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National Post

This Canadian skin-care brand is made just for babies

Article content My Petite Coco is a Canadian skin-care brand that's formulated specifically for babies. Article content Founded by Toronto-based physician and formulator Dr. Erica Weste, the brand was created amid her own search as a new mom for safe, effective products suitable for the delicate skin of a baby. Article content Article content We caught up with Dr. Weste to learn more: Article content Article content A: My Petite Coco is Canada's only complete baby skin-care collection founded and formulated by a physician mom, with a deep commitment to using premium ingredients. Blending the best of nature and science, our products are intentionally crafted to meet the unique needs of a baby's delicate skin and onwards. Article content Article content Over many years in clinical practice, I noticed that countless baby skin-care products didn't consider the unique needs of all babies, in such a beautifully diverse country like Canada. While I was expecting my daughter, I decided to create a collection of fragrance-free essentials that would be used from the day she was born. Article content Article content Article content Q: Who is the target customer? Article content A: Our target customer is a thoughtful, modern parent — often a mom — who is pregnant or navigating the early months of parenthood. Article content Q: Is there a 'hero' product? Article content A: The Baby Balm is our multitasking hero due to its unique blend of cupuaçu, shea butter and squalane. It works beautifully as a diaper balm, can be used with cloth diapers — no zinc! — and is also great for soothing dry irritated patches of skin from head to toe. Article content