's YouTube channel, with the first episode streaming live now. The eight-part series deep dives into real-world insights and fearless predictions on 'The future of healthcare marketing with AI' from an all-star guest list, including Mark Pappas, EVP - Innovation, CMI Media Group; Bill Veltre, EVP, Head of Media, Deerfield Group; Ray Rosti, President, Klick; and Andrea Palmer, CEO, Publicis Health Media. Together, they unpack the promise and complexity of AI in a regulated industry, from generative AI tools and precision engagement to the ethical guardrails marketers must navigate. "Season 2 of 'The Next Marketing with HJ' strikes the perfect balance between strategy and creativity," said Harshit Jain, MD, Founder & Global CEO, Doceree. "We're thrilled to partner with Fierce Pharma to host meaningful dialogues that challenge the status quo. These conversations are for anyone looking to create smarter, more human connections in healthcare." The series starts with an introspection-evoking conversation between Mark Pappas and Harshit Jain about how innovation teams can ethically integrate AI in HCP and patient-directed campaigns, in episode 1. Watch the first episode now → The season will run parallelly to the launch of Jain's forthcoming book — The Next Marketing (Vol.2) — slated for release later this year, offering deeper insights into the power of AI-led nudges in reshaping the face of healthcare marketing. About Doceree Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: About Harshit Jain, MD A physician-turned-healthcare innovator, Harshit Jain is the Founder & Global CEO of Doceree and one of the most celebrated figures in healthcare marketing. With many global awards and pioneering campaigns to his credit, Dr. Jain is known for blending data, creativity, and purpose to solve complex challenges in the healthcare ecosystem. Learn more: Photo: View original content to download multimedia: SOURCE Doceree Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Malaysian Reserve
02-05-2025
- Business
- Malaysian Reserve
Strategic Accounts, to strengthen global client partnerships
The industry veteran brings over 25 years of healthcare marketing expertise in accelerating growth and value for leading pharmaceutical brands SHORT HILLS, N.J., May 1, 2025 /PRNewswire/ — Doceree, the world's first global network of physician-only platforms for programmatic messaging, announces the appointment of Karima Sharif as Senior Vice President – Strategic Accounts this April. With over two decades of experience in healthcare media and marketing, Karima joins Doceree to strengthen its strategic partnerships and deliver scalable solutions for pharmaceutical brands and other partners, across its global markets. A powerhouse in healthcare marketing, Karima is known as the 'Fresh Princess of Media.' With an unmatched depth of experience across omnichannel strategy, multicultural and inclusive marketing, customer and data segmentation, and full-funnel media execution across both DTC and HCP audiences, she has helped shape the marketing journeys of 100+ pharmaceutical and medical device brands across various therapeutic categories. Her career is highlighted by the impact she's made at agencies such as CMI/WPP, Publicis and IPG MediaBrands, managing multi-million dollar paid media budgets. At Doceree, Karima will use her experience to drive growth, innovation, and value creation for the company's strategic accounts. Commenting on her new role, Karima Sharif, SVP – Strategic Accounts, Doceree, said, 'I'm thrilled to join Doceree at such a pivotal moment in its journey. The company is truly leading change in the healthcare ecosystem by redefining how pharma marketers engage with HCPs through data-driven, platform-first strategies. I look forward to contributing to this incredible mission and driving meaningful impact alongside a team that's shaping the future of healthcare marketing.' Karima's expertise in building and driving meaningful partnerships, while leading high-performing teams and championing diversity and inclusion conversations in the industry, has earned her accolades like In Vivo's 2022 Rising Leader in Healthcare and DTC Perspectives' 2022 Agency Vanguard Award. 'At Doceree, we are committed to elevating HCP-patient conversations by improving how pharmaceutical brands connect with healthcare professionals in the digital world,' said Kamya Elawadhi, Chief Client Officer, Doceree. 'Karima's deep expertise in media strategy, inclusive messaging, and full-funnel execution will be pivotal in driving stronger outcomes for our partners and enhancing the overall HCP engagement ecosystem.' Karima is a recognized industry leader, with her thoughts featured in Adweek, MM+M, and more, where she's led important conversations around innovation in healthcare marketing and the need for inclusive, equitable campaigns that resonate with diverse audiences. Her leadership also extends into advocacy, as the cofounder of the Women of Color Affinity Group and former Operating Board President, North America for the Healthcare Businesswomen's Association (HBA), and most recently she has mentored emerging women leaders. About Doceree: Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: Photo:
Yahoo
01-05-2025
- Business
- Yahoo
Doceree welcomes Karima Sharif as SVP - Strategic Accounts, to strengthen global client partnerships
The industry veteran brings over 25 years of healthcare marketing expertise in accelerating growth and value for leading pharmaceutical brands SHORT HILLS, N.J., May 1, 2025 /PRNewswire/ -- Doceree, the world's first global network of physician-only platforms for programmatic messaging, announces the appointment of Karima Sharif as Senior Vice President – Strategic Accounts this April. With over two decades of experience in healthcare media and marketing, Karima joins Doceree to strengthen its strategic partnerships and deliver scalable solutions for pharmaceutical brands and other partners, across its global markets. A powerhouse in healthcare marketing, Karima is known as the "Fresh Princess of Media." With an unmatched depth of experience across omnichannel strategy, multicultural and inclusive marketing, customer and data segmentation, and full-funnel media execution across both DTC and HCP audiences, she has helped shape the marketing journeys of 100+ pharmaceutical and medical device brands across various therapeutic categories. Her career is highlighted by the impact she's made at agencies such as CMI/WPP, Publicis and IPG MediaBrands, managing multi-million dollar paid media budgets. At Doceree, Karima will use her experience to drive growth, innovation, and value creation for the company's strategic accounts. Commenting on her new role, Karima Sharif, SVP – Strategic Accounts, Doceree, said, "I'm thrilled to join Doceree at such a pivotal moment in its journey. The company is truly leading change in the healthcare ecosystem by redefining how pharma marketers engage with HCPs through data-driven, platform-first strategies. I look forward to contributing to this incredible mission and driving meaningful impact alongside a team that's shaping the future of healthcare marketing." Karima's expertise in building and driving meaningful partnerships, while leading high-performing teams and championing diversity and inclusion conversations in the industry, has earned her accolades like In Vivo's 2022 Rising Leader in Healthcare and DTC Perspectives' 2022 Agency Vanguard Award. "At Doceree, we are committed to elevating HCP-patient conversations by improving how pharmaceutical brands connect with healthcare professionals in the digital world," said Kamya Elawadhi, Chief Client Officer, Doceree. "Karima's deep expertise in media strategy, inclusive messaging, and full-funnel execution will be pivotal in driving stronger outcomes for our partners and enhancing the overall HCP engagement ecosystem." Karima is a recognized industry leader, with her thoughts featured in Adweek, MM+M, and more, where she's led important conversations around innovation in healthcare marketing and the need for inclusive, equitable campaigns that resonate with diverse audiences. Her leadership also extends into advocacy, as the cofounder of the Women of Color Affinity Group and former Operating Board President, North America for the Healthcare Businesswomen's Association (HBA), and most recently she has mentored emerging women leaders. About Doceree: Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: Photo: View original content to download multimedia: SOURCE Doceree Inc. Sign in to access your portfolio
Forbes
10-04-2025
- Business
- Forbes
Synergy In Innovation: Exploring The Collaborative Potential Of AI And Human Creativity
Kamya Elawadhi is Chief Client Officer at Doceree. The dawn of artificial intelligence (AI) has had a major impact on the healthcare industry. Apart from improving both diagnosis and delivery of healthcare, AI has also affected functions such as patient and healthcare professional (HCP) outreach—30% of outbound marketing messages will be synthetically generated by 2025. Taking advantage of this opportunity, modern-day marketers are using innovative solutions backed by advanced AI algorithms to improve their interactions with HCPs—and, ultimately, the overall effectiveness of their marketing strategies. To drive meaningful change, marketing experts are realizing the importance of backing AI with human intelligence. This is especially true for point of care (POC) marketing, which is undergoing a transformation thanks to the utilization of AI-based solutions married to human expertise. In the months ahead, the convergence of the two is expected to significantly impact how marketers deliver hyper-contextualized and relevant messaging to HCPs at critical junctures of the healthcare delivery cycle, thus enhancing patient outcomes and driving more personalized, impactful strategies. At its core, POC marketing in healthcare involves sharing targeted, relevant messaging with HCPs and sometimes patients at precise moments of the healthcare delivery cycle. Traditionally, POC marketing relied heavily on sharing marketing information through physical means such as brochures and posters. While somewhat effective, this one-size-fits-all approach falls short of addressing the nuanced needs of individual patients and healthcare providers. In today's digital-first world, where HCPs spend the majority of their clinical hours switching between electronic health records (EHRs), telemedicine and eRx platforms, the delivery of marketing messaging is best received when the HCP is found within the HIPAA-protected walled garden of trusted digital touchpoints. The goal for the marketer here is to provide relevant and actionable information in a timely manner that supports decision-making, fosters trust between stakeholders and helps the healthcare system provide value-based care to patients. This is where AI—combined with human ingenuity—comes into play, offering unprecedented potential for personalization and engagement. One of the biggest advantages of AI and machine learning (ML) models is their ability to process vast amounts of data—in this case, of patients and HCPs involved—in an ethical manner. They can extract insights from EHRs and other connected platforms, as well as devices, to uncover patient needs and preferences. Fed with the correct instructions, these tools can identify patterns that may otherwise be too time-consuming for humans. AI tools can also share hyper-personalized messaging at scale using natural language processing (NLP) models, all in real time. A study suggested a 50% increase in engagement when marketers adopt AI-powered personalization strategies. Using an advanced AI-backed solution, marketers can also push identity-agnostic, condition-based triggers to improve their messaging outcomes. For example, trigger-based AI solutions can reach an HCP at critical moments of patient care and healthcare delivery with information about a drug that a patient may need. Apart from this, AI can also offer access to predictive analytics by forecasting health trends and patient behaviors, allowing marketers to anticipate the needs of patients and HCPs and serve them better in a timely manner. This not only enhances patient outcomes but also maximizes the efficiency of marketing efforts. AI's ability to stick to its core programming and follow set rules can also ensure marketing materials adhere to regulatory standards and ethical guidelines. Automated systems can scan content for compliance with HIPAA and other regulations, reducing the risk of costly errors. While AI offers impressive capabilities, the human element remains indispensable in POC marketing. For example, in the case of marketing messaging, it must resonate on a deeper level with HCPs and patients. This is where a human marketer's ability to bring empathy and cultural sensitivity to the table cannot be underestimated. Similarly, while AI can generate data-driven insights, human ingenuity can help craft creative strategies that align with brand identity and patient expectations. Human intelligence will remain essential in overseeing AI-generated strategies and content to ensure accuracy, relevance and ethical alignment. By applying behavioral sciences and determining when to use smarter, more subtle marketing tactics that nudge rather than sludge, humans will continue to enhance AI-driven marketing efforts. Additionally, humans will be vital in identifying biases in AI algorithms and correcting any deficiencies. In an industry where not only money but millions of lives are at stake each day, the human touch will be indispensable. Suffice it to say, AI-human collaboration in POC marketing will enable marketers to craft strategies that offer better results for their pharma and healthcare partners. Instead of sludging, nudging HCPs with real-time, hyper-personalized and contextualized messages will remain the core objectives of marketing strategies. Marketers are also likely to adopt newer ways of reaching their goals. As such, augmented reality (AR) experiences are likely to become part of the POC ecosystem, along with solutions that enable humans and AI to collaborate in delivering marketing messages through AR. AI and human collaboration should also strengthen feedback loop systems. Both HCP and patient feedback will likely be captured and analyzed in real time, allowing marketers to quickly adjust their strategies. By combining the analytical power of AI with the creativity and intelligence of human marketers, POC marketing will become more personalized, efficient and impactful. This collaborative effort will enhance patient engagement and drive meaningful improvements in healthcare delivery. Data privacy and algorithmic biases will remain challenges, but with human ingenuity and intelligence at their side, AI-based solutions will be able to help work toward a more patient-centric approach to marketing. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
