30-06-2025
Plans unveiled for new ‘experience' store in former card shop in shopping centre
PLANS to bring a brand-new experience store to Merry Hill Shopping Centre have been unveiled.
A large blue and yellow branded sign has been erected covering the former site of Cardzone in the shopping centre's upper mall by Costa Coffee, advertising telecoms giants, EE, will be bringing an all-new experience store.
The current EE store in the centre is still open as usual, with no news indicating whether it will close following the opening of this larger new site.
Shoppers will have to wait in anticipation to find out an opening date, with EE so far simply saying the new store is 'coming soon'.
The EE Experience stores are bigger than the typical retail store and are designed with dedicated 'experience zones' to provide a more immersive space for customers to get hands-on with EE's latest connected technology.
Despite the EE experience store taking over its former home in the shopping centre, Cardzone has not left Brierley Hill.
According to the shopping centre's site plan on its website, Cardzone has been relocated to the former Card Stop site next to the Black Country Hub.
Card Stop went into administration earlier this year in March, with the store in Merry Hill subsequently closing.
