Latest news with #ELFBAR
Korea Herald
30-06-2025
- Business
- Korea Herald
Heaven Gifts Releases Latest Sustainability Report
LONDON, June 30, 2025 /PRNewswire/ -- Heaven Gifts, a global vaping industry leader, releases its 2024 Sustainability Report, showcasing significant progress across five focuses during the past year — Sustainable Business and Ethical Governance, Product Safety and User Satisfaction, Climate Action, Employee Wellbeing, and Community Engagement. In the Report, Heaven Gifts announces a sustainability milestone that in its first-ever assessment by EcoVadis in December 2024, the company was scored 70 — outperforming 90% of all evaluated companies worldwide. Heaven Gifts owns and operates two of the world's leading vape brands ELFBAR and LOST MARY, and EcoVadis is a globally recognized sustainability ratings platform. Committed to compliance and self-regulation Heaven Gifts prioritizes integrity in its global expansion and advocates for the industry's self-regulation. In October 2024, the company's UK Advisory Board was established, bringing together experts from various sectors to provide strategic guidance for its compliant and sustainable development. Heaven Gifts was also the industry's first to sign the IBVTA (Independent British Vape Trade Association) Code of Conduct, reinforcing its dedication to accurate flavor descriptors and minimizing its appeal to unintended user groups. With responsible marketing and sales principles at the core, the company introduced a retail licensing system, which is now considered for legislation in the UK. It has also called for packaging and flavor standardization to stay ahead of the changing regulatory landscape. The brands' recycling programme "GreenAwareness" for discarded vapes has seen an outcome. As of December 2024, it had collected nearly 240,000 used vapes in the UK alone, weighing 7 tons. Consistently upholding product safety In 2024, Heaven Gifts invested RMB 40 million in its Innovation Lab, which now covers 3,000 square meters, and is equipped with over 350 sets of facilities, and staffed by some 100 experts. The lab is capable of conducting tests in line with global safety standards, including HPHCs (Harmful and Potentially Harmful Constituents), RoHS (Restriction of Hazardous Substances in Electrical and Electronic Equipment Directive), and REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). The company and its flagship brands, ELFBAR and LOST MARY, have remained at the forefront of the industry by continuously adopting safer e-liquid ingredients and exploring more reliable materials to enhance product quality. Their R&D efforts span the entire product lifecycle and are supported by a systematic safety evaluation procedure. This procedure now covers 281 tests, including 142 on e-liquids, 22 on aerosols, 86 on device materials, and 31 on product reliability parameters. In product design, the company has taken a circular economy-oriented approach. ELFBAR 600V2 features an upgraded modular design that further simplifies automatic disassembly for easier recycling, while LOST MARY has reduced plastic usage by an average of 10 grams per mid-sized carton. Full product lifecycle carbon footprint verified Heaven Gifts' pursuit to become a better corporate citizen started in 2024 from its White Paper on Climate Action, outlining a clear roadmap guided by the Science-Based Targets initiative (SBTi). In the White Paper, the company is committed to achieving carbon-neutral operations by 2035 (Scopes 1 & 2) and net-zero emissions across the value chain by 2050 (Scopes 1, 2 & 3). In line with ISO 14067, Heaven Gifts applied Life Cycle Assessment (LCA) to quantify the full carbon footprint of five core products, helping identify carbon reduction opportunities in each phase — from raw material sourcing and manufacturing to transportation, consumption, and disposal — and providing solid data support for low-carbon designs. Notably, ELFBAR ELFA became the industry's first prefilled pod kit certified by ISO 14067. Heaven Gifts also spearheads the industry with a new functional unit — "puff count across full lifecycle" — to standardize emissions benchmarking. Attracting global talents and taking more social responsibility Under its "Tomorrow's Miracles" Guardian Program, Heaven Gifts has blended social influence into business operations. The company has carried out a range of initiatives, including environmental protection, community development, and all-staff volunteer activities. From 2022 to 2024, the company invested nearly 8 million RMB in public welfare, of which 5.96 million in improving community infrastructure and 2 million in ecological protection and restoration. The company's approximately 1,000 employees have contributed 772.5 hours to volunteering in environmental protection, community welfare, and support for underprivileged demographic groups. About Heaven Gifts Heaven Gifts, originated in 2007, was among the world's first brand owners and manufacturers of vaping products with atomizing solutions at its core. Between 2018 and 2021, the company leveraged its trading expertise to strategically transition from a trading platform to a brand owner, introducing leading global vape brands such as ELFBAR and LOST MARY. To date, Heaven Gifts and its harm reduction products are present in some 100 markets worldwide, serving over 50 million adult users in their smoking cessation journeys. Its flagship brands, ELFBAR and LOST MARY, hold leading market shares in major global regions.
Cision Canada
30-06-2025
- Business
- Cision Canada
Heaven Gifts Releases Latest Sustainability Report
This year's Sustainability Report details key milestones across five focuses in 2024 Continued dedication to compliance and self-regulation highlighted Product safety a priority in bringing all-around adult user experience Product lifecycle carbon footprint verification completed LONDON, June 30, 2025 /CNW/ -- Heaven Gifts, a global vaping industry leader, releases its 2024 Sustainability Report, showcasing significant progress across five focuses during the past year — Sustainable Business and Ethical Governance, Product Safety and User Satisfaction, Climate Action, Employee Wellbeing, and Community Engagement. In the Report, Heaven Gifts announces a sustainability milestone that in its first-ever assessment by EcoVadis in December 2024, the company was scored 70 — outperforming 90% of all evaluated companies worldwide. Heaven Gifts owns and operates two of the world's leading vape brands ELFBAR and LOST MARY, and EcoVadis is a globally recognized sustainability ratings platform. Committed to compliance and self-regulation Heaven Gifts prioritizes integrity in its global expansion and advocates for the industry's self-regulation. In October 2024, the company's UK Advisory Board was established, bringing together experts from various sectors to provide strategic guidance for its compliant and sustainable development. Heaven Gifts was also the industry's first to sign the IBVTA (Independent British Vape Trade Association) Code of Conduct, reinforcing its dedication to accurate flavor descriptors and minimizing its appeal to unintended user groups. With responsible marketing and sales principles at the core, the company introduced a retail licensing system, which is now considered for legislation in the UK. It has also called for packaging and flavor standardization to stay ahead of the changing regulatory landscape. The brands' recycling programme "GreenAwareness" for discarded vapes has seen an outcome. As of December 2024, it had collected nearly 240,000 used vapes in the UK alone, weighing 7 tons. Consistently upholding product safety In 2024, Heaven Gifts invested RMB 40 million in its Innovation Lab, which now covers 3,000 square meters, and is equipped with over 350 sets of facilities, and staffed by some 100 experts. The lab is capable of conducting tests in line with global safety standards, including HPHCs (Harmful and Potentially Harmful Constituents), RoHS (Restriction of Hazardous Substances in Electrical and Electronic Equipment Directive), and REACH (Registration, Evaluation, Authorization and Restriction of Chemicals). The company and its flagship brands, ELFBAR and LOST MARY, have remained at the forefront of the industry by continuously adopting safer e-liquid ingredients and exploring more reliable materials to enhance product quality. Their R&D efforts span the entire product lifecycle and are supported by a systematic safety evaluation procedure. This procedure now covers 281 tests, including 142 on e-liquids, 22 on aerosols, 86 on device materials, and 31 on product reliability parameters. In product design, the company has taken a circular economy-oriented approach. ELFBAR 600V2 features an upgraded modular design that further simplifies automatic disassembly for easier recycling, while LOST MARY has reduced plastic usage by an average of 10 grams per mid-sized carton. Full product lifecycle carbon footprint verified Heaven Gifts' pursuit to become a better corporate citizen started in 2024 from its White Paper on Climate Action, outlining a clear roadmap guided by the Science-Based Targets initiative (SBTi). In the White Paper, the company is committed to achieving carbon-neutral operations by 2035 (Scopes 1 & 2) and net-zero emissions across the value chain by 2050 (Scopes 1, 2 & 3). In line with ISO 14067, Heaven Gifts applied Life Cycle Assessment (LCA) to quantify the full carbon footprint of five core products, helping identify carbon reduction opportunities in each phase — from raw material sourcing and manufacturing to transportation, consumption, and disposal — and providing solid data support for low-carbon designs. Notably, ELFBAR ELFA became the industry's first prefilled pod kit certified by ISO 14067. Heaven Gifts also spearheads the industry with a new functional unit — "puff count across full lifecycle" — to standardize emissions benchmarking. Attracting global talents and taking more social responsibility Under its "Tomorrow's Miracles" Guardian Program, Heaven Gifts has blended social influence into business operations. The company has carried out a range of initiatives, including environmental protection, community development, and all-staff volunteer activities. From 2022 to 2024, the company invested nearly 8 million RMB in public welfare, of which 5.96 million in improving community infrastructure and 2 million in ecological protection and restoration. The company's approximately 1,000 employees have contributed 772.5 hours to volunteering in environmental protection, community welfare, and support for underprivileged demographic groups. About Heaven Gifts Heaven Gifts, originated in 2007, was among the world's first brand owners and manufacturers of vaping products with atomizing solutions at its core. Between 2018 and 2021, the company leveraged its trading expertise to strategically transition from a trading platform to a brand owner, introducing leading global vape brands such as ELFBAR and LOST MARY. To date, Heaven Gifts and its harm reduction products are present in some 100 markets worldwide, serving over 50 million adult users in their smoking cessation journeys. Its flagship brands, ELFBAR and LOST MARY, hold leading market shares in major global regions.
Mid East Info
19-06-2025
- Business
- Mid East Info
ELFBAR and LOST MARY lead up product innovations at World Vape Show 2025 in Dubai - Middle East Business News and Information
ELFBAR King Series, industry's fullest innovative lineup with all-inclusive adjustable features, on display Next-generation automated production capabilities shown User experience enhanced through elevated product performance and seamless global support Dubai, UAE, June 18, 2025 — Global leading vape brands ELFBAR and LOST MARY unveil various innovative product lines at the World Vape Show 2025 in Dubai. Both brands demonstrate during the three-day trade fair how closely continued investment in R&D, relentless innovations, efficient supply chain, user-centric design, and seamless customer support can converge to shape the future of vaping. Setting benchmark in innovation This year's highlight is ELFBAR's bold push and pursuit of customization for vaping experience. To set the industry trend, ELFBAR introduced the King Series, the industry's fullest product lineup with all-inclusive adjustable dimensions. Comprising Ice King, Sweet King, Sour King, and Nic King, the series allows adult users to adjust levels of coolness, sweetness, sourness, or strength, setting a new benchmark for personalized vaping experience. Device versatility also stands out. ELFBAR JoinOne series, featuring a reusable, attachable battery and a standalone pod, supports seamless pairing with a variety of pod options, including standard pods and pods with adjustable coolness and sweetness, offering users full flexibility and personalized experience. LOST MARY reveals its own next-gen advancement with the NERA30K, a prefilled pod system featuring a curved interactive display and a forward-compatible structural design. Built to support a wide range of pod options, NERA30K is created to evolve with user needs and preferences, offering broad compatibility and long-term adaptability. Broadening the product ecosystem ELFBAR and LOST MARY continue to invest in a diversified product lineup, spanning all major categories to meet evolving user demands and regulatory standards. At this year's exhibition, ELFBAR further expands its open pod system lineup with new launches such as the ELFX MINI and ELFX ULTRA, part of the ELFX Series. LOST MARY's globally recognized product, LOST MARY BM600, received a significant upgrade in 2025 with the launch of the BM600 Prefilled Pod. This evolution reflects the brand's long-term commitment to compliance and sustainability. A smarter and more efficient supply chain ELFBAR and LOST MARY's state-of-the-art supply chain plays a pivotal role in sustaining their industry leadership. Building on their existing automated production lines, both brands have further upgraded their manufacturing capabilities to deliver even greater efficiency and scalability. In 2025, they further advanced this capability by introducing a next-generation Flexible Manufacturing System. This modular approach disassembles products into standardized components, allowing for efficient reassembly on highly adaptable lines. As a result, the production process becomes more flexible, enabling rapid category switching to respond swiftly to market changes. As a result, compared to conventional methods, this upgraded system has boosted production efficiency by 30%, significantly shortening lead times and accelerating new product launches. It also enhances product consistency, leading to fewer user complaints and greater overall customer satisfaction. In terms of product quality, every device and e-liquid undergoes a rigorous multi-tiered testing process, including toxicological and chemical analysis, reliability testing, material testing, and electronic and battery testing, covering 142 tests on e-liquids, 22 on aerosols, 86 on device materials and 31 on product reliability. Regular post-market inspections further ensure the integrity and compliance of products. Further investment in research and development continues, with expanded studies into sweeteners and ceramic coil materials aimed at improving long-term user safety and refining product design. Enhanced user experience and support To place users at the core of every product we innovate, both brands continue to innovate for convenience, compatibility, and harm reduction. Devices such as the ELFBAR JoinOne and LOST MARY NERA30K, now offer multi-mode compatibility, supporting a wide range of pod options with a single device. Modular product designs provide greater portability and offer personalized experience, anytime and anywhere. To support the harm reduction, features like puff counters and timer functions are now built into devices like the ELFX ULTRA. Paired with a dedicated app, ELFX ULTRA helps users monitor and gradually reduce their daily nicotine intake. According to a December 2024 survey by Opinium, vaping plays a major role in smoking cessation journey. The findings reveal that 68% of adult vapers believe a range of flavors helps to stop them from going back to smoking tobacco, with nearly half (48%) using fruit or sweet flavors most often. Moreover, the study also shows that 21% of adults quit smoking over the past five years, of which 45% used vapes as part of their successful quit journey. In December 2024, ELFBAR and LOST MARY rolled out an AI-powered customer support system that now handles over 1,500 inquiries per month. This multi-channel platform includes live chat and email, with 24/7 service availability. It currently supports multiple languages, with expansion to 21 languages expected by Q2 2025. This AI system is projected to reduce resolution time by 51%, significantly enhancing the user support experience worldwide. About ELFBAR Founded in 2018, ELFBAR has become a global leader in vaping innovation. With a strong focus on harm reduction, compliance, and youth prevention, ELFBAR delivers high-quality, reliable products that serve tens of millions of adult users around the world. For more information, visit Inquiries: pr@ About LOST MARY LOST MARY is known for pushing the boundaries of vaping design, flavor innovation, and technology. Holding over 200 patents and operating in more than 50 markets, the brand has become a top choice for adult users seeking both quality and style. Learn more at Inquiries: pr@
Korea Herald
18-06-2025
- Business
- Korea Herald
ELFBAR and LOST MARY lead up product innovations at World Vape Show 2025 in Dubai
DUBAI, UAE, June 18, 2025 /PRNewswire/ -- Global leading vape brands ELFBAR and LOST MARY unveil various innovative product lines at the World Vape Show 2025 in Dubai. Both brands demonstrate during the three-day trade fair how closely continued investment in R&D, relentless innovations, efficient supply chain, user-centric design, and seamless customer support can converge to shape the future of vaping. Setting benchmark in innovation This year's highlight is ELFBAR's bold push and pursuit of customization for vaping experience. To set the industry trend, ELFBAR introduced the King Series, the industry's fullest product lineup with all-inclusive adjustable dimensions. Comprising Ice King, Sweet King, Sour King, and Nic King, the series allows adult users to adjust levels of coolness, sweetness, sourness, or strength, setting a new benchmark for personalized vaping experience. Device versatility also stands out. ELFBAR JoinOne series, featuring a reusable, attachable battery and a standalone pod, supports seamless pairing with a variety of pod options, including standard pods and pods with adjustable coolness and sweetness, offering users full flexibility and personalized experience. LOST MARY reveals its own next-gen advancement with the NERA30K, a prefilled pod system featuring a curved interactive display and a forward-compatible structural design. Built to support a wide range of pod options, NERA30K is created to evolve with user needs and preferences, offering broad compatibility and long-term adaptability. Broadening the product ecosystem ELFBAR and LOST MARY continue to invest in a diversified product lineup, spanning all major categories to meet evolving user demands and regulatory standards. At this year's exhibition, ELFBAR further expands its open pod system lineup with new launches such as the ELFX MINI and ELFX ULTRA, part of the ELFX Series. LOST MARY's globally recognized product, LOST MARY BM600, received a significant upgrade in 2025 with the launch of the BM600 Prefilled Pod. This evolution reflects the brand's long-term commitment to compliance and sustainability. A smarter and more efficient supply chain ELFBAR and LOST MARY's state-of-the-art supply chain plays a pivotal role in sustaining their industry leadership. Building on their existing automated production lines, both brands have further upgraded their manufacturing capabilities to deliver even greater efficiency and scalability. In 2025, they further advanced this capability by introducing a next-generation Flexible Manufacturing System. This modular approach disassembles products into standardized components, allowing for efficient reassembly on highly adaptable lines. As a result, the production process becomes more flexible, enabling rapid category switching to respond swiftly to market changes. As a result, compared to conventional methods, this upgraded system has boosted production efficiency by 30%, significantly shortening lead times and accelerating new product launches. It also enhances product consistency, leading to fewer user complaints and greater overall customer satisfaction. In terms of product quality, every device and e-liquid undergoes a rigorous multi-tiered testing process, including toxicological and chemical analysis, reliability testing, material testing, and electronic and battery testing, covering 142 tests on e-liquids, 22 on aerosols, 86 on device materials and 31 on product reliability. Regular post-market inspections further ensure the integrity and compliance of products. Further investment in research and development continues, with expanded studies into sweeteners and ceramic coil materials aimed at improving long-term user safety and refining product design. Enhanced user experience and support To place users at the core of every product we innovate, both brands continue to innovate for convenience, compatibility, and harm reduction. Devices such as the ELFBAR JoinOne and LOST MARY NERA30K, now offer multi-mode compatibility, supporting a wide range of pod options with a single device. Modular product designs provide greater portability and offer personalized experience, anytime and anywhere. To support the harm reduction, features like puff counters and timer functions are now built into devices like the ELFX ULTRA. Paired with a dedicated app, ELFX ULTRA helps users monitor and gradually reduce their daily nicotine intake. According to a December 2024 survey by Opinium, vaping plays a major role in smoking cessation journey. The findings reveal that 68% of adult vapers believe a range of flavors helps to stop them from going back to smoking tobacco, with nearly half (48%) using fruit or sweet flavors most often. Moreover, the study also shows that 21% of adults quit smoking over the past five years, of which 45% used vapes as part of their successful quit journey. In December 2024, ELFBAR and LOST MARY rolled out an AI-powered customer support system that now handles over 1,500 inquiries per month. This multi-channel platform includes live chat and email, with 24/7 service availability. It currently supports multiple languages, with expansion to 21 languages expected by Q2 2025. This AI system is projected to reduce resolution time by 51%, significantly enhancing the user support experience worldwide. About ELFBAR Founded in 2018, ELFBAR has become a global leader in vaping innovation. With a strong focus on harm reduction, compliance, and youth prevention, ELFBAR delivers high-quality, reliable products that serve tens of millions of adult users around the world. For more information, visit Inquiries: pr@
Yahoo
18-06-2025
- Business
- Yahoo
ELFBAR and LOST MARY lead up product innovations at World Vape Show 2025 in Dubai
ELFBAR King Series, industry's fullest innovative lineup with all-inclusive adjustable features, on display Next-generation automated production capabilities shown User experience enhanced through elevated product performance and seamless global support DUBAI, UAE, June 18, 2025 /PRNewswire/ -- Global leading vape brands ELFBAR and LOST MARY unveil various innovative product lines at the World Vape Show 2025 in Dubai. Both brands demonstrate during the three-day trade fair how closely continued investment in R&D, relentless innovations, efficient supply chain, user-centric design, and seamless customer support can converge to shape the future of vaping. Setting benchmark in innovation This year's highlight is ELFBAR's bold push and pursuit of customization for vaping experience. To set the industry trend, ELFBAR introduced the King Series, the industry's fullest product lineup with all-inclusive adjustable dimensions. Comprising Ice King, Sweet King, Sour King, and Nic King, the series allows adult users to adjust levels of coolness, sweetness, sourness, or strength, setting a new benchmark for personalized vaping experience. Device versatility also stands out. ELFBAR JoinOne series, featuring a reusable, attachable battery and a standalone pod, supports seamless pairing with a variety of pod options, including standard pods and pods with adjustable coolness and sweetness, offering users full flexibility and personalized experience. LOST MARY reveals its own next-gen advancement with the NERA30K, a prefilled pod system featuring a curved interactive display and a forward-compatible structural design. Built to support a wide range of pod options, NERA30K is created to evolve with user needs and preferences, offering broad compatibility and long-term adaptability. Broadening the product ecosystem ELFBAR and LOST MARY continue to invest in a diversified product lineup, spanning all major categories to meet evolving user demands and regulatory standards. At this year's exhibition, ELFBAR further expands its open pod system lineup with new launches such as the ELFX MINI and ELFX ULTRA, part of the ELFX Series. LOST MARY's globally recognized product, LOST MARY BM600, received a significant upgrade in 2025 with the launch of the BM600 Prefilled Pod. This evolution reflects the brand's long-term commitment to compliance and sustainability. A smarter and more efficient supply chain ELFBAR and LOST MARY's state-of-the-art supply chain plays a pivotal role in sustaining their industry leadership. Building on their existing automated production lines, both brands have further upgraded their manufacturing capabilities to deliver even greater efficiency and scalability. In 2025, they further advanced this capability by introducing a next-generation Flexible Manufacturing System. This modular approach disassembles products into standardized components, allowing for efficient reassembly on highly adaptable lines. As a result, the production process becomes more flexible, enabling rapid category switching to respond swiftly to market changes. As a result, compared to conventional methods, this upgraded system has boosted production efficiency by 30%, significantly shortening lead times and accelerating new product launches. It also enhances product consistency, leading to fewer user complaints and greater overall customer satisfaction. In terms of product quality, every device and e-liquid undergoes a rigorous multi-tiered testing process, including toxicological and chemical analysis, reliability testing, material testing, and electronic and battery testing, covering 142 tests on e-liquids, 22 on aerosols, 86 on device materials and 31 on product reliability. Regular post-market inspections further ensure the integrity and compliance of products. Further investment in research and development continues, with expanded studies into sweeteners and ceramic coil materials aimed at improving long-term user safety and refining product design. Enhanced user experience and support To place users at the core of every product we innovate, both brands continue to innovate for convenience, compatibility, and harm reduction. Devices such as the ELFBAR JoinOne and LOST MARY NERA30K, now offer multi-mode compatibility, supporting a wide range of pod options with a single device. Modular product designs provide greater portability and offer personalized experience, anytime and anywhere. To support the harm reduction, features like puff counters and timer functions are now built into devices like the ELFX ULTRA. Paired with a dedicated app, ELFX ULTRA helps users monitor and gradually reduce their daily nicotine intake. According to a December 2024 survey by Opinium, vaping plays a major role in smoking cessation journey. The findings reveal that 68% of adult vapers believe a range of flavors helps to stop them from going back to smoking tobacco, with nearly half (48%) using fruit or sweet flavors most often. Moreover, the study also shows that 21% of adults quit smoking over the past five years, of which 45% used vapes as part of their successful quit journey. In December 2024, ELFBAR and LOST MARY rolled out an AI-powered customer support system that now handles over 1,500 inquiries per month. This multi-channel platform includes live chat and email, with 24/7 service availability. It currently supports multiple languages, with expansion to 21 languages expected by Q2 2025. This AI system is projected to reduce resolution time by 51%, significantly enhancing the user support experience worldwide. About ELFBAR Founded in 2018, ELFBAR has become a global leader in vaping innovation. With a strong focus on harm reduction, compliance, and youth prevention, ELFBAR delivers high-quality, reliable products that serve tens of millions of adult users around the world. For more information, visit pr@ About LOST MARY LOST MARY is known for pushing the boundaries of vaping design, flavor innovation, and technology. Holding over 200 patents and operating in more than 50 markets, the brand has become a top choice for adult users seeking both quality and style. Learn more at Inquiries: pr@ View original content to download multimedia: SOURCE ELFBAR; LOST MARY
