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Forbes
24-06-2025
- Business
- Forbes
Beyond Coaching Capability: Grow, Position, Succeed
Coaching managers and project sponsors through change, delivery, and operational demands | EMCC Senior Practitioner | Starting out in coaching can feel both exciting and uncertain. Whether you've made the move from a full-time role, shifted gradually from another profession or retrained after a career break, you probably feel you have something solid to offer clients: a mix of life experience, professional knowledge and formal learning. However, once you're in it, the question often changes. It's no longer just, "What can I offer?" but, "How do I help others see the value in it?" Over the years, through my own practice, leading a coaching platform and working with other coaches, I've noticed a pattern. Most of us move through three big shifts: building capability, learning how to communicate it clearly, and then thinking like a business owner. I've come to think of this as the capability, marketability and entrepreneurship journey. Each stage takes something different from us, and it rarely happens all at once. Capability: More Than A Qualification Most coaches leave their training feeling capable. The tools are fresh in your mind, your confidence is building and you're ready to support others. But what shapes your coaching most isn't always the certification; it's what happens next. Over time, capability becomes something deeper. You begin to adapt your approach based on the client in front of you. Frameworks become quieter, instincts more active. You reflect more. You listen differently. In conversations with coaches across the platform and in my own practice, I've seen how this evolution becomes a defining shift. What starts as learned technique matures into lived understanding, and often, that's when a coach really starts to feel at home in their work. The Second Transition: From Capability To Marketability As capability develops, a second transition tends to follow: turning it into marketability. For example, many assume that offering a wide range of services will attract more clients. After all, the broader the offering, the more people you can serve. But extensive research into brand positioning and market behavior suggests otherwise. While some clients appreciate breadth, most respond to clarity. Al Ries and Jack Trout captured this decades ago in their seminal 2001 book, Positioning: The Battle for Your Mind. In markets with abundant choice, professionals promoting too many services risk being overlooked. Buyers need to quickly understand what a provider specializes in and why they're the right choice. That principle still holds true today. Hinge Marketing's 2023 study (download required) of 1,200 plus firms found that high-growth businesses prioritize specialization and brand differentiation as core strategies. For coaches, this transition often involves choosing a primary specialism: a focus area that reflects your strengths, market demand and personal interest. That doesn't mean abandoning other skills; it means shaping a clear starting point clients can relate to and remember. Some coaches refer to this as "the feather in your cap." Other capabilities can complement it, but they should support rather than compete with the main message. When multiple specialisms are given equal weight, clients may struggle to see what sets you apart. This shift in positioning doesn't always come easily. For many, it involves experimentation, reflection and feedback. But in the early stages of growing a practice, clarity tends to be more valuable than completeness. A refined offer makes it easier for the right people to find you and see why you're right for them. The Third Transition: Embracing An Entrepreneurial Mindset Even with strong capability and clarity, building a practice requires one more shift: thinking like an entrepreneur. This transition can be especially challenging for coaches coming from employed roles or technical backgrounds. It's one thing to deliver value in a session, and quite another to create the structures that sustain a business. That means asking different questions: Who is your offer for? How will they find you? Why you? Why now? These answers don't come from coaching techniques alone. They require attention to market signals, pricing, visibility, leveraging platforms and relationship building. Rita McGrath and Ian MacMillan, in their 2000 book The Entrepreneurial Mindset, emphasize the need to continuously identify opportunity and stay adaptable. For coaches, this might mean entering new markets or testing new ways to reach clients. And Edward Hess, in his 2020 book Hyper-Learning, adds that personal growth and innovation are tightly linked in today's fast-moving environments. Coaching businesses are no exception. This third transition doesn't require reinvention, but it does ask coaches to shape, test and evolve their practice. That mindset, more than any fixed strategy, tends to separate those who sustain their practice from those who struggle to grow it. A Perspective That Changes The Question One idea that helped me reframe this shift came from a past reflection. Most coaches wouldn't expect to mentor a head of state or a global CEO; however, many would feel confident coaching someone in that position. After all, effective coaching isn't about knowing the client's professional domain. Technically, this is true, but from an entrepreneurial perspective, a more useful question emerges: Why would that client choose me? This shifts the lens: not just capability, but relevance; not just confidence, but positioning. It asks what truly sets one coach apart, not in terms of competence, but in how they connect with a client's needs and world. It's a valuable exercise: Imagine the person you most want to work with, and ask honestly: What would make them choose you over someone else? The answer often lies not in your qualifications, but in your proposition, your message and your visibility. That's the heart of the Capability–Marketability–Entrepreneurship journey. It's not just about being able to coach; it's about being chosen. That's a different kind of growth. These shifts don't always happen in order; some are quick, while others take more time; but those who grow lasting practices tend to face all three. They stay open, sharpen their message and build in ways that support both their clients and themselves. If you're standing at a turning point, it's worth asking: Where are you in this journey? And what might it look like to lean into the next step? Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?
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United News of India
19-05-2025
- Business
- United News of India
Learn How to Start as a Certified Business Coach in India []2025 Guide]
India is changing. Startups are becoming household names, family businesses are modernizing, and first-generation entrepreneurs are taking bold risks in every corner of the country. But behind every growing business is one critical element: clarity. And clarity often comes from someone on the outside, someone who can see the whole picture without emotional bias. That someone is a business coach. In 2025, becoming a certified business coach in India is more than just a smart career move, it's a way to make a deep, measurable impact. If you've ever felt the desire to help others grow their business, guide them through their challenges, and empower them with the right tools and mindset, then this path might be your calling. Why Business Coaching is on the Rise in India The rise of entrepreneurship has created a new problem: information overload and decision fatigue. Entrepreneurs no longer struggle due to a lack of effort; they struggle because they don't know which direction to channel their energy. That's where coaching for entrepreneur development becomes essential. Beyond encouragement, a business coach brings clarity, challenges your thinking, and holds you accountable for the results you want. In India, the need for coaching is no longer limited to high-end corporations. From local retailers to digital freelancers, business owners across tiers are looking for professional guidance. This growing demand has also led to the emergence of standout names in the industry. The top 10 business coaches in India today include individuals who've transformed thousands of lives not just by sharing knowledge, but by helping entrepreneurs apply that knowledge in the real world. The True Role of a Business Coach Before you jump into certifications or marketing, it's important to understand what makes coaching truly effective. True business coaching isn't about talking louder, it's about listening deeper. It's about listening closely, identifying blind spots, and helping entrepreneurs see their own strengths and solutions. It's a combination of mindset work, business systems, emotional intelligence, and strategic action. The best business coaches act as partners. They don't impose, they guide. And that subtle difference is what creates breakthroughs. Your Path to Becoming a Certified Business Coach The journey begins with awareness. To coach someone else, you must first understand the world they operate in. Spend time talking to small business owners, attending business seminars, and reading success and failure stories from the ground. Figure out what's really eating them up at 2 AM because that's where your coaching truly begins. This lived understanding is what separates powerful coaches from generic trainers. The next step should be choosing the right certification. While there are international programs like ICF or EMCC, Indian entrepreneurs respond best to coaches who understand the local business environment. Programs like Rahul Malodia 's V2C (Vyapari to CEO) or other India-focused business coaching courses blend practical strategies with emotional and cultural context. You gain practical skills to manage disjointed teams, stabilize inconsistent finances, and navigate the complex challenges of growth and leadership. Once trained, the real work begins: coaching people. Start with your existing network. Before you chase payments, chase progress. Use free or discounted sessions as your training ground for real transformation. Focus on creating breakthroughs first, the income will naturally align with the impact. Value builds trust, and trust builds business. When you help one entrepreneur break through, they tell five others. That's how trust is built in India through word of mouth, not just LinkedIn profiles. Building Authority in a Noisy Market In 2025, visibility matters. You could be the best coach in your field, but if no one knows you exist, you'll remain invisible. The top 10 business coaches in India didn't rise just because of their skills, they built brands around their expertise. Start sharing insights on platforms like YouTube, LinkedIn, or Instagram. Run free webinars or local workshops. Create content that speaks directly to the problems your audience is facing, not with theory, but with practical solutions and real-life stories. Pick a niche early. Trying to help everyone will only make your message vague. Whether it's helping retail business owners streamline operations or guiding digital creators to build sustainable systems, a focused message attracts the right audience and sets you apart. The Real Income Potential (And Impact) Let's talk about money, because this is also a business. Most people see coaching as a backup plan. But for those who commit, it becomes a primary path to both wealth and meaning. Today, experienced coaches in India are charging anywhere between ₹25,000 to ₹2,00,000 per client per month, depending on the value they bring. Group coaching, online courses, masterminds, and corporate consulting can add even more revenue streams. But beyond the income, the biggest reward is seeing your clients grow, watching a struggling business owner double their revenue, improve their team culture, or finally achieve work-life balance. That kind of impact is priceless. Mindset: The Foundation of Every Great Coach You don't need to know everything. You just need to be committed to learning every day. Great coaching means asking the questions that unlock new possibilities, not just giving solutions. Stay humble. Stay curious. Keep investing in your own growth, because the more you evolve, the more you can help others evolve. And remember, the top 10 business coaches in India didn't start there. They began with small steps, limited resources, and an unwavering commitment to serve. Final Thoughts: Your Time Is Now India doesn't need more businesses, it needs better businesses. Businesses that are system-driven, people-first, and future-ready. With your coaching, you're not just creating business growth, you're igniting personal breakthroughs and driving meaningful transformation across India. You're giving confidence to a father trying to support his family, clarity to a mother building her own brand, and direction to a youth chasing their first venture. If your heart longs for more than achievements, if you seek a purpose that matters, then this path is calling your name.
Yahoo
19-04-2025
- Yahoo
Jay-Z and Beyoncé Dropped From Diddy 'Freak Off' Lawsuit, Church Easter Egg Hunt Turns Tragic, Black Man in Wheelchair Viciously Attacked in NYC and Other Crime Stories From the Week
Troy McLeod walks his dogs every single day in his New York City neighborhood. Despite being wheelchair-bound, McLeod and his pups have maintained a comfortable routine. But everything changed one day when their regularly scheduled walk turned life-threatening. - Phenix S Halley Read More What started as a community event celebrating Easter turned fatal at a Mississippi church. According to authorities, a deacon at the Empowerment Ministries Christian Center (EMCC) stepped in to defend a fellow church goer from an armed man, then tragedy struck. - Phenix S Halley Read More Another day, another amended lawsuit... The weeks are counting down until Sean 'Diddy' Combs is set to stand trial for alleged sexual misconduct and racketeering, and in the mean time, his civil lawsuits just keep piling up. But while several A-list celebrities have been mentioned for allegedly participating in or witnessing the infamous 'Freak Offs,' one billionaire couple just came out to clear their names with damning receipts. - Phenix S Halley Read More Sean 'Diddy' Combs has something up his sleeve with only three weeks until his trial begins. At seemingly the 11th hour, Combs' is trying to change his legal team in a major way. And with May 12 right around the corner, this move could prove vital to his defense strategy. - Phenix S Halley Read More For the latest news, Facebook, Twitter and Instagram.
Yahoo
14-04-2025
- Yahoo
Deacon Eddie Shed Dies Protecting Others From Shots At Easter Egg Hunt
Mississippi deacon Eddie Shed died a hero on Saturday (April 12) after an Easter egg hunt was terrorized by gunfire. WLOX reports that 24-year-old Tyran Deion Gable got into a heated argument with the mother of his child at the gathering hosted by Empowerment Ministries Christian Center (EMCC). Witnesses say Gable then shot two people who were attempting to deescalate the situation. One of those people was airlifted to a hospital in Mobile, Alabama. The other was Deacon Shed, who had also served as head of security for the host church. He was pronounced dead at the scene. 'He died a hero doing what he does best, and that's protecting and that's loving and that's looking out for everyone,' clergy member Alexis Weathersby told the outlet when speaking on Shed. 'He was just a wonderful man that was willing to do any and everything for anyone.' Shed was protecting the children when the gunfire erupted. EMCC Senior Pastor, Dr. Gregg S. Magee, Sr., issued a statement on Facebook on behalf of the church about the incident and Shed's death. 'It is with heavy hearts that we, the Empowerment Ministries Christian Center, address the tragic events that unfolded during our Family Easter Egg Hunt at Prudie Circle Earlier today. Our beloved Deacon Eddie Shed was taken from us in a senseless act of gun violence,' it read. Magee continued, 'Deacon Shed epitomized the virtues of a hero, displaying selfless courage and bravery that ultimately saved others from harm. He paid the ultimate price for his valor, and we are deeply saddened by this loss.' He was described as 'a pillar of strength within our community and a beacon of light and hope,' noting that 'his unwavering faith, kindness, and dedication to serving others have left an indelible mark onall who knew him.' His family has started a GoFundMe to raise money for his wife, Doris, their three children and any financial burdens that may incur. Gable, who was also shot and injured, has been arrested and charged with one count of first-degree murder and one count of aggravated assault. He was not granted bond for the murder charge. However, the judge did set a $250,000 bond for the aggravated assault charge. The Gulfport Police Department is urging anyone with information about the shooting to call them at 228-868-5959 or Crime Stoppers at 877-787-5898. More from Pop Smoke's Killer Sentenced To 29 Years In Prison Lil Durk's 10-Year-Old Son Shoots His Stepfather In Defense Of His Mother Jeezy Requests Primary Custody Of Daughter Monaco Amid Divorce From Jeannie Mai
Yahoo
14-04-2025
- Yahoo
Miss. Church Easter Egg Hunt Takes Tragic Turn After Deacon Gets Caught in Fatal Altercation
What started as a community event celebrating Easter turned fatal at a Mississippi church. According to authorities, a deacon at the Empowerment Ministries Christian Center (EMCC) stepped in to defend a fellow church goer from an armed man, then tragedy struck. Let's start from the beginning. Members of EMCC gathered for a family egg hunt on Saturday (April 12). An altercation involving Tyran Deion Gable, 24, and a woman broke out during the festivities, according to WLOX. An initial investigation determined the dispute began over a custody battle. That's when Deacon Eddie Shed, 39, stepped in to deescalate the domestic situation, according to WLOX. It's unclear what exactly escalated the disagreement, but at some point, Gable allegedly pulled a gun and began shooting. Shed and a second parishioner, Jimmy Nance, were both hit several times, according to a GoFundMe page. But while Nance was airlifted to a hospital in Mobile, Ala. to treat his 'severe' injuries, Shed was pronounced dead at the scene. Now, Members of EMCC are calling Shed a 'hero' after he was killed while trying to protectthe woman. In a GoFundMe page to support his family, YaFrica Edwards wrote the deacon showed 'selfless courage and bravery that ultimately saved others from harm. He paid the ultimate price for his valor, and we are deeply saddened by this loss.' Other members of the church shared similar sentiments. 'He died a hero doing what he does best, and that's protecting and that's loving and that's looking out for everyone,' fellow church member Alexis Weathersby told WLOX. 'He was just a wonderful man that was willing to do any and everything for anyone.' Another EMCC member, Taylor Sanders, said Shed 'was that guy you could always have a laugh with and always count on to be at the church.' She continued saying, 'When the doors opened and when the doors shut, he was just that guy, and we're just distraught at this moment.' The alleged suspect, Gable, was also injured during the confrontation, according to the Sun Herald. He was later arrested and charged with first-degree murder and aggravated assault. A judge denied Gable bond for the murder charge but awarded a $250,000 bond for the aggravated assault charge. For the latest news, Facebook, Twitter and Instagram.