02-07-2025
The Australian company transforming hearing support launches in Britain with affordable, ready-to-use hearing aids delivered direct to your door
For too long, getting hearing support in the UK has meant accepting trade-offs. Complex access via NHS related clinic visits that feel like a process or sales pitch rather than genuine hearing care. Outside of NHS approved processes, the only alternative for people has been private audiology services that charge thousands for access to modern technology.
Now PocketAid, Australia's #1 provider of direct-to-consumer hearing aids, has launched in the UK and is turning that model on its head. With over-the-counter hearing aids starting at £319 per ear, no appointments required and fast delivery to your home, PocketAid is offering a faster, simpler and far more human way to access hearing support.
This isn't just a new product, it's a new mindset. One built around dignity, convenience and affordability.
'We want to make hearing care something you feel confident stepping into, not something you delay for years,' said Don Hudson, PocketAid spokesperson. 'You don't need to go through a clinic to get clarity.'
Photo by Mark Paton on Unsplash
A Hidden Crisis: Hearing Loss in the UK
An estimated 12 million people in the UK live with hearing loss, many of them untreated. Even after someone endures the NHS waitlist, their hearing aid options are limited. Private clinics, while more flexible, often charge in excess of £3,000 per pair, with no other supports available.
The result? A growing group of people suffering in silence.
Untreated hearing loss doesn't just mean struggling to follow conversation. It's linked to social withdrawal, depression and an increased risk of dementia. And yet, many delay action simply because the process feels overwhelming, expensive or out of reach.
PocketAid is Designed for Real Life
PocketAid's model removes those barriers entirely. You can:
Order online in minutes
Receive your hearing aids within days
Start using them right out of the box – no fitting or appointments needed
Access full support through a 30-day money-back guarantee, digital help tools and a UK-based customer service team
This direct-to-you experience is built for convenience, discretion and independence.
And yes, PocketAid hearing aids qualify as over-the-counter hearing aids, meaning they're safe and effective for purchase and use without a prescription. But the brand goes much further than the label implies, with thoughtful design, real-world data and support that's always available, without the clinic pressure.
'I Just Want Something That Works'
During development, PocketAid gathered feedback from hundreds of long-term hearing aid users. These weren't first-timers, they were people who had been through it all.
What they asked for wasn't more features. It was less hassle.
No more repeat appointments to fix a simple volume issue
No more devices that feel like clunky tech from another era
No more app dependence and confusion
What they wanted was hearing clarity, physical comfort and control that didn't require a PhD.
PocketAid built exactly that. And now, it's available in the UK.
Choose Simplicity – or Tech, If You Want It
Many PocketAid customers choose one of the brand's core models, like the in-ear Spot Mini or behind-the-ear Jaspa 3 – sleek, simple and discreet.
But for those who want more tech, the UK launch also includes the Diamond Stream 12: a premium Bluetooth-enabled device that allows users to stream calls, music and TV directly to their ears.
It offers top-tier performance without the traditional hefty price tag and still ships with the same ease and 30-day return policy as the rest of the PocketAid range.
Try It First, Then Decide
Not sure if hearing aids are the right step? PocketAid makes it easy to try before you buy.
With the free, online PocketAid Hearing Aid Simulator, you can preview what clearer hearing will sound like through your phone or laptop. Simply input data from your own audiogram or select from a preset hearing loss profile – mild, moderate or severe.
The simulator lets you experience 12 listening scenarios, such as following a conversation in a noisy café, hearing speech at a distance or listening to television dialogue. It uses the same EarWave technology as PocketAid devices, developed following analysis of over 1000 real-world audiograms.
It's an easy, low-pressure way to understand what better hearing could feel like in everyday life – and you don't even have to get up off the couch.
For Everyone Who's Been Left Waiting
If you've been told to 'wait and see,' or are frustrated with your current pair of devices, or have even stopped wearing them because the process got too frustrating, PocketAid is for you.
'We built PocketAid for everyone who felt like hearing support was out of reach,' said Hudson.
Visit the PocketAid website to explore their full range of affordable hearing aids, try the Hearing Aid Simulator, or place an order with free UK delivery.
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