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Private View by UAE-based telecom Brand Director Simon Ornelis
Private View by UAE-based telecom Brand Director Simon Ornelis

Campaign ME

time16 hours ago

  • Entertainment
  • Campaign ME

Private View by UAE-based telecom Brand Director Simon Ornelis

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. Simon Ornelis, a UAE-based Brand Director with expertise across telecom, FMCG, and retail, shares his perspective on selected 'Work' for July's review section. The LEGO Group: Build It With Him A warm, meaningful idea rooted in a powerful truth: dads value time more than things. The emotional clarity is strong. I'd love to see it evolve into build-it-with-him kits or seasonal rituals. There's a great opportunity to turn this into a memory-making platform that families look forward to year after year. Dubizzle: Everyone Is On dubizzle There's boldness here, and I respect the unapologetic tone with category confidence and a sticky line. But I found myself wanting a little more. The brand is sitting on rich data and diverse user journeys – there's an opportunity to celebrate real stories, niche use cases or life milestones adding depth to the brand's clear market leadership. NYX Professional Makeup: The Face Glue Bold, eye-catching, and unapologetically expressive – the campaign turns fan energy into citywide visibility. What makes it work is how true it feels to NYX's fearless personality, while cleverly tapping into Dubai's love for over-the-top drama. Safa's presence adds glamour and credibility. Himalaya: We Know Pimples The tone here is refreshingly right – not preachy, not trying too hard. Just a gentle, well-observed mirror of what it's like to be a teen. It sets the stage for a meaningful brand relationship. Building on this with peer-led content, simple skincare routines, or digital tools could turn it into a true go-to for teens. L'Oréal Paris: Sit Al Bait Brilliant. This is standout brand work – respectful, clever, and deeply rooted in cultural insight. Reclaiming 'Sit Al Bait' with pride aligns beautifully with L'Oréal's timeless promise 'Because you're worth it' – in a way that feels fresh and locally meaningful. With continued storytelling, community programmes, or product integration, this could evolve from a strong statement into a lasting, values-led platform that truly lives across the region. By Simon Ornelis, UAE-based telecommunications Brand Director.

Abu Dhabi real estate soars with Dh51.72 billion transactions in H1: Report
Abu Dhabi real estate soars with Dh51.72 billion transactions in H1: Report

Al Etihad

time13-07-2025

  • Business
  • Al Etihad

Abu Dhabi real estate soars with Dh51.72 billion transactions in H1: Report

13 July 2025 22:13 MAYS IBRAHIM (ABU DHABI)Abu Dhabi's property market continued its upward trajectory in the first half of 2025, buoyed by high investor confidence, government-backed initiatives, and infrastructure expansion, according to Dubizzle's newly released Abu Dhabi Property Sales Market Report. With over Dh51.72 billion worth of transactions and more than 14,170 properties sold in the first six months of the year, the report spotlights a thriving real estate sector catering to a broad spectrum of of the highest returns on investment were recorded among affordable properties, especially in communities like Al Reef, Al Ghadeer, and Al Shamkha, which topped the list for apartment buyers seeking value-driven Reef stood out with a 9.46% ROI on affordable apartments, while Hydra Village delivered the highest yield in the affordable villa segment at 8.42%. In parallel, budget-conscious buyers turned to off-plan developments such as Reeman Living in Al Shamkha and Granada at Bloom Living in Zayed City, which offered functional layouts and community-focused designs at accessible price properties also saw strong activity, driven largely by professionals and families seeking quality living spaces without the luxury price tag. Al Reem Island led the mid-tier apartment segment, offering a strategic waterfront location and an ROI of 7.33%. Masdar City followed closely behind, appealing to eco-conscious residents with its sustainability-focused housing and an ROI of 7.20%. In the villa market, Al Raha Gardens, Al Reem Island, and Al Samha emerged as sought-after mid-tier communities, offering spacious layouts, community facilities, and competitive pricing. Projects such as Reem Hills on Al Reem Island and Royal Park in Masdar City helped attract further interest to the mid-tier off-plan the luxury market, Yas Island, Saadiyat Island, and Al Jubail Island emerged as the top destinations for high-end property buyers. Yas Island maintained its status as a leading lifestyle hub, with luxury apartment prices averaging Dh1.94 million and villa prices reaching Dh4.98 million. Home to attractions like Yas Marina Circuit, Ferrari World, and Yas Waterworld, the island's appeal was further boosted by the announcement of a Disneyland Island recorded one of the highest average prices for luxury apartments at Dh4.03 million, while villas averaged Dh9.52 million, thanks to projects like Saadiyat Lagoons and Mamsha Gardens. Al Jubail Island, home to exclusive waterfront communities such as Marsa Al Jubail, averaged Dh10.11 million for villas, reinforcing its position as a premium destination for upscale properties continued to be a major driver of market momentum, contributing Dh12.6 billion in sales in the first half of 2025. Reeman Living Phase 2 and Seville at Bloom Living gained traction in the affordable villa category, while Reem Hills and Ohana by The Sea stood out in the mid-tier segment. Luxury off-plan demand was particularly strong in the Saadiyat Cultural District, Ain Al Maha on Al Jubail Island, and Yas Bay, underscoring buyer appetite for waterfront luxury in iconic cultural and entertainment innovation also played a significant role in boosting the market, according to the report. The launch of Madhmoun, the GCC's first government-backed Multiple Listing Service (MLS) platform, improved listing visibility by 70% and accelerated transaction processing by 40%. The report also pointed out that major infrastructure projects – such as the expansion of Etihad Rail and the inauguration of the Umm Yifeenah Bridge – have significantly enhanced connectivity across the emirate, spurring increased interest and rising values in surrounding communities. Areas like Al Shamkha, Ghantoot, and Al Hudayriat Island have gained traction due to improved accessibility and emerging master-planned communities. According to the report, the market also benefitted from ongoing government efforts to attract foreign investment, including the removal of the minimum downpayment requirement for UAE Golden Visa eligibility.

Dubai rents to ease after handover of 72,000 homes this year
Dubai rents to ease after handover of 72,000 homes this year

The National

time12-07-2025

  • Business
  • The National

Dubai rents to ease after handover of 72,000 homes this year

The handover of more than 72,000 homes this year is expected to stabilise rents in Dubai, reducing pressure on tenants and offering them more choice, according to a new report by property portals Bayut and dubizzle. The market is entering a phase of 'healthy stabilisation', with long-term rents showing more measured shifts and short-term rentals continuing to attract steady demand, the research found. ' Dubai's rental market is starting to stabilise after a period of rapid growth,' said Haider Ali Khan, chief executive of Bayut and Dubizzle Group Mena. 'With over 72,000 new units expected this year, the pressure on rents is slowly starting to ease, offering more breathing room and better choices for tenants.' 'With the rent-versus-buy debate picking up, especially now that prices are levelling out, we're seeing more people take a serious look at home ownership. 'The first-time homebuyer initiative launched by the Dubai Land Department is also nudging renters to consider making that leap, offering access to exclusive units and attractive financing.' Dubai's property market has benefited from government initiatives such as residency permits for retired and remote workers, expansion of the 10-year golden visa programme and overall growth in the UAE's economy on diversification efforts. Under the first-time homebuyer initiative, purchasers will have priority access to new homes from participating developers as well as existing inventory. They will also benefit from discounts or limited-time offers on the price of off-plan units, flexible payment plans and improved mortgage options with better interest rates, faster approval times and reduced fees, according to the DLD. Watch: What is Dubai's first-time home ownership scheme? Apartment rents Affordable apartment rents increased by 7 per cent in the first half of the year, but some units in Bur Dubai and Deira reported decreases of 6.19 per cent, the Bayut-dubizzle report found. Mid-range apartment rentals experienced rises of 1 per cent to 6 per cent in annual rates. Asking rents for luxury apartments decreased between 1 per cent and 5 per cent. However, some units in Dubai Marina and Downtown Dubai reported an increase of up to 3 per cent in annual rent. Bur Dubai, Arjan and Deira are popular for affordable apartment rentals. Jumeirah Village Circle, Business Bay and Jumeirah Lakes Towers are sought-after for mid-tier units, while Dubai Marina, Downtown Dubai and Dubai Creek Harbour maintained their status as prime choices for luxury apartments, the study showed. Villa rents Affordable villa rents surged by up to 9 per cent in some districts. Asking rents for mid-tier villas have generally risen by up to 7 per cent. The exceptions are three and four-bedroom units in Al Furjan, and four and five-bedroom units in JVC, which recorded rent decreases of up to 13 per cent, according to the report. Luxury villa rents surged by up to 53 per cent in the first six months of the year, with five-bedroom units in Dubai Hills Estate reporting the highest rises following the influx of new inventory. 'Continued demand and lack of extensive supply has meant that villa rentals have remained competitive for landlords,' the report said. While Damac Hills 2, Mirdif and Dubai South were preferred for affordable villa rents, Al Furjan, JVC and Arabian Ranches 3 attracted the most tenant interest in the mid-tier segment. Dubai Hills Estate, Damac Hills and Jumeirah were top picks for luxury villa rentals, the report added. A separate report by Springfield Properties showed that apartment rents in Dubai for the second quarter of this year increased to an average of Dh72,090 ($19,629) per annum, up from Dh66,725 in the corresponding period last year. Townhouse rents on average also recorded healthy growth, rising to Dh165,783, while average villa rents increased to Dh263,373, compared to Dh224,879 a year ago, the real estate agency reported. 'The consistent rise in rental values, especially in prime communities, highlights the strong yield potential for property investors in Dubai. With growing tenant demand and attractive rental returns, the market remains a favourable environment for both short- and long-term investment strategies,' the report said.

Best time to buy home in Dubai? Govt launches exclusive incentives for 1st time resident buyers
Best time to buy home in Dubai? Govt launches exclusive incentives for 1st time resident buyers

Time of India

time02-07-2025

  • Business
  • Time of India

Best time to buy home in Dubai? Govt launches exclusive incentives for 1st time resident buyers

Dubai has rolled out a new initiative to help residents buy their first home, offering a set of exclusive benefits aimed at making homeownership more accessible. The programme, announced on Wednesday, targets first-time buyers and is part of a broader effort to strengthen the real estate market and encourage long-term residency. Tired of too many ads? go ad free now The initiative, a joint effort by the Dubai Land Department (DLD) and the Department of Economy and Tourism, is being introduced in partnership with more than 13 major real estate developers, five banks, and several strategic partners. It forms a core part of Dubai's long-term D33 strategy, aimed at making the city more attractive for residents and investors. Key Features of the First-Time Buyer Programme The programme targets UAE residents over the age of 18 with a valid Emirates ID, who have never owned a home before. It allows them to purchase residential property valued under Dh5 million, with no restrictions on leasing or resale. Exclusive benefits include: Priority access to new project launches Preferential pricing from participating developers Flexible payment plans Interest-free registration fee Customised property matching based on buyer preferences Direct engagement with developers and banks Residents can register through the Dubai Land Department website or the Dubai REST app. In an interview with a local media outlet, Khalid Al Shaibani, Director of the Rental Affairs Department at DLD, noted that residents simply need to state their preference, apartment or villa, budget, and communication method. Once registered, their applications will be routed directly to developers, and financial institutions will be notified of the interest as well. This, he explained, ensures a 'direct matchmaking' process between buyers, developers, and banks. For those who prefer not to register online, brokers will still have access to the programme, ensuring it reaches a wider pool of potential homeowners. Broad Industry Support and Strategic Objectives The programme has drawn strong support from key players in Dubai's real estate and banking sectors. Participating developers include: Emaar Danube Properties Azizi Wasl Dubai Properties Ellington Beyond Nakheel Damac Majid Al Futtaim Partnering banks are: Emirates NBD Emirates Islamic Commercial Bank of Dubai The real estate listing platforms Dubizzle, Property Finder, and Bayut are also collaborating and helping facilitate listings and transactions. Tired of too many ads? go ad free now Beyond its practical benefits, the programme serves as a strategic lever in Dubai's broader economic planning. It is closely aligned with the D33 strategy, a long-term roadmap to double the size of the city's economy by 2033, and part of a drive to reach Dh1 trillion in real estate transactions. Speaking to local media, Majid Al Marri, CEO of the Real Estate Registration Sector at DLD, shared that Dubai is already attracting 10,000 new investors each month. The hope is that these figures will rise further, supported by initiatives like this, which bridge public policy with private sector execution. Homeownership as a Social Anchor, and a Step Toward 2040 For years, Dubai has attracted people with ambition, but not always permanence. Renting was the norm, even for long-term residents. That may be changing. With its new first-time buyer initiative, the city is encouraging residents to go from tenants to homeowners. It's not just a financial shift, but a social one too. Hadi Badri, CEO of the Dubai Economic Development Corporation, described the move as a way to foster stability and belonging, calling homeownership a foundation for building strong, lasting communities, key ingredients in any livable city. The programme, he said, offers not just financial opportunity but emotional investment, giving residents a chance to call Dubai home in a deeper, more permanent way. 'To many residents who've dreamed of owning their home here in Dubai, their time is now,' he said. Looking ahead, the initiative aligns with Dubai's long-term goal of growing its population to 5.8 million by 2040. For that vision to succeed, residents must see the city not just as a place to work, but as a place to live and thrive. As Mohamad Kaswani, Managing Director of Mortgage Finder, noted, the programme is a 'powerful enabler' of that future, helping Dubai evolve into a city where growth is matched by inclusivity, and where long-term residency feels not only possible, but encouraged.

Best photos of June 25: Space flight to festival goers
Best photos of June 25: Space flight to festival goers

The National

time25-06-2025

  • Automotive
  • The National

Best photos of June 25: Space flight to festival goers

UAE insurance firm Al Wathba National Insurance Company (AWNIC) last year launched an e-commerce website with a facility enabling users to buy car wrecks. Bidders and potential buyers register on the online salvage car auction portal to view vehicles, review condition reports, or arrange physical surveys, and then start bidding for motors they plan to restore or harvest for parts. Physical salvage car auctions are a common method for insurers around the world to move on heavily damaged vehicles, but AWNIC is one of the few UAE insurers to offer such services online. For cars and less sizeable items such as bicycles and furniture, Dubizzle is arguably the best-known marketplace for pre-loved. Founded in 2005, in recent years it has been joined by a plethora of Facebook community pages for shifting used goods, including Abu Dhabi Marketplace, Flea Market UAE and Arabian Ranches Souq Market while sites such as The Luxury Closet and Riot deal largely in second-hand fashion. At the high-end of the pre-used spectrum, resellers such as WatchBox Middle East and Watches Market Dubai deal in authenticated second-hand luxury timepieces from brands such as Rolex, Hublot and Tag Heuer, with a warranty.

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