01-07-2025
Why The Next Trillion-Dollar Economy Could Be Built Around Aging
Dr. Lara Devgan is a renowned plastic surgeon and the founder of luxury medical-grade skincare line, Dr. Devgan Scientific Beauty.
As a plastic surgeon, skincare founder and entrepreneur immersed in the worlds of science and aesthetics, I have a front-row seat to one of the most profound and underappreciated shifts in business today: the rise of the longevity economy. Aging—once associated with decline—is now being rebranded as a premium market opportunity. I believe the next trillion-dollar economy will be built not around youth, but around the pursuit of healthy, optimized aging.
Let's be clear: This is not about vanity. This is about vitality. And forward-thinking business leaders would be wise to take note.
The Demographic Power Shift
The average American now lives to over 77 years. Globally, more than 2 billion people will be over the age of 60 by 2050. According to Morgan Stanley, in the U.S., adults ages 55 and older control about three-quarters of all wealth and 40% of total disposable income. And yet, the cultural obsession with 'youth markets' persists, even as the financial influence of older generations surges.
Meanwhile, Gen X and older Millennials are moving into their 40s and 50s—an age where consumers are not just seeking aesthetic interventions but complete health optimization, from hormone balancing to sleep tracking. These consumers are informed, discerning and willing to invest in products and services that deliver real results. In other words: Aging is not a liability—it is a growth sector.
The Rise Of Longevity As A Lifestyle
Aging is being redefined not as an inevitable loss, but as a lifestyle to be optimized. This is where business opportunities abound, not only in biotech, but also in consumer-facing industries like fitness, nutrition, mental wellness, and, yes, aesthetics.
I've seen explosive interest in:
• Wearable tech that tracks biological age.
• Peptide therapies to increase collagen, boost metabolism and improve sleep.
• Senolytic drugs targeting aging cells at the molecular level.
• Scientific skincare with DNA-repair enzymes, niacinamide, retinoids and barrier-boosting ceramides.
• Precision medicine and hormone panels tailored to each stage of life.
As a plastic surgeon, I see patients not just asking for facelifts or fillers. They ask about NAD, red light therapy, platelet-rich plasma injections and neuroprotective supplements. They want holistic care that preserves how they look and how they feel. The aesthetic industry, once seen as superficial, is evolving into a crucial branch of the broader longevity movement.
The Currency Of Longevity
What's more powerful than financial ROI? Emotional ROI. Aging gracefully taps into one of the deepest human desires: to live fully and beautifully, without losing oneself.
In my practice, I often say that the best surgical and nonsurgical outcomes are the ones that preserve identity while subtly restoring structure. The same applies to business. Companies that help people feel more like themselves—whether that's through better sleep, sharper cognition, improved skin or sustained energy—are more likely to be successful.
This emotional currency transcends industries. It is why brands like Apple invested in health tracking, why LVMH entered the wellness space and why formerly youth-focused beauty giants are pivoting toward 'pro-aging' product lines. They understand that the future is not about looking younger, but about living better.
We can also look at where venture capital is flowing. Altos Labs, backed by Jeff Bezos, is exploring cellular rejuvenation. Bryan Johnson has spent millions self-experimenting to slow aging. Peter Diamandis and Tony Robbins' 'Life Force' movement is bringing precision diagnostics to the masses.
Yet longevity is not just the realm of tech titans. It is also your dermatologist's office. Your gym. Your supplements aisle. Your skincare shelf. Longevity lives in the daily rituals that help people stay resilient—physically, emotionally and socially.
That's why I believe the most exciting innovations won't just come from the lab, but from the intersection of science, service and self-worth. Whether you are a founder, investor or C-suite executive, the question to ask is this: How does your business help people age better?
Why Trust And Results Will Win
Unlike short-term beauty fads, the longevity market demands credibility. Consumers are no longer swayed by vague claims and influencer testimonials. They want data-backed solutions, results they can see and feel and guidance from professionals who understand anatomy, physiology and the interplay between health and appearance.
That's where expertise becomes a differentiator. I believe brands and services led by scientists, physicians and domain experts will rise to the top. Whether you're in skincare, supplements or wellness diagnostics, your ability to earn trust through transparency and evidence is your single most valuable currency.
Businesses looking to enter this space must prioritize education, real clinical outcomes and the long game. You are not selling miracles. You are helping people live better, longer.
Finally, let's not forget the ethical imperative. Businesses must respect the aging consumer—not infantilize them, ignore them or caricature them. This demographic is intelligent, tech-savvy and often more financially empowered than younger consumers. They want to be seen, not sold to. To earn their loyalty, you must offer more than a product. You must offer a promise of respect, results and relevance.
If your business strategy still revolves around youth, you are already behind. The next frontier is not about reversing time, but about owning time—with grace, with integrity and with intention. The most successful companies of the next decade will be those that align with the new definition of aging: not decline, but design. Not desperation, but empowerment. Aging is not the end of growth. I believe it is the beginning of a trillion-dollar revolution.
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