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Haberman Selected as Creative and Media Strategic Lead to Launch Dole Whip at Grocery
Haberman Selected as Creative and Media Strategic Lead to Launch Dole Whip at Grocery

Yahoo

time17-07-2025

  • Business
  • Yahoo

Haberman Selected as Creative and Media Strategic Lead to Launch Dole Whip at Grocery

New Full-Funnel Campaign "Have A Dole Whip Day" Reminds Fans That Joy Is Within Reach With The New Fruit-First Frozen Treat MINNEAPOLIS, July 17, 2025--(BUSINESS WIRE)--Following a competitive review, Dole Packaged Foods LLC has named Haberman, a Minneapolis-based modern storytelling agency, as creative and media strategic lead for the new Dole Whip® fruit-first frozen treat now available in select grocery stores nationwide. Haberman will lead an integrated summer campaign spanning creative, paid media, public relations, influencer partnerships and full-funnel strategy rooted in the brand's legacy and joyful storytelling. "Dole Whip has a unique place in pop culture, and its fans are truly passionate. Our team knew we had to honor that excitement and legacy in every detail," said Zach Keenan, creative director at Haberman. "The campaign brings together nostalgic animation and the everyday joy this treat inspires, whether you're a lifelong fan or just discovering it for the first time. It's not about escaping real life, but brightening your day, wherever you are." Inspired by the playful nostalgia of early "rubber hose" animation – think big eyes, bendy limbs, and that vibrant, vintage cartoon feel – the campaign stars a joyful, animated pineapple who skates, dances and sings his way through a magical world, inviting people of all ages to "Have a Dole Whip® Day," a simple yet powerful phrase reminding consumers that joy is always within reach. An original jingle and cheerful visuals capture the energy and optimism that sets Dole Whip apart. "Our 'Have a Dole Whip® Day' campaign is all about bringing a happy, sunshine feeling to everyday life," said Mike Secor, VP of marketing for Dole Packaged Foods. "Every fruity, velvety bite of Dole Whip delivers the delicious taste of sunshine. Haberman has been a wonderful partner, and we're excited to share the joyful campaign we've created together with consumers, inspiring them to enjoy a little more brightness and joy in everyday life." The new campaign, now live, features :06, :15 and :30 animated spots and will run across Connected TV, YouTube, streaming audio, paid social, programmatic display and influencer partnerships. "Dole Whip is strategically positioned for growth with a story that's already resonating with fans," said Nicole Arnason, media director at Haberman. "We're prioritizing markets where the brand is on shelf, using video and audio-first formats to amplify Dole Whip's new jingle, keeping it top of mind while connecting fans to Dole Whip near them." For more about Haberman, visit For more information about Dole Whip, visit About Haberman Haberman is a full-service marketing communications agency with a 30-year history of modern storytelling for media and marketing. The agency's mission is to tell the stories of pioneers making a difference in the world – from leaders of the good food movement and cause marketing innovators to behavior change champions and entrepreneurs with life-changing ideas. Storytelling unites everything the agency does across strategy, creative, media and public relations. As modern storytellers, Haberman helps organizations grow, inspire engagement and drive positive social change. For more information, visit About Dole Packaged Foods, LLC Dole Packaged Foods, LLC is a global leader in growing, sourcing, distributing, and marketing fruit-based snacks across four core categories: Beverage, Snacks, Frozen, and Pantry. The company offers a full line of packaged shelf-stable fruit, frozen fruit, dried fruit, and juices—delivering the natural goodness of fruit to people around the world. Guided by its Dole Beliefs—Brighter Product, Brighter Planet, and Brighter Today—the company is committed to creating a more sustainable future with a focus on the environment, agriculture, nutrition, and building a shared value ecosystem. This mission supports Dole's goal of making nutritious food more accessible and delivering sunshine for all. For more information, visit View source version on Contacts Lauren Kotschevarlaurenkotschevar@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Toni's in Wishaw marks pineapple day with free fritters
Toni's in Wishaw marks pineapple day with free fritters

Glasgow Times

time26-06-2025

  • Business
  • Glasgow Times

Toni's in Wishaw marks pineapple day with free fritters

Toni's Fish & Chips will offer 500 free pineapple fritters to in-store customers on Friday, June 27, in partnership with Dole Packaged Foods Europe to mark International Pineapple Day. Tao Baidoun, brand manager at Dole Packaged Foods, said: "With our recent research revealing that Brits are willing to try out more sweet and savoury combos, what better way to blend the two together than adding a sweet Hawaiian side to a classic savoury UK takeaway, and what better time to do so than International Pineapple Day. (Image: Dole Packaged Foods) "Our partnership with Toni's allows people to get the best of both worlds and bring a tropical twist to their Friday dish." The first 500 customers who visit the shop from 11am will receive a free pineapple fritter with their order. Read more: Lana Del Rey fans camp out for 27 hours at Hampden 'to be close to her aura' Thieves steal goods worth thousands during late-night shop raid The giveaway is inspired by Dole's recent research, which found that 13 per cent of Scots would try pineapple alongside their fish and chips. The figure rises to 18 per cent among men. Toni's Fish & Chips has gained popularity on TikTok for its creative menu items, attracting more than 23,000 followers and 206,000 likes. Fritters are already a popular side in fish and chip shops, with potato and mushy pea versions commonly featured. North Lanarkshire residents keen to try the fruity fritter can visit Toni's Fish & Chips at 40 Kirk Road, Wishaw.

Popular Disney theme park treat comes to grocery stores
Popular Disney theme park treat comes to grocery stores

Miami Herald

time23-06-2025

  • Entertainment
  • Miami Herald

Popular Disney theme park treat comes to grocery stores

From Mickey waffles to Grey Stuff, Disney theme parks offer some of the most iconic foods, which continue to set the brand apart from its rivals. Although delicious, its food offerings can only be obtained inside its parks, making every visit a unique experience, but also a sad goodbye. Don't miss the move: Subscribe to TheStreet's free daily newsletter No other theme park has been able to make its park food as iconic as Disney has. However, one of the most beloved food items has exited the park doors and become available at local grocery stores nationwide. Related: Disney's Magic Kingdom adds once unthinkable attraction Disney (DIS) has one of the largest cult followings of any brand, with a huge fan base including both adults and children. Aside from its movies, Disney's theme parks are a central aspect of what keeps fans engaged. They allow visitors to interact with the characters and become immersed in the magic. Image Source:Disney World's Magic Kingdom was the first park to introduce Dole Whip in 1984, and the treat quickly gained fan-favorite status. Since then, the refreshing take on sorbet has become available at all its parks. Anyone who has visited Disney World knows that walking around the parks for hours under the hot Florida sun, especially during summer, can be excruciating. Related: Disney World adding new land, closing classic attractions However, when sweat starts to run down from everywhere and a break is much needed, there's one thing that can cure it all: the sight of a Dole Whip stand. Feeling the ice-cold cup and getting a bite of that refreshing pineapple whip makes many wish they could get it anywhere. Well now, that's possible. Disney fans will now get to enjoy their beloved Dole Whip from the comfort of their homes, since Dole Packaged Foods has launched the new Dole Whip frozen cups and made them available at Costco (COST) and select grocery stores nationwide. The single-serve Dole Whip is made with fruit as its primary ingredient and comes in two flavors: the original Pineapple and Mango. Although this might be the first time some have heard about this innovative move, it's not the first time the popular Disney treat has hit the freezer aisle. More Retail News: McDonald's surprises fans with cryptic messageIconic fast-food burger chain announces late-night hours expansionMcDonald's menu adds new happy meal fans will love The company introduced a similar prepackaged Dole Whip product in 2023 and made it available in three flavors. However, Disney fans are a tough crowd, and when it came to recreating the beloved theme park treat, the products failed to meet their expectations. Dole didn't explicitly mention customers' dissatisfaction with the first release. Still, it has reformulated the product, and its website states that the new version offers an "improved flavor." "We worked hard to deliver a recipe that captures the flavor and texture people expect from Dole Whip," said Dole Packaged Foods President Orzse Hodi in a press release. "Now, we are bringing Dole Whip to freezers everywhere for fans to enjoy anytime, anywhere, bringing a little joy to everyday moments." Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

DOLE PACKAGED FOODS, LLC NAMES TODD STILLWELL AS NEW VICE PRESIDENT, SUPPLY CHAIN AND MANUFACTURING
DOLE PACKAGED FOODS, LLC NAMES TODD STILLWELL AS NEW VICE PRESIDENT, SUPPLY CHAIN AND MANUFACTURING

Associated Press

time20-05-2025

  • Business
  • Associated Press

DOLE PACKAGED FOODS, LLC NAMES TODD STILLWELL AS NEW VICE PRESIDENT, SUPPLY CHAIN AND MANUFACTURING

Seasoned operational expert to drive optimization efforts to strengthen category leadership WESTLAKE VILLAGE, Calif., May 20, 2025 /PRNewswire/ -- Dole Packaged Foods, LLC is proud to announce the appointment of Todd Stillwell as Vice President, Supply Chain and Manufacturing. Bringing more than 25 years of experience, Stillwell will lead the supply chain operations to drive efficiency, enhance partner relationships and propel innovation to support company growth. A strategic, global leader with deep expertise in end-to-end supply chain management, Stillwell has achieved transformative growth across diverse industries, including CPG, consumer durables and industrial products. In this role, Stillwell will be at the helm of Dole's supply chain in the U.S. market, driving operational excellence and implementing new processes to streamline the business delivery function. He will also lead strategic initiatives for the company's U.S. Frozen manufacturing, warehousing, distribution, inventory control, transportation and import-export compliance departments. 'As we navigate the industry's evolving landscape, it is critical that we remain agile in optimizing our capabilities, systems and processes for long-term growth,' said Orzse Hodi, President of Dole Packaged Foods, U.S. 'Todd's strategic vision will be instrumental as we modernize our operations to ensure we continue to deliver Sunshine For All® through the highest quality products for our consumers.' Prior to joining Dole, Stillwell held numerous senior leadership positions that focused on managing complex logistics networks, direct delivery fleets and third-party distributions for notable companies such as Del Monte Foods, Campbell's, Chamberlain Group, Storck and Haagen-Dazs. 'It's a privilege to join the team at Dole, a company committed to providing greater accessibility to better nutrition through the goodness of fruit,' said Stillwell. 'I look forward to collaborating with the team to further enhance our supply network to deliver quality products and continued operational growth.' For more information about Dole Packaged Foods, LLC, please visit About Dole Packaged Foods, LLC Dole Packaged Foods, LLC is a global leader in growing, sourcing, distributing, and marketing fruit-based snacks across four core categories: Beverage, Snacks, Frozen, and Pantry. The company offers a full line of packaged shelf-stable fruit, frozen fruit, dried fruit, and juices—delivering the natural goodness of fruit to people around the world. Guided by its Dole Beliefs—Brighter Product, Brighter Planet, and Brighter Today—the company is on a mission to create a more sustainable future with a focus on environment, agriculture, nutrition, and building a shared value ecosystem through the goodness of fruit. For more information, visit View original content to download multimedia: SOURCE Dole Packaged Foods, LLC

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