Latest news with #Duamentes
Observer
20-07-2025
- Business
- Observer
Partnership signed to elevate Oman's esports ecosystem
MUSCAT: Nova E-Sports, Oman's leading esports and gaming brand, is proud to announce a strategic partnership with Duamentes, a UK-based global authority in player behavior, cognitive science, and UX research. This collaboration marks a major milestone in Nova's mission to advance the gaming and esports economy in Oman. Through this partnership, Nova will integrate Duamentes cutting-edge analytics and UX methodologies into its training programs, tournaments, and digital platforms enhancing player development, competitive performance, and fan engagement. Nova E-Sports was founded to empower local talent and elevate Oman's presence in the international gaming arena. The organisation is actively building infrastructure for professional esports training, boot camps, and large-scale gaming events. With a growing team of dedicated professionals, Nova is leading the way in creating pathways for youth to turn passion into profession. Duamentes brings over a decade of global experience, having supported developers, publishers, and studios in more than 35 countries. Specialising in behavioural science, player psychology, and UX strategy, Duamentes helps teams optimise game design, player engagement, and product-market fit from ideation to live service. Their client portfolio spans triple-A titles and indie successes alike, making them a trusted partner in shaping game experiences that resonate. By combining Nova's regional leadership and cultural insight with Duamentes global expertise, the partnership will champion innovation, player first design, and inclusive community building. supporting Oman's Vision 2040 and the nation's broader digital transformation goals.
Arabian Post
15-05-2025
- Entertainment
- Arabian Post
Duamentes Study Shows Why Indie Studios Are Outpacing the Giants
Duamentes Gaming Report 2025 highlights the urgent need for change: player retention is broken, and most studios fail to understand what players actually want — and by the time they find out in beta, it's too late to save the game or the business behind it. The GameDev industry has stopped growing. Despite strong top-line numbers — mobile ($96.2B), console ($52.4B), and PC ($40.4B) — studios are being stretched by rising production costs, gameplay fatigue, and shifting user expectations. 'Studios keep building games players don't want, delay testing, misread player behavior, and try to fix retention too late. We're seeing the same mistakes repeated across platforms,' said Maria Amirkhanyan, Head of Gaming Division at Duamentes. Duamentes Report states 70% of players drop off within the first few sessions and 40% of games entering new regions fail due to cultural mismatches in UX, tone, or monetisation. The report points to a growing industry divide between those who adapt and those who don't. As outlined, many studios still rely on practices that no longer serve them. 'In turbulent times, playtesting and user research are more important than ever for releasing games that players, critics, and investors love,' stated Steve Bromley, Games User Research Consultant, author of How To Be A Games User Researcher. While many AAA studios struggle to innovate under mounting costs and conservative pipelines, indie studios are emerging as the creative engine of the industry. With players increasingly seeking smaller, emotionally resonant, and more affordable experiences, indies are filling a crucial gap. 'Indie games will claim an all-time high share of top Metacritic titles, putting indie studios at the forefront of innovation,' said Amir Satvat , Game Industry Strategist & Founder of Amir Satvat's Games Community. As a strategic and product consulting firm operating across 40 countries and 20 industries for nearly a decade, Duamentes has been closely tracking market dynamics. While the industry tightens, the demand for deep, actionable expertise continues to grow. ' We already have that expertise, with a cross-industrial approach and extensive insight database, and now we're strengthening it further by launching a dedicated Gaming Division, which we're announcing at the AI & Games User Research conference, ' said Maria Amirkhanyan . About the Study Duamentes Gaming Report 2025 provides global statistics, behavioral insights, and strategic frameworks for game studios, publishers, and investors. The study combines desk research and behavioral insight mapping with over 100 in-depth interviews conducted with industry experts, studio leaders, developers, and designers. These findings are correlated with field-tested experience from Duamentes work across 40 countries and 20 industries. Get Full Report: Contact: [email protected] Also published on Medium. Notice an issue? Arabian Post strives to deliver the most accurate and reliable information to its readers. If you believe you have identified an error or inconsistency in this article, please don't hesitate to contact our editorial team at editor[at]thearabianpost[dot]com. We are committed to promptly addressing any concerns and ensuring the highest level of journalistic integrity.
Associated Press
11-04-2025
- Business
- Associated Press
Synthetic Respondents by Duamentes Enables Businesses to Make Decisions 95% Faster
04/11/2025, London // KISS PR Brand Story PressWire // UK-based company Duamentes has launched Synthetic Respondents, an AI-driven platform that delivers 50x cost savings, 90% accuracy, and a 95% faster decision-making process, replacing slow, expensive, and often inconsistent traditional research methods. With Synthetic Respondents, businesses can cut research time from six weeks to just one day and reduce costs from $50,000 to $1,000 per project, while still gaining deep, reliable insights. 'Businesses no longer need to spend weeks or significant budgets to understand their customers. With Synthetic Respondents, decision-making is instant, scalable, and more accurate than ever before,' said Ksenia Sternina, co-founder at Duamentes. Developed from eight years of proprietary research, one million survey responses, and 50,000 in-depth interviews across 35 countries and 40 industries, Synthetic Respondents models real-world consumer behaviour, offering predictive insights that go beyond conventional analytics. The platform operates on a dual-layer AI model, ensuring both accuracy and adaptability: How It Works: Instant Consumer Insights with AI Businesses submit questions via text, voice, or file. AI then simulates real customer behavior using synthetic respondents—no need for panels. Each model is validated against past data and given a reliability score. The platform selects the best method—like sentiment analysis or pricing tests—and delivers real-time, structured reports with actionable insights. With $76 billion global market research industry and serviceable opportunity of $30.4 billion, Duamentes aims to capture up to $608 million in the next 3 years, led by a team of experts in AI and machine learning with a proven track record at global tech companies like Google, Meta, and Microsoft. The commercial launch is planned for late 2025, with the product available via subscription, project-based, or license-based models. For more information, contact [email protected] or visit
