08-07-2025
Amazon Prime Day: My Beard Is Glorious and the Reason Why Is on Sale Right Now
Prime Day: From the beginning of my beard journey, I've used Every Man Jack (EMJ) products, especially its excellent sandalwood beard oil, and this Prime Day, Every Man Jack has some significant savings on its most popular products. There are plenty of skincare products like this Harry Potter body wash set (now $34) that smell great and work well, but the beard grooming kit is my absolute favorite. It has everything you need to get started making that rats nest into a beard that Dumbledore would be proud of.
Firstly, my beard is glorious, and I will be taking no notes. That being said, it takes a decent amount of time and effort to keep it looking lustrous and shiny. Before I decided to dedicate my life to grooming, my beard was constantly itchy and unruly. I didn't think you needed to take care of it; I just accepted the itch as the price I paid. Turns out that's not the case. A few small products can make all the difference in comfort.
Beard hair is naturally coarse due to many factors, not least that we tend to wash our beards with harsh body washes. The follicles on your face also play a part in the coarseness. Like normal hair, beard hair needs shampoo and conditioner to keep it well moisturized. Once you've cleaned it correctly, you can use the Every Man Jack Cleaning kit to make it look the best it can be.
Brush up on your grooming
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Your normal comb or hairbrush isn't really going to work for a beard. The grooming kit comes with a hand brush, wooden comb and scissors (in a nice little pouch), any of which can improve your facial hair. I use the beard brush multiple times a day. It looks like a boot brush and has very coarse bristles, but they work well to detangle the curly beard hair and make it much easier to apply the balms. It also adds some great volume, making your beard feel more bushy, even when you're starting to grow it out.
Using the wooden comb sometimes feels like you're looking for head lice in your kids' hair, but the thicker prongs help me get some separation in my beard so I can see any hairs that may be too long and need snipping with little barber scissors. Having the brush and comb, or at least the comb, on you at all times means you can give that beard a little straightening up before company. It's also worth remembering that the bristles on your brush won't last forever, so you should replace them every six months with standard use.
Balms and oils make all the difference
James Bricknell/CNET
Using beard oil changed the game for me. Just a few drops on your hand massaged into your beard and, most importantly, onto the skin under your beard, reduces static, which makes your hairs stand on end, and nourishes the hair and skin it touches. It also makes your beard hair much softer and easier to manage. Finally, beard oil, especially Every Man Jack sandalwood, smells amazing without being overpowering. It's a subtle smell that's fresh and light. Some oils can have a heavy smell of "tobacco leaf" or "whisky barrel" -- because men can't have nice smells, we have to smell like bars, apparently -- but the sandalwood is a natural smell without being floral.
The beard balm is used mainly for styling. I use it to tame the wilder grey hairs that now appear in my beard with more frequency, as they can stick out even after brushing. Beard balm holds them in place, giving me a more manicured look. Every Man Jack also makes a bear butter that I use whenever I get out of the shower. It smells incredibly and helps lock in the moisture. I love how light and clean it makes my beard feel immediately after using it.
It's OK to look good
There has been a lot of stigma around men's grooming for years. The idea that we can't look after our hair or skin without losing some kind of points on the masculinity meter has lead to scruffy beards ruining it for the rest of us. You deserve to look good and not itch all the time, and Every Man Jack's grooming kit is the way to do that. I use it every single day, however long my beard might be. It keeps my skin from flaking and my beard gloriously shiny, like a Viking or wizard.
