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Dusit Princess Melaka sets new benchmark for hospitality in Malacca amid robust tourism growth
Dusit Princess Melaka sets new benchmark for hospitality in Malacca amid robust tourism growth

The Sun

time20-06-2025

  • Business
  • The Sun

Dusit Princess Melaka sets new benchmark for hospitality in Malacca amid robust tourism growth

KUALA LUMPUR: Malacca's tourism sector is poised for robust growth this year, fuelled by a remarkable 74% surge in visitor arrivals in 2024 that underscores the state's resilience and expanding appeal. This growth signals a vibrant market trajectory, positioning Malacca as a destination ready to capitalise on new tourism-related offerings and sustain its upward momentum in the hospitality industry. Dusit International representative Richard Suter said the hospitality industry in the state has responded effectively to this momentum, with a dynamic mix of boutique hotels and a robust presence of Airbnb properties now offering ample accommodation to meet the rising demand. 'However, while domestic tourism remains a strong driver, the international market, particularly from Singapore and neighbouring regions, has not yet reached its full potential. 'As Malacca positions itself on the global stage, hosting high-profile events and leveraging its Unesco World Heritage status, we anticipate a broader influx of international visitors. 'Initiatives such as the recent grand opening of the Dusit Princess Melaka, with its modern meeting and event facilities, further enhance our readiness to welcome large-scale conferences and business travellers,' Suter told SunBiz. Dusit Princess Melaka, a brand under Dusit International, celebrated its official grand opening on May 29, introducing a new standard of upscale Thai-inspired hospitality to the state. The hotel unveiled one of the largest meeting and event spaces in Malacca, enhancing the city's appeal as a regional meetings, incentives, conventions and exhibitions (MICE) destination. The hotel's official grand opening ceremony was officiated by Malacca Governor Tun Dr Mohd Ali Mohd Rustam and attended by Thailand's ambassador to Malaysia Lada Phumas and Dusit International chief operating officer Gilles Cretallaz. Suter said Dusit Princess Melaka is raising the bar for hospitality in Malacca by introducing the well-known Thai service standards of the Dusit brand, renowned for its warmth and attention to detail. With its attractive design and top-notch facilities, the hotel offers a unique experience that distinguishes it from others in the city. This approach, Suter said, improves guest comfort and sets a new benchmark for what visitors can expect from hotels in Malacca. 'Our unique selling points are clear: within our hotel, the MICE space stands out as one of the largest in the region, featuring 12 versatile rooms and a main hall spanning over 774 square metres. 'We offer live feed capabilities with four large screens for immersive event experiences at our Bunga Raya Grand Ballroom, alongside outstanding recreational facilities such as a 24-hour gym and a swimming pool, one of the deepest in the state. 'These amenities collectively elevate the standard of hospitality and guest experiences in Malacca,' Suter said. Touching on challenges, he noted that the most pressing issue facing Malacca's hospitality industry amid rapid tourism growth is the ongoing struggle to attract and retain skilled talent, a concern faced by the hospitality sector domestically and globally. 'Like every industry right now, finding the right people is our biggest challenge – there isn't a country that doesn't face this. 'We are utilising technology to optimise operations in the background, yet nothing can substitute the human element at the forefront. Coaching and engaging our team members is essential because hospitality requires real commitment and passion,' Suter said. With expected growth this year, Dusit Princess Melaka is ramping up operations and aims to secure its share of the market, buoyed by strong occupancy momentum and a positive outlook for Visit Malaysia 2026. Suter said, 'We're focused on growth and are still ramping up as a new player in the market. Securing our fair market share is a top priority, and initiatives like Visit Malaysia 2026 are a definite boost – there's real investment behind driving visitors here. 'Ultimately, it's up to us to deliver on expectations and ensure guests experience a memorable time in Melaka right from the start by staying with us. Our spacious rooms and great views add to the experience, and I'm encouraged by the positive direction we're seeing for both 2025 and 2026.' Meanwhile, Dusit International has confirmed plans to expand its presence in Malaysia, with a property under construction in Gamuda Cove, Selangor. 'Dusit International has firmly established its presence in Malaysia and is optimistic about its growth prospects here. The success of our current project, along with the strong efforts of our development team, has generated significant interest in the Dusit brand, and we expect this momentum to continue,' Suter said. To note, Dusit International operates several distinctive brands, including Dusit Thani (luxury), Dusit Devarana (wellness and retreats), Dusit Princess (upscale), D2 (lifestyle), and Dusitani (serviced apartments), enabling the group to cater to a wide range of traveller needs. 'Dusit offers remarkable flexibility through its diverse portfolio that allows us to address nearly every market segment. 'This is only the beginning for Dusit in Malaysia. Over the past few weeks and months, I've witnessed a strong and growing interest in our brand, and we are committed to bringing our signature Thai-inspired hospitality to this market,' Suter said.

Dusit Princess Melaka celebrates grand opening
Dusit Princess Melaka celebrates grand opening

Hospitality Net

time04-06-2025

  • Business
  • Hospitality Net

Dusit Princess Melaka celebrates grand opening

Dusit Princess Melaka, Dusit International's debut property in Malaysia, celebrated its official grand opening on 29 May 2025 — marking an exciting milestone in Melaka's evolving hospitality landscape and introducing a new standard of upscale Thai-inspired hospitality to the state. The hotel also unveiled one of the largest meeting and event spaces in Melaka, further enhancing the city's appeal as a regional MICE destination. The grand opening comes at a pivotal moment for Melaka, which continues to experience strong tourism growth. In 2024, the city welcomed over 15 million visitors — a 74% increase year-on-year — reinforcing its emergence as one of Southeast Asia's most dynamic travel destinations. The Melaka State Government has extended its Visit Melaka Year campaign through 2026, aligning with the national Visit Malaysia 2026 initiative, which aims to attract 35.6 million tourist arrivals. Strategically located in the heart of the UNESCO World Heritage City, the 296-room upscale Dusit Princess Melaka blends modern elegance with rich local heritage, offering guests unobstructed views of the city and the Straits of Melaka. With five-star facilities, contemporary comforts, and Dusit's signature brand of Thai-inspired gracious hospitality, the property brings a fresh and distinctive offering to the local hotel landscape — catering to the needs of today's business and leisure travellers while celebrating the cultural soul of Melaka. Among its lifestyle facilities are the deepest swimming pool in the state, a fully equipped 24-hour gym, and distinctive dining venues, including Zest Restaurant, Long Feng Chinese Restaurant, and the vibrant Famosa Lounge. Spanning 774 sq m and featuring full LED screen capabilities and versatile room configurations, the hotel's meeting and event space is tailored to meet the demands of high-profile conferences, weddings, and private events. Guests also have access to a range of curated local experiences that offer an immersive journey through the city's sights, flavours, and culture. Hotel website

Melaka's new jewel: Dusit Princess brings Thai-inspired luxury to Unesco city
Melaka's new jewel: Dusit Princess brings Thai-inspired luxury to Unesco city

Sinar Daily

time04-06-2025

  • Business
  • Sinar Daily

Melaka's new jewel: Dusit Princess brings Thai-inspired luxury to Unesco city

Combining modern sophistication with Thai-inspired gracious hospitality, this upscale hotel sets a new benchmark in Melaka's bustling hospitality scene. Combining modern sophistication with Thai-inspired gracious hospitality, this upscale hotel sets a new benchmark in Melaka's bustling hospitality scene. THE wait is over! Dusit Princess Melaka, Dusit International's first venture in Malaysia, has officially opened its doors, bringing a fresh wave of excitement to locals and travelers alike. Combining modern sophistication with Thai-inspired gracious hospitality, this upscale hotel sets a new benchmark in Melaka's bustling hospitality scene. Adding to the city's appeal as a top-tier destination for leisure and business, Dusit Princess Melaka also unveiled one of Melaka's largest meeting and event spaces. Formerly the Ramada Plaza Melaka, Dusit Princess launch was officiated by Melaka Governor, Tun Dr Mohd Ali Mohd Rustam. Situated in the heart of the Unesco World Heritage City, the 296-room property offers guests panoramic views of Melaka and the Straits of Melaka, alongside state-of-the-art facilities like the deepest swimming pool in the state, a 24-hour gym and unique dining experiences at Zest Restaurant, Long Feng Chinese Restaurant and the vibrant Famosa Lounge. This launch aligns perfectly with the city's ambitious tourism plans for UN Tourism 2025 and Visit Malaysia 2026. In 2024 alone, Melaka saw an impressive 74 per cent year-on-year increase in tourist arrivals, welcoming over 15 million visitors. These numbers reveals the city's growing appeal as a dynamic travel destination in Southeast Asia. Lada Phumas, Ambassador of Thailand to Malaysia (fourt from left), Melaka Governor Tun Dr Ali Rustam and Dusit International COO Gilles Cretallaz during the grand launch of Dusit Princess With a versatile 774-square-meter event space equipped with advanced LED technology, Dusit Princess Melaka is poised to host high-profile conferences, weddings and private events. Additionally, the hotel offers curated local experiences, immersing guests in Melaka's rich cultural, culinary and historical treasures. Dusit Princess Chief Operating Officer Gilles Cretallaz said the grand opening marks a significant milestone for Dusit, as they officially introduce the distinctive Thai-inspired gracious hospitality to Malaysia. "With its rich heritage, strategic location and forward-looking development plans, Melaka provides the ideal setting for our debut in the country. "Dusit Princess Melaka exemplifies our commitment to delivering warm, authentic and meaningful experiences and we are delighted to welcome guests from around the world, including delegates attending UN Tourism 2025, to experience the best of both Thai and Malaysian hospitality," he said. To celebrate its opening, Dusit Princess Melaka is offering a limited-time 'Melaka Retreat' package, featuring daily breakfast at Zest Restaurant, a MYR 50 daily dining credit, complimentary room upgrades (subject to availability), and a 15 per cent discount for Dusit Gold members. The offer is valid for bookings until January 4, 2026, with stays available immediately. For more details and reservations, visit [ or follow @dusitprincessmelaka on Facebook and Instagram.

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