Latest news with #Dogg
Indian Express
3 days ago
- Entertainment
- Indian Express
‘An underdog that bites back, just like me': American rapper Snoop Dogg on buying stake in Swansea City
Swansea City has never got back to the English Premier League League since being relegated in 2018 but the Welsh club seems to be benefitting from looking at ways to resurrect itself and return to the top flight. Three months after Croatia great Luka Modric, who recently moved to AC Milan, picked up a stake in the 113-year-old club, US rapper Snoop Dogg had become a co-owner and investor. The 53-year-old, shared how he sees the club as 'An underdog that bites back, just like me'. 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,' the music icon said in the announcement. 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City. I am going to do all I can to help the club,' Dogg told the club's website. Though based in Swansea, Wales, the club plays within the English football pyramid. Founded in 1912, Swansea were promoted to the Premier League in 2011 and won the League Cup in 2013. They were relegated to the second division English Championships after the 2018 season. The club had seen a takeover led by American businessmen Brett Cravatt and Jason Cohen last November. Since then they replaced manager Luke Williams with Alan Sheehan becoming the team manager. Last year, the team finished 14th in Championship standings followed by the year's 11th place finish in the standings. With Modric becoming one of the investors, Dogg now becomes the second big name to invest in the club. Swansea City is delighted to announce global rap superstar and multi-platinum selling artist @SnoopDogg has become the club's latest high-profile co-owner and investor. 👉 — Swansea City AFC (@SwansOfficial) July 17, 2025 The 53-year-old rapper, who was one of the torch bearers of the Olympic flame in Paris Olympics, has been known to support teams like NHL side Toronto Maple Leafs apart from having seen wearing shirts of clubs like Chelsea, Barcelona, AC Milan, Ajax, Arsenal, Burnley, Norwich City, Liverpool and Manchester United in public life. Dogg talked about a kit which he expects to 'fit'. For many years, I have been associated with soccer. I have worn a lot of kits in my life, but now I am at the part of my life where I am trying to find a kit that fits.' Digg shared on the club's website. In 2016, American businessmen Jason Levin and Steve Kaplan had bought a 68 percent stake in the club, which was a part of the English Premier League at that time and the deal saw the club being valued near 100 million pounds. Later Levin and Kaplan increased their stake in the club in 2018 before selling their stake to Cravatt and Cohen. The club's owners Brett Cravatt and Jason Cohen hailed Dogg's coming on board. 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile. Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club. Snoop has openly shared his love of football and his desire to be involved in the game and we expect his involvement to support us putting as competitive a team as possible out on the field,' the owners said in a statement.
Time of India
4 days ago
- Entertainment
- Time of India
Legendary Rapper Snoop Dogg Joins Ownership Group of Welsh Soccer Club Swansea City
Images via Swansea City and Imagn: Snoop Dogg It looks like Swansea City could be the next soccer fairytale in the making, following in the footsteps of Wrexham's Hollywood rise led by Deadpool star Ryan Reynolds. But why the sudden buzz? The Welsh club recently dropped their 2025–26 home kit in a reveal video on Monday that featured none other than rap legend Snoop Dogg . While fans were surprised by the cameo, the bigger news soon followed. Swansea has now officially confirmed that Dogg will invest in the Welsh club and join them as a co-owner. His involvement reportedly stems from a mutual connection with Swansea's American investors, Brett Cravatt and Jason Cohen. Snoop Dogg's Minority Ownership to Boost the Profile of Swansea City This investment is part of the owners' effort to increase the club's brand value and commercial revenue. And with Dogg, who currently boasts around 89 million Instagram followers, that attempt is certainly in the right direction. The club owners explained in a statement, 'To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile." Moreover, even Dogg was thrilled to embark on his new sporting endeavour. He has previously revealed his favorite football club to be Celtic. "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City." by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Spacious 4 BHK Homes starting @ ₹5.25 Cr* on Dwarka E-Way Emaar India Get Quote Undo He added, "The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS." Snoop Dogg has previously been involved in working as a guest commentator for WWE and a correspondent for NBC at the Olympics. The exact financial details of the deal are unknown at this point, but Dogg's global popularity will certainly be helpful for the Welsh club. Moreover, the club recently posted a pre-tax loss of around 20.39 million dollars, so this new investment from Dogg could serve as a lifeline. And Dogg isn't the only prominent name that has invested in Swansea as of late. Luka Modric Became a Co-owner of Swansea in April This Year Just like Snoop Dogg, former Real Madrid legend Luka Modric also joined the club as an investor and co-owner in April of this year. Figures of his investment were not revealed, but his football experience is expected to serve the club well. "This is an exciting opportunity. Swansea has a strong identity, an incredible fanbase, and the ambition to compete at the highest level. My goal is to support the club's growth in a positive way and to help to build an exciting future," Modric said in a statement. The 2018 Ballon d'Or winner recently signed with Italian giants AC Milan after leaving Real Madrid as its most decorated player in history. At 39, this seems to be a venture in the right direction for the veteran soccer player. Also read: Chelsea's Cole Palmer reveals what Donald Trump told him after FIFA Club World Cup win Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
The Irish Sun
4 days ago
- Entertainment
- The Irish Sun
Snoop Dogg buys stake in Swansea as rap legend joins Luka Modric as co-owner of Championship club
SNOOP DOGG has officially become co-owner of Championship club Swansea City. The 53-year-old rapper, who hinted at the move by football great 3 Snoop Dogg has officially become a co-owner at Swansea City 3 The Grammy-winning rapper took part in Swansea's kit release over the weekend Swansea are currently under the ownership of Andy Coleman, Brett Cravatt, Nigel Morris and Jason Cohen, who took majority control from Jason Levien and Steve Kaplan last November. investing in Celtic, but now his focus appears firmly on helping Swansea to get into the Premier League. The American rapper said: 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. 'The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. READ MORE IN FOOTBALL 'I'm proud to be part of It marks another flourish in this exciting new chapter for Swansea, who have been mid-table in the Championship for the past three seasons. On Sunday, Snoop unveiled Swansea's new kit with the South Wales club taking a playful dig at Wrexham's Hollywood owner Ryan Reynolds. Deadpool actor Reynolds initially posted a picture of himself on Instagram wearing Most read in Football CASINO SPECIAL - BEST CASINO BONUSES FROM £10 DEPOSITS Swansea reacted by turning to another famous 'canine' face for their kit unveiling ahead next season, posting on X: 'Dogg included @SnoopDogg. 'Nuthin' But A Wales Thang, the Jacks are ready. We're the Pride of Wales .' Now the Swans have confirmed another high-profile owner has arrived in both Welsh and EFL football . 'He's got the fastest hands' - Wrexham star James McClean tipped to beat up Jake Paul in boxing fight A club statement read: 'Swansea City is delighted to announce global rap superstar and multi-platinum selling artist 'Snoop is renowned as one of the greatest and most influential rappers of all time, and has sold 35 million albums worldwide across a performing and recording career spanning more than 30 years. 'He has also always had a deep love of sport, and football in particular. At one point he was a brand ambassador for the Fifa video game series, and has been pictured wearing a variety of team jerseys over the years. 'And it is hoped his global profile and love of football can play an important part in helping us spread the A mural of the rapper, who owns Death Row Records and has 17 Grammy nominations to his name, is also going to grace the stadium's west stand. Chief executive Tom Gorringe said: 'It is very exciting for us as a football club to formally welcome Swansea . 'Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.' It comes after American football legend Tom Brady bought a minority stake in Birmingham City a year before the Blues broke the EFL points record (111) on the way to winning League One . Meanwhile, arguably Wales' greatest-ever player Gareth Bale has dreams of taking over at his boyhood club Cardiff City, with the former 3
